illiwap

What illiwap does

illiwap is a French SaaS provider of a citizen communication platform purpose-built for municipalities and intercommunalities (EPCI). The platform pairs a citizen-facing mobile application (available on iOS, Android, and Huawei AppGallery) with a cloud-hosted, browser-based administration back office hosted on Scaleway infrastructure. Core capabilities include real-time push notifications, geolocated emergency alerts broadcast to all app users physically present in a defined zone regardless of subscription status, SMS alerts, two-way citizen reporting with GPS tagging and automatic anonymization after 30 days, surveys and polls, a suggestion box (Boîte à idées), a mutualized events calendar, points of interest for territorial marketing, and unlimited sub-accounts ('Linked Stations') for local associations, schools, and businesses. The product is free for citizens; revenue is generated exclusively from annual municipal subscriptions priced by population tiers, ranging from €125/year for communes under 1,000 inhabitants up to €1,750/year for those under 30,000 inhabitants, with EPCI subscriptions starting at €2,000/year and scaling to €8,125/year for populations under 60,000.

illiwap is incorporated as SAS ILLIWAP and operates as a digital subsidiary within Groupe Diagram H.B., a Saint-Étienne-based diversified technology group operating since 1986 in IT development, cybersecurity, websites, mobile applications, and communication services. The group employs approximately 60 people in support of the illiwap platform. Go-to-market is sales-led via a direct field force targeting French municipalities and intercommunalities, supplemented by a 30-day free trial, self-service onboarding (operational in 10 minutes), and UGAP referenced-supplier status enabling public procurement. Marketing relies on a content hub, e-mail outreach, presence at Salon des Maires et des Collectivités Locales, and partnerships with AMF 42, AMF 69, AMRF, ANMSM, ANETT, and other mayor associations.

The company has equipped approximately 3,000 French communes and intercommunalities with the platform, accumulating 1,000,000+ citizen subscriptions and processing more than 1,000,000 notifications per day, with 100,000+ citizen reports, surveys, and ideas collected over time. Saint-Étienne Métropole serves as a flagship intercommunal customer, equipping 47 of its 53 member communes. A white-label variant called 'illicity' enables municipalities to deploy custom-branded applications with full feature parity, and the company has extended into a full-service communication offering branded 'L'agence illiwap'. The platform is multilingual (French, English, Spanish), and active commercial development targets Spain, Corsica, and southern France as expansion geographies.

Name

illiwap

Legal name

SAS ILLIWAP

Website

https://illiwap.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

illiwap is a French SaaS provider of a citizen communication mobile app and back-office platform for municipalities and intercommunalities. It enables real-time push notifications, geolocated alerts, citizen reporting, and engagement tools, sold via annual subscriptions to ~3,000 French communes and intercommunalities.

Ownership category

akta.pro rank

Product category

Government Citizen Engagement Software

NAICS

Public Administration (92)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Public Sector & Government ERP (HDAEAEAG)

Keywords

• Citizen engagement platform
• Municipal alert application
• Smart city software
• Government communication SaaS
• Geolocated notification system

Headquarters

HQ city

Saint Etienne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Annual Municipal Subscriptions: Annual subscription-based revenue model for municipalities and intercommunalities. Pricing tiers based on population size (number of inhabitants) with optional add-on features (geolocated messages, SMS alerts, suggestion box, RSS feed, linked stations, social networks, personalized services, API).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

illiwap sells a SaaS-based citizen communication platform for French municipalities and intercommunalities (EPCI). The platform combines a free citizen-facing mobile application (iOS, Android, AppGallery) with a cloud-hosted administrative back-office that municipalities use to send real-time push notifications, geolocated emergency alerts, surveys, citizen reports, and event information. Municipalities pay an annual subscription tiered by population size, while citizens access the app at no cost.

Product overview

illiwap is a unified citizen communication platform for French municipalities, intercommunalities, and EPCI. The core product is the illiwap mobile application (iOS, Android, Huawei AppGallery) paired with a web-based administration back office. The platform offers a suite of communication and citizen engagement tools including push notifications, news/alerts, geolocated messaging, citizen reporting, surveys, agenda, suggestion box, and points of interest. Key modules include the included core features (news, alerts, phonebook, surveys, citizen reporting, scheduling, practical info) and optional paid add-ons (geolocated messages, SMS alerts, suggestion box, RSS feeds, linked stations, social network integration, API). A related branded product called illicity offers white-label customized applications for municipalities wanting their own branded app with the same functionality.

Differentiator

Problem solved

Functional benefit

Brands

• illicity: Custom-branded mobile application solution for municipalities, offering personalized apps with the municipality's own branding and colors, including the same functionalities as illiwap.

Products and services

• illiwap Application Citizen communication mobile application for French municipalities and intercommunalities (EPCI), enabling real-time push notifications, alerts, news, events, citizen reporting, surveys, and engagement tools. Combines a citizen-facing mobile app with a web-based administration back office.
• illiwap Back Office Web-based SaaS administrative interface for municipalities to manage stations, send notifications, configure geolocated alerts, manage citizen reports, surveys, and access analytics. Fully online, accessible from any browser and device.
• illicity White-label custom-branded version of illiwap for municipalities wanting a personalized mobile application with the municipality's own branding, colors, and name, downloadable from app stores, with the same functionality as illiwap.

Quantifiable outcome

• 3,000 municipalities and intercommunalities equipped
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UGAP (Union des Groupements d'Achats Publics)coreChannel Partner/ Reseller/ Distributorilliwap is referenced on UGAP, the French public procurement marketplace for government entities, enabling direct purchasing by municipalities and public organizations through established procurement frameworks.
• AMF 42 (Association des Maires de la Loire)coreGTM or Marketing PartnerOfficial partner of AMF 42, facilitating direct outreach to mayors in the Loire department through the association's network and communications channels.
• AMF 69 (Association des Maires du Rhône)coreGTM or Marketing PartnerOfficial partner of AMF 69, facilitating direct outreach to mayors in the Rhône department through the association's network.
• AMRF (Association des Maires Ruraux de France)coreGTM or Marketing PartnerOfficial partner of AMRF. illiwap was featured at the AMRF National Salon, with the commercial director presenting how illiwap addresses rural municipality needs.
• Saint-Étienne MétropolecoreStrategic or Co-development PartnerSince 2017, Saint-Étienne Métropole provides illiwap to its member communes. 47 of 53 member communes actively use the platform. The intercommunal structure serves as a key reference account and co-development partner for illiwap's intercommunal feature set.
• ANMSM (Association Nationale des Maires de Stations de Montagne)minorGTM or Marketing PartnerOfficial partner of ANMSM, enabling outreach to mayors of French mountain resort municipalities.
• ANETT (Association Nationale des Élus des Territoires Touristiques)minorGTM or Marketing PartnerOfficial partner of ANETT for tourism-oriented municipalities.
• La French TechminorGTM or Marketing PartnerLa French Tech affiliation positions illiwap within the French tech ecosystem and provides access to the broader French Tech network and events.
• AMR 30 (Association des Maires Ruraux du Gard)minorGTM or Marketing PartnerPartner of AMR 30 for outreach to rural mayors in the Gard department.
• ScalewaycoreTechnology or IntegrationScaleway provides cloud hosting services for illiwap's infrastructure. Datacenter location: DC3 – 59 Rue Julian Grimau, 94400 Vitry-sur-Seine, France.
• Smart City GalaxyminorGTM or Marketing PartnerPartner within the Smart City Galaxy ecosystem, positioning illiwap as a smart city citizen communication solution.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• OpenGov: US enterprise software vendor for state and local government, including budgeting and civic engagement. Operates in an adjacent category with overlapping buyer (local government CIOs/CDOs) and could converge with illiwap's space.
• Granicus: Large US-headquartered govtech platform serving government communications, digital services, and compliance across thousands of agencies. Competes with illiwap in citizen-communication workflows as part of a much broader product portfolio.
• CivicPlus: US-based provider of integrated government software (websites, communications, civic engagement, 311). Comparable in serving municipal communication and citizen-engagement needs, but as part of a much broader enterprise suite.

Direct peers

• BangTheTable (EngagementHQ): Citizen engagement SaaS for local and regional government, providing surveys, forums, and participatory tools. Directly comparable buyer (local government) and feature overlap with illiwap's citizen-engagement modules.
• CONSUL (Madrid eParticipation): Open-source citizen participation platform created by Madrid City Council, used by hundreds of municipalities worldwide. Overlaps with illiwap in participatory-democracy use cases (proposals, debates, voting), though focused on consultation rather than real-time alerts.
• CitizenLab: Belgian-founded SaaS platform for citizen participation and engagement, sold to municipalities. Directly comparable in target buyer (local government) and core use cases (consultation, surveys, ideation), with a broader international footprint.
• Fluicity: French citizen-participation platform for local authorities, offering surveys, petitions, and consultation tools. Same domestic market, same municipal buyer, and overlapping feature set around citizen dialogue and engagement.
• Decidim: Open-source participatory democracy platform used by cities globally for consultations, proposals, and citizen assemblies. Comparable in serving municipal participatory-democracy needs, though distributed free vs. illiwap's paid SaaS model.

Others

• Scaleway: European cloud infrastructure provider hosting illiwap's platform (Datacenter DC3 in Vitry-sur-Seine). Included as an enabling infrastructure partner rather than a competitor, illustrating illiwap's European sovereign-cloud dependency.

Emerging players

• Citykomi: European municipal alert and information app targeting small and mid-sized municipalities. Directly comparable product (push alerts to residents) with similar SaaS-pricing model for local government.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/illiwap
• LinkedInlinkedin.com/company/illiwap
• Xx.com/illiwap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about illiwap