Edge Learning
Edge Learning Services is a Perth-based eLearning studio founded in 2012 that designs custom animated courses, blended training packages, and cloud LMS infrastructure for the resource and mining industry, serving enterprise clients across Australia, PNG, the Dominican Republic, and Canada.
- Company typePrivate
- Founded2012
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Edge Learning does
Edge Learning Services Pty Ltd (trading as Edge Learning) is a privately held Australian eLearning services company founded in 2012 and headquartered at 1101 Hay St, West Perth, Western Australia. The company designs and develops custom animated eLearning courses, blended training packages, and cloud-based Learning Management System (LMS) infrastructure, with a vertical specialization in the resource and mining sector. Its product portfolio spans Professional Elearning and Animated Elearning development services, Training Packages aligned to Australian Standards units of competency (Perform Local Risk Control, Surface Light Vehicle), a Set Up Package that combines SCORM course conversion with LMS deployment, and a catalogue of standalone courses covering risk management, fatigue, communication, and a DISC personality assessment co-developed with Fulcrum People. Course delivery is SCORM-compliant, supports 2D character animation with AI-generated voiceovers, and includes offline iPad access for remote sites with limited connectivity.
The business operates a hybrid revenue model combining project-based custom development (Essential from A$5,000, Standard A$10K-A$30K, Premium A$30K+), recurring LMS subscriptions (US$69-US$149 per month tiered by user count), per-slide course conversion at A$50, fixed-price Training Packages (A$4,950), and individual course sales (from A$47). Go-to-market is primarily enterprise direct sales targeting mining operators, supplemented by a self-serve LMS portal with free demo courses. The named customer base includes major and mid-tier miners such as Hancock Iron Ore, Barrick Niugini, Vault Minerals, IGO, Genesis/Dacian, Newmont Tanami, Roy Hill, Allkem, and Ramelius, with projects delivered across Australia, Papua New Guinea, the Dominican Republic, and Canada. The team is small (1-10 employees, six named individuals including Managing Director Sally Bowes and Director Tim Bowes), with content experts holding active mining qualifications including First Class Mine Manager's tickets and underground shift supervisor certifications, which is a defining differentiator versus generalist eLearning studios.
Edge Learning firmographics
Firmographics- Name
- Edge Learning
- Legal name
- Edge Learning Services
- Website
- https://edgelearning.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Edge Learning Services is a Perth-based eLearning studio founded in 2012 that designs custom animated courses, blended training packages, and cloud LMS infrastructure for the resource and mining industry, serving enterprise clients across Australia, PNG, the Dominican Republic, and Canada.
- Ownership category
- akta.pro rank
Edge Learning industry classification
Industry- Product category
- Mining eLearning Software
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- eLearning & Microlearning Module Development (EDAGAKAD)
Keywords
Where Edge Learning is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Edge Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom eLearning Development: Project-based custom eLearning development services with three pricing tiers: Essential (from $5,000), Standard ($10,000-$30,000), and Premium ($30,000+). Includes unlimited review rounds, SCORM compliance, instructional design, and source file delivery.
- LMS Subscription Services: Monthly subscription fees for Learning Management System access: $69 USD per month for up to 40 users, $149 USD per month for up to 100 users. Includes subscription management services option.
- Course Conversion Services: Conversion of existing materials (PowerPoint, documents) into SCORM eLearning courses at $50 per slide, including AI audio, certificate setup, notifications, and LMS upload.
- Pre-Built Course Sales: Individual course sales including Fatigue Matters at $47.00 and other professional development courses available for direct enrollment through the LMS.
- Training Packages: Pre-packaged training solutions including animated eLearning courses with associated documents (trainers guide, activity workbook, practical assessment) at fixed prices such as $4,950 for Perform Local Risk Control package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Essential: From $5,000 - Simple content, fast turnaround, up to 10 minutes of content with clean slide-based design, limited animation, synchronized narration, simple knowledge checks, unlimited review rounds, SCORM compliant |
| One time/ perpetual license | Multi-year contract | Standard: $10,000-$30,000 - Animated characters, richer interactions, up to 20 minutes of content with branded visual style, 2D animation including characters, multiple interaction types and assessments |
| One time/ perpetual license | Multi-year contract | Premium: $30,000+ - Full animation, complex content with custom designed characters, full 2D animation throughout, scenario-based learning with branching, custom branded 2D character animation |
| Subscription | Monthly | LMS Subscription: $69-$149 USD/month |
| One time/ perpetual license | Pay-as-you-go | Set Up Package: $1,500 base + $50/slide |
| One time/ perpetual license | Pay-as-you-go | Training Package: $4,950 (special offer) |
| Unit Pricing | Pay-as-you-go | Individual Course: $47.00 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Edge Learning product offering
Product offeringCore offering
Edge Learning (Edge Learning Services) is a Perth-based elearning services company that designs and develops custom eLearning courses, animated training content, and provides a cloud-based Learning Management System (LMS) for the resource (mining) industry. The company builds SCORM-compliant courses with 2D character animation, AI-generated voiceovers, and offline iPad capability, primarily serving mining companies across Australia and internationally for inductions, safety, equipment operation, and compliance training.
Product overview
Edge Learning offers a portfolio of elearning services and products primarily focused on the resource (mining) industry. The core offerings consist of Professional Elearning and Animated Elearning development services, complemented by Training Packages that combine animated courses with customizable documents for specific competencies (Perform Local Risk Control, Surface Light Vehicle). The Set Up Package provides LMS infrastructure, course conversion, and training for organizations building their own training programs. Additionally, the company offers a catalog of standalone courses including DISC Experience, Hazard Identification and Risk Assessment, Time Management, Diversity and Inclusion, Workplace Communication, Fatigue Matters, Visitors Induction, Risk Management, and Gantry Crane training. All products deliver SCORM-compliant content designed for mining, oil and gas, rail, and construction industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Elearning
- Animated Elearning Premium elearning development with 2D character animation, professional voiceovers, and interactive elements designed to bring complex concepts to life for engaging learning experiences in the mining sector.
- Training Packages Comprehensive training solution combining animated elearning course with customizable associated documents including activity workbooks, practical assessments, trainer guides, and mapping documents, aligned to Australian Standards.
- Set Up Package Comprehensive onboarding package combining existing material conversion to SCORM format, cloud-based Learning Management System setup with company branding, certificate configuration, and personalized training tutorials.
- Perform Local Risk Control Blended training package covering risk assessment procedures, aligned to RIIRIS201E Perform Local Risk Control unit, including customized elearning, theory assessments, activity workbook, practical assessment, and mapping documentation.
- Surface Light Vehicle Blended training package for light vehicle operations including fully animated elearning course with professional voiceover, activity workbook, practical assessment, and trainer's guide customized to company branding.
- DISC Experience Personality assessment and development course teaching DISC personality profiles, helping learners understand behavioral styles and how to manage interactions with different personality types. Developed in partnership with Fulcrum People.
- Fatigue Matters Workplace fatigue awareness training covering the impact of fatigue on safety and productivity, sleep cycle mechanics, and practical strategies to minimize fatigue effects on health and performance.
- Visitors Induction Site visitors induction course covering essential site safety procedures, emergency protocols, and site-specific requirements for visitors entering industrial or mining facilities.
Quantifiable outcome
- Trainer preparation time reduced from 90 minutes to under 15 minutes
- +3 more outcomes
Companies that use Edge Learning
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Edge Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Edge Learning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fulcrum PeoplesupportingEdge Learning developed the DISC Experience course in partnership with Fulcrum People. The course focuses on personality profiles and behavioral understanding for professional and personal development, combining Edge Learning's eLearning development expertise with Fulcrum People's psychological assessment methodologies.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Edge Learning competitors and assessment
Company assessmentDirect peers
- Damstra Holdings: ASX-listed Australian workforce safety, compliance, and training technology provider with strong mining and construction focus. Direct competitor for end-to-end training delivery in resource industries, though at much larger scale.
- Salt Group: Australian eLearning and custom digital learning content developer serving enterprise and government. Closest comparable in scale and service model — bespoke eLearning development for sector-specific clients.
- HSI (Health & Safety Institute): Provider of safety, compliance, and workforce development eLearning including mining-specific content. Overlaps directly with Edge Learning on safety inductions, equipment operation, and regulatory compliance courses for resource operators.
- Site Skills Training: Australian Registered Training Organisation delivering vocational and safety training specifically for the resources, construction, and infrastructure sectors. Competes for the same enterprise training budgets at Australian mining operators.
- Vector Solutions: US-based provider of safety and compliance eLearning with substantial mining, oil & gas, and heavy industry course libraries. Competes for the same mining safety training budget, particularly for multinational operators.
Broad incumbents
- SafetyCulture: Australian-headquartered workplace safety and operations platform serving multiple industries including mining. Broader than Edge Learning but increasingly overlapping on training delivery, inspections, and compliance workflows for resource operators.
- Skillsoft: Large global corporate learning platform with broad content library including compliance and safety courses. Serves as a broad incumbent alternative when mining operators choose off-the-shelf content over custom development.
Others
- Articulate: Provider of Storyline and Rise, the dominant eLearning authoring tools used across the industry including by Edge Learning. Enabling technology rather than a competitor, but represents a strategic dependency for any custom eLearning developer.
- Fulcrum People: Australian behavioural assessment and professional development firm partnering with Edge Learning on the DISC Experience course. Not a competitor — represents a channel partnership model for cross-selling behavioural training content.
Regional players
- Maestro Digital: Canadian-headquartered provider of digital training and competency management solutions focused on oil & gas and adjacent resource industries. Similar niche vertical specialisation but different geography and primary sub-vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Customer concentration
Edge Learning social profiles
Digital presenceEdge Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edge Learning leadership team
Management profileNumber of profiles
Profiles6 records
Edge Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edge Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edge Learning
What does Edge Learning do?
Edge Learning (Edge Learning Services) is a Perth-based elearning services company that designs and develops custom eLearning courses, animated training content, and provides a cloud-based Learning Management System (LMS) for the resource (mining) industry. The company builds SCORM-compliant courses with 2D character animation, AI-generated voiceovers, and offline iPad capability, primarily serving mining companies across Australia and internationally for inductions, safety, equipment operation, and compliance training.
Is Edge Learning a public or private company?
Edge Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edge Learning founded?
Edge Learning was founded in 2012. It employs 1 to 10 people.
Where is Edge Learning based?
Edge Learning is headquartered in Perth, Australia, in the Oceania region.
How does Edge Learning make money?
Five revenue lines are on record. Custom eLearning Development is the primary driver. The others are LMS Subscription Services, course Conversion Services, pre-Built Course Sales and training Packages.
Who are Edge Learning's main competitors?
Direct peers on record are Damstra Holdings, Salt Group, HSI (Health & Safety Institute), Site Skills Training and Vector Solutions. Broad incumbents are SafetyCulture and Skillsoft. Others are Articulate and Fulcrum People. Maestro Digital is listed as a regional player.
Does Edge Learning have an API?
No public API is recorded for Edge Learning.
What industry is Edge Learning in?
Edge Learning's product category is Mining eLearning Software. Its primary akta.pro industry code is EDAGAKAD, eLearning & Microlearning Module Development. Its NAICS code is 6114 and its SIC code is 8200.