ChoiceMart

What ChoiceMart does

ChoiceMart is a family-owned independent supermarket operated by Kealakekua Ranch Ltd, tracing its heritage to H.N. Greenwell's general store in the 1850s and the 1881 founding of Kealakekua Ranch on Hawaii Island. The supermarket itself launched in 2000 within the Kealakekua Ranch Shopping Center on Mamalahoa Highway in South Kona, between Captain Cook and Kailua-Kona. It operates a single physical storefront with 12 merchandise departments — Fresh Produce, Meat, Seafood, Dairy, Deli, Breads in the Aisle, Pantry, Frozen Foods, Health & Personal Care, Home & Kitchen, Beer/Wine/Spirits, and Natural & Organic — and supports a local supply chain sourcing from hundreds of Hawaii Island farmers, fishermen, and producers.

The business runs an omnichannel model on a standard e-commerce platform (SSL, cookie-based sessions, Google Analytics for traffic and ad targeting) layered with manual Personal Shopper fulfillment. Distribution channels include in-store shopping, online ordering with $4.95 curbside pickup (10am-6pm daily), local delivery within a 20-mile radius of Kailua-Kona ($14.95 fee, $85 minimum), and tiered premium delivery to luxury resort properties: Kukio/Hualalai Four Seasons ($75 fee, $250 minimum) and North Kohala resorts including Waikoloa, Mauna Lani, Mauna Kea, and Hapuna Prince ($150 fee, $250 minimum), with in-residence stocking for refrigerated and frozen items. The ChoiceMART Club Card loyalty program supports personalized offers and email marketing.

ChoiceMart serves two primary customer segments: local Hawaii Island residents seeking everyday groceries and convenience services, and resort guests and property owners in the Kohala/Kona resort corridor seeking premium provisioning. Local businesses and offices form a secondary segment. The company is a major employer in the South Kona district and operates with no disclosed external investors or institutional capital. There are no disclosed revenue, headcount, or unit-volume figures in the available data.

Name

ChoiceMart

Legal name

Kealakekua Ranch Ltd

Website

https://choicemarthawaii.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ChoiceMart is a family-owned independent supermarket in South Kona, Hawaii (Kealakekua Ranch Ltd), offering 12 grocery departments plus e-commerce, curbside pickup, refrigerated local delivery, and premium delivery to luxury resorts on Hawaii Island.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

Keywords

• Retail grocery
• Supermarket store
• Grocery delivery
• Curbside pickup
• Fresh produce

Headquarters

HQ city

Captain Cook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: In-store and online sales of groceries across departments including Fresh Produce, Meat, Seafood, Dairy, Deli, Pantry, Frozen Foods, Health & Personal Care, Home & Kitchen, Beer Wine & Spirits, Natural & Organic, and Breads in the Aisle.
2. Delivery Services: Fee-based delivery service to homes and offices within designated service areas, with tiered pricing based on location and order minimums.
3. Curbside Pickup: Service fee of $4.95 for curbside pickup of online orders placed through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ChoiceMart is a family-owned independent supermarket in Kailua-Kona, Hawaii, operating as Kealakekua Ranch Ltd. It sells groceries across departments including Fresh Produce, Meat, Seafood, Dairy, Deli, Pantry, Frozen Foods, Health & Personal Care, Home & Kitchen, Beer Wine & Spirits, Natural & Organic, and Breads, with integrated online shopping, refrigerated home/office delivery, and curbside pickup services.

Product overview

ChoiceMart is a family-owned grocery store operating as both a physical retail supermarket and an online shopping platform. The core product consists of 12 in-store departments (Fresh Produce, Meat, Seafood, Dairy, Deli, Breads in the Aisle, Pantry, Frozen Foods, Health & Personal Care, Home & Kitchen, Beer/Wine/Spirits, and Natural & Organic) supplemented by digital services including Personal Shopping, Delivery to Your Door, and Curbside Pickup. The physical store is located in Kailua-Kona, Hawaii, while the online platform enables customers to shop all departments digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Shopping Service Online grocery shopping service where Personal Shoppers hand-select items from the full store inventory for customers who place orders through ChoiceMartHawaii.com. Used by local residents and visitors seeking a curated grocery experience.
• Delivery to Your Door Home or office delivery service using refrigerated vans to maintain freshness of perishable items. Available within multiple tiers including a 20-mile radius of Kailua-Kona ($14.95 fee, $85 minimum), Kukio/Hualalai Four Seasons Resorts ($75 fee, $250 minimum), and the North Kohala Resort Area ($150 fee, $250 minimum, including in-residence stocking).
• Curbside Pickup Contactless curbside pickup service for online orders, available daily from 10 am to 6 pm with a $4.95 service fee per order regardless of size. Customers park at reserved ChoiceMART To Go signs and have items delivered to their car.
• ChoiceMART Club Card Loyalty card program that provides customers with access to personalized deals, weekly specials, and email communications from ChoiceMART and selected partners. Builds customer retention through deal personalization.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ace Hardwareco-tenantOthers · 1 January 2000Ace Hardware operates as a co-tenant within the Kealakekua Ranch Shopping Center alongside ChoiceMART Supermarket. The shopping center also features restaurants, shops, and health services, creating a one-stop shopping destination.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Walmart: Operates a supercenter in Kailua-Kona combining broad grocery with general merchandise at aggressive price points. Represents a structural pricing-pressure competitor for ChoiceMart's everyday staples business.
• Safeway: Albertsons-owned national supermarket chain operating a Kailua-Kona location. Overlaps with ChoiceMart in core grocery categories and increasingly in online ordering and pickup, but is part of a much larger national portfolio rather than an independent local operator.
• Whole Foods Market: Amazon-owned natural and organic-focused grocery chain. Overlaps with ChoiceMart's Natural & Organic department and fresh/local positioning, though without a Hawaii Island physical presence — relevant as a brand and assortment benchmark.
• Costco: Warehouse club with a Kona location targeting bulk grocery and household purchases. Competes for share-of-wallet with ChoiceMart among local residents and Four Seasons/timeshare owners seeking value on staples.
• Target: National general merchandiser with grocery assortment operating in Kona. Competes for the same household shopping trips as ChoiceMart, though with a less specialized fresh/local focus.

Direct peers

• Foodland Super Market: Hawaii's largest locally owned grocery chain operating full-service supermarkets across the state. Comparable in product mix, local-sourcing emphasis, and independent family-ownership positioning to ChoiceMart, though with broader multi-island scale.
• KTA Super Stores: Long-standing independent Hawaiian supermarket chain headquartered on Hawaii Island with multiple Big Island locations, including Kailua-Kona. Directly competes with ChoiceMart for the same local resident and resort customer base with a similar full-service grocery format.
• Sack N Save: Foodland's value-oriented banner with Hawaii Island presence offering grocery at lower price points. Competes with ChoiceMart for price-sensitive local shoppers and provides a benchmark for budget-positioned grocery in the same market.
• Times Supermarket: Hawaii-based supermarket chain offering full-service grocery with strong local-produce focus. Operates several Big Island locations and competes head-to-head with ChoiceMart for Kona residents' weekly shop.

Regional players

• Down to Earth Organic & Natural: Hawaii-based natural and organic grocer with multiple Oahu locations. While not on Hawaii Island, it represents a comparable independent, locally rooted, natural-products-focused grocery format relevant to ChoiceMart's positioning in that segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks12 records

Key highlights14 records

Customer concentration

• Facebookfacebook.com/ChoiceMartGroceries
• Instagraminstagram.com/choicemart/?hl=en
• LinkedInlinkedin.com/company/choicemart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChoiceMart