Name

AT&T

Legal name

AT&T Inc.

Website

https://att.com

Company type

Public

Founded year

1877

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Electronics and Appliance Retailers (44921)

SIC

Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

akta.pro secondary industries

Smart Networking & Connectivity (Mesh Wi‑Fi, Routers, Bridges) Retail (CRACAGAH), Networking & Wi‑Fi Equipment Retail (Routers, Mesh, Switches) (CRACABAE)

Keywords

• Wireless telecommunications
• Fiber internet service
• Mobile device sales
• 5G home internet
• Business connectivity solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Wireless Service Plans: Monthly wireless voice and data plans including unlimited plans, with various speed and data allocations. Revenue generated through recurring monthly billing.
2. Device Sales: Sales of smartphones (Apple iPhone, Samsung Galaxy, Google Pixel, Motorola), tablets, smartwatches, and accessories through installment plans or full retail purchase.
3. Home Internet Services: AT&T Fiber (fiber optic internet) and AT&T Internet Air (fixed wireless) services billed monthly. Fiber plans start at $35/mo, Internet Air at $55/mo.
4. Accessories: Sales of phone chargers, cases, screen protectors, headphones, and other mobile accessories.
5. Connected Devices and Hotspots: Mobile hotspots, connected car Wi-Fi devices, and other connected devices with associated data plans.
6. Prepaid Wireless: No-contract prepaid wireless service with no annual contracts and no credit checks, providing talk, text, and data plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AT&T provides wireless voice and data services over its owned 5G and 4G LTE nationwide network, fiber optic and fixed-wireless home internet, and sells mobile devices, tablets, hotspots, and accessories via installment plans, retail purchase, and prepaid plans. The company also markets dedicated wireless, fiber, and networking solutions to U.S. businesses of all sizes, plus public-sector customers, through a separate business.att.com sales channel.

Product overview

AT&T is a telecommunications company offering a comprehensive portfolio of wireless and home internet services. The core offerings include postpaid and prepaid wireless phone services with unlimited plans, 5G connectivity, and device trade-in programs. AT&T sells mobile devices including Samsung Galaxy foldables (Z Fold8, Z Fold8 Ultra, Z Flip8), iPhones, and various Android smartphones. For home connectivity, AT&T provides AT&T Fiber (fiber optic internet up to 5 GIG speeds) and AT&T Internet Air (5G fixed wireless). Additional services include mobile hotspots, prepaid plans with no credit checks, Turbo Live premium data for events, and AT&T Certified Pre-Owned devices. The company offers accessories including chargers, cables, and phone cases through its retail platform.

Differentiator

Problem solved

Functional benefit

Brands

• AT&T Next Up Anytime: A device upgrade program allowing customers to upgrade their phone anytime after paying off one-third of their installment plan.
• AT&T Turbo
• AT&T ActiveArmor
• AT&T Points Plus
• AT&T Level Up

Products and services

• Samsung Galaxy Z Flip8 Flagship Samsung Galaxy Z Flip8 foldable smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• Samsung Galaxy Z Fold8 Flagship Samsung Galaxy Z Fold8 foldable smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• Samsung Galaxy Z Fold8 Ultra Premium Samsung Galaxy Z Fold8 Ultra foldable smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• Samsung Galaxy A16 Mid-range Samsung Galaxy A16 5G smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• Samsung Galaxy Tab S10 FE Samsung Galaxy Tab S10 FE tablet sold through AT&T to U.S. consumers, available with installment plans for use with AT&T wireless data.
• iPhone 16 Pro Premium Apple iPhone 16 Pro smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• iPhone 16 Plus Apple iPhone 16 Plus smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• iPhone 16 Apple iPhone 16 smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• iPhone 16e Value-tier Apple iPhone 16e smartphone sold through AT&T to U.S. consumers, available via installment plans and full-price purchase.
• Orbic Mobile Hotspot Orbic-branded mobile hotspot device sold by AT&T to U.S. consumers for portable Wi-Fi connectivity over the AT&T network.
• AT&T Wireless (Postpaid) Postpaid wireless voice, text, and data plans sold to U.S. consumers on AT&T's nationwide 5G and 4G LTE network, typically paired with device installment plans.
• AT&T Prepaid No-contract prepaid wireless voice, text, and data plans sold to U.S. consumers on AT&T's nationwide network.
• Cricket Wireless No-contract prepaid wireless plans sold under the Cricket Wireless brand by AT&T to U.S. consumers, with dedicated retail and online channels.
• Walmart Family Mobile No-contract prepaid wireless plans sold by AT&T under the Walmart Family Mobile brand, distributed through Walmart retail locations and online.
• AT&T Fiber Fiber-optic home internet service delivered by AT&T over its fiber network to U.S. households in fiber-served areas.
• AT&T Internet Air Fixed-wireless 5G home internet service delivered by AT&T to U.S. households as an alternative to fiber or cable broadband.
• AT&T Internet Backup Fallback home internet connectivity product from AT&T designed to keep households online when their primary connection drops.
• Turbo Live by AT&T AT&T-branded connectivity product marketed around live events to U.S. consumers; specific service description not detailed in source.
• AT&T Certified Pre-Owned Refurbished smartphones sold by AT&T at a discount, marketed to cost-conscious U.S. consumers seeking lower-priced devices.
• AT&T Business Connectivity Dedicated wireless, fiber, networking, and IoT connectivity solutions sold by AT&T to U.S. businesses ranging from small business to large enterprise and public sector.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lumen Technologies: Lumen operates a US fiber backbone and enterprise networking services. Overlaps with AT&T in fiber infrastructure and business connectivity, though Lumen is less consumer-facing.

Direct peers

• Comcast: Comcast is a leading US cable ISP (Xfinity) with a wireless MVNO (Xfinity Mobile) that bundles mobile against broadband. Competes with AT&T in home internet and increasingly in wireless.
• EchoStar Corporation: EchoStar (post DISH/EchoStar merger) is a US wireless carrier building a greenfield 5G network and satellite connectivity (Boost Mobile, DISH Wireless). Competes with AT&T in retail wireless and holds overlapping spectrum assets.
• T-Mobile US: T-Mobile US is a direct wireless competitor with aggressive 5G marketing, Magenta/Go5G plans, and an emerging fiber JV (Lumos, Metronet). Competes head-to-head with AT&T on postpaid price and network quality.
• Cox Communications: Cox is a privately held US cable ISP launching Cox Mobile as an MVNO. Comparable converged broadband + wireless model competing with AT&T Fiber and AT&T Internet Air.
• Verizon Communications: Verizon is the closest US peer: a publicly traded wireless carrier with comparable 5G and fiber (Fios) footprint, postpaid/prepaid plans, and device financing programs targeting the same consumer and enterprise customers.
• Charter Communications: Charter (Spectrum) is a major US cable ISP offering Spectrum Mobile wireless over Verizon's network bundled with broadband. Directly comparable to AT&T's converged wireless + home internet strategy.
• Frontier Communications: Frontier is a US fiber-to-the-home operator (now being acquired by Verizon) overlapping AT&T Fiber geographies. Comparable fiber build-out model and consumer ISP proposition.

Regional players

• Vodafone Group: Vodafone is a major international wireless and broadband operator with consumer mobility and fixed-line services analogous to AT&T Wireless and AT&T Fiber, though serving European and African markets rather than competing in the US.
• United States Cellular Corporation: UScellular is a regional US wireless carrier with overlapping rural and mid-market footprints. Smaller scale and now subject to T-Mobile acquisition, but competes with AT&T prepaid and postpaid in regional clusters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ATT
• YouTubeyoutube.com/user/ATTtube
• Facebookfacebook.com/ATT
• LinkedInlinkedin.com/company/at-t
• Instagraminstagram.com/att

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT&T