HE Powersports
- Company typePrivate
- Founded2024
- HeadquartersBroken Bow, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
HE Powersports firmographics
Firmographics- Name
- HE Powersports
- Legal name
- HE Powersports
- Website
- https://hepowersports.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HE Powersports industry classification
Industry- Product category
- Powersports Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Boat Dealers (441222)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
- akta.pro secondary industry
- Motorcycle & Powersports Finance (FSAKADAG)
Keywords
Where HE Powersports is headquartered
LocationHeadquarters
- HQ city
- Broken Bow
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HE Powersports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sales of new and pre-owned powersports vehicles including ATVs, UTVs, motorcycles, personal watercraft, and boats from brands Can-Am, Sea-Doo, Alumacraft, and Manitou
- Parts and Accessories: Sales of OEM parts, accessories, and aftermarket components for all vehicle brands sold
- Service and Repairs: Service department providing maintenance, repairs, and customization services for powersports vehicles
- Financing: Facilitation of vehicle financing through partnerships with financial institutions, earning through arranged financing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Entry-level vehicles with financing as low as $99/month |
| Unit Pricing | Monthly | Mid-range personal watercraft and ATVs with 0% financing promotions |
| Unit Pricing | Monthly | Premium UTVs and sport vehicles |
| Unit Pricing | Monthly | Luxury boats and pontoons |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HE Powersports product offering
Product offeringCore offering
HE Powersports operates two physical powersports dealerships in Henrietta, TX and Broken Bow, OK, retailing new and pre-owned Can-Am ATVs, UTVs, and motorcycles, Sea-Doo personal watercraft and Switch pontoon boats, Alumacraft aluminum fishing and sport boats, and Manitou pontoon boats. The dealerships also operate an in-store parts department, a service and customization department, an online trade-in valuation tool, and vehicle financing facilitated through partner financial institutions. Customers can browse inventory online, request specific models, value trade-ins, apply for financing, and complete purchases in person at either location.
Product overview
HE Powersports is a powersports dealership operating as a multi-brand, multi-location retail operation. The company offers a unified portfolio of vehicle sales, parts, service, and financing. Core product lines include Can-Am ATVs, Side-by-Side UTVs, and Motorcycles (including Ryker, Spyder, and electric Pulse/Origin models), and Sea-Doo Personal Watercraft and Switch pontoon boats, complemented by Alumacraft and Manitou boat brands. These products are supported by dedicated Parts Department, Service Department, Financing services, and Trade-In valuation tools, creating an integrated customer experience from purchase through ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Can-Am ATVs Can-Am all-terrain vehicles (ATVs) including Outlander and Renegade models, designed for recreational and utility use by operators age 16 and older.
- Can-Am Side-by-Side UTVs Can-Am Side-by-Side Utility Terrain Vehicles (UTVs) including Defender, Commander, and Maverick models for off-road utility and recreational use.
- Can-Am Motorcycles Can-Am motorcycles including Ryker, Spyder, Canyon, and electric Pulse and Origin models for on-road riding.
- Sea-Doo Personal Watercraft Sea-Doo personal watercraft (PWCs) including GTI, GTX, RXP, and RXT models for recreational water sports.
- Sea-Doo Switch Sea-Doo Switch pontoon-style watercraft available in various sizes (13', 16', 18', 19', 21') with modular design for fishing, cruising, and water sports.
- Alumacraft Boats Alumacraft aluminum fishing and sport boats including Competitor series for fishing and watersports, with prices ranging $35,999 to $47,799.
- Manitou Pontoon Boats Manitou pontoon boats including Explore and Switchback models for cruising and water activities, with prices ranging $64,399 to $72,799.
- Parts Department Extensive selection of OEM parts, accessories, and aftermarket components for vehicles and equipment sold, with online request form and in-store availability.
- Service Department Vehicle and equipment service, part installation, and customization services performed by certified technicians.
- Financing Secure vehicle financing options arranged through partner financial institutions, with various term lengths and rate options including promotional rates from 0% to 8.99% APR.
- Trade-In Program Free estimate of vehicle trade-in value to assist customers in upgrading to a new vehicle, with credit applied toward purchase.
Companies that use HE Powersports
Customer profileSegments3 records
Ideal customer profiles3 records
HE Powersports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
HE Powersports partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BRP (Bombardier Recreational Products)coreHE Powersports is an authorized BRP dealer selling Can-Am ATVs, UTVs, motorcycles, and Sea-Doo personal watercraft. The partnership includes access to OEM promotions, rebates, and warranty support for BRP products.
- AlumacraftcoreAuthorized Alumacraft boat dealer offering aluminum fishing boats and sport boats. Products include Competitor series boats with prices ranging $35,999-$47,799.
- ManitoucoreAuthorized Manitou pontoon boat dealer offering Explore and Switchback series. Manitou boats range $64,399-$72,799.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
HE Powersports competitors and assessment
Company assessmentOthers
- BRP (Bombardier Recreational Products): TSX-listed Canadian manufacturer of Can-Am, Sea-Doo, Ski-Doo, Lynx and Rotax brands — the upstream franchisor that supplies HE Powersports' two largest product lines. Adjacent relationship as the supplier and brand marketing engine whose promotional funding drives much of the dealership's lead flow.
- Yamaha Motor Corporation USA: U.S. arm of Japanese powersports manufacturer (WaveRunner PWC, ATVs, side-by-sides, motorcycles). Competing OEM whose authorized dealer network (including Yamaha-branded stores) competes for the same powersports buyers as HE Powersports in Texas and Oklahoma.
- Polaris Inc. NYSE-listed U.S. manufacturer of Polaris off-road vehicles, Indian motorcycles, Slingshot, and other powersports brands. Competing OEM in the same end markets; HE Powersports even uses Polaris Sales Inc. web-tracking technologies, suggesting its digital stack is partially shared with the Polaris dealer ecosystem.
- American Honda Powersports: U.S. powersports division of Honda, a major manufacturer of motorcycles, ATVs and side-by-sides. Competing OEM whose authorized Honda Powersports dealers are direct competitors to HE Powersports in the motorcycle/ATV market.
- Alumacraft Boat Company (parent), successor brands: Manufacturer of aluminum fishing boats sold through HE Powersports. Comparable channel-side view on the boat manufacturing-to-dealer pipeline; other Alumacraft dealers nationwide compete with HE Powersports for the same fishing/utility-boat customer.
Broad incumbents
- Bass Pro Shops / Cabela's: National outdoor recreation retailer (Cabela's is a Bass Pro subsidiary) selling ATVs/UTVs, boats and marine accessories alongside broader outdoor gear. Overlaps with HE Powersports' boat (Tracker/Nitro aluminum fishing boats, pontoons) and ATV segments as a broad incumbent across the same end markets.
- MarineMax: The largest recreational boat dealership group in the United States, with broad geographic coverage and major OEM boat partnerships. Comparable to HE Powersports' boat retail/dealer function (Alumacraft, Manitou), though operating at vastly greater scale and across many more marine brands and geographies.
Emerging players
- RumbleOn: NASDAQ-listed online powersports marketplace and dealer operator (via its Powersports Retail segment after the RideNow acquisition) that competes for used and new powersports buyer demand and increasingly acts as a vehicle for dealer consolidation. Direct emerging channel competitor to traditional dealers like HE Powersports.
Direct peers
- RideNow Powersports: One of the largest multi-brand powersports dealer groups in the southwestern U.S., operating numerous stores across Arizona, Texas and other Sun Belt states selling the same OEMs (BRP/Can-Am/Sea-Doo) along with Polaris, Yamaha and Honda. Directly comparable multi-store franchise retail model, though at much larger scale.
- Tracker Boats / White River Marine Group: Bass Pro-owned aluminum boat brand (Tracker, Nitro, Tahoe, Sun Tracker) sold through the Bass Pro dealer network — directly competing with HE Powersports' Alumacraft and Manitou franchises for fishing and pontoon boat buyers in similar regional markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
HE Powersports social profiles
Digital presenceHE Powersports compliance and trust
Trust signalCompliance2 records
HE Powersports financial estimates
Financial estimateRevenue estimate
Valuation estimate
HE Powersports leadership team
Management profileNumber of profiles
HE Powersports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HE Powersports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HE Powersports
What does HE Powersports do?
HE Powersports operates two physical powersports dealerships in Henrietta, TX and Broken Bow, OK, retailing new and pre-owned Can-Am ATVs, UTVs, and motorcycles, Sea-Doo personal watercraft and Switch pontoon boats, Alumacraft aluminum fishing and sport boats, and Manitou pontoon boats. The dealerships also operate an in-store parts department, a service and customization department, an online trade-in valuation tool, and vehicle financing facilitated through partner financial institutions. Customers can browse inventory online, request specific models, value trade-ins, apply for financing, and complete purchases in person at either location.
Is HE Powersports a public or private company?
HE Powersports is a private company. It is classified as unknown and is currently operating.
When was HE Powersports founded?
HE Powersports was founded in 2024. It employs 11 to 50 people.
Where is HE Powersports based?
HE Powersports is headquartered in Broken Bow, United States, in the North America region.
How does HE Powersports make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are parts and Accessories, service and Repairs and financing.
Who are HE Powersports's main competitors?
Others on record are BRP (Bombardier Recreational Products), Yamaha Motor Corporation USA, Polaris Inc., American Honda Powersports and Alumacraft Boat Company (parent), successor brands. Broad incumbents are Bass Pro Shops / Cabela's and MarineMax. RumbleOn is listed as an emerging player. Direct peers are RideNow Powersports and Tracker Boats / White River Marine Group.
Does HE Powersports have an API?
No public API is recorded for HE Powersports.
What industry is HE Powersports in?
HE Powersports's product category is Powersports Dealership. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail, with a secondary code of FSAKADAG, Motorcycle & Powersports Finance. Its NAICS code is 441227.