Genghis Capital

What Genghis Capital does

Genghis Capital Limited is a privately-held, Nairobi-based investment and asset management firm operating under licenses from the Capital Markets Authority (CMA), the Retirement Benefits Authority (RBA) and as a member of the Nairobi Securities Exchange (NSE). It serves four primary customer segments — individual investors, institutional and high-net-worth clients, retirement fund sponsors, and corporate clients — through three core service lines: Investment Banking (NSE equity brokerage, fixed income and OTC trading, corporate finance and transaction advisory, NOMAD services for the GEMS segment), Asset Management (Collective Investment Schemes, the Hela Imara Money Market Fund, the GenCap Individual Pension Plan, the Income Drawdown Fund, and private wealth management), and Corporate Research (award-winning coverage of the top 40 NSE counters plus the Genghis Weekly Cross-Asset Strategy publication).

Underlying technology consists of two client-facing digital channels — the G-Kuze mobile application (iOS/Android) and the ActiveTrader web trading platform at genghis.kenyaonlinetrading.com — layered on top of the firm's relationship brokerage distribution through its Westlands head office and email-based trade instructions. There is no disclosed AI/ML capability, SDK, API product, or third-party platform integration in the available data.

The firm's revenue model combines transaction-based brokerage commissions (1.5% or 1.78% per transaction as set by CMA, plus ~0.32% pass-through CMA/NSE/CDSC levies), recurring asset management and pension administration fees, corporate finance advisory fees, and a KES 100 monthly account maintenance fee (charged only in months with trades). Go-to-market is sales-led relationship brokerage supplemented by content marketing (research distribution, media appearances, roadshows) and self-serve digital onboarding via G-Kuze.

Name

Genghis Capital

Legal name

Genghis Capital Limited

Website

https://genghis-capital.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Genghis Capital is a Kenya-licensed investment and asset management firm offering equity brokerage, fixed income and OTC trading, corporate finance advisory, mutual funds and pension products to individual, institutional and corporate clients, distributed through relationship managers and the G-Kuze mobile app.

Ownership category

akta.pro rank

Product category

Investment Banking & Asset Management

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAAAD

Retirement & Pension Planning (401(k)/IRA)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSACAGAA

Equity Research

Financial & Insurance/Capital Markets & Securities/Securities Research & Analytics

SECONDARYFSACAGAG

Strategy & Thematic Research

Financial & Insurance/Capital Markets & Securities/Securities Research & Analytics

Keywords

• Stock brokerage services
• Investment banking advisory
• Asset management solutions
• Wealth management services
• Retirement benefits products

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commission: Brokerage commission charged per transaction, calculated as percentage of transaction consideration (number of shares multiplied by share price). Rates of 1.5% or 1.78% per transaction as regulated by Capital Markets Authority.
2. Fees and Levies: Additional transaction costs including Capital Markets Authority, Nairobi Securities Exchange, and Central Depository Settlement Corporation fees totaling approximately 0.32% of transaction consideration.
3. Asset Management Fees: Fees from managing Collective Investment Schemes (CIS), Retirement Benefits Products including Individual Pension Plans, Umbrella Retirement Schemes, and Wealth Management services.
4. Corporate Finance Advisory: Transaction advisory services and corporate finance solutions provided to corporate clients.
5. Account Maintenance Fees: KES 100 account fee charged only in months with trades in the account. No charges for opening CDS accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Genghis Capital provides securities trading, fund management, wealth management, corporate finance advisory, and economic research services in Kenya. It is licensed by the Capital Markets Authority and Retirement Benefits Authority, and operates as a member of the Nairobi Securities Exchange. Its product set includes the Hela Imara Money Market Fund, GenCap Individual Pension Plan, GenCap Income Drawdown Fund, and securities brokerage for NSE-listed equities, fixed income, and OTC instruments.

Product overview

Genghis Capital is a licensed investment and asset management firm offering a comprehensive suite of financial products across Investment Banking (equities, fixed income, OTC trading), Asset Management (collective investment schemes, retirement benefits, wealth management), and Corporate Research. The core product portfolio centers on the Money Market Fund (Hela Imara), Individual Pension Plan (IPP), and Income Drawdown Fund, supported by digital platforms including the G-Kuze mobile app and ActiveTrader online trading platform. The company operates as a NSE member with CMA and RBA licensing.

Differentiator

Problem solved

Functional benefit

Brands

• G-Kuze: Mobile application gateway for smarter investing with powerful tools, expert insights, and seamless wealth-building experience.
• Hela Imara
• GenCap Individual Pension Plan (IPP)
• GenCap Income Drawdown Fund

Products and services

• Investment Banking

Quantifiable outcome

• Multiple Kenya Capital Markets Awards including Stockbroker of the Year (2011, Winner), Research Team awards (2011, 2013)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Standard Investment Bank: Kenyan investment bank and stockbroker providing equities trading, fixed income, and corporate finance services on the NSE — competing directly for retail, institutional, and advisory wallet share.
• SBG Securities: Kenyan stockbroker (formerly Sterling Capital) offering equities, fixed income, OTC trading and corporate finance — a direct competitor for NSE order flow and corporate advisory mandates.
• Kestrel Capital: Kenyan investment bank and stockbroker offering securities trading, asset management, corporate finance, and research on the NSE — directly comparable to Genghis Capital across the full investment banking stack.
• Faida Investment Bank: Nairobi-based investment bank delivering securities brokerage, corporate finance advisory, and asset management — competing head-to-head with Genghis for Kenyan institutional mandates and IPO advisory work.
• Dyer & Blair: Long-established Kenyan stockbroker and investment bank providing equity trading, fixed income, corporate finance, and research — closely mirrors Genghis Capital's product mix and target institutional/HNW clients on the NSE.
• AIB Capital: Nairobi-based investment bank and licensed CMA intermediary providing brokerage, asset management, and corporate finance — directly overlaps Genghis Capital's licence footprint and target client segments.

Broad incumbents

• NCBA Investment Bank: Investment banking arm of NCBA Group providing securities trading, advisory, and asset management — a larger, bank-affiliated competitor with deeper balance sheet and cross-sell reach in the Kenyan market.
• Old Mutual Investment Group Kenya: Large asset manager and wealth provider with unit trusts, pension, and investment solutions in Kenya — competes for the same retail and institutional savings pool that feeds Genghis's CIS and IPP products.
• Equity Securities Limited: Brokerage arm of Equity Group Holdings, leveraging a bank-grade distribution network to provide equities trading and advisory across Kenya — broader incumbent competing with Genghis on retail flow and corporate finance.
• Britam Asset Management Kenya: Kenyan asset management business within Britam Holdings offering unit trusts, pension schemes, and wealth management — competing for the same retirement and savings AUM as Genghis Capital's CIS and IPP products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/genghiscapital
• Facebookfacebook.com/genghiscapital
• LinkedInlinkedin.com/company/genghis-capital-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genghis Capital