Jooyon Tech

Name

Jooyon Tech

Legal name

주식회사 주연테크

Website

https://jooyon.co.kr

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Personal Computer Manufacturing

NAICS

Electronic Computer Manufacturing (334111), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Computers (3571)

akta.pro primary industry

Gaming PCs (Desktops & Laptops) (HDACAAAH)

akta.pro secondary industries

Business Desktops (Commercial PCs) (HDACAAAB), Big-Box Electronics + Gaming & VR Retail (CRACAAAG)

Keywords

• PC manufacturing
• Gaming desktops laptops
• Computer monitors
• Government procurement hardware
• Portable touch monitors

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue from selling desktops, laptops, monitors, TVs, and gaming products through direct retail (JooyonShop), dealers, and home shopping channels.
2. B2B/B2G Government Sales: Revenue from government procurement contracts and enterprise sales to public institutions including education offices, ministries, and law enforcement agencies.
3. Aftermarket Services: Revenue from PC after-sales service through Jooyon911 service centers and professional repair services.
4. VR PC Room Operations: Revenue from operating VR PC rooms ('Breeze' brand) in Vietnam and domestic locations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jooyon Tech is a first-generation Korean PC manufacturer (est. 1988) that designs, produces, and distributes desktop PCs, gaming laptops, monitors, portable touch monitors, smart TVs, and CCTV systems. It sells directly to consumers via its JooyonShop e-commerce store, through a nationwide dealer network and home shopping channels, and supplies government/enterprise buyers via public procurement.

Product overview

Jooyon Tech is a first-generation Korean PC manufacturer established in 1988, producing a comprehensive product portfolio centered on personal computing devices. The core offerings include desktop PCs (standard ATX/MiniATX, gaming water-cooled, and interior-focused Wood/Candy series), gaming laptops under the Lionine brand, and various monitors (standard, gaming with up to 240Hz refresh rates, portable USB-C, and CarryView Android touch-screen portable monitors). The company also manufactures smart TVs (43-98 inch, Android OS, 4K UHD) and home/enterprise CCTV security products. The Lionine gaming sub-brand extends to peripherals including keyboards and mice. Jooyon Tech operates its own JooyonShop e-commerce platform and provides after-sales service through JooyonTech 911 service centers. Manufacturing is conducted at company facilities in Korea (Anyang and Ilsan), with nationwide dealer network (371+ locations) and B2B/government supply operations.

Differentiator

Problem solved

Functional benefit

Brands

• LIONINE: Gaming product brand by Jooyon Tech, encompassing gaming laptops, monitors, keyboards, and mice.
• J-TAB

Products and services

• AI PC (GGQ AI System) Desktop PC equipped with the GGQ AI system that analyzes gameplay data in real time to provide personalized strategy suggestions and coaching for gamers.
• Lionine Gaming Laptops Gaming-focused laptop brand featuring high-performance hardware with NVIDIA RTX series graphics for premium gaming.
• Lionine Gaming Desktop PCs High-performance gaming desktops with water cooling and premium components for VR-ready and demanding gaming applications.
• Standard/General Desktop PCs Traditional ATX/MiniATX desktop computers with expandable design for general consumer and business use.
• Wood Desktop Series Interior-focused desktops with wood-themed aesthetics in white and natural wood colors, designed to complement home decor.
• Candy Desktop Series Colorful desktop computers available in 5 colors, allowing users to personalize their PC appearance.
• Gaming Monitors (240Hz, QHD, 4K) High-resolution, high-refresh-rate monitors supporting QHD and 4K UHD with up to 240Hz refresh rates for smooth gaming and clear visuals.
• CarryView / Carry Me Portable Touch Monitor Portable touch-screen monitors (up to 27-inch) with Android 11 OS and built-in apps like YouTube, Netflix and Instagram for on-the-go content viewing.
• USB-C Monitors Monitors with USB-C connectivity for clean desk setups, compatible with MacBook and other USB-C devices.
• Smart TVs (Android OS, 43-75 inch) Google Android 11 OS-powered 4K UHD smart TVs ranging from 43 to 75 inches with Netflix and YouTube built in.
• 98-inch UHD TV (J98HDR-K4) Large-format 98-inch 4K UHD TV with LG Display A-grade panel, 178-degree wide viewing angle and ultra-slim bezels for premium home entertainment.
• CCTV / Security Cameras Home CCTV products and high-definition infrared dome cameras for B2B security applications.
• J-Tab Tablet PC Tablet PC brand for portable computing needs, expanding the product portfolio beyond desktops and laptops.
• Lionine Gaming Peripherals Gaming keyboards, mice and mouse bungees under the Lionine gaming brand for complete gaming setups.
• JooyonShop Official online shopping mall selling desktops, monitors, laptops, peripherals and refurbished products.
• JooyonTech 911 Service PC after-sales service with nationwide service centers and mobile service for repair of all PC brands, with dedicated app and Kakao Plus support.
• Brizes VR PC Room VR PC room franchise concept featuring high-end water-cooled PCs for immersive VR gaming, with locations in Vietnam.

Quantifiable outcome

• 8 consecutive quarters of No. 2 market share in desktop PC (2007)
• +3 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• Korea Veterans Firefighters Association (대한민국재향소방동우회)minorStrategic or Co-development Partner · 1 January 2023CSR partnership for fire safety welfare and promotion activities. Partnership includes campaigns and support for firefighters.
• Army Headquarters (육군본부)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Ongoing desktop PC supply contract. 2021 contract for 21st year of desktop PC introduction project.
• YJM GamesminorStrategic or Co-development Partner · 1 January 2021VR industry MOU partnership for virtual reality content and technology cooperation.
• O2 Blast (오투블래스트)minorGTM or Marketing Partner · 1 January 2021Official sponsorship of overwatch professional gaming team. Provides 240Hz gaming monitors for team use.
• KT CorporationcoreStrategic or Co-development Partner · 1 January 2019Strategic partnership for Uzbekistan education informatization projects. 180 billion KRW contract for 2nd phase education informatization PC supply (2019). Initial 180 billion KRW contract signed in 2019 for Uzbekistan education PC deployment.
• Siheung City Facilities Management Corporation (주연테크-시흥시시설관리공단)minorStrategic or Co-development Partner · 1 January 2019Business agreement to support IT needs of digitally excluded populations in Siheung city.
• Incheon Seo-gu Facilities Management Corporation (주연테크-인천서구시설관리공단)minorStrategic or Co-development Partner · 1 January 2019Business agreement to support IT needs of digitally excluded populations in Incheon Seo-gu district.
• Second Chance (세컨드찬스)minorStrategic or Co-development Partner · 1 January 2018Product supply and distribution/F&B business cooperation agreement signed in 2018.
• ViewSonic KoreamajorChannel Partner/ Reseller/ Distributor · 1 January 2017Official domestic distribution agreement for ViewSonic projectors. Partnership for 4K portable projector X10-4K and 4K 240Hz gaming beam projector V149-4K Pro products.
• Preflow (프리플로우)minorStrategic or Co-development Partner · 1 January 2017Technology cooperation MOU for high-performance water-cooled PC development signed in 2017.
• Disability Employment Research Institute (장애인직업안정研究院)minorStrategic or Co-development Partner · 1 January 2017CSR partnership for disability awareness campaigns and research activities. Company provides PC donations and free repair services through Jooyon911.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samsung Electronics: Korea's largest electronics company with broad PC, monitor, and smart TV offerings; broad incumbent competitor serving the same Korean consumer, enterprise, and government segments that Jooyon targets with its domestic PC line.
• Lenovo: Global PC leader with substantial Korean presence in both consumer desktops/laptops and government/enterprise procurement, competing for the same Korean B2G deals that anchor Jooyon's revenue.
• HP Inc. Major global PC and peripherals vendor with active Korean government/enterprise channel that competes for B2G procurement wins, similar to Jooyon's desktop PC bid positioning.
• Dell Technologies: Global PC and monitor vendor; competes in Korean enterprise/government desktop and monitor procurement similarly to Jooyon's B2G business.
• LG Electronics: Korean electronics major with overlapping monitor and PC categories and a key supplier (LG Nano IPS panels) to Jooyon; competes in the same Korean government, retail, and consumer display markets and serves as both competitor and ecosystem partner.

Direct peers

• Acer: Taiwanese PC and monitor vendor with broad gaming (Predator), consumer, and commercial offerings overlapping Jooyon's desktop, laptop, and gaming PC portfolios.
• ASUS: Global Taiwanese PC and gaming-PC vendor with strong gaming laptops, monitors, and desktops (ROG, TUF) that compete head-to-head with Jooyon's Lionine gaming line and premium gaming desktops.
• MSI (Micro-Star International): Direct gaming PC, gaming laptop, and gaming monitor competitor; MSI's premium gaming products overlap with Jooyon Lionine gaming laptops and high-refresh-rate gaming monitors in the Korean market.

Emerging players

• Razer Inc. Premium gaming-focused hardware brand spanning gaming laptops, monitors, and peripherals; comparable to Jooyon's Lionine gaming sub-brand in target user (Korean PC gamers and esports enthusiasts) and category, but more globally premium-positioned.

Regional players

• Topstar Electronics Co. Taiwanese ODM/OEM desktop PC and motherboard maker that has historically competed in Korean retail and government channels; comparable as an Asia-based desktop PC manufacturer with similar commercial-PC target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/jooyontech
• Instagraminstagram.com/jooyon_tech
• LinkedInlinkedin.com/company/jooyon-tech-co-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jooyon Tech