Aurea

What Aurea does

Auréa is a French agro-environmental analysis and consulting laboratory that has operated for over 60 years, providing laboratory analyses of soil, water, plants, organic products, substrates, and pathogens alongside agronomic advisory, training, and precision agriculture services. The company serves more than 6,000 clients annually across French agriculture, operating in two vertical markets: large-scale crop production (grandes cultures) and specialized crops (viticulture, arboriculture, market gardening, ornamental plants), with the broader French soil analysis market estimated at approximately 300,000 analyses per year and Auréa positioned as the market leader.

The technical platform centers on the proprietary SPIRiT Sol+ method, co-developed over seven years with parent company Arvalis Institut du végétal. SPIRiT Sol+ uses near-infrared field spectrometry to rapidly measure physical (clay, silt, sand, limestone), chemical (pH, CEC), organic (organic carbon, total nitrogen), and nutritional (assimilable phosphorus, potassium, magnesium) soil parameters at approximately 10 €/ha/year, enabling intra-parcel modulation of phosphorus and potassium fertilization. This is supported by a calibration database of 1,000 references covering French soil types. Auréa's digital stack includes Auréa Online (results portal), Farm Project (ordering), WikiAUREA (agronomic knowledge portal with WIKIREPORTER tools), and Farm-Store.eu (e-commerce for sampling equipment and agro-sensors).

Auréa operates a sales-led commercial model with 10 regional commercial managers covering France, complemented by a channel network of cooperatives, négoces, chambres d'agriculture, and bureaux d'étude that resell SPIRiT Sol+ to their farmer members. Revenue is generated through recurring laboratory analysis subscriptions, usage-based precision agriculture services, professional advisory and Qualiopi-certified training fees, and hardware sales via Farm-Store. The company maintains permanent membership in French standards bodies (COMIFER, GEMAS, BN Ferti) and holds Qualiopi certification for training, reinforcing its regulatory position in a 100% France-based business wholly owned by Arvalis Institut du végétal.

Name

Aurea

Legal name

AUREA

Website

https://aurea.eu

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Auréa is a French agro-environmental analysis and consulting laboratory with 60+ years of experience, providing soil, water, plant, and organic product testing alongside precision agriculture services (SPIRiT Sol+) and Qualiopi-certified training to more than 6,000 farmers, cooperatives, and agricultural advisors annually across France.

Ownership category

akta.pro rank

Product category

Agricultural Laboratory Analysis Services

NAICS

Support Activities for Crop Production (11511), Environmental Consulting Services (54162)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Soil Testing & Nutrient Analysis Services (AFACAKAA)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

Keywords

• Agro-environmental laboratory analysis
• Soil testing services
• Precision agriculture consulting
• Agronomic advisory services
• Plant pathogen diagnostics

Headquarters

HQ city

Ardon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Laboratory analysis services: Core laboratory analysis services for soil, water, plants, and organic products. The company performs approximately 300,000 soil analyses per year across France. Services include interpretation of results and agronomic advice, field accompaniment, and result consultation via the Auréa Online portal.
2. Technical consulting and advisory: Agronomists provide interpretation of analysis results and advisory services including field accompaniment, custom studies, and thematic or bespoke training programs for businesses. This includes participation in standards bodies (COMIFER, GEMAS, BN Ferti).
3. Training programs: Intra-company training programs (only) delivered in-person (half-day or more) or via webinar on topics including agronomy, soil analysis interpretation, fertilization advice, fertilizers and amendments, environmental legislation, and fertilizer regulations. Programs adapted to technicians, advisors, farmers, and organic product manufacturers. Certified Qualiopi.
4. E-commerce (Farm-Store): Online sales of sampling equipment, field measurement tools, crop management solutions, and pathogen detection products via farm-store.eu.
5. SPIRiT Sol+ precision agriculture service: Field spectrometry-based soil analysis service enabling intra-parcel modulation of PK (phosphorus and potassium) fertilization. Deployed through cooperatives, traders, agricultural chambers, and engineering bureaus at approximately 10 €/ha/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Auréa provides agro-environmental laboratory analysis for soil, water, organic products, substrates, plants, and pathogens, alongside agronomic consulting, interpretation of analytical results, and field accompaniment for farmers and specialized-crop producers. It commercializes the proprietary SPIRIT SOL+ near-infrared spectroscopy service for intra-parcel modulation of phosphorus and potassium fertilization. The firm also operates digital portals (Auréa Online, Farm Project, WikiAUREA, Farm-Store) and delivers Qualiopi-certified training programs to agricultural technicians, cooperatives, advisors, and organic-product manufacturers in France.

Product overview

Auréa is a comprehensive agro-environmental analysis and consulting laboratory with over 60 years of experience. The company operates a platform-plus-services model consisting of: (1) core laboratory analysis services for soil, water, organic products, substrates, and plant tissues; (2) digital platforms including Auréa Online (results portal), Farm Project (ordering and results), WikiAUREA (agronomic knowledge portal with WIKIREPORTER tools), and Farm-store.eu (e-commerce for equipment and sensors); (3) precision agriculture services including SPIRIT SOL+ (near-infrared spectroscopy-based soil analysis for intra-parcel modulation); and (4) advisory and training services through the Plateforme Technique, AGRO-ECO SOL, and CARBO-STOCK innovation projects. The company serves over 6,000 clients annually across European agricultural and specialized crop markets.

Differentiator

Problem solved

Functional benefit

Brands

• SPIRIT SOL+: A precision agriculture solution using near-infrared spectroscopy for soil analysis and intra-parcel modulation of phosphorus and potassium.
• AGRO-ECO SOL
• CARBO-STOCK
• WikiAUREA
• Farm-Project

Products and services

• Laboratory Analysis Services Comprehensive agro-environmental laboratory analyses for soil (physical, chemical, organic, nutritional parameters), water, organic products, substrates, plants (including virus detection by PCR), and pathogens. Serves more than 6,000 clients annually across French agriculture and specialized crop markets.
• SPIRIT SOL+ Near-infrared spectroscopy (NIRS) soil analysis service enabling intra-parcel modulation of phosphorus and potassium fertilization. Provides rapid field measurement of soil physical (clay, silt, sand, limestone), chemical (pH, CEC), organic (organic carbon, total nitrogen), and nutritional (assimilable phosphorus, potassium, magnesium) parameters at approximately €10/ha/year, valid for 5–10 years per crop system PK balance.
• AGRO-ECO SOL Agro-ecological advisory service incorporating soil bioindicators to deliver comprehensive agronomic and environmental soil management recommendations to farmers.
• CARBO-STOCK Carbon storage assessment and monitoring service for agricultural soils, advising farmers on carbon stock management.
• Plateforme Technique Technical platform providing agronomic engineering services — interpretation of analytical results, field accompaniment, custom studies, and thematic or bespoke training — for technicians, advisors, farmers, and organic-product manufacturers.
• Formation (Training Programs) Intra-company Qualiopi-certified professional training in agronomy, soil analysis interpretation, fertilization advice, fertilizers and amendments, environmental legislation, and fertilizer regulations. Delivered in-person or via webinar for technicians, advisors, farmers, and organic-product manufacturers.
• Farm-Store (farm-store.eu) Online storefront selling soil sampling equipment, field measurement instruments, crop management tools, and pathogen detection products to farmers and agricultural technicians.
• WikiAUREA Web agronomic knowledge portal providing technical resources, regulatory guidance, calculation tools, interpretive guides, and the WikiReporter analysis-context tool for technicians, advisors, and farmers using Auréa analyses.

Quantifiable outcome

• SPIRiT Sol+ reduces the required number of soil analyses from 4 per ha (conventional method) to 1 per ha (combined with field spectrometry), cutting analysis costs significantly to approximately 10 €/ha/year.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Arvalis Institut du végétalcoreStrategic or Co-development PartnerArvalis Institut du végétal is the parent company (maison-mère) of Auréa. The two organizations co-developed the SPIRiT Sol+ near-infrared field spectrometry method over seven years of joint research. Arvalis brings agricultural research expertise and provided the scientific foundation for the technology, while Auréa industrializes and commercializes the service through its laboratory network and partner channel.
• COMIFER (Comité français des experts techniques en fertilisation)coreOthersCOMIFER is the French committee of technical experts in fertilization. Auréa is a permanent and active member of this group, contributing to the evolution of norms and techniques in fertilization and maintaining influence over regulatory developments in this area.
• GEMAS (Groupe d'études méthodologiques pour l'analyse des sols)coreOthersGEMAS is a methodological study group for soil analysis. Auréa holds permanent active membership, contributing to the development and standardization of soil analysis methodologies at the French and European level.
• BN Ferti (Bureau de normalisation des matières fertilisantes et supports de culture)coreOthersBN Ferti is the normalization bureau for fertilizers and growing media. Auréa maintains permanent active membership, participating in standards development for fertilizers and growing media that directly affect its analytical and advisory services.
• Cooperatives, négoces, chambres d'agriculture, bureaux d'étude (distribution partners)minorChannel Partner/ Reseller/ DistributorThese channel partners deploy and resell the SPIRiT Sol+ service to their farmer members/customers. Partners include agricultural cooperatives, farming traders (négoces), agricultural chambers, and engineering bureaus operating across France. This partner network extends Auréa's reach into rural farming communities beyond its direct sales force.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SGS: Global testing, inspection, and certification company with agricultural and food testing offerings that overlap Auréa's laboratory analysis and advisory services across multiple European markets.
• Eurofins: Global testing-services group with a sizable agriculture and soil-testing division (Eurofins Agro). The most directly comparable competitor to Auréa's core soil, plant, water, and organic-product laboratory services across Europe.

Broad incumbents

• Yara International: Global crop nutrition leader operating precision-agriculture tools such as Atfarm and N-Tester that compete directly with SPIRit Sol+ in farm-level PK and nitrogen decision support, though from a fertilizer-base rather than soil-analysis base.
• ICL Group: Specialty fertilizer producer with precision plant-nutrition offerings that overlap Auréa's PK modulation and soil-driven fertilization advisory, particularly across European row crops.
• Bureau Veritas: Global TIC incumbent with agri-food testing and agricultural commodity services. Overlaps with Auréa's lab testing core but as part of a much wider testing and certification portfolio rather than a French-only specialist.
• Corteva Agriscience: Global seeds and crop protection company with a growing digital agronomy platform; competes in field-level decision support tools that intersect with Auréa's precision fertilization and agronomic advisory offers.

Emerging players

• Agremo: Precision-agriculture analytics company offering drone- and AI-based field analytics; adjacent to Auréa's SPIRit Sol+ in delivering intra-field decision support to farmers and advisors.
• Soil Capital: European soil-carbon program operator that pays farmers for verified soil carbon outcomes. Closely comparable to Auréa's CARBO-STOCK carbon-stock assessment service but with a distinct go-to-market tied to voluntary carbon payments.
• Biome Makers: Soil-biology analytics provider using DNA sequencing to assess microbial health; comparable to Auréa's AGRO-ECO SOL bioindicator focus and addresses the same soil-health use case via a different technology stack.

Regional players

• ADAS: UK-based agricultural and environmental consultancy providing soil analysis, agronomy, and applied research. Directly comparable service mix to Auréa but concentrated in the United Kingdom rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxSC_OaSNt8mbZSKQTgMCtQ
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/aurea-agrosciences

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurea