What Apes does

Apes Srl is an Italian industrial automation and machinery builder headquartered in Limena (Padova), Italy, founded in 1984 by Luciano Rossi and now led by the second-generation Rossi family (Mirco, Manola, and Simone). The company designs and manufactures custom production lines, robotic cells, welding systems, and surface-finishing equipment for the white-goods sector — specifically the manufacturers of stainless steel sinks, water-heater boilers, oven muffles, washing machines, dishwashers, and kitchen hoods — as well as for adjacent industrial sheet-metal applications. Core technology centers on CNC-controlled welding (roller, laser, and robotic), automated grinding and polishing, robotic sheet-metal handling, and integrated turnkey lines that combine forming, welding, assembly, and testing operations.

The business model is project-based bespoke capital equipment sales, supplemented by a recurring after-sales stream covering scheduled maintenance, remote diagnostics/teleassistance, spare parts, software updates, calibration, and a formalized retrofit/revamping service to modernize installed equipment. Pricing is not publicly disclosed and is determined through direct technical consultation; the go-to-market is enterprise field sales conducted through the company website (available in Italian, English, and Spanish), phone, email, WhatsApp, and participation in major industry events such as EuroBLECH 2026. Revenue mechanics therefore rely on long-cycle, high-touch engagement with industrial OEMs rather than standardized catalog sales. The customer base is concentrated in home-appliance OEMs and broader industrial sheet-metal manufacturers, with no publicly disclosed customer logos and no external investors or parent company — Apes remains a privately held, family-controlled Srl.

Name

Apes

Legal name

Apes Srl

Website

https://apes.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Apes Srl is an Italian family-owned industrial automation builder founded in 1984, designing custom CNC welding lines, robotic cells, and surface-finishing systems primarily for white-goods OEMs producing sinks, boilers, ovens, washing machines, dishwashers, and hoods.

Ownership category

akta.pro rank

Product category

Industrial Automation Machinery

NAICS

Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation systems
• Welding machinery manufacturing
• Sheet metal processing equipment
• Robotic cell systems
• Home appliance production lines

Headquarters

HQ city

Limena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom industrial machinery sales: APES designs and manufactures custom industrial automation systems, welding machinery, and sheet metal processing equipment. Revenue is generated through one-time sales of custom-built machinery and complete production lines. Each system is designed to customer specifications, making pricing project-based rather than standardized.
2. After-sales service and maintenance: Ongoing revenue from post-sale technical support, scheduled maintenance programs, spare parts supply, software updates, and remote diagnostics services. The company emphasizes long-term partnerships with customers extending beyond initial equipment delivery.
3. Retrofit and revamping services: Modernization and upgrade services for existing industrial equipment, helping customers improve performance and extend equipment lifecycle.
4. Installation and commissioning: On-site installation, testing, and validation services performed by expert APES technicians following safety regulations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

APES SRL designs, engineers, and manufactures custom-built industrial automation systems, welding machinery, and sheet metal processing equipment for home appliance and industrial manufacturers. The portfolio covers automated production lines for stainless steel sinks, boilers/water heaters, oven muffles, washing machines, dishwashers, and cooker hoods, alongside welding systems, surface finishing systems, robotic cells, and welding wire spool production systems. The company also delivers after-sales maintenance, retrofit/revamping, and installation/commissioning services to its installed customer base.

Product overview

APES SRL is an industrial machinery manufacturer offering a comprehensive portfolio of automation, welding, and robotics solutions for manufacturing. The portfolio consists of two main system categories: Home Appliance Production Systems (covering Lavelli sinks, Boiler water heaters, Ovens/muffles, Washing machines & dishwashers, and Hoods) and Industrial Automation Systems (including Welding Systems, Surface Finishing Systems, Automated and Semi-Automated Systems, Robotic Systems, and Welding Wire Spool Production Systems). These are complemented by Custom Industrial Systems and Retrofit & Revamping services. The company also provides dedicated after-sales support including maintenance, remote assistance, and spare parts. The systems range from standalone machines to fully automated production lines, all designed for sheet metal processing, bending, welding, polishing, and grinding operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavelli (Sinks) Production Systems

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bystronic: Swiss-headquartered provider of sheet metal processing systems including laser cutting, bending, and automation. Comparable to APES as a supplier of automated production equipment to industrial OEMs in the sheet metal and appliance value chain.
• Prima Power: Italian producer of integrated machinery for sheet metal processing, including punching, laser, bending, and automation. Directly comparable to APES' sheet metal and welding automation offering and its European manufacturing footprint.
• Salvagnini: Italian-headquartered manufacturer of flexible sheet metal fabrication systems and integrated automation cells. Highly comparable to APES as a fellow Italian builder of customized, CNC-driven automated production systems for industrial OEMs.
• LVD Group: Belgian manufacturer of sheet metal working machinery (press brakes, laser cutters, automation). Comparable to APES as a European mid-sized specialist in sheet metal fabrication and automated production equipment for industrial customers.

Broad incumbents

• KUKA: German global supplier of robotics, automation cells, and integrated production systems. Comparable to APES as a major automation incumbent providing robotic welding and handling cells for industrial manufacturing customers.
• Schuler Group: German global leader in press technology and automation for metal forming, including servo presses and robotic integration. Comparable to APES as a major automation supplier for metal-processing production lines serving industrial OEMs.
• Amada: Japanese global manufacturer of sheet metal machinery, lasers, and welding systems with extensive automation capabilities. Comparable to APES as a large incumbent offering welding and automated fabrication solutions to appliance and industrial OEMs.
• Comau: Italian-headquartered global supplier of industrial automation, robotics, and advanced manufacturing systems. Comparable to APES as a fellow Italian automation specialist with robotics, welding, and turnkey line capabilities.
• Trumpf: German global leader in industrial lasers and machine tools with a broad automation portfolio. Comparable to APES as an incumbent supplier of laser welding and automated manufacturing systems serving overlapping appliance and industrial customers.
• IMA Group: Italian-headquartered global leader in automatic machines for processing and packaging, with broad industrial automation capabilities. Comparable to APES as a large Italian industrial automation incumbent serving OEMs across multiple end-markets.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ApesAutomazioni
• Facebookfacebook.com/ApesSrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apes