Orchards Golf Club

What Orchards Golf Club does

Orchards Golf Club is a private, family-oriented golf club located at 18 Silverwood Terrace in South Hadley, Massachusetts, operating on 160 acres of sloping wooded terrain. Founded in 1922 and designed by legendary Scottish architect Donald J. Ross, the 18-hole championship course was completed in its current form in 1927 and is rated one of the top ten college courses in the country. The property is owned by Mount Holyoke College (donated in 1941) and is managed by Encore Leisure Group (ELG), a strategic operating company that oversees 17 golf courses nationwide.

The club operates a tiered private membership model (Full Golf, Flex, and Social) with annual recurring dues, supported by on-site amenities including a pro shop carrying Callaway, Titleist, and TaylorMade equipment, custom fittings and lessons, and a clubhouse with dining room, grill room, and outdoor veranda. Food and beverage operations run Tuesday through Sunday with special dinner features on weekends. Additional revenue is generated from limited guest play (capped at twice per month, eight times per year per guest) and tournament hosting; the club has hosted the 2004 US Women's Open, the 2002 NCAA Women's Division III Finals, and multiple Massachusetts state championships. Operations are supported by goibsvision for member portal services and Golf Genius for tournament management. The leadership team comprises General Manager Keith Cunningham, Head Golf Professional Michael Zaranek, Superintendent Brandon Coe, Front of House Manager Christine Sever, and Executive Chef Matthew Wells.

Name

Orchards Golf Club

Legal name

Orchards Golf Club

Website

https://orchardsgolf.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Orchards Golf Club is a private, family-oriented 18-hole golf club in South Hadley, MA, founded in 1922 and designed by Donald Ross. Owned by Mount Holyoke College and managed by Encore Leisure Group, it serves regional members through tiered dues, dining, pro shop, and tournament hosting.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private golf club
• Golf membership
• Country club services
• Championship golf course
• Club dining

Headquarters

HQ city

South Hadley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Annual and monthly membership fees from golf and social members. Full members receive priority tee times (10 days advance) while flex members have limited access (5 days advance).
2. Pro Shop Merchandise: Golf equipment, apparel, shoes, clubs, bags, golf balls, and custom fittings for Callaway and Titleist brands.
3. Food & Beverage: Dining room, grill room, veranda dining, and bar services. Pub style dining Tuesday-Sunday, special dinner features Friday-Saturday evenings (5:00-8:00PM).
4. Greens Fees (Guest Play): Non-members may play as guests of members, with limits of twice per month and no more than 8 times per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Orchards Golf Club operates a private, family-oriented 18-hole championship golf course designed by Donald J. Ross in 1922 on 160 acres in South Hadley, MA. The club sells annual memberships (Full, Flex, and Social tiers) that grant access to the course, practice facilities, clubhouse dining (grill room, dining room, and veranda), and tournament events, while supplementing membership dues with on-site pro shop merchandise sales (Callaway, Titleist, TaylorMade) and guest play greens fees.

Product overview

The Orchards Golf Club is a private family-oriented golf club offering a single, comprehensive portfolio of services centered on its championship golf course. The core offering is membership-based access to the 18-hole Donald Ross-designed golf course, complemented by an on-site Pro Shop, dining facilities (dining room, grill room, and veranda), tournament hosting capabilities, and practice facilities including driving range and putting greens. The club operates as a traditional country club with membership as its primary service model, supplemented by public dining and event venue offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Access Access to the 18-hole Donald Ross-designed championship golf course rated one of the top ten college courses in the country, available to members and their accompanied guests.
• Membership Programs Annual subscription memberships offered in three tiers: Full Golf Membership (10-day advance tee times, unlimited golf), Flex Membership (5-day advance tee times, limited access), and Social Membership (dining and social events without golf access).
• Clubhouse Dining Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• Encore Leisure GroupcoreStrategic or Co-development PartnerEncore Leisure Group (ELG) acquired management of The Orchards to oversee all operations. ELG owns or manages 17 golf courses nationwide. The club is enthusiastically managed by ELG, which handles operations, marketing (website powered by Long Drive Agency), and overall club development strategy.
• Mount Holyoke CollegecoreStrategic or Co-development PartnerCourse was donated to Mount Holyoke College in 1941, where it has remained under ownership for golfers to enjoy. The college owns the golf course property.
• Donald J. RosscoreStrategic or Co-development PartnerLegendary Scottish golf course architect who designed The Orchards in 1922 and added the final nine holes in 1927. Ross's design philosophy and bunker architecture remain central to the club's identity.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Salem Country Club: Private club in Peabody, MA, featuring a championship golf course, clubhouse dining, and family-oriented membership programs. Comparable to Orchards on regional positioning, service mix, and member demographic.
• Essex County Club: Historic private club in Manchester-by-the-Sea, MA offering golf, dining, and social amenities to a family-oriented membership base. Comparable to Orchards in scale, services, and New England private club positioning.
• Wannamoisett Country Club: Private members-only Donald Ross-designed course in Rumford, RI. Directly comparable to Orchards on architect pedigree, private membership model, and championship-caliber conditioning.
• Kittansett Club: Private club in Marion, MA, known for its classic links-style course and understated membership culture. Comparable to Orchards on private membership model, course-conditioning reputation, and New England heritage positioning.
• Sankaty Head Golf Club: Private links-style club on Nantucket, MA, with full membership, dining, and tournament-hosting history. Comparable to Orchards as a destination private club with concentrated seasonal play and strong member loyalty.
• Boston Golf Club: Private members-only golf club in Hingham, MA, offering a championship course and clubhouse amenities. Comparable to Orchards as a New England private club with similar scale and service mix.
• The Country Club (Brookline): Historic private family-oriented country club in Brookline, MA with a championship golf course, dining, and social amenities. Comparable to Orchards as a long-tenured New England private club with multi-generational membership and tournament-hosting pedigree.
• Myopia Hunt Club: Prestigious historic private club in South Hamilton, MA, with golf, dining, and event facilities. Comparable to Orchards as a long-established Massachusetts private club with championship-hosting pedigree.

Broad incumbents

• Troon: Largest third-party golf management company globally, operating hundreds of private, daily-fee, and resort courses. Comparable to Orchards/ELG as a scaled operating platform that delivers shared services, marketing, and procurement to member clubs.
• Invited (formerly ClubCorp): Owner/operator of a national portfolio of private golf and country clubs with membership programs and shared services. Comparable to Orchards as a multi-club operator providing membership, dining, and event infrastructure at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orchards_golf
• Facebookfacebook.com/orchardsgolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchards Golf Club