What Diakrit does

Diakrit is a Sweden-headquartered, privately held provider of digital visualization and marketing solutions for the real estate industry, founded in 2001 and operating through Diakrit AB and a network of wholly-owned subsidiaries in Sweden, Norway, Denmark, Australia, New Zealand, Thailand, the United States, and Hong Kong. The company operates a dual-platform model: Diakrit Content delivers the core product modules — Photography, Photo Panorama VR (360-degree virtual tours), Furnish (interactive furnishing tool), Photo Styling (digital renovation), 3D Floorplan, 2D Floorplan, Property Video, Social Video, and Drone — built on a cloud-based editing and processing pipeline with computer-vision and process-automation components; Diakrit Media adds targeted digital advertising, retargeting, and social media marketing around that content.

Diakrit generates revenue through a blend of professional services (photography capture, drone, video production) and recurring or per-listing charges for digital visualization modules (3D/2D floorplans, VR, virtual furnishing, digital renovation), sold to real estate agents and brands via direct sales, an online booking portal, and a network of 500+ freelance photographers; pricing is quote-based and not publicly disclosed. The company serves 2,000+ real estate brands across 10 markets, markets approximately 250,000 homes annually, and supports 1,400+ employees plus a 500+ freelance photographer network. It also operates sub-brands including Diakrit Content, Diakrit Media, and Axiom Photography in Melbourne. Diakrit has been bootstrapped since founding with no disclosed external funding rounds, and has executed three acquisitions (Virtuance in March 2022, Bladescenes in July 2022, Fastout in September 2024) to extend US presence and content capabilities. Leadership includes Erik Abelsson (CEO & Group CEO), co-founders Martin Fritze (CTO) and Dick Karlsson (CSMO/EVP/MD), Chairman Håkan Eriksson, and CFO Allan Timlin.

Name

Diakrit

Legal name

Diakrit AB

Website

https://diakrit.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Diakrit provides digital visualization and marketing solutions for the real estate industry, serving 2,000+ brokerages across 10 countries via a dual-platform offering that combines professional photography, 3D floorplans, VR tours, and AI-enhanced content production with targeted digital advertising.

Ownership category

akta.pro rank

Product category

Real Estate Visualization Services

NAICS

Commercial Photography (541922), Motion Picture and Video Production (512110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)

Keywords

• Real estate photography
• Property visualization
• Digital floorplan
• Virtual tour production
• Drone aerial imaging

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Photography Services: Diakrit provides photography services to real estate agents and property managers, capturing professional images for property listings. Services include on-site photography by freelance photographers with in-house editing and production.
2. Digital Visualization Products: Revenue from digital products including 3D floorplans, 2D floorplans, Photo Panorama VR, Photo Styling, Furnish interactive tool, and virtual staging. These are sold as add-on services to complement photography packages.
3. Video Production: Property video and social video content creation services for real estate marketing campaigns.
4. Drone Services: Aerial photography and videography services using licensed drone operators for property marketing.
5. Digital Marketing Media Services: Optimized and targeted digital advertising campaigns, retargeting services, and brand reach extension through online and social media channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Diakrit is a digital visualization company serving the real estate industry, producing professional property photography, photo styling, 3D/VR panoramas, floorplans, drone imagery, and video content through a cloud-based platform. The company combines a global freelance production network with proprietary AI-powered visualization and digital marketing technology, serving 2,000+ real estate brands across multiple markets.

Product overview

Diakrit operates as a dual-platform solution for real estate marketing: Diakrit Content provides the core content creation tools including Photography, Photo Styling™ VR, Photo Panorama™ VR, 3D Floorplan, 2D Floorplan, Furnish™, Property Video, Social Video, and Drone services. Diakrit Media offers digital advertising and marketing campaign management. Together these platforms enable real estate agents to market properties through high-quality visual content, virtual tours, and targeted digital campaigns, with cloud-based delivery infrastructure supporting approximately 250,000 homes marketed annually.

Differentiator

Problem solved

Functional benefit

Brands

• Diakrit Content: Property marketing solutions including magazine quality photography, 3D floorplans, virtual tours, and digital renovation tools.
• Diakrit Media
• Axiom Photography

Products and services

• Property Photography Professional property photography service delivered to real estate agents and brands via a global network of 500+ trained freelance photographers. The service produces marketing-grade still images used for property listings.
• Photo Styling™ Digital image enhancement and styling service that digitally improves property photographs (sky replacement, lighting adjustment, decluttering) to maximize marketing appeal for real estate listings.
• Photo Panorama™ VR Virtual reality panoramic property tour that allows prospective buyers to virtually walk through listings. Used by real estate agents to enhance online property presentations.
• 3D Floorplan Three-dimensional rendered floorplan service providing an interactive spatial representation of properties for real estate marketing and buyer visualization.
• 2D Floorplan

Quantifiable outcome

• 17% more leads generated on property listings with 3D Floorplans
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Matterport: Leading spatial data platform offering 3D capture, virtual tours, and digital twins widely adopted in real estate. Most direct global comparable to Diakrit's 3D floorplans and Photo Panorama VR offering, with a hardware-software model rather than Diakrit's services-led model.
• iGuide (Planitar): Canadian real estate marketing platform combining floorplans, 3D virtual tours, and photography for agents and brokerages. Closest North American analogue to Diakrit's bundled content offering.
• Nodalview: European virtual tour and real estate visualization platform serving agents and developers with 3D tours, floorplans, and AI-powered virtual staging. Directly comparable product overlap with Diakrit's Furnish and Photo Panorama tools.
• EyeSpy360: UK-based virtual tour platform targeting real estate agents with 360 tours, floorplans, and property marketing tools. A direct peer in the visualization space with overlapping product scope.
• Realsee: Chinese VR-based property visualization platform offering 3D tours, AI-generated floorplans, and virtual staging at scale. Comparable technology stack with strong APAC presence overlapping Diakrit's footprint.
• Immoviewer: UK-focused virtual tour and floorplan provider for estate agents. Comparable product offering and customer base to Diakrit in the UK/Nordic regional context.
• Kuula: Virtual tour hosting platform used by real estate photographers and agents for 360 tours. Overlaps with Diakrit's Photo Panorama VR product but more horizontal/generalist in positioning.

Emerging players

• PropertyBox: UK real estate marketing platform offering AI-powered photography, floorplans, and virtual staging. Emerging AI-native competitor with overlapping products targeting the same agent segment.
• Virtual Staging AI: AI-first virtual staging service that digitally furnishes empty rooms in listing photos. Competes with Diakrit's Furnish and Photo Styling products on a pure-software, self-serve basis with lower price points.

Broad incumbents

• Zillow 3D Home: Major US real estate portal with its own 3D Home tour product capturing listing content. While not a direct competitor to Diakrit's agent customers, it represents a powerful portal-side incumbent that could disintermediate agent visualization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diakrit-international
• Facebookfacebook.com/DIAKRIT

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diakrit