The Outrunners Charity

What The Outrunners Charity does

The Outrunners Charity is a UK-registered non-profit (Charity number: 1189583) operating a dual-entity model: a youth development programme and an adult running club, both anchored in East London. The youth arm delivers Schools Programmes across seven schools and community outreach running sessions for 8-18 year olds in Hackney, Newham, and Tower Hamlets, targeting young people with limited access to sports. Sessions and events include PE lessons, after-school clubs, trips (yoga, HIIT, cycling, football), and race participation. The adult arm runs a weekly Tuesday evening running club (8k-14k improver sessions plus a women's-only group for ethnically diverse women) coached by Athletics England-qualified coaches, and operates a race fundraising programme offering charity places in the London Marathon, Hackney Half, and The Big Half.

The organisation has no proprietary technology platform; operations rely on third-party SaaS including the Heylo booking/membership app for session sign-ups, JustGiving and CAF Online for donation processing, Mailchimp for newsletters, and a Squarespace-hosted website. The revenue model is multi-stream: adult membership fees (£90/year or £7/session), individual donations, race fundraising registration fees (circa £35) with minimum fundraising targets (£350-£400), institutional grants (Mayor of London's Go! London fund, Sport England), and corporate partnerships (Nike London, MOJU Drinks, SUMS). A concessionary free-membership tier is available for the unemployed. The go-to-market is community-led, relying on word-of-mouth, Instagram (@theoutrunners), school partnerships, and presence at major London road races. The charity employs 11-50 staff and operates from Hackney Bridge in East London.

Name

The Outrunners Charity

Legal name

The Outrunners Youth Charity

Website

https://theoutrunners.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Outrunners Charity is a UK-registered non-profit running a youth development programme in seven East London schools alongside an adult community running club, generating revenue through memberships, donations, race fundraising, and grants from Sport England and the Mayor of London.

Ownership category

akta.pro rank

Product category

Community Youth Sport and Fitness Charity

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Youth running programmes
• Community fitness charity
• School sports outreach
• Running club membership
• Race fundraising charity

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Adult running club members pay annual membership fees or pay-as-you-go session fees to access coaching, training sessions, and club facilities.
2. Donations: Individual donations via JustGiving and CAF Online platforms to support youth charity programmes and running sessions for young people in East London.
3. Race Fundraising: Fundraising through charity places in major London races. Runners pay a registration fee (£35) and commit to minimum fundraising targets (£350-£400) which generates donations to the charity.
4. Grants and Partnerships: Support from institutional partners including The Mayor of London's Go! London fund, Sport England, and corporate partners like Nike London and MOJU Drinks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Outrunners Charity is a UK-registered charity that runs youth development programmes (Schools Programmes, Community Outreach Sessions, Youth Trips and Events, Women's Group Sessions), alongside an adult running club offering Tuesday Mixed (Improvers) Sessions and Race Fundraising Places. Programmes are delivered in-person at Hackney Bridge in East London and through partner schools, with bookings taken via the Heylo app and donations processed through JustGiving and CAF Online.

Product overview

The Outrunners Charity operates as a dual-purpose organization offering youth development programmes and adult running club services. The youth charity arm delivers Schools Programmes (in seven East London schools), Community Outreach Sessions (for 8-13 and 13-18 year olds in Hackney), and Youth Trips and Events. The adult running club provides Women's Group Sessions (Tuesday evenings for ethnically diverse women) and Improvers/Mixed Sessions (Tuesday evenings for intermediate runners). An optional Race Fundraising Places programme enables supporters to raise money while participating in major London races. The organization partnered with Nike London and is supported by Sport England and The Mayor of London's Go! London fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Schools Programmes
• Community Outreach Sessions
• Youth Trips and Events
• Women's Group Sessions
• Tuesday Mixed (Improvers) Sessions
• Race Fundraising Places

Quantifiable outcome

• Students improved from grade E to B in PE
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nike LondoncoreStrategic or Co-development PartnerThe Outrunners is proud to be partnered with Nike London as a key corporate supporter of the youth charity and running club.
• MOJU DrinksminorStrategic or Co-development PartnerCorporate partner providing support to The Outrunners youth charity programmes.
• SUMSminorStrategic or Co-development PartnerSupport organisation that provides backing to The Outrunners youth charity and community programmes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• London Sport: London-focused organisation promoting grassroots sport and physical activity. Overlaps in mission (more active Londoners) but functions more as a sector body and policy advocate than as a direct delivery charity.

Broad incumbents

• London Youth: Umbrella charity supporting youth organisations across London. Operates in the same geographic space and serves overlapping youth development missions, but at the network/support level rather than direct delivery.
• Parkrun: UK-founded free, weekly community running events with very large participation base. Comparable as a community-running platform in the UK, though not a youth-focused charity.
• Sported: UK charity that supports a network of community sport groups serving disadvantaged young people. Broader umbrella player in the youth-and-sport nonprofit space rather than a single direct delivery charity.

Direct peers

• GoodGym: UK charity combining running with community service for older adults and isolated people. Comparable community-led running club that channels participation into charitable outcomes.
• Fight for Peace: London-based youth charity combining sport (originally boxing) with personal development to support young people in disadvantaged communities. Similar dual structure of sport plus youth outcomes.
• Access Sport: National charity using sport to help disadvantaged and disabled young people. Comparable as a sport-for-youth-development nonprofit with school and community delivery.
• Greenhouse Sports: UK charity delivering sport-based programmes in schools to empower young people from disadvantaged backgrounds. Closely mirrors The Outrunners' Schools Programmes model and London-based delivery approach.
• Track Academy: London-based youth charity using running and athletics to improve life outcomes for disadvantaged young people. Operates Schools Programmes and athlete development pathways analogous to The Outrunners' youth charity arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theoutrunners
• Xx.com/the_outrunners
• LinkedInlinkedin.com/company/the-outrunners-charity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outrunners Charity