What Tennessee Baptist Adult Homes does

Tennessee Baptist Adult Homes (TBAH) is a nonprofit Christian ministry headquartered in Franklin, Tennessee, founded in 1974 by the Tennessee Baptist Convention to provide residential care. It operates seven ministry facilities across Tennessee serving nearly 60 senior adults and adults with exceptional needs (notably adults with intellectual disabilities). The portfolio includes Senior Adult Homes, Baptist Village locations in Johnson City and Humboldt, and group homes under the Rainbow Homes, Rainbow Acres, and Stoneway Acres brands in Knoxville, Jacksboro, Lebanon, and surrounding areas. Care is delivered in a Christian environment as a benevolent ministry, with services provided at no direct cost to residents.

TBAH's revenue model is donation-driven rather than transactional. The flagship annual campaign is the Father's Day Offering, which is promoted through Tennessee Baptist churches, Sunday School classes, and missions groups; the 2025 offering raised a record of more than $563,000, with a 2026 goal of $600,000, and the campaign has cumulatively raised over $5 million since 2001. Additional funding streams include the Tennessee Baptist Mission Board's Cooperative Program contribution (approximately 3.5% of funding), ongoing individual donations through monthly, quarterly, and year-end gifts, and estate planning gifts including wills, trusts, and annuities. Donations are accepted via PayPal, GivingMatters.com, and mail.

Operationally, the organization is governed by a board of directors chaired by Rev. Terry Baker, with Mark W. Anderson serving as President-Treasurer. The ministry does not disclose technology infrastructure, has no app, and operates a basic Wix-hosted website; there is no evidence of AI/ML or proprietary software systems. The technology footprint is limited to digital fundraising and content channels.

Name

Tennessee Baptist Adult Homes

Legal name

Tennessee Baptist Adult Homes, Inc.

Website

https://tnbaptisthomes.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennessee Baptist Adult Homes is a Tennessee Baptist Convention-affiliated nonprofit operating seven residential facilities in Tennessee, providing Christian residential care for nearly 60 senior adults and adults with intellectual or developmental disabilities, funded primarily through church donations.

Ownership category

akta.pro rank

Product category

Christian Residential Care Services

NAICS

Other Residential Care Facilities (623990), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Senior residential care
• Group home services
• Christian residential ministry
• Disability care homes
• Retirement living facilities

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Father's Day Offering: Annual church-based fundraising campaign targeting Tennessee Baptist churches and congregations. Since 2001, this offering has raised more than $5 million, with most funds supporting group homes for adults with exceptional needs. 2025 offering exceeded $563,000.
2. Cooperative Program Funding: The Tennessee Baptist Mission Board provides approximately 3.5% of organizational funding through the Cooperative Program.
3. General Fund Donations: Individual donors provide ongoing support through monthly, quarterly, and year-end gifts.
4. Estate Planning Gifts: Wills, trusts, and annuities set up by donors to benefit TBAH.

Distribution channels1 record

Marketing channels4 records

Core offering

Tennessee Baptist Adult Homes (TBAH) is a benevolent Christian ministry providing quality residential care for senior adults and adults with exceptional needs. It operates seven ministry facilities across Tennessee, including Senior Adult Homes and Baptist Village locations for retirement living, and Group Homes for adults with intellectual disabilities in Knoxville, Jacksboro, and Lebanon, serving nearly 60 residents in a faith-based environment.

Product overview

Tennessee Baptist Adult Homes is a single, unified ministry offering rather than a platform-plus-modules architecture. The organization provides Christian residential care through seven ministry facilities serving approximately 60 adults. The core offerings include Senior Adult Homes & Services and Baptist Village for senior adults, alongside Group Homes for Intellectually Disabled Adults, Stoneway Acres, Rainbow Acres, and Rainbow Homes for adults with exceptional needs. The Father's Day Offering is an annual fundraising campaign supporting the ministry's operations.

Differentiator

Problem solved

Functional benefit

Brands

• Baptist Village: Senior adult living facilities including Baptist Village of Johnson City and Baptist Village in Humboldt
• Rainbow Homes
• Stoneway Acres

Products and services

• Senior Adult Homes & Services

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• GivingMatters.comminorGTM or Marketing PartnerTBAH has a relationship with GivingMatters.com to share mission and financial information with donors.
• News Channel 5 NashvilleminorGTM or Marketing PartnerLocal news coverage highlighting the ministry's work caring for adults with disabilities.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• National Church Residences: Faith-based nonprofit provider of senior housing and services across multiple states. Comparable to TBAH in faith-based mission, nonprofit structure, and residential care for seniors, though at significantly larger scale.
• RHA Health Services: Nonprofit provider of residential and community-based services for individuals with intellectual and developmental disabilities. Comparable to TBAH's group home operations for adults with exceptional needs, particularly in mission-driven service delivery and small residential settings.
• American Baptist Homes of the West (ABHOW): Baptist-affiliated nonprofit operating continuing care retirement communities primarily on the West Coast. Directly comparable to TBAH in denominational affiliation (Baptist), nonprofit faith-based mission, and senior residential care delivery model.
• Christian Care Communities: Faith-based, nonprofit senior living and care provider operating multiple communities across Kentucky. Highly comparable to TBAH in mission orientation (Christian nonprofit), service model (residential care for seniors), and funding approach (donations and church support).

Regional players

• Erlanger Health System: Tennessee-based nonprofit health system serving the Chattanooga region. Comparable as a regional nonprofit healthcare provider in Tennessee, though operating in acute care rather than residential services for TBAH's populations.
• Baptist Memorial Health Care: Tennessee-based Baptist-affiliated nonprofit health system operating hospitals and care services across the state. Comparable regional Baptist affiliation and Tennessee operating geography, though focused on acute care rather than residential services.

Broad incumbents

• Sunrise Senior Living: National senior living operator offering assisted living, memory care, and independent living. Comparable to TBAH's senior services but operates as a large for-profit incumbent with broader geographic reach and standardized service models.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, including assisted living and memory care. Comparable in service category (senior residential care) but operates as a for-profit incumbent at national scale, offering a benchmark for operational practices TBAH could not match.
• Sevita (formerly The MENTOR Network): Large national provider of residential and community-based services for individuals with intellectual and developmental disabilities. Comparable to TBAH's group home services for adults with exceptional needs but operates at significantly larger commercial scale.
• Atria Senior Living: Major national operator of senior living and assisted living communities. Comparable service offering (senior residential care) but at much larger commercial scale, representing the for-profit incumbent model against which faith-based nonprofits like TBAH differentiate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tennessee-baptist-adult-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Baptist Adult Homes