Hinano

What Hinano does

Hinano is a beer brand manufactured by Brasserie de Tahiti (BDT), a private brewery headquartered in Papeete, Tahiti, operating in French Polynesia since 1955. The company produces its flagship Hinano beer portfolio in the Punaruu valley, described as the most modern production site in the South Pacific Islands, using traditional brewing methods (malting, mashing, boiling with hops, fermentation, filtering, pasteurization) with raw materials imported from Europe and Australia. The beer portfolio comprises six core styles — Blonde (Lager, 5%), Ambrée (Amber, 5.5%), Gold (6%), Blanche (White, 4.5%), IPA (6%), and Super Dry (5%) — plus annual limited edition collector cans and a Grand Cru cuvée. The company also manufactures Heineken, Coca-Cola, Schweppes, and Orangina under license, diversifying its production base.

Hinano's business model is primarily direct-to-consumer and B2B through retail outlets, supermarkets, bars, and restaurants across French Polynesia, supplemented by international distribution through exclusive partners in France (I.B.B.), Japan (Mitsui Foods), New Caledonia (GBNC), and presence in Hawaii, Chile, and the Cook Islands. Revenue is generated through unit pricing of beer in multiple formats (33cl/50cl bottles, 33cl/50cl cans, draft/pressure), with pricing not publicly disclosed. The company also offers a home draft beer service (Pression à domicile) for at-home consumption. With 11-50 employees, reported share capital of 8,109,000,000 FCFP, and 70 years of brand heritage, BDT operates as a mid-sized regional brewery with recognized international quality awards (Gold Medals at Sélection mondiale de la bière in Luxembourg 1990 and Brussels 1993; Monde Sélection Gold Quality Award 2026).

The company serves two primary customer segments: local Polynesian consumers (for whom Hinano is a cultural symbol and integral part of Polynesian heritage) and tourists visiting French Polynesia (for whom Hinano functions as an authentic local souvenir product). The brand is promoted through cultural touchpoints including the Hinano Live music events (since 2012), social media presence (Facebook with 20,000+ fans, YouTube), annual collector can editions featuring Polynesian themes, and promotional games and contests. The Director General is Amine SEKKAT.

Name

Hinano

Legal name

BRASSERIE DE TAHITI

Website

https://hinano.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Hinano is the iconic beer of Tahiti, manufactured by Brasserie de Tahiti since 1955 in the Punaruu valley. It produces six core beer styles plus limited editions, serving local Polynesian consumers, tourists, and export markets in France, Japan, Hawaii, and the Pacific.

Ownership category

akta.pro rank

Product category

Craft Beer / Brewery

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Craft beer brewing
• Beer manufacturing
• Beverage distribution
• Polynesian lager
• Limited edition collectors

Headquarters

HQ city

Papeete

HQ country

French Polynesia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer sales: Hinano generates revenue through the sale of its beer products in various formats including bottles (33cl, 50cl), cans (33cl, 50cl), and draft beer (pressure). The brand sells directly to consumers through retail outlets, supermarkets, bars, restaurants, and via export distributors in international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hinano manufactures and sells a portfolio of beer brands from its brewery in the Punaruu valley in Tahiti, French Polynesia. The portfolio includes six core styles (Blonde Lager, Ambrée, Gold, Blanche, IPA, and Super Dry) plus limited edition collector cans themed around Polynesian culture. Products are sold in 33cl and 50cl bottles, 33cl and 50cl cans, and on draft through retail outlets, bars, restaurants, and export distributors in France, Japan, Hawaii, Chile, the Cook Islands, and New Caledonia.

Product overview

Hinano is a beer brand manufactured by Brasserie de Tahiti, produced in the Punaruu valley in Tahiti using modern technology. The product portfolio consists of six core beer styles: Hinano Blonde (lager, 5%), Hinano Ambrée (amber, 5.5%), Hinano Gold (6%), Hinano Blanche (white, 4.5%), Hinano IPA (6%), and Hinano Super Dry (5%). Additionally, the brand produces seasonal limited edition collector cans with Polynesian-themed designs (Collectors series including Heiva, Tatau, Music, End of Year Festivities, Pāreu, Te Moana, and Islands), and special cuvées such as Grand Cru. The company also offers a home draft beer service for domestic use. Brasserie de Tahiti additionally manufactures Coca-Cola, Schweppes, Orangina products under license.

Differentiator

Problem solved

Functional benefit

Brands

• Blonde (Lager): Standard blonde lager beer
• Ambrée (Amber)
• Gold
• Blanche (White)
• IPA
• Super Dry

Products and services

• Hinano Blonde (Lager) Flagship bottom-fermented golden lager of Tahiti, deluxe style with 5% alcohol content and pronounced bitterness; awarded Gold Medal at Sélection mondiale de la bière in Luxembourg (1990) and Brussels (1993), and Monde Sélection Gold Quality Award 2026 for the 33cl can. Available in bottles, cans, and on draft for consumers in French Polynesia and export markets.
• Hinano Ambrée (Amber) Amber ale with refined and full-bodied taste, aromatic hops, and a longer maturation process; ochre-yellow and red color shades, 5.5% alcohol. Produced using roasted malt for color differentiation.
• Hinano Gold Premium lager crafted from quality malts including roasted malts, giving golden tones, light flavorful bitterness, and fruity character from horizontal fermentation; 6% alcohol.
• Hinano Blanche (White) White beer with low bitterness at 4.5% alcohol; unfiltered with natural cloudy appearance, citrus fruit and coriander notes, creamy foam, and intensely refreshing character.
• Hinano IPA India Pale Ale intensely hopped with 100% American hops, offering intense tropical fruit aromas and pronounced but smooth bitterness for balance; 6% alcohol; available in 33cl bottles.
• Hinano Super Dry Dry-style beer inspired by Japanese brewing, made from a subtle blend of barley and rice with complete fermentation, light and refined profile, dry finish, and very mild bitterness; 5% alcohol.
• Hinano Collectors (Limited Edition Cans) Annual limited edition collector cans featuring Polynesian themes (Heiva, Tatau, Music, End of Year Festivities, Pâreu, Te Moana, Islands); 33cl cans sold through the regular retail and hospitality network.
• Hinano Grand Cru Special limited edition cuvée, more heavily hopped with slight hints of citrus fruit, filtered but unpasteurized, presented in 75cl bottles in limited quantities.
• Home Draft Beer Service (Pression à domicile) Home draft beer service providing consumers with the equipment and supply to pour Hinano beer on tap at home for personal entertaining.

Quantifiable outcome

• Gold Medal at 29th Sélection mondiale de la bière in Luxembourg (1990)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• HeinekencoreOEM/ Whitelabel/ Licensing PartnerBrasserie de Tahiti manufactures Heineken beer under license. This partnership demonstrates the brewery's advanced production capabilities and quality standards, being the most modern production site in the South Pacific Islands.
• Coca-ColacoreOEM/ Whitelabel/ Licensing PartnerBrasserie de Tahiti manufactures Coca-Cola beverages under license, in addition to Schweppes and Orangina.
• I.B.B. (International Beers & Beverages)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Hinano beer in France. Located at Z.I. du Château, 40 rue Charles Tellier, 62 220 Carvin, France. Phone: 03 21 200 500 - Fax: 03 21 209 209.
• Mitsui Foods Co., LtdcoreChannel Partner/ Reseller/ DistributorDistributor for Hinano beer in Japan. Located at 2-7-2 Yaesu, Chuo-Ku, Tokyo 104-8277 Japan. Phone: 81-3-6700-7100 – Fax: 81-3-3242-8927.
• GBNC (New Caledonia)minorChannel Partner/ Reseller/ DistributorDistributor for Hinano beer in New Caledonia. Located at BP 98, 98 845 Nouméa cedex, New Caledonia. Phone: +687 41 32 22 – Fax: +687 41 32 25.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Kona Brewing Company: Kona Brewing is a Hawaiian craft brewery with national and international distribution, owned by Craft Brew Alliance (now part of AB InBev). It is comparable to Hinano as a Pacific island beer brand that has leveraged its Hawaiian identity to achieve export distribution, particularly in Hawaii and other Pacific-facing markets where Hinano also competes.
• Maui Brewing Company: Maui Brewing is a craft brewery based in Hawaii that has expanded into a multi-region Pacific craft brand distributed across the U.S. mainland. It is comparable to Hinano in its Hawaii market presence and tropical-island brand identity, though it skews more craft/premium than Hinano's mainstream lager heritage.
• Coopers Brewery: Coopers is a family-owned Australian regional brewery with strong national identity and a portfolio of premium ales and lagers. It is comparable to Hinano as a privately-held, regionally-rooted brewery that has built a strong heritage brand, with malt and hops sourcing from similar origins (Australia and Europe).
• Vonu Brewery: Vonu is Fiji's flagship mainstream beer, operated by Paradise Beverages. It is comparable to Hinano as a Pacific island brewery serving a tourism-dependent tropical market with a strong national-identity brand positioning, though at a smaller scale than Hinano.

Broad incumbents

• Heineken: Heineken is a global brewing leader that licenses its production to Brasserie de Tahiti (Hinano's parent), meaning Brasserie de Tahiti manufactures Heineken at the Punaruu facility. This makes Heineken a direct partner and the dominant premium import in many of Hinano's export markets, including French Polynesia itself.
• Sapporo Breweries: Sapporo is one of Japan's Big Four brewers and the originator of the Japanese dry lager style that inspired Hinano's recently launched Super Dry variant. Sapporo is highly relevant as a Japanese market incumbent where Hinano distributes via Mitsui Foods and competes in the premium dry-beer segment.
• Asahi Group Holdings: Asahi owns the dominant Super Dry brand globally and is the leading Japanese beer company with significant Oceania footprint (including CUB in Australia). It is comparable to Hinano in the Japanese distribution channel and as the standard-bearer for the dry-style lager category Hinano is now entering.

Direct peers

• Brasserie de Saint-Omer (Saint-Omer): Saint-Omer is the principal beer brand of New Caledonia, operating from a brewery in Nouméa. It is the most direct comparable to Hinano: a single dominant regional beer brand serving a French-speaking Pacific island territory, with similar cultural-identity positioning and a focus on the local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hinanolabieredetahiti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinano