What Spir Group does

Spir Group is a Nordic property technology company, founded in 1987 and headquartered in Oslo, Norway, that builds and operates the data and software backbone for the Norwegian real estate industry. Its portfolio spans property data aggregation (Ambita Infoland, drawing on 350+ providers), electronic property registration (eTinglysning), a digital home service log covering 2.7 million Norwegian homes (Boligmappa), the leading valuation workflow system (IVIT via iVerdi), GIS, mapping and remote sensing services for Norway and Sweden (Metria), digital building permits (Byggesøknaden), move-out inspections (DomuSpect), and an AI-powered property listing tool (ProspektAI). The company states that almost all Norwegian real estate agents, appraisers, and home sellers use one or more of its solutions, which are delivered via direct API integrations into professional industry systems (fagsystem), standalone web portals, and direct data feeds.

The underlying platform combines a proprietary property data infrastructure — aggregating public registries, municipal sources, and 350+ commercial providers — with AI-driven automation for document processing, listing creation, and condition analytics. Revenue is generated through a mix of subscription and usage-based data services (Ambita Infoland, Boligmappa), software licensing and platform fees (IVIT, ProspektAI, mapping services), and transaction-based fees tied to property registrations and other processed events. Distribution is primarily enterprise field sales to brokers, banks, insurers, construction firms, and government entities, complemented by self-serve web portal access for mid-market users.

The company operates through wholly-owned subsidiaries including Ambita, Boligmappa, Metria, iVerdi, and Spir Data, and has actively reshaped its portfolio — divesting Sikri AS in July 2025, acquiring iVerdi and Unbolt in 2024, and acquiring the AI venture from Prosper AI in October 2025. Spir Group became privately held in March 2026, owned by long-term investors, after previously trading on the Oslo Stock Exchange as Spir Group ASA. Recent Q1 2025 commentary cited 20 percent revenue growth with increased operational profitability.

Name

Spir Group

Legal name

Spir Group ASA

Website

https://spirgroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Spir Group is a Nordic property technology company that operates the dominant Norwegian real estate data and software platform — aggregating property information from 350+ sources, covering 2.7 million homes via Boligmappa, and serving brokers, banks, insurers, builders, and government entities with workflow and AI products.

Ownership category

akta.pro rank

Product category

Property Technology Software

NAICS

Software Publishers (513210)

SIC

Real Estate (6500)

akta.pro primary industry

HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Property data platforms
• Real estate software
• Property valuation systems
• Electronic property registration
• GIS mapping services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription and Usage-Based Data Services: Spir Group generates revenue through subscription-based access to property data platforms (Ambita Infoland, Boligmappa) and usage-based API calls for data delivery. Services are delivered via professional systems, web portals, or direct data deliveries to enterprise customers.
2. Software Licensing and Platform Fees: Revenue from professional software solutions including IVIT (valuation system), ProspektAI, mapping services, and electronic registration services. These are typically sold as platform licenses or subscriptions to professional users.
3. Transaction-Based Services: Revenue from property registration (eTinglysning) and other transaction-based services where fees may be tied to property transactions processed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Spir Group provides a portfolio of property data platforms, real estate workflow software, and electronic registration services for the Nordic real estate industry. Its offerings aggregate property information from 350+ sources, automate valuation and listing workflows via AI, deliver electronic land registration (tinglysning), and supply GIS and mapping capabilities for real estate agents, banks, insurers, construction firms, contractors, and municipalities. Products are delivered via APIs, integration into professional industry systems (fagsystem), and standalone web portals.

Product overview

Spir Group is a platform-based portfolio of mission-critical data and software solutions for the Nordic real estate industry. The offering consists of multiple integrated products: Ambita Infoland serves as the core property data marketplace aggregating information from 350+ sources; Boligmappa provides the homeowner-facing digital service log for 2.7 million homes; IVIT is the leading valuation workflow system; Metria brand covers geodata, mapping, and GIS services; and ProspektAI delivers AI-powered property listing automation. Products are delivered via API, integrated into professional industry systems (fagsystem), or through standalone web portals, serving real estate agents, banks, insurers, construction professionals, and contractors across Norway and Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Ambita Infoland: Norway's leading marketplace for property information providing quick access to documents and data from municipalities, public registers, and other sources.
• IVIT
• Boligmappa
• Metria
• Spir Data
• ProspektAI
• eTinglysning
• Byggesøknaden
• DomuSpect
• Metria Maps
• Metria Markkoll

Products and services

• Ambita Infoland Norway's leading marketplace for property information providing quick access to up-to-date documents and data from municipalities, public registers, and other sources. Features data from over 350 providers. Used by real estate agents and brokers for property transaction workflows.
• IVIT Modern professional system developed for the valuation industry. Digitizes and streamlines the entire valuation process from assignment receipt to final report and documentation management. Used by Norwegian licensed valuation engineers and surveyors.
• Boligmappa The home's digital service log - a secure place for all documentation related to maintenance, upgrades, and work performed on properties. Contains structured data and property documentation on 2.7 million Norwegian homes. Used by homeowners, real estate professionals, construction firms, and insurers.
• Metria Markkoll Digital case management tool that quickly generates land agreements, valuation reports, information letters, and maps for professionals working with infrastructure building and maintenance. Used by contractors, municipalities, and infrastructure operators in Sweden.
• Metria Maps Fast and reliable mapping service that can be easily integrated into existing systems, providing access to stable, up-to-date, and quality-assured maps tailored to user needs. Used by enterprises needing embedded map services.
• Metria Eiendomssøk Property search service providing continuous access to up-to-date and quality-assured information from the property register and other sources. Compatible with several proptech platforms. Used by property professionals in Sweden.
• ProspektAI AI-powered automation tool that automates creation of property listings, allowing real estate agents to save 3-4 hours per assignment. AI categorizes, validates documents and generates draft texts. Used by Norwegian real estate agents.
• eTinglysning Electronic registration services that automate submission, follow-up, and registration in the Norwegian land register, making property registration simple, digital, and secure. Used by real estate professionals, banks, and legal firms handling property transactions.
• Byggesøknaden Digital building application solution that simplifies the building permit process, bringing together documentation, neighbor notifications, and submission to municipalities. Used by construction professionals and property owners applying for building permits.
• Planprosessen Digital planning notification solution for notifying affected parties at the start of planning processes, provided in partnership with Norconsult Digital. Used by municipalities and planners in Norway.
• Karttjenester Mapping services providing quick access to up-to-date map and property data from across Norway, including property boundaries, buildings, zoning plans, and land data. Used by real estate agents, municipalities, and infrastructure planners.
• DomuSpect Digital move-out inspection app that manages the entire inspection workflow using checklists, photo documentation, and digital signatures, reducing misunderstandings between landlords and tenants. Used by landlords, tenants, and property management firms.
• GIS og fjernanalyse Geographic data expertise using GIS and remote sensing to create customized data for planning, risk management, operations, environmental protection, and sustainability decisions. Used by municipalities, authorities, and companies in forestry, energy, and telecom.
• Metria Finans og Forsikring Sector-specific solutions for banking and insurance, providing property data and analytics to support automated mortgage processing and portfolio management. Used by banks and insurance companies in the Nordic market.

Quantifiable outcome

• Real estate agents save 3-4 hours per assignment using ProspektAI
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• TelenorminorStrategic or Co-development Partner · 8 October 2024Strategic partnership announced October 2024 to leverage IoT technology. The collaboration aims to explore opportunities for combining property data with IoT solutions for the real estate industry.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hemnet: Sweden's dominant property listing platform serving real estate agents and home buyers. Operates in a directly adjacent Nordic real estate market with similar customers (real estate agents and brokers), though focuses more on consumer-facing listings than Spir's professional data infrastructure.
• Eiendomsverdi: Norwegian property data and analytics company providing housing market statistics, price indices, and valuation data. Directly competes with Spir in the Norwegian property information and valuation data segment, serving similar financial services and real estate customers.
• Vitec Software Group: Swedish vertical software company with a strong real estate vertical alongside other industries. Both companies serve Nordic markets with industry-specific software platforms for property professionals, making Vitec one of the closest publicly listed comparables for Spir Group's vertical SaaS business model.

Broad incumbents

• Zillow Group: Leading US residential real estate platform with extensive property data and technology capabilities. Represents the global proptech leader that could potentially expand into European markets, posing long-term competitive threat to established Nordic players like Spir.
• Adevinta: Global online classifieds leader spun out of Schibsted, with strong Nordic real estate vertical presence through platforms like Finn.no. Operates in adjacent real estate marketing and listing space but as a broader classifieds platform rather than Spir's specialized professional data infrastructure.
• CoStar Group: Global leader in commercial real estate information, analytics, and online marketplaces. While primarily US-focused, CoStar represents the global benchmark for property data and analytics businesses and could potentially expand into Nordic markets, threatening Spir's data moat.
• Tietoevry: Major Nordic IT services and software company serving banking, insurance, and public sector clients. While not exclusively focused on real estate, Tietoevry competes with Spir in providing technology solutions to Norwegian banks and insurance companies for property-related processes.

Regional players

• Lantmäteriet: Swedish government agency responsible for land registry, mapping, and cadastral information. Comparable to Norwegian Kartverket and serves as both a potential data source and competitor in Swedish property information services, similar to how Spir integrates with Norwegian registries.

Others

• Bisnode: Nordic business information and data provider (now part of Dun & Bradstreet). Comparable as a Nordic data aggregation and analytics business, though focused on business/customer data rather than property data. Jonas Åkerman, Spir's Metria MD, previously worked at Bisnode.

Emerging players

• Diakrit: Nordic-based proptech company specializing in 3D virtual tours, floor plans, and visual property marketing tools. Serves similar real estate agent customers in Nordic markets but focuses on visual content rather than data infrastructure, representing an adjacent emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spir-group-asa

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spir Group