The Outrunners Charity
The Outrunners Charity is a UK-registered non-profit running a youth development programme in seven East London schools alongside an adult community running club, generating revenue through memberships, donations, race fundraising, and grants from Sport England and the Mayor of London.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Outrunners Charity does
The Outrunners Charity is a UK-registered non-profit (Charity number: 1189583) operating a dual-entity model: a youth development programme and an adult running club, both anchored in East London. The youth arm delivers Schools Programmes across seven schools and community outreach running sessions for 8-18 year olds in Hackney, Newham, and Tower Hamlets, targeting young people with limited access to sports. Sessions and events include PE lessons, after-school clubs, trips (yoga, HIIT, cycling, football), and race participation. The adult arm runs a weekly Tuesday evening running club (8k-14k improver sessions plus a women's-only group for ethnically diverse women) coached by Athletics England-qualified coaches, and operates a race fundraising programme offering charity places in the London Marathon, Hackney Half, and The Big Half.
The organisation has no proprietary technology platform; operations rely on third-party SaaS including the Heylo booking/membership app for session sign-ups, JustGiving and CAF Online for donation processing, Mailchimp for newsletters, and a Squarespace-hosted website. The revenue model is multi-stream: adult membership fees (£90/year or £7/session), individual donations, race fundraising registration fees (circa £35) with minimum fundraising targets (£350-£400), institutional grants (Mayor of London's Go! London fund, Sport England), and corporate partnerships (Nike London, MOJU Drinks, SUMS). A concessionary free-membership tier is available for the unemployed. The go-to-market is community-led, relying on word-of-mouth, Instagram (@theoutrunners), school partnerships, and presence at major London road races. The charity employs 11-50 staff and operates from Hackney Bridge in East London.
The Outrunners Charity firmographics
Firmographics- Name
- The Outrunners Charity
- Legal name
- The Outrunners Youth Charity
- Website
- https://theoutrunners.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Outrunners Charity is a UK-registered non-profit running a youth development programme in seven East London schools alongside an adult community running club, generating revenue through memberships, donations, race fundraising, and grants from Sport England and the Mayor of London.
- Ownership category
- akta.pro rank
The Outrunners Charity industry classification
Industry- Product category
- Community Youth Sport and Fitness Charity
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industry
- After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)
Keywords
Where The Outrunners Charity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Outrunners Charity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Fees: Adult running club members pay annual membership fees or pay-as-you-go session fees to access coaching, training sessions, and club facilities.
- Donations: Individual donations via JustGiving and CAF Online platforms to support youth charity programmes and running sessions for young people in East London.
- Race Fundraising: Fundraising through charity places in major London races. Runners pay a registration fee (£35) and commit to minimum fundraising targets (£350-£400) which generates donations to the charity.
- Grants and Partnerships: Support from institutional partners including The Mayor of London's Go! London fund, Sport England, and corporate partners like Nike London and MOJU Drinks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-as-you-go sessions |
| Subscription | Annual | Annual full membership |
| Freemium | Monthly | Concessionary membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Outrunners Charity product offering
Product offeringCore offering
The Outrunners Charity is a UK-registered charity that runs youth development programmes (Schools Programmes, Community Outreach Sessions, Youth Trips and Events, Women's Group Sessions), alongside an adult running club offering Tuesday Mixed (Improvers) Sessions and Race Fundraising Places. Programmes are delivered in-person at Hackney Bridge in East London and through partner schools, with bookings taken via the Heylo app and donations processed through JustGiving and CAF Online.
Product overview
The Outrunners Charity operates as a dual-purpose organization offering youth development programmes and adult running club services. The youth charity arm delivers Schools Programmes (in seven East London schools), Community Outreach Sessions (for 8-13 and 13-18 year olds in Hackney), and Youth Trips and Events. The adult running club provides Women's Group Sessions (Tuesday evenings for ethnically diverse women) and Improvers/Mixed Sessions (Tuesday evenings for intermediate runners). An optional Race Fundraising Places programme enables supporters to raise money while participating in major London races. The organization partnered with Nike London and is supported by Sport England and The Mayor of London's Go! London fund.
Differentiator
Problem solved
Functional benefit
Products and services
- Schools Programmes
- Community Outreach Sessions
- Youth Trips and Events
- Women's Group Sessions
- Tuesday Mixed (Improvers) Sessions
- Race Fundraising Places
Quantifiable outcome
- Students improved from grade E to B in PE
- +1 more outcomes
Companies that use The Outrunners Charity
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles5 records
The Outrunners Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
The Outrunners Charity partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Nike LondoncoreThe Outrunners is proud to be partnered with Nike London as a key corporate supporter of the youth charity and running club.
- MOJU DrinksminorCorporate partner providing support to The Outrunners youth charity programmes.
- SUMSminorSupport organisation that provides backing to The Outrunners youth charity and community programmes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Outrunners Charity competitors and assessment
Company assessmentRegional players
- London Sport: London-focused organisation promoting grassroots sport and physical activity. Overlaps in mission (more active Londoners) but functions more as a sector body and policy advocate than as a direct delivery charity.
Broad incumbents
- London Youth: Umbrella charity supporting youth organisations across London. Operates in the same geographic space and serves overlapping youth development missions, but at the network/support level rather than direct delivery.
- Parkrun: UK-founded free, weekly community running events with very large participation base. Comparable as a community-running platform in the UK, though not a youth-focused charity.
- Sported: UK charity that supports a network of community sport groups serving disadvantaged young people. Broader umbrella player in the youth-and-sport nonprofit space rather than a single direct delivery charity.
Direct peers
- GoodGym: UK charity combining running with community service for older adults and isolated people. Comparable community-led running club that channels participation into charitable outcomes.
- Fight for Peace: London-based youth charity combining sport (originally boxing) with personal development to support young people in disadvantaged communities. Similar dual structure of sport plus youth outcomes.
- Access Sport: National charity using sport to help disadvantaged and disabled young people. Comparable as a sport-for-youth-development nonprofit with school and community delivery.
- Greenhouse Sports: UK charity delivering sport-based programmes in schools to empower young people from disadvantaged backgrounds. Closely mirrors The Outrunners' Schools Programmes model and London-based delivery approach.
- Track Academy: London-based youth charity using running and athletics to improve life outcomes for disadvantaged young people. Operates Schools Programmes and athlete development pathways analogous to The Outrunners' youth charity arm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Outrunners Charity social profiles
Digital presenceThe Outrunners Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Outrunners Charity leadership team
Management profileNumber of profiles
The Outrunners Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Outrunners Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Outrunners Charity
What does The Outrunners Charity do?
The Outrunners Charity is a UK-registered charity that runs youth development programmes (Schools Programmes, Community Outreach Sessions, Youth Trips and Events, Women's Group Sessions), alongside an adult running club offering Tuesday Mixed (Improvers) Sessions and Race Fundraising Places. Programmes are delivered in-person at Hackney Bridge in East London and through partner schools, with bookings taken via the Heylo app and donations processed through JustGiving and CAF Online.
Is The Outrunners Charity a public or private company?
The Outrunners Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Outrunners Charity founded?
The Outrunners Charity was founded in 2020. It employs 11 to 50 people.
Where is The Outrunners Charity based?
The Outrunners Charity is headquartered in London, United Kingdom, in the Europe region.
How does The Outrunners Charity make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are donations, race Fundraising and grants and Partnerships.
Who are The Outrunners Charity's main competitors?
London Sport is listed as a regional player. Broad incumbents are London Youth, Parkrun and Sported. Direct peers are GoodGym, Fight for Peace, Access Sport, Greenhouse Sports and Track Academy.
Does The Outrunners Charity have an API?
No public API is recorded for The Outrunners Charity.
What industry is The Outrunners Charity in?
The Outrunners Charity's product category is Community Youth Sport and Fitness Charity. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits. Its SIC code is 7997.