JOYO M&C Technology Co.

What JOYO M&C Technology Co. does

JOYO M&C Technology Co. is a Beijing-based, privately held Chinese manufacturer of measurement and control instruments for liquid storage and transfer applications. Founded in 2001 and operating with 51–100 employees, the company sells a portfolio centered on servo tank gauges (notably the BJLM-80H), inline and portable density meters (DM-50, DH60, DH-50), electronic sealing systems for tanker trucks, loading/unloading skids, and integrated software such as Terminal Automation System (TAS) and Tank Gauging and Inventory Management software. Its products are certified to ATEX, SIL-2/SIL3 (TÜV), OIML R85, API MPMS, NMi, PTB, and UK Weights & Measures standards, supporting custody transfer and hazardous-area deployment across oil & gas, LNG, chemical, marine, pharmaceutical, and food & beverage operations.

The company's underlying technology stack combines servo tank gauging, guided wave and free-space radar, oscillating U-tube density measurement, and Modbus/HART/Foundation Fieldbus/OPC UA/Ethernet-IP/Profibus connectivity for SCADA, DCS, ERP, and ESD integration. Its proprietary TGS (Tank Gauging System) technologies for bulk liquid storage and custody transfer were awarded the Sinopec Technology Innovation Awards in 2017, which is the only named enterprise customer reference in the available data.

JOYO M&C generates revenue primarily through hardware product sales, bundled systems and solutions, and aftermarket services including training, contract services, and genuine replacement parts. Pricing is quote-based and not publicly disclosed, consistent with customized industrial projects. Distribution combines a global dealer network with a dedicated dealer opportunity program, direct website sales, and three localized websites in English, Russian, and Chinese, alongside content marketing via blog and YouTube. The company has no disclosed funding rounds, no public listing, and no acquisitions or M&A activity, suggesting an organically funded, operationally focused business model.

Name

JOYO M&C Technology Co.

Legal name

JOYO M&C Technology Co., ltd.

Website

https://joyo-mc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

JOYO M&C Technology Co. is a Beijing-based manufacturer of measurement and control instruments for liquid storage and transfer, including servo tank gauges, density meters, and electronic sealing systems serving oil & gas, LNG, chemical, marine, and pharmaceutical industries globally.

Ownership category

akta.pro rank

Product category

Industrial Measurement Instruments

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Bulk Terminal Services & Operations (Stevedoring, Sampling, Weighing, Blending) (TLAHABAO)

Keywords

• Tank gauging systems
• Liquid density measurement
• Custody transfer instruments
• Terminal automation solutions
• LNG tank monitoring

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales: JOYO M&C generates revenue through the sale of measurement and control instruments including servo tank gauges, density meters (portable and inline), digital control valves, batch controllers, level switches, tank side indicators, flow meters, electronic sealing systems, and loading system components. Products are sold globally through direct sales and dealer network.
2. Systems and Solutions: Sale of integrated solutions including Tank Gauging and Inventory Management Systems, TAS (Terminal Automation System) Solutions, Truck Electronic Sealing Monitoring Systems, and Loading/Unloading Systems. These represent bundled offerings combining multiple products.
3. Services and Genuine Parts: Technical support services including training, contract services, and JOYO M&C genuine replacement parts for ongoing maintenance and support of installed equipment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

JOYO M&C designs, manufactures, and sells measurement and control instruments and integrated solutions for bulk liquid storage and transfer, including servo tank gauges, density meters (inline and portable), electronic tanker sealing systems, loading/unloading systems, and complete terminal automation solutions. The company also provides training, contract services, and genuine replacement parts to support deployed equipment across oil and gas, LNG, chemical, marine, pharmaceutical, and food and beverage industries.

Product overview

JOYO M&C Technology Co. offers a comprehensive portfolio of measurement and control instruments and solutions for liquid storage and transfer applications. The product line centers on servo tank gauges (including the BJLM-80H series), density meters (inline DM-50 and portable DH60), and electronic sealing systems, complemented by loading/unloading systems, safety solutions, and integrated software platforms (TAS, Tank Gauging and Inventory Management System). The portfolio operates as a unified system architecture where tank gauging hardware integrates with terminal automation solutions for inventory management, custody transfer, and safety monitoring across oil and gas, LNG, chemical, and petrochemical industries.

Differentiator

Problem solved

Functional benefit

Brands

• JOYO: Primary company brand for measurement and control instruments including servo tank gauges, tank gauging systems, and related automation solutions

Products and services

• Tank Gauge BJLM-80H with MF Displacer High-precision servo tank gauge for bulk liquid storage and custody transfer; measures level, temperature, density, water level, volume, and mass in one instrument with ±1mm level accuracy, easy installation, and ATEX/SIL2-SIL3 certified intrinsically safe design.
• LNG Tank Gauging System Tank gauging system for liquefied natural gas storage at cryogenic temperatures (-162°C), monitoring LNG levels, temperature, and pressure for safe storage, inventory optimization, and supply chain planning.
• Digital Control Valve (DV80) Digital control valve used in loading system applications to control flow during loading and unloading operations.
• Inline Density Meter DM-50 Inline density meter for continuous online measurement of liquid density and temperature in real time using resonance frequency proportional to liquid density; range 0–2000 kg/m³ with ±0.3kg/m³ accuracy and RS 485 ModBus communication.
• Portable Density Meter DH60 Portable tank gauging system integrating liquid level, water level, temperature, density, and tank bottom measurement in one device, operated with one button for field use; automatic temperature compensation, OLED display, 2024-measurement data storage, 433MHz wireless communication, stainless steel 316 and Hastelloy wetted parts, ATEX Ex ia IIC T4Ga explosion-proof.
• Portable Density Meter DH-50 Portable density meter for on-site liquid density measurement with corrosion-resistant construction for aggressive chemicals.
• Cup Density Meter Density measurement device using a cup-based sampling method for portable density measurement.
• Electronic Tanker Sealing System

Quantifiable outcome

• Level measurement accuracy of ±1mm
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• SinopecnotableStrategic or Co-development PartnerSinopec (China Petroleum & Chemical Corporation) awarded JOYO M&C the Technology Innovation Awards 2017 for its innovative TGS technologies for bulk liquid storage and custody transfer applications. This recognition indicates a strategic relationship where JOYO M&C's technology has been validated by a major petroleum company.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VEGA Grieshaber: German manufacturer of level, density, and pressure instrumentation with strong positions in chemical, water, and oil & gas markets. Closely comparable to JOYO M&C in tank gauging and density measurement.
• Emerson (Rosemount): Emerson's Rosemount and Micro Motion brands are global standards for tank gauging, density, and flow measurement in custody transfer. Directly competes with JOYO M&C's BJLM-80H and density meter portfolio.
• Honeywell (Enraf): Enraf (Honeywell Process Solutions) is a long-established tank gauging specialist serving terminals and refineries. Direct overlap with JOYO M&C's TGS technologies and terminal automation solutions.
• Endress+Hauser: Swiss-headquartered global leader in industrial process measurement instrumentation, including tank gauging, density, and flow. Directly comparable to JOYO M&C across the full measurement chain in oil & gas, chemical, and LNG applications.
• KROHNE: German industrial measurement specialist with deep offerings in flow, level, density, and process analytics. Overlaps with JOYO M&C in density meters, flow meters, and custody transfer applications.
• Magnetrol (AMETEK): AMETEK-owned level and flow instrumentation vendor with strong positions in oil & gas, chemical, and power. Comparable to JOYO M&C in level switches, tank gauges, and overfill protection.

Broad incumbents

• Siemens Process Instrumentation: Siemens offers SITRANS level and flow instrumentation alongside its broader automation portfolio. Comparable end markets and overlap in tank gauging, though much broader scope than JOYO M&C.
• Yokogawa Electric: Japanese industrial automation conglomerate offering DCS, field instruments, and tank gauging solutions. Broader portfolio than JOYO M&C but overlaps in tank gauging and terminal automation.
• ABB Measurement & Analytics: Global automation incumbent with extensive level, flow, and density instrumentation plus analytics software. Competes with JOYO M&C in oil & gas and chemical measurement applications.

Regional players

• Beijing Sanki Petroleum Engineering Technology: Chinese peer providing loading systems, flow meters, and terminal automation equipment for Chinese oil & gas and chemical customers. Direct regional competitor to JOYO M&C in the domestic Chinese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Joyo.MC.Tec
• LinkedInlinkedin.com/company/joyo-mc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOYO M&C Technology Co.