Kuza Asset Management

What Kuza Asset Management does

Kuza Asset Management Limited is a Nairobi, Kenya-based asset management company founded in 2021, operating under dual licenses from the Capital Markets Authority (as a Fund Manager) and the Retirement Benefits Authority (for pension schemes). The firm addresses the limited supply of professional, customized investment management in East Africa through two product pillars. Its Investment Solutions span seven unit-trust and segregated vehicles — Money Market Funds in KES and USD, a Fixed Income Fund, a Momentum Special Fund and a Shariah-compliant variant using Dynamic Asset Allocation (DAA), a Private Debt Fund, and a Private Wealth Management offering for accredited investors. Its Retirement Solutions comprise four vehicles: Individual Provident Plan, Umbrella Retirement Benefits Fund, Segregated Pension Mandate, and Income Drawdown Fund, augmented by investment advisory, financial planning, and capital markets advisory services.

Underlying the suite is a Dynamic Asset Allocation philosophy that Kuza describes as time-tested and well-researched, spanning fixed income, listed and unlisted equities, offshore investments, real estate, and private debt. The Private Wealth Management product is explicitly built around a per-client Investment Policy Statement, distinguishing Kuza from off-the-shelf commodity fund managers. Customer segments include high-net-worth individuals, institutional clients, corporate employers seeking retirement schemes, and Shariah-compliant investors, with minimums ranging from KES 0 for the KES Money Market Fund to KES 10,000,000 for the Private Wealth offering.

Revenue is generated through annual AUM-based management fees — 1.00% p.a. for Private Wealth Management and 2.00% p.a. for most other funds — supplemented by an 80/20 performance-fee arrangement on outperformance versus benchmark. Distribution is multi-channel: direct sales via the Kuza website with downloadable application forms and a publicly accessible Investment Calculator, a self-serve Client Portal, inside sales through phone/email, organic social across LinkedIn/Facebook/X/Instagram/TikTok/Threads, WhatsApp engagement, and an Independent Financial Advisor (IFA) Network for HNW and institutional referrals. The business is privately held with no disclosed institutional investors, operating geographies listed as East Africa.

Name

Kuza Asset Management

Legal name

Kuza Asset Management Limited

Website

https://kuza.africa

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Kuza Asset Management is a Nairobi-based, CMA- and RBA-licensed asset manager founded in 2021 that offers bespoke investment and retirement solutions — including money market, fixed income, momentum, private debt, private wealth, and Shariah-compliant funds — to HNW individuals, institutional clients, and corporate employers in East Africa.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Asset management services
• Investment fund management
• Retirement solutions
• Wealth management
• Unit trust funds

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Under Management (AUM) Fees: Kuza charges annual management fees based on assets under management. Fees vary by product: 1.00% p.a. for Private Wealth Management and 2.00% p.a. for most other fund products.
2. Performance Fees: 80/20 share of outperformance arrangement where the fund participates in investment gains above benchmark returns.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Kuza Asset Management is a Nairobi-based fund manager licensed by the Capital Markets Authority and Retirement Benefits Authority that designs, distributes, and manages a suite of investment funds and retirement plans for individuals, corporates, and institutions in Kenya. Its product range spans money market funds (KES and USD), fixed income funds, equity/momentum funds, Shariah-compliant funds, private debt, and bespoke private wealth management, alongside retirement solutions including provident plans, umbrella schemes, segregated mandates, and income drawdown funds.

Product overview

Kuza Asset Management is an Asset Management Company located in Nairobi, Kenya, founded in 2021 and licensed by the Capital Markets Authority and Retirement Benefits Authority. The company offers a comprehensive suite of investment and retirement solutions organized into two main categories: Investment Solutions and Retirement Solutions. The Investment Solutions portfolio comprises seven funds including money market funds (KES and USD variants), fixed income funds, the Momentum Special Fund, the Shariah Momentum Special Fund, the Private Debt Fund, and the Private Wealth Management Fund. The Retirement Solutions include four products: the Individual Provident Plan, Umbrella Retirement Benefits Fund, Segregated Pension Mandate, and Income Drawdown Fund. The company also provides investment advisory, financial planning, property and business valuation, and capital markets trading and advisory services. Investment strategies span across both global and local asset classes including Fixed Income, Listed and Unlisted Equities, Offshore Investments, Real Estate, and Private Debt.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuza Money Market Fund (KES) A low-risk short-term investment fund for individual and corporate investors seeking inflation-beating returns with minimum risk, investing in KES-denominated treasury bills and short-term treasury bonds issued by the Government of Kenya. No minimum investment required.
• Kuza Money Market Fund (USD) A short-term USD-denominated investment fund for investors seeking to hedge against exchange rate volatility, investing in bank deposits, treasury bills, short-term treasury bonds, corporate bonds, and commercial paper. Minimum initial investment USD 100.
• Kuza Fixed Income Fund (KES) A medium-term fund for low-to-medium-risk investors who prefer frequent income-generating securities, investing in government bonds, treasury bills, corporate bonds, and commercial papers. Minimum initial investment KES 1,000.
• Kuza Momentum Special Fund (KES) An aggressive growth fund leveraging Dynamic Asset Allocation (DAA) to capture short- and long-term capital markets inefficiencies, targeting risk-tolerant investors with a longer-term horizon. Invests across listed and unlisted equities, offshore investments, IPOs, derivatives, and collective investment schemes.
• Kuza Shariah Momentum Special Fund A Shariah-compliant fund for medium-to-long-term capital growth through halal investments in local and offshore equities, IPOs, REITs, and Sukuk. Minimum initial investment KES 100,000 with a 6-month lock-in period.
• Kuza Private Debt Fund A private debt fund providing access to the private credit asset class as an alternative to government bonds and illiquid real estate, investing in unlisted securities including commercial paper and corporate bonds. Minimum initial investment KES 1,000,000.
• Kuza Private Wealth Management Fund A bespoke wealth management package for accredited investors and high-value families requiring customizable solutions across offshore and local equities, fixed income, with an Investment Policy Statement-based approach. Minimum investment KES 10,000,000.
• Kuza Individual Provident Plan A personal retirement plan enabling individuals to save for retirement at their own pace, consolidate deferred benefits from previous employers, and benefit from tax exemptions.
• Kuza Umbrella Retirement Benefits Fund A pooled retirement scheme for employers to deliver retirement benefits to staff via an existing scheme, leveraging economies of scale and allowing employers to contract staff out of NSSF Tier 2 contributions.
• Kuza Segregated Pension Mandate A segregated investment mandate providing focused, asset-specific management or full investment function handling for retirement funds, with expertise in fixed income and offshore investment mandates.
• Kuza Income Drawdown Fund

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stanlib (Liberty Group): South African asset manager with East African presence offering unit trusts, pension, and alternative investments. Comparable to Kuza across investment solutions and pension/retirement product categories, though with substantially larger AUM and broader African footprint.
• Zamara: Pan-African actuarial, pension administration, and wealth management firm operating in Kenya. Comparable given overlap in pension fund administration and wealth management; notably Kuza's Director of Retirement Solutions and a board member previously held senior roles at Zamara.

Direct peers

• Old Mutual Investment Group (Kenya): East African asset management operation offering unit trusts, pension, and wealth products. Closely comparable to Kuza's product mix and Kenyan institutional client focus, and a former employer of Kuza's CEO James Mose as a Portfolio Manager.
• Cytonn Investments: Kenyan investment management and real estate firm offering unit trusts, money market funds, and alternative investments. Comparable to Kuza across alternative/innovative product positioning and Kenyan institutional and retail distribution.
• Madison Asset Management: Asset management arm of the Madison Group in Kenya offering unit trusts, pensions, and investment advisory. Direct peer across product suite and the Kenyan institutional/retail market.
• Genghis Capital Investment Bank: Kenya-based investment management firm offering unit trust funds, money market funds, and wealth management. Direct peer given similar product taxonomy (money market, fixed income, equity) and East African retail/institutional client focus.
• ICEA Lion Asset Management: Kenya-based asset manager offering unit trusts, pensions, and investment advisory to retail and institutional clients. Directly comparable to Kuza as a CMA-licensed fund manager with overlapping product categories and customer segments.
• Britam Asset Managers: Kenya-based asset management arm of Britam Holdings, offering unit trusts, pensions, and private wealth. Directly comparable to Kuza as a CMA/RBA-licensed fund manager targeting retail and institutional Kenyan investors, and notably the firm where Kuza's CEO previously served as CIO.
• Sanlam Investments East Africa (SIEAL): Kenyan/East African asset manager providing unit trusts, wealth advisory, and pension solutions. Directly comparable across product suite and customer segments, and notably a former employer of Kuza's Risk and Compliance Officer Natalie Ida.

Regional players

• African Alliance: Pan-African investment manager offering unit trusts, pensions, and advisory across multiple African markets. Comparable to Kuza in product taxonomy and African institutional focus, though with broader geographic reach beyond Kenya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Kuza_Asset
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kuza-asset-management-ltd
• Instagraminstagram.com/invites/contact/?i=1ny80docqqdo6&utm_content=qdjq6r1
• TikToktiktok.com/@kuza.africa?_t=8pltCQnMie6&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuza Asset Management