Prolux Cleaning Ltd
Prolux Cleaning Ltd is a London-based, founder-owned professional cleaning company founded in 2012 that delivers carpet, upholstery, leather, and specialty fabric cleaning across all London postcodes and surrounding counties using industrial hot-water extraction equipment, serving residential customers on a one-time-payment basis.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prolux Cleaning Ltd does
Prolux Cleaning Ltd is a London-based professional cleaning services company founded in 2012 that delivers specialized residential cleaning across carpet, upholstery, leather, sofa, curtain, mattress, rug, and tile verticals. The company operates across all London postcodes and surrounding counties including Surrey, Hertfordshire, and Watford, with a multi-office footprint that originated in Borehamwood and scaled outward over the operating period.
The technical stack centers on industrial hot water extraction equipment (Ninja Deep Steam Extractors) paired with Prochem eco-friendly cleaning products, supported by multiple industry certifications (BICSc, IICRC, WoolSafe, NCCA, Federation of Master Cleaners) and a roster of cleaning specialists each with thousands of completed cleans. Third-party review signals are strong: 2,000+ Trustpilot reviews, 10/10 Checkatrade, and 98% on Reviews.io, indicating an established trust position in a fragmented local-services market.
The business model is service-based and transactional: customers pay one-time fees per job (sofa cleaning £30-£110, carpet cleaning ~£78-£168, curtains £40-£50), with no subscription layer. The company has reached a cumulative base of 90,000+ customers and 60,000+ leather/upholstery cleaning sessions, remains founder-owned, and is bootstrapped with no disclosed external funding.
Prolux Cleaning Ltd firmographics
Firmographics- Name
- Prolux Cleaning Ltd
- Legal name
- Prolux Cleaning LTD
- Website
- https://proluxcleaning.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prolux Cleaning Ltd is a London-based, founder-owned professional cleaning company founded in 2012 that delivers carpet, upholstery, leather, and specialty fabric cleaning across all London postcodes and surrounding counties using industrial hot-water extraction equipment, serving residential customers on a one-time-payment basis.
- Ownership category
- akta.pro rank
Where Prolux Cleaning Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Prolux Cleaning Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Cleaning Services: One-time cleaning service fees for residential and commercial customers. Pricing based on item type, size, and service type. No recurring subscription model.
- Combined/Bundled Services: Discounted pricing when customers book multiple services together (e.g., carpet + mattress + upholstery cleaning), creating upsell opportunities.
- Stain Protection Add-on: Optional protective treatment applied during cleaning service for additional fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Leather Sofa Cleaning |
| Unit Pricing | Pay-as-you-go | Curtain Cleaning |
| Unit Pricing | Pay-as-you-go | Upholstery/Sofa Cleaning |
| Unit Pricing | Pay-as-you-go | Rug Cleaning |
| Unit Pricing | Pay-as-you-go | Carpet Cleaning (Greenwich area) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Prolux Cleaning Ltd product offering
Product offeringCore offering
Prolux Cleaning Ltd is a London-based professional cleaning services company specializing in on-site residential cleaning. Core services include carpet cleaning, mattress cleaning, rug cleaning, upholstery cleaning, curtain cleaning, leather sofa cleaning, stairs carpet cleaning, carpet stain removal, and car valeting, delivered primarily to homeowners using hot water extraction (steam cleaning). The company also serves commercial office clients with office cleaning.
Product overview
Prolux Cleaning Ltd is a London-based professional cleaning service provider offering a unified portfolio of residential and commercial cleaning services. The core offering centers on hot water extraction (deep steam) cleaning for carpets, rugs, upholstery, mattresses, curtains, and leather furniture. Additional services include car valeting, stairs carpet cleaning, and targeted stain removal. The company operates a service-plus-add-ons model where customers can purchase core cleaning services with optional additions such as stain protection treatment. The company also provides consumer-facing mobile applications for iOS and Android to facilitate booking. All services are delivered by certified, insured technicians using eco-friendly Prochem cleaning products and industrial-grade steam extraction equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Cleaning On-site professional deep cleaning of carpets using hot water extraction (steam cleaning) with Ninja Deep Steam Extractors and Prochem eco-friendly products. Targeted at residential homeowners and tenants across Greater London.
- Mattress Cleaning
- Rug Cleaning
- Upholstery Cleaning
- Curtain Cleaning
- Leather Sofa Cleaning
- Stairs Carpet Cleaning
- Carpet Stain Removal
- Car Valeting
- Commercial Office Cleaning
Quantifiable outcome
- 98%+ customer satisfaction rate
- +3 more outcomes
Companies that use Prolux Cleaning Ltd
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Prolux Cleaning Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Prolux Cleaning Ltd partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Prolux Cleaning Ltd competitors and assessment
Company assessmentDirect peers
- ZeroDry: UK-based carpet and upholstery cleaning specialist focused on low-moisture cleaning methods. Directly competes with Prolux on residential carpet and upholstery cleaning across the UK market.
- Carpet Bright UK: UK-based carpet, upholstery, and rug cleaning franchise operating in London and surrounding areas with a similar hot-water extraction service model. Most directly comparable competitor for Prolux's core residential offering.
- Chem-Dry: International carpet and upholstery cleaning franchise with UK operations using a proprietary hot carbonating extraction method. Competes with Prolux in the same product category and customer base, with similar positioning around eco-friendly cleaning.
Regional players
- Countrywide Cleaners: UK cleaning services provider covering domestic and commercial cleaning across multiple regions. Comparable as a multi-service UK cleaning operator that overlaps with Prolux's residential and commercial upholstery/carpet cleaning services.
Broad incumbents
- ServiceMaster Clean: International commercial and residential cleaning franchise with UK operations covering carpet cleaning, janitorial, and disaster restoration. Comparable as a broad-line cleaning services provider with established brand and franchise network.
- Stanley Steemer: Largest carpet and upholstery cleaning franchise in the United States with established brand and similar hot water extraction service model. Provides a useful benchmark for the addressable scale and operational footprint Prolux could aspire to.
- Fantastic Services: London-headquartered on-demand home services platform offering cleaning, plumbing, and other home services with a digital-first booking model. Represents the aggregator/disruptor threat to traditional carpet cleaners like Prolux.
- MOLLY MAID: Established UK residential cleaning franchise offering regular domestic cleaning services. Comparable as a UK-based, multi-service home cleaning brand with similar direct-to-consumer positioning, though focused more on routine housekeeping than deep fabric cleaning.
Emerging players
- Trust Home Cleaners: London-based residential cleaning services provider focused on end-of-tenancy and regular domestic cleaning. Adjacent competitor that intersects with Prolux's tenant/property management segment for combined carpet + end-of-tenancy services.
- Rug Doctor: Carpet and upholstery cleaning equipment rental and service provider. Represents an alternative DIY/semi-professional model that competes for some of the same end customers, particularly price-sensitive homeowners.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prolux Cleaning Ltd social profiles
Digital presenceProlux Cleaning Ltd compliance and trust
Trust signalCompliance5 records
Prolux Cleaning Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prolux Cleaning Ltd leadership team
Management profileNumber of profiles
Profiles3 records
Prolux Cleaning Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prolux Cleaning Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prolux Cleaning Ltd
What does Prolux Cleaning Ltd do?
Prolux Cleaning Ltd is a London-based professional cleaning services company specializing in on-site residential cleaning. Core services include carpet cleaning, mattress cleaning, rug cleaning, upholstery cleaning, curtain cleaning, leather sofa cleaning, stairs carpet cleaning, carpet stain removal, and car valeting, delivered primarily to homeowners using hot water extraction (steam cleaning). The company also serves commercial office clients with office cleaning.
Is Prolux Cleaning Ltd a public or private company?
Prolux Cleaning Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prolux Cleaning Ltd founded?
Prolux Cleaning Ltd was founded in 2012. It employs 11 to 50 people.
Where is Prolux Cleaning Ltd based?
Prolux Cleaning Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Prolux Cleaning Ltd make money?
Three revenue lines are on record. Professional Cleaning Services are the primary driver. The others are combined/Bundled Services and stain Protection Add-on.
Who are Prolux Cleaning Ltd's main competitors?
Direct peers on record are ZeroDry, Carpet Bright UK and Chem-Dry. Countrywide Cleaners is listed as a regional player. Broad incumbents are ServiceMaster Clean, Stanley Steemer, Fantastic Services and MOLLY MAID. Emerging players are Trust Home Cleaners and Rug Doctor.
Does Prolux Cleaning Ltd have an API?
No public API is recorded for Prolux Cleaning Ltd.