Skogheim Profil & Yrkesklær

What Skogheim Profil & Yrkesklær does

Skogheim Profil & Yrkesklær is a Norwegian B2B retailer of professional workwear, safety footwear, personal protective equipment (PPE), and corporate/leisure apparel, operating exclusively with registered business customers. Its product portfolio spans four main categories — arbeidsklær (workwear), fottøy (footwear), personlig verneutstyr (PPE), and profil og fritidsklær (corporate and leisure clothing) — supplemented by a custom branding/printing service (profiltrykk) for workwear and protective equipment. The company serves five primary verticals: construction, electrical, industrial, HVAC/plumbing, and property/facility management, addressing pain points around safety compliance, durable workwear, and branded uniforms.

The business operates two physical store/warehouse locations in Berg i Østfold (Halden) and Fredrikstad in Eastern Norway, combined with an e-commerce platform. Its go-to-market is enterprise field sales to registered corporate accounts, supported by dedicated contact persons, direct service, and direct shipments. Pricing is quote-based and not publicly disclosed. Following acquisition by Ahlsell Norge AS on March 3, 2026, the company was legally restructured as branch divisions of Ahlsell Norge AS (org.nr. 910 478 656) under the names Ahlsell Norge AS avd. Halden and Ahlsell Norge AS avd. Fredrikstad Skogheim. Customer contacts, staff, addresses, and pricing were preserved, while customers gained access to Ahlsell's broader product assortment, modern logistics, and integrated "one order – one delivery – one invoice" platform.

Name

Skogheim Profil & Yrkesklær

Legal name

Ahlsell Norge AS

Website

https://skogheim-as.no

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Skogheim Profil & Yrkesklær is a Norwegian B2B retailer of workwear, PPE, safety footwear, and branded apparel serving registered business customers in construction, electrical, industrial, HVAC, and facility management across Eastern Norway, now operating as Ahlsell Norge AS branch divisions following its March 2026 acquisition.

Ownership category

akta.pro rank

Product category

Workwear & Safety Equipment Distribution

NAICS

Footwear Merchant Wholesalers (42434)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Work, Safety & Occupational Footwear Retail (CRAAADAD)

akta.pro secondary industry

Work, Safety & Occupational Footwear (CRAAACAE)

Keywords

• Workwear distribution
• Personal protective equipment
• Safety footwear supply
• Occupational clothing retail
• Professional workwear B2B

Headquarters

HQ city

Fredrikstad

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workwear and Safety Equipment Sales: Retail sale of workwear, professional clothing, personal protective equipment, safety footwear, and branded/profile clothing to registered business customers in Norway.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Skogheim Profil & Yrkesklær is a B2B distributor of professional workwear, safety footwear, personal protective equipment (PPE), and corporate/leisure clothing sold to registered business customers across construction, electrical, industrial, HVAC/plumbing, and property/facility management sectors in Norway. The company also provides a custom branding/printing service (Profiltrykk) for workwear and safety equipment, and operates two physical store/warehouse locations in Berg i Østfold (Halden) and Fredrikstad alongside an integrated e-commerce ordering platform.

Product overview

Skogheim Profil & Yrkesklær is a workwear and occupational clothing retailer operating as a specialized B2B supplier of professional workwear, safety footwear, personal protective equipment, and corporate/leisure apparel. The company offers custom branding services (profiltrykk) for workwear and protective equipment. The product portfolio centers on four main categories: Arbeidsklær (workwear), Fottøy (safety footwear), Personlig verneutstyr (PPE), and Profil og fritidsklær (corporate and leisure clothing). On March 3, 2026, the company became part of Ahlsell, continuing operations from its existing locations while gaining access to Ahlsell's broader product range and logistics infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeidsklær (Workwear) Workwear and occupational clothing offered to registered business customers in construction and industrial sectors, available through Skogheim physical stores in Berg i Østfold and Fredrikstad and through the Ahlsell online store.
• Fottøy (Safety and Occupational Footwear) Safety and occupational footwear for workplace protection, sold to professional/registered business customers through Skogheim/Ahlsell stores and e-commerce.
• Personlig verneutstyr (Personal Protective Equipment) Personal protective equipment including safety helmets and other safety gear for workplace use, supplied to registered business customers.
• Profil og fritidsklær (Corporate and Leisure Clothing) Corporate branding apparel and leisure clothing sold to businesses, with custom printing options available for company uniforms and identity programs.
• Profiltrykk på arbeidsklær og verneutstyr (Custom Printing on Workwear and Protective Equipment) Custom branding/printing service on workwear and PPE that allows business customers to apply company logos and identity to garments and protective equipment.

Quantifiable outcome

• One order - one delivery - one invoice simplification

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AhlsellcoreStrategic or Co-development Partner · 3 March 2026Skogheim Profil & Yrkesklær was acquired by Ahlsell on March 3, 2026. The company became part of the Ahlsell family, with operations continuing under Ahlsell Norge AS. Customers will maintain their contact persons and experience continued service quality. The acquisition provides access to Ahlsell's larger product assortment, modern logistics, and extended service capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solar Norge: Norwegian technical wholesaler focused on electrical, lighting, and installation supplies, with adjacent workwear and PPE offerings. Comparable as a B2B-only distributor selling to professional trades via a field-sales and e-commerce model similar to Skogheim's.
• Skydda: Swedish specialist retailer of workwear, work shoes, and PPE to professional B2B customers across the Nordics. Closely comparable as a workwear/PPE-focused retailer serving the same trades and offering custom-branding services similar to Skogheim's Profiltrykk.
• Würth Norge: Norwegian arm of the global Würth Group, supplying tools, fasteners, workwear, and PPE to professional trades. Comparable because it serves the same B2B construction/industrial customer base with overlapping product categories including workwear and safety footwear.

Emerging players

• Blåkläder: Swedish workwear brand and manufacturer specializing in functional workwear, hi-vis, and PPE. Comparable as a specialized workwear supplier competing in the same trades' apparel category that Skogheim distributes under its private and branded assortment.
• Snickers Workwear: Workwear brand (part of Hultafors Group) focused on craftsmen's workwear, hi-vis, and accessories. Comparable as a brand competing for the same workwear shelf-space and end-customer preference as Skogheim's Arbeidsklær category.
• Mascot Workwear: Danish workwear and safety footwear brand sold through B2B distributors across Europe. Comparable as a workwear and safety footwear brand competing for the same trades' procurement budgets that Skogheim serves in Norway.
• Uvex: International PPE manufacturer with strong presence in safety helmets, eyewear, gloves, and footwear. Comparable because its PPE and safety footwear lines compete directly with the Personlig verneutstyr and Fottøy categories that Skogheim distributes.

Broad incumbents

• Optimera: Norwegian building materials distributor serving professional trades with adjacent workwear and PPE offerings. Comparable as a B2B distributor operating physical locations and digital channels to the same construction and trades customer base.
• Ahlsell: Now Skogheim's parent company and the leading Nordic technical wholesaler for trades professionals. Directly comparable as it sells workwear, safety footwear, and PPE to the same B2B customer segments (construction, electrical, industrial, VVS) across Norway, Sweden, Denmark, and Finland.
• Mestergruppen: Norwegian building materials cooperative serving professional contractors through affiliated merchants. Comparable because its member merchants sell workwear, footwear, and PPE alongside core building materials to overlapping construction trade customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ahlsellnorge
• LinkedInlinkedin.com/company/ahlsellnorge
• Instagraminstagram.com/ahlsellnorge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skogheim Profil & Yrkesklær