R R Decor
R R Decor is a New Delhi-based private textile design company that designs and markets exclusive handloom silk furnishing and upholstery fabrics across 27 collections, serving residential and contract interior markets through retailer and distributor networks in India and internationally.
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What R R Decor does
R R Decor Pvt. Ltd is a privately held textile design company headquartered in New Delhi, India, operating in the furnishing and upholstery fabric segment. The company designs and markets exclusive fabric collections for residential and contract interiors, distributed through a network of retailers and distributors in India and international markets via a B2B trade login portal.
The company's core technology centers on handloom silk weaving, combined with an in-house design department comprising artists, designers, and stylists. Each collection undergoes a 12-month research and development cycle that fuses study of ancient fabric traditions with contemporary trends and international design house experimentation. The portfolio comprises 27 distinct named collections (Arabbya, Alicante, Amore, Bahama, Bayside, Buckingham, Cassanto, Collage, Ethnic, Joelle, Karol, Kashan, Marakkesh, Mayan, Mirella, Mizar, Oban, Piazza, Quba, Royal, Rubus, Santiago, Samsara, Springdale, Wimborn, Zen, and Zinc), with new collections launched annually in January under an "original designs only" philosophy.
The business operates a B2B wholesale and distribution model, selling furnishing and upholstery fabrics through retailer and distributor networks rather than direct-to-consumer. The company serves two primary segments — residential interiors (homeowners and interior designers seeking exclusive designs) and contract interiors (hotels, restaurants, offices, and commercial spaces requiring durable, distinctive fabrics). Pricing is not publicly disclosed, with transactions conducted through a trade login portal. The firm is privately held with no disclosed funding, ownership changes, or investor relationships in the available source material.
R R Decor firmographics
Firmographics- Name
- R R Decor
- Legal name
- R R Decor Pvt. Ltd
- Website
- https://rrdecor.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R R Decor is a New Delhi-based private textile design company that designs and markets exclusive handloom silk furnishing and upholstery fabrics across 27 collections, serving residential and contract interior markets through retailer and distributor networks in India and internationally.
- Ownership category
- akta.pro rank
R R Decor industry classification
Industry- Product category
- Home Textiles
- NAICS
- Textile Furnishings Mills (3141)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)
- akta.pro primary industry
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)
Keywords
Where R R Decor is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
R R Decor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Furnishing and Upholstery Fabrics: Design and market exclusive furnishing and upholstery fabrics for residential and contract interiors through retail and distribution network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
R R Decor product offering
Product offeringCore offering
R R Decor designs and markets exclusive furnishing and upholstery fabrics for residential and contract interiors. The company is a pioneer in handloom silk weaving and operates a portfolio of 27 distinct fabric collections (Arabbya, Alicante, Amore, Bahama, Bayside, Buckingham, Cassanto, Collage, Ethnic, Joelle, Karol, Kashan, Marakkesh, Mayan, Mirella, Mizar, Oban, Piazza, Quba, Royal, Rubus, Santiago, Samsara, Springdale, Wimborn, Zen, Zinc), each developed by an in-house team of artists, designers, and stylists with at least twelve months of advance research fusing ancient fabric traditions with modern international design house trends. Collections are launched annually in January and distributed through retailers and distributors in India and internationally.
Product overview
R R Decor is India's premier textile design company specializing in handloom silks and exclusive furnishing and upholstery fabrics for residential and contract interiors. The company operates as a portfolio of 27 distinct fabric collections, including Arabbya, Alicante, Amore, Bahama, Bayside, Buckingham, Cassanto, Collage, Ethnic, Joelle, Karol, Kashan, Marakkesh, Mayan, Mirella, Mizar, Oban, Piazza, Quba, Royal, Rubus, Santiago, Samsara, Springdale, Wimborn, Zen, and Zinc. Each collection is designed in-house by a team of artists, designers, and stylists who fuse ancient fabric traditions with contemporary art influences, conducting research at least twelve months in advance. New collections are launched annually in January through retail and distributor networks in India and worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Arabbya Fabric Collection A furnishing and upholstery fabric collection featuring designs inspired by Arabic aesthetics and cultural influences, intended for residential and contract interior applications.
- Alicante Fabric Collection A furnishing and upholstery fabric collection featuring Spanish-inspired designs for residential and contract interiors.
- Amore Fabric Collection A furnishing and upholstery fabric collection featuring romantic-inspired designs for residential interiors.
- Bahama Fabric Collection A furnishing and upholstery fabric collection featuring tropical-inspired designs for residential and contract interiors.
- Bayside Fabric Collection A furnishing and upholstery fabric collection featuring coastal-inspired designs for residential interiors.
- Buckingham Fabric Collection A furnishing and upholstery fabric collection featuring classic, traditional designs inspired by British heritage, for residential and contract interiors.
- Cassanto Fabric Collection A furnishing and upholstery fabric collection within R R Decor's diverse portfolio, intended for residential and contract interiors.
- Collage Fabric Collection A furnishing and upholstery fabric collection featuring eclectic, mixed-design aesthetics for residential and contract interiors.
- Ethnic Fabric Collection A furnishing and upholstery fabric collection featuring ethnic and traditional-inspired designs for residential and contract interiors.
- Joelle Fabric Collection A furnishing and upholstery fabric collection within R R Decor's portfolio, intended for residential and contract interiors.
- Karol Fabric Collection A furnishing and upholstery fabric collection within R R Decor's diverse portfolio, intended for residential and contract interiors.
- Kashan Fabric Collection A furnishing and upholstery fabric collection featuring designs inspired by Kashan (Persian/Iranian textile tradition), for residential and contract interiors.
- Marakkesh Fabric Collection A furnishing and upholstery fabric collection featuring Moroccan/Marrakech-inspired designs for residential and contract interiors.
- Mayan Fabric Collection A furnishing and upholstery fabric collection featuring Mesoamerican-inspired designs for residential and contract interiors.
- Mirella Fabric Collection A furnishing and upholstery fabric collection within R R Decor's portfolio, intended for residential and contract interiors.
- Mizar Fabric Collection A furnishing and upholstery fabric collection within R R Decor's diverse portfolio, intended for residential and contract interiors.
- Oban Fabric Collection A furnishing and upholstery fabric collection within R R Decor's portfolio, intended for residential and contract interiors.
- Piazza Fabric Collection A furnishing and upholstery fabric collection featuring Italian-inspired designs for residential and contract interiors.
- Quba Fabric Collection A furnishing and upholstery fabric collection within R R Decor's portfolio, intended for residential and contract interiors.
- Royal Fabric Collection A furnishing and upholstery fabric collection featuring luxurious, elegant designs for upscale residential and contract interiors.
- Rubus Fabric Collection A furnishing and upholstery fabric collection within R R Decor's portfolio, available in blue colorway, for residential and contract interiors.
- Santiago Fabric Collection A furnishing and upholstery fabric collection featuring designs inspired by South American aesthetics, for residential and contract interiors.
- Samsara Fabric Collection A furnishing and upholstery fabric collection within R R Decor's diverse portfolio, intended for residential and contract interiors.
- Springdale Fabric Collection A furnishing and upholstery fabric collection within R R Decor's portfolio, intended for residential and contract interiors.
- Wimborn Fabric Collection A furnishing and upholstery fabric collection within R R Decor's portfolio, intended for residential and contract interiors.
- Zen Fabric Collection A furnishing and upholstery fabric collection featuring minimalist, serene designs inspired by Japanese aesthetics, for residential and contract interiors.
- Zinc Fabric Collection A furnishing and upholstery fabric collection featuring contemporary, metallic-inspired designs for residential and contract interiors.
Companies that use R R Decor
Customer profileSegments2 records
Ideal customer profiles3 records
R R Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
R R Decor partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
R R Decor competitors and assessment
Company assessmentBroad incumbents
- Welspun India: One of India's largest home textile manufacturers (towels, bedding, rugs, furnishings) with global retail and hospitality distribution. Larger and more diversified incumbent operating across the same end markets.
- Bombay Dyeing: Iconic Indian textile and home furnishings company producing furnishing fabrics, bed linen, and home textiles under a heritage brand. Comparable Indian heritage brand operating in the same furnishing category.
- Reliance Industries: Conglomerate with a home textiles retail presence spanning furnishing fabrics and decor. A broad incumbent whose home textile division operates in adjacent categories of residential and contract interiors.
- Trident Group: Major Indian integrated textile conglomerate producing yarn, towels, bed linen, and home furnishings for global markets. Broader incumbent competing for similar hospitality and residential fabric contracts.
Direct peers
- Kravet: US family-owned distributor and source for furnishing fabrics, furniture, wallcoverings, and trims to interior designers. Comparable B2B model selling exclusive designer fabrics to trade customers.
- Sanderson Design Group: UK heritage group owning Sanderson, Morris & Co, Harlequin, and Zoffany fabric and wallpaper brands with design-led, original collections for interiors. Directly comparable portfolio model of multiple design-led fabric collections.
- Designers Guild: UK-based design-led brand producing signature furnishing fabrics, wallcoverings, and home accessories with strong original-design credentials. Directly comparable to RR Décor's design-led, original-only furnishing fabric collections.
- D'Decor: India's largest furnishing fabrics manufacturer, offering curtains, upholstery, and home textiles for residential and hospitality markets through a similar B2B distributor and retail network. Closest Indian peer to RR Décor's furnishing fabric focus.
- Harlequin: UK-based design-led fabric and wallpaper brand (part of Sanderson Design Group) known for bold, original patterns in furnishing textiles. Directly comparable design-led furnishing fabric peer.
- Maharam: US-based leading resource for high-end textiles for residential and contract interiors, with strong design collaborations. Comparable positioning at the premium end of the contract/residential furnishing fabric market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
R R Decor social profiles
Digital presenceR R Decor financial estimates
Financial estimateRevenue estimate
Valuation estimate
R R Decor leadership team
Management profileNumber of profiles
R R Decor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R R Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R R Decor
What does R R Decor do?
R R Decor designs and markets exclusive furnishing and upholstery fabrics for residential and contract interiors. The company is a pioneer in handloom silk weaving and operates a portfolio of 27 distinct fabric collections (Arabbya, Alicante, Amore, Bahama, Bayside, Buckingham, Cassanto, Collage, Ethnic, Joelle, Karol, Kashan, Marakkesh, Mayan, Mirella, Mizar, Oban, Piazza, Quba, Royal, Rubus, Santiago, Samsara, Springdale, Wimborn, Zen, Zinc), each developed by an in-house team of artists, designers, and stylists with at least twelve months of advance research fusing ancient fabric traditions with modern international design house trends. Collections are launched annually in January and distributed through retailers and distributors in India and internationally.
Is R R Decor a public or private company?
R R Decor is a private company. It is classified as unknown and is currently operating.
When was R R Decor founded?
R R Decor was founded in -1. It employs 11 to 50 people.
Where is R R Decor based?
R R Decor is headquartered in New Delhi, India, in the Asia region.
How does R R Decor make money?
One revenue line is on record: furnishing and Upholstery Fabrics.
Who are R R Decor's main competitors?
Broad incumbents on record are Welspun India, Bombay Dyeing, Reliance Industries and Trident Group. Direct peers are Kravet, Sanderson Design Group, Designers Guild, D'Decor, Harlequin and Maharam.
Does R R Decor have an API?
No public API is recorded for R R Decor.
What industry is R R Decor in?
R R Decor's product category is Home Textiles. Its primary akta.pro industry code is IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 3141 and its SIC code is 2221.