What Van Ree does

Van Ree Media & Communicatie is a full-service graphic communications provider founded in 1979 and headquartered in Veenendaal, Netherlands. The company operates three service pillars: Drukken & Printen (printing — offset via Heidelberg presses for large runs, digital via Canon presses for small/personalized runs, and large-format printing for banners, flags, and signage); Ontwerp & Creatie (design — logo and corporate identity, copywriting, photography, and cross-media marketing strategy); and Reclame & Beletteringen (advertising — vehicle and facade lettering, presentation systems, POS materials, and promotional products). A mailing service is delivered through its sister company MailingCentre Veenendaal. The customer base is predominantly Dutch SMBs and local organizations, supplemented by a number of named enterprise and institutional accounts (Jumbo, Toyota, Fleurop, Mitutoyo, hospitals including Rijnstate and Ziekenhuis Gelderse Vallei, and municipalities including Gemeente Veenendaal and Gemeente Renswoude).

The business model is project-based and transaction-led: customers request quotes via phone, email, or the website, and pricing is determined by print run size, materials, finishing, and urgency. The company emphasizes personal service, short communication lines, a single fixed contact person, and same-day delivery for urgent orders. Distribution is direct (no resellers), with Netherlands-wide delivery and a regional focus on Gelderland and Utrecht provinces through dedicated city pages for Veenendaal, Amersfoort, and Ede. Marketing is primarily local SEO and content marketing via blog posts on printing topics. The company is privately held, with no disclosed institutional investment; ownership appears to be founder/family-operated based on the blog author email ([email protected]) and the jointly controlled relationship with MailingCentre.

The company is differentiated by 45+ years of operating history, FSC-certified paper across nearly all production, an integrated one-roof design-to-print workflow, and the MailingCentre sister-company partnership for direct mail fulfillment. Technical assets are capital equipment (Heidelberg offset, Canon digital) rather than software or IP. The combined offering competes primarily against other regional Dutch print shops on service quality, turnaround, and personal advisory rather than on technology or scale. The company has no public digital product, no API, no app, and no disclosed AI capabilities.

Name

Van Ree

Legal name

Van Ree Media & Communicatie

Website

https://vanreemedia.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Van Ree Media & Communicatie is a regional Dutch print shop and graphic services provider, founded in 1979 and based in Veenendaal, serving SMBs, municipalities, healthcare organizations, and national brands across the Netherlands with offset and digital printing, design, signage, and mailing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Printing Services: One-time printing services including offset printing for large runs (visitekaartjes, briefpapier, enveloppen, folders, brochures, magazines, catalogi) and digital printing for smaller quantities. Services are quote-based with pricing determined by print run, materials, and finishing options.
2. Design & Creative Services: Graphic design services including logo and corporate identity design, copywriting, photography, and cross-media applications. These services complement the printing offering and are often bundled with print orders.
3. Large Format & Signage: Production of large format prints including banners, flags, posters, spandoeken, beachflags, building site screens, window stickers, trade show walls, and facade advertising.
4. Promotional Products: Sale of promotional items including pens, t-shirts, USB sticks, company clothing, relationship gifts, and luxury gifts. These are often branded with customer logos.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Van Ree Media & Communicatie is a Dutch full-service graphic communications provider offering commercial printing (offset and digital), large format printing, point-of-sale materials, graphic design (logo/corporate identity, copywriting, photography), advertising and lettering (vehicle wraps, facade signage), presentation systems, and branded promotional products. The company delivers under one roof from concept and design through print production and finishing, with FSC-certified paper options and direct mail services via its sister company MailingCentre.

Product overview

Van Ree Media & Communicatie is a full-service graphic communications provider based in Veenendaal, Netherlands, founded in 1979. The company operates a single integrated platform organized into three main service pillars: (1) Drukken & Printen — the core printing division offering offset printing (Drukwerk) using Heidelberg presses for large runs, digital printing (Printen) using Canon presses for smaller/personalized runs, and large format printing (Grootformaat Printen) for banners, flags, and signage; (2) Ontwerp & Creatie — the design and content division providing logo/brand identity design, copywriting, photography (in-house studio), and cross-media marketing campaign strategy; and (3) Reclame & Beletteringen — the advertising and signage division offering vehicle/facade lettering, presentation systems, and promotional products. A supplementary mailing service connects with the sister company MailingCentre for high-volume direct mail fulfillment. The portfolio is unified under one roof with personal advisory services spanning concept through final production.

Differentiator

Problem solved

Functional benefit

Products and services

• Drukwerk (Offset Printing)

Quantifiable outcome

• Small print runs often delivered within a few days, same-day service possible for urgent orders

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MailingCentre VeenendaalcoreChannel Partner/ Reseller/ DistributorMailingCentre Veenendaal is a sister company of Van Ree Media & Communicatie, providing mailing and packaging services. The partnership enables Van Ree to offer complete mailing solutions including addressing, packaging, sealing, couverting, and direct mail services. In peak periods, partners process millions of mail pieces and packages weekly, offering competitive postage rates to Van Ree's customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reclameland: Dutch online printer focused on advertising and promotional materials including flyers, posters, banners, and signage for small businesses. Comparable Dutch SMB positioning and overlapping product range in print and large-format signage.
• Helloprint: Rotterdam-based online B2B print marketplace offering flyers, business cards, signage, and promotional products with instant online pricing. Direct comparable to Van Ree across both Dutch SMB customer base and core product catalogue (print, large format, signage).
• Drukwerkdeal: Dutch online printing platform (now part of Cimpress) specializing in flyers, business cards, brochures, and signage for SMBs with fully automated online ordering. Closely comparable product set, customer segment (Dutch SMB), and distribution model.
• Pixartprinting: European online commercial printer (Cimpress-owned) offering offset and digital printing, large format, and signage across multiple European markets. Comparable full-service print catalogue and B2B distribution model with greater geographic scale.
• Printdeal.com: Benelux-focused online printer offering business cards, flyers, banners, and brochures with instant online pricing for SMBs. Directly comparable product mix and Dutch SMB target customer base.

Broad incumbents

• Moo: Online print brand focused on premium business stationery, marketing materials, and promotional products with strong design-led positioning. Comparable SMB customer segment and design+print one-stop proposition, but with a premium-tier market position.
• Vistaprint: Cimpress-owned global online print platform serving small businesses with cards, marketing materials, signage, and apparel. Overlaps Van Ree's core product set and SMB target market but with massive scale, automated online ordering, and global reach — the dominant incumbent in SMB online print.
• Cimpress: Parent company of Vistaprint, Drukwerkdeal, Pixartprinting and other mass-customization printing brands. Operates broadly across commercial printing, signage, promotional products, and apparel — overlaps with Van Ree's portfolio but at platform scale.
• Canva: Global design platform with growing integrated print fulfillment (Canva Print). Competes with Van Ree's design and brand identity offering upstream, and increasingly with its print and promotional products offering downstream — a tech-enabled incumbent moving into the SMB marketing production space.

Others

• Content Productions: Dutch creative agency partner of Van Ree providing video production, photography, and digital content services. Adjacent rather than directly competing — Van Ree refers customers needing video/content to Content Productions, which in turn supplies photography expertise for Van Ree print projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VanReeMedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Ree