Atlantic 2.0
Atlantic 2.0 is a privately held French digital publisher operating Almanach de la maison, an SEO-driven WordPress content site offering tested practical guides on home, garden, decoration, DIY, and real estate for French homeowners, monetized via advertising and affiliate links.
- Company typePrivate
- Founded2008
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Atlantic 2.0 does
Atlantic 2.0 is a privately held French digital publisher operating atlantic2.org under the consumer brand 'Almanach de la maison.' The legal entity, EasyRank SARL, is a société à responsabilité limitée registered in Nîmes, France, with €1,000 of share capital. The company has been operating since 2008 and is described in firmographic terms as having between 11 and 50 employees, though the company's own 'About' page characterizes the team as a small group without specifying a count. The publishing activity is concentrated on a single French-language website with no mobile app, API, or SDK exposure.
The core product is an SEO-driven content platform organized into five categories — Jardin (garden), Maison & énergie (home and energy), Déco & aménagement (decor and layout), Bricolage (DIY), and Immo (real estate) — publishing tested, date-stamped practical guides targeting French homeowners and DIY enthusiasts. The technology stack is modest: a WordPress CMS with a custom theme (almanach-maison), hosted on OVH infrastructure. There are no disclosed AI/ML features, proprietary models, data assets, or third-party integrations beyond standard hosting and affiliate link tracking.
Atlantic 2.0 monetizes exclusively through advertising and affiliate links embedded in editorial content, referencing retailers such as Leroy Merlin, Castorama, ManoMano, Botanic, and Truffaut. All content is freely accessible to readers with no subscription, paywall, or direct product sales; the optional weekly newsletter ('Le carnet') is a retention mechanism rather than a paid offering. The go-to-market motion is product-led growth via SEO and organic search, with a domestic-only geographic footprint in France. No external funding, institutional investors, parent company, acquisitions, or material strategic transactions were disclosed in the source material.
Atlantic 2.0 firmographics
Firmographics- Name
- Atlantic 2.0
- Legal name
- EasyRank SARL
- Website
- https://atlantic2.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlantic 2.0 is a privately held French digital publisher operating Almanach de la maison, an SEO-driven WordPress content site offering tested practical guides on home, garden, decoration, DIY, and real estate for French homeowners, monetized via advertising and affiliate links.
- Ownership category
- akta.pro rank
Atlantic 2.0 industry classification
Industry- Product category
- Online Home and Garden Content Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Atlantic 2.0 is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Atlantic 2.0 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising and affiliate revenue: The site generates revenue through advertising, affiliate links to recommended products (Leroy Merlin, Castorama, ManoMano, Botanic, Truffaut), and potentially sponsored content. Articles frequently reference products from retailers with affiliate-style links embedded.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Atlantic 2.0 product offering
Product offeringCore offering
Atlantic 2.0 operates the Almanach de la maison, a French-language online content publication providing practical, seasonally-timestamped advice for home improvement, gardening, decoration, DIY, and real estate. The platform publishes tested articles organized into five content categories (Jardin, Maison & énergie, Déco, Bricolage, Immo) and distributes a weekly newsletter called Le carnet delivering one curated tip per week to subscribers. Content is freely accessible and monetized through on-site advertising and affiliate links to French retailers.
Product overview
Atlantic 2.0 operates as a content publishing platform publishing the Almanach de la maison, a practical guidebook for home, garden, and decoration. The platform is organized around five content categories: Jardin (garden/vegetable growing), Maison & énergie (home heating, cooling, insulation), Déco (interior decoration), Bricolage (DIY/home improvement), and Immo (real estate guidance). Content is delivered through articles structured as tested, date-stamped practical guides, supplemented by a weekly newsletter subscription (Le carnet).
Differentiator
Problem solved
Functional benefit
Products and services
- Almanach de la maison French-language online publication providing practical, seasonally-timestamped advice for home, garden, decoration, DIY, and real estate topics, organized into five content categories (Jardin, Maison & énergie, Déco, Bricolage, Immo). It serves French homeowners and DIY enthusiasts seeking tested, experience-based guidance and is freely accessible to all readers.
- Le carnet (Weekly Newsletter) Free weekly email newsletter ('Un conseil par semaine, jamais plus') delivering one curated seasonal tip per week to subscribers of the Almanach de la maison. It serves as the primary reader retention and engagement mechanism for Atlantic 2.0.
Companies that use Atlantic 2.0
Customer profileSegments2 records
Ideal customer profiles1 record
Atlantic 2.0 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic 2.0 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OVHminorOVH provides web hosting services for the Atlantic 2.0 website. The legal mentions identify OVH as the hosting provider (Nom de l'hébergeur: OVH).
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Atlantic 2.0 competitors and assessment
Company assessmentDirect peers
- Houzz France: Houzz.fr is the French site of Houzz, a global home design and renovation platform combining idea galleries, professional directories, and product shoppable content. It is directly comparable to Atlantic 2.0 as a French-language content and product-discovery destination for homeowners researching home improvement, garden, and décor projects.
- Détente Jardin: Détente Jardin is a French gardening magazine and website covering plants, garden design, and seasonal outdoor tips. It is a direct comparable to Atlantic 2.0's gardening content, serving the same French homeowner/DIY-enthusiast audience with editorial gardening advice.
- Rustica: Rustica is a French gardening media brand publishing tested, season-specific advice on vegetable gardens, plant care, and outdoor projects. It directly parallels Atlantic 2.0's Jardin category, with similar editorial positioning around hands-on, time-tested guidance for French home gardeners.
- Côté Maison: Côté Maison is a French decoration and home interior publication with extensive editorial content, photo galleries, and product recommendations. It overlaps directly with Atlantic 2.0's Déco & aménagement category and competes for the same French homeowner audience interested in interior design and renovation.
- Maison&Travaux: Maison&Travaux is a long-established French media brand publishing practical content on renovation, decoration, and home improvement. It targets the same French homeowner audience as Atlantic 2.0 with similar topical coverage of DIY, energy, and interior projects, monetized through advertising.
- Système D: Système D is a French DIY and home improvement media brand (part of the Reworld Media portfolio) producing practical tutorials and project guides. It directly competes with Atlantic 2.0's Bricolage and Maison categories for the same French DIY-enthusiast audience searching for hands-on how-to content.
Emerging players
- ManoMano: ManoMano is a French DIY and home improvement marketplace that also operates editorial content and buying guides on its site. It overlaps with Atlantic 2.0 as both a content publisher and a commerce destination in the French home improvement space, though its core business is marketplace transactions rather than content monetization.
Others
- Leroy Merlin (magazine/conseils): Leroy Merlin is the largest French home improvement retailer and operates an extensive 'conseils' (advice) and how-to content section on its website. It is comparable to Atlantic 2.0 as a French-language home improvement content destination, but its primary business is retail and the content exists to support product sales rather than independent advertising/affiliate monetization.
- Castorama (magazine/conseils): Castorama is a major French home improvement retailer with a substantial advice and tutorial section. It competes for the same French DIY audience and search queries as Atlantic 2.0, but its content is produced by the retailer to drive store traffic rather than by an independent publisher monetized through advertising and affiliate links.
Broad incumbents
- Marie Claire Maison: Marie Claire Maison is the home and decoration vertical of the Marie Claire media brand, part of a large media group. It is comparable to Atlantic 2.0 on audience and topic (French home/decor) but operates as part of a much broader lifestyle media portfolio with significantly greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Atlantic 2.0 social profiles
Digital presenceAtlantic 2.0 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic 2.0 leadership team
Management profileNumber of profiles
Profiles1 record
Atlantic 2.0 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic 2.0 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic 2.0
What does Atlantic 2.0 do?
Atlantic 2.0 operates the Almanach de la maison, a French-language online content publication providing practical, seasonally-timestamped advice for home improvement, gardening, decoration, DIY, and real estate. The platform publishes tested articles organized into five content categories (Jardin, Maison & énergie, Déco, Bricolage, Immo) and distributes a weekly newsletter called Le carnet delivering one curated tip per week to subscribers. Content is freely accessible and monetized through on-site advertising and affiliate links to French retailers.
Is Atlantic 2.0 a public or private company?
Atlantic 2.0 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlantic 2.0 founded?
Atlantic 2.0 was founded in 2008. It employs 11 to 50 people.
Where is Atlantic 2.0 based?
Atlantic 2.0 is headquartered in Nantes, France, in the Europe region.
How does Atlantic 2.0 make money?
One revenue line is on record: advertising and affiliate revenue.
Who are Atlantic 2.0's main competitors?
Direct peers on record are Houzz France, Détente Jardin, Rustica, Côté Maison, Maison&Travaux and Système D. ManoMano is listed as an emerging player. Others are Leroy Merlin (magazine/conseils) and Castorama (magazine/conseils). Marie Claire Maison is listed as a broad incumbent.
Does Atlantic 2.0 have an API?
No public API is recorded for Atlantic 2.0.
What industry is Atlantic 2.0 in?
Atlantic 2.0's product category is Online Home and Garden Content Publishing. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 513120 and its SIC code is 2721.