Spritely

What Spritely does

Spritely is a private, for-profit software company headquartered in Coolangatta, Australia, that designs and develops user-centric mobile applications and software for care providers. Founded in 2018, the company operates with a small team of 11-50 employees and is led by co-founder and head of product Scott MacKenzie alongside co-founder and director Daniel Edwards, indicating a founder-led operating model typical of an early-stage product studio focused on a specific vertical.

The input corpus does not disclose Spritely's specific product lineup, underlying technology stack, or platform architecture. At the time of data capture, the company website (spritely.co) displayed only a verification/loader page rather than substantive product or feature content. There is no evidence of a published API (api_exists: false), SDK, or documented integration footprint, and no certifications, patents, trademarks, or proprietary technologies are recorded in the source material. As a result, technical product details cannot be characterized beyond the high-level 'user-centric mobile apps and software' description, and any inference about architecture, supported platforms, or feature scope would extend beyond the evidence.

Spritely's revenue model, pricing structure, customer count, and go-to-market motion are not disclosed in the available data. No customer logos, public funding events, partnerships, accolades, or pricing tiers were captured, leaving monetization mechanics and commercial traction unverified. Domain focus on 'care providers' implies B2B or B2B2C targeting of healthcare, aged-care, disability, or community-services organisations, but no segment mix, contract-value commentary, or channel strategy is available.

Name

Spritely

Website

https://spritely.co

Company type

Private

Founded year

2018

Headcount range

11–50 employees

Short description

Spritely is a private Australian software company founded in 2018 and headquartered in Coolangatta that designs and develops user-centric mobile applications and software for care providers, operating with a small 11-50 employee team.

Ownership category

akta.pro rank

Product category

Care Provider Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Care provider software
• Mobile app development
• Healthcare software
• Aged care software
• User-centric apps

Headquarters

HQ city

Coolangatta

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Spritely is a software company that designs and develops user-centric mobile apps and software for care providers. The company builds digital products tailored to the workflows and needs of care delivery organizations, enabling them to deliver services through mobile-first software solutions.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Tebra (formerly Kareo + PatientPop): Tebra is a US-based practice operations and care software platform serving independent practices and small-to-mid healthcare providers with EHR, scheduling, billing, and patient engagement tools. It is a partial comparable to Spritely as a software platform for healthcare providers, but its buyer and product focus is on clinical practices rather than aged/disability care agencies.

Broad incumbents

• PointClickCare: PointClickCare is a dominant US cloud-based EHR and care coordination platform primarily for the senior care continuum (skilled nursing, senior living, home care). It is comparable as a software vendor serving care providers, but with far broader scope, deeper integrations, and larger enterprise footprint than Spritely.
• WellSky Personal Care (formerly ClearCare): WellSky Personal Care is the US's leading home care software platform, originally ClearCare, now part of WellSky's broader health and community care suite. It is comparable to Spritely as a software platform for personal/home care providers, but operates at significantly larger scale and as part of a much broader healthcare technology portfolio.
• MatrixCare: MatrixCare is a US-based, large-scale EHR and care management platform serving senior living, skilled nursing, and home- and community-based care providers. It overlaps with Spritely in serving care providers with management software but is a much broader incumbent spanning multiple care settings.

Direct peers

• AlayaCare: AlayaCare is a Canadian-headquartered, cloud-based software platform purpose-built for home and community care providers, offering client management, scheduling, mobile worker apps, and billing. It is directly comparable to Spritely in vertical (care providers), product modality (mobile-first worker apps), and target buyer (home/aged/community care agencies).
• CarePlanner: CarePlanner is a UK-based care management software provider for home care agencies, offering rostering, care planning, and a mobile app for carers. It is a direct peer to Spritely in terms of customer type (care providers), product mix (agency management plus mobile worker tools), and delivery model (cloud SaaS).
• CareLineLive: CareLineLive is a UK-based home care management software provider offering rostering, electronic visit verification, and a carer mobile app. It directly mirrors Spritely's positioning as a mobile-first software vendor for care providers, but is geographically focused on the UK.
• Honor Technology: Honor Technology operates a care network and software platform for in-home care agencies in the US, with mobile tools for caregivers and operations software for agency owners. It is directly comparable to Spritely in building technology to enable and manage care providers, though with a stronger consumer-brand and network orientation.
• Birdie: Birdie is a UK-based care technology platform providing agency management software and a carer-facing mobile app for home care providers. It competes head-to-head with Spritely in serving care agencies with mobile-first software, although its primary geography is the UK rather than Australia.

Regional players

• Homage: Homage is an Asia-Pacific (Singapore-headquartered) care services and technology platform providing home and aged care, combining a care worker marketplace with agency software. It is comparable to Spritely in targeting care providers in the Asia-Pacific region, though it operates a hybrid services-plus-software model.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/spritely-app-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spritely