LX Productions

What LX Productions does

LX Productions is a sole-proprietorship freelance digital strategy and web development practice founded by Alex Koens in Utrecht, Netherlands in June 2005, with formal operations under that name since 2006. The business delivers digital strategy consulting, custom web application development, SEO and social media advisory, and e-commerce platform builds directly to Dutch small and mid-market businesses, agencies, and selected enterprise clients. Core technology stack includes LAMP, MEAN, .Net/Lynkx CMS, WordPress, HTML5/CSS3, and Adobe XD for design, with custom development work spanning B2C e-commerce, ERP-integrated B2B platforms, and bespoke applications such as the Your Style clothing designer and the venue-finding platforms Locaties.nl, GreaterVenues.com, and Toptrouwlocaties.nl (the latter described as the largest wedding venue finding website in the Netherlands).

The customer base comprises named enterprise and mid-market engagements — including Nederlandse Spoorwegen (NS), ANWB, Roche, Jumbo, Klene, Mentos, Freo, and Delta Lloyd — delivered both directly and through intermediary agencies such as 0930 creative agency, High Profile Locaties, Your Style, and Kumpany. The company reports 350+ projects completed for 72 clients over 24+ years of operation (8986 days of experience as of 2024). Service delivery follows a six-stage process (Discuss, Idea, Design, Development, Test, Launch) with project-based pricing: 50% advance payment upon quote approval and 50% on completion, plus annual maintenance, hosting, and domain fees billed before January 31.

LX Productions operates as a single-person freelance business with no external funding, no subsidiaries, no parent company, and no disclosed revenue. Distribution is entirely direct — via phone (+31621980155), email ([email protected]), and the lxproductions.nl website — with no resellers, marketplace presence, or paid marketing channels. Since 2022, Alex Koens has simultaneously served as Teamlead Digital Experience at Frankwatching, effectively allocating his capacity between an in-house leadership role and the LX Productions freelance practice. The business remains an active operating entity with no regulatory actions, restructuring events, or M&A activity on record.

Name

LX Productions

Legal name

LX Productions

Website

https://lxproductions.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

LX Productions is a Utrecht-based sole-proprietorship freelance digital strategy and web development practice operated by Alex Koens, serving Dutch SMBs, agencies, and enterprises with custom web applications, SEO consulting, and e-commerce platform builds since 2005.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Web development services
• Digital strategy consulting
• E-commerce platform development
• SEO consulting services
• Custom WordPress development

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Others

Revenue model

1. Professional Services - Project Based: One-time project fees for web development, digital strategy, SEO consulting, and e-commerce implementation. Payment structure includes 50% advance payment upon quote approval and remaining amount billed upon project completion. Maintenance, hosting, and domain services are billed annually in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LX Productions is a freelance digital strategy and web development business operated from Utrecht, Netherlands by sole proprietor Alex Koens, offering Strategy consulting, Web Development, SEO Consulting, Social Media strategy, and Webshop/E-commerce platform development to Dutch businesses. Deliverables include custom web applications, custom WordPress themes and plugins, B2B e-commerce platforms integrated with ERP systems, venue-finding platforms, HTML5 banners, and responsive HTML email campaigns.

Product overview

LX Productions, operated by freelance Digital Strategist & Developer Alex Koens based in Utrecht, offers a portfolio of web development and digital strategy services. The core offerings include Strategy Services, Web Development, SEO Consulting, Social Media Services, and Ecommerce/Webshop solutions. The company also develops custom products including venue finding platforms (Locaties.nl, GreaterVenues.com, Toptrouwlocaties.nl), custom clothing designer applications for B2C ecommerce, B2B ecommerce platforms with ERP integration for workwear clients, HTML5 advertising banners, and responsive email design services. The work process follows a standard lifecycle: Discuss, Idea, Design, Development, Test, and Launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Digital strategy consulting service for companies rethinking online objectives, defining strategy plans for online products, and advising on what being digital can do for the business.
• Web Development Custom web application development service building functional web applications for clients and their customers beyond static pages, including custom web application features such as real-time elements.
• SEO Consulting Search engine optimization consulting service leveraging years of experience to improve website traffic and qualified user acquisition for clients.
• Social Media Services Social media strategy service including channel selection, insights analysis, and strategic planning for social media campaigns.
• Webshops / E-commerce Development Online store development and e-commerce platform creation service, including B2B e-commerce platforms integrated with ERP systems for clients selling workwear and personalized products.
• Flexible Support (Freelance Maintenance) Flexible freelance support service available during and after office hours, providing extended availability beyond typical 9-to-5 support, with maintenance, hosting, and domain services billed annually in advance.

Quantifiable outcome

• 350+ projects completed
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• Valley (formerly Dept Agency NL offices): Large Dutch digital agency offering strategy, web development, e-commerce, SEO and creative services. Comparable in service breadth but much larger scale and broader client base than LX Productions' solo operation.
• Fabrique [Brands, Design & Digital]: Dutch agency combining strategy, branding, design and digital development for major Dutch and international clients. Overlaps with LX Productions' end-to-end digital offering but at enterprise scale with a full team.

Direct peers

• Code d'Azur: Dutch digital development agency delivering custom web applications, e-commerce and CMS implementations. Directly comparable technical delivery model to LX Productions' WordPress, .Net/Lynkx and custom app work.
• Lugus (Lukas Creations): Utrecht-based digital agency offering web development, e-commerce and digital strategy to Dutch SMBs. Closely comparable in geography, target market and service mix to LX Productions.
• Weboo! B.V. Utrecht-based digital agency focused on web development, e-commerce platforms and digital strategy for Dutch SMBs. Direct overlap with LX Productions on geography, services and target segment.
• Springbok Digital: Dutch digital agency providing web development, SEO, and digital marketing services to SMEs. Comparable service portfolio and customer segment to LX Productions.
• Dialogue Communications: Dutch creative/digital agency delivering campaigns, web development and content for Dutch brands. Comparable in offering customized digital execution for Dutch clients similar to LX Productions' 0930 Amsterdam work.
• Hoppinger: Dutch digital agency specializing in e-commerce platforms, integrations and web development. Comparable in the B2B/B2C e-commerce platform capability that LX Productions delivers for workwear and apparel clients.

Others

• Frankwatching: Dutch digital marketing knowledge platform and employer of the LX Productions founder as Teamlead Digital Experience. Adjacent ecosystem participant rather than direct competitor.
• 0930 Amsterdam: Dutch creative agency for which Alex Koens has been a freelance web developer since 2016 on campaigns for Klene, Mentos, Roche and Jumbo. Indirect peer via the agency-of-record relationship rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/in/alexkoens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LX Productions