What Times Supermarket does

Times Supermarket is a privately held, family-owned grocery retail chain headquartered at 801 Kaheka Street in Honolulu, Hawaii. Founded in 1949 by brothers Albert and Wallace Teruya, sons of Okinawan immigrants, the company has operated for more than 75 years and currently runs 24 physical retail locations across three Hawaiian islands (Oahu, Maui, and Kauai) under multiple banners: 17 Times locations, 5 Big Save Markets, 1 Shima's Supermarket in Waimanalo, and 1 Fujioka's Wine Times fine-wine and spirits shop in Honolulu. It also operates 13 full-service in-store Times Pharmacy locations on Oahu and Maui via a dedicated sub-brand.

The company's offering is structured as a traditional one-stop supermarket, with department-level coverage including grocery (everyday low pricing with no club card required), premium meats (exclusive Hawaii distributor of Sterling Silver Premium Beef and exclusive carrier of Smart Chicken), full-service seafood counters with 30+ poke varieties, produce sourced from a network of local Hawaiian farms, an in-store bakery, a full-service deli, the Taste of Times prepared-meal kitchen, and party-platter catering. The technology stack is minimal: there is no proprietary platform, no mobile app, and no disclosed API. Online ordering is provided via a third-party partnership with Instacart through shop.timessupermarkets.com.

Times generates revenue through traditional in-store grocery and pharmacy retail transactions under an everyday-low-price (EDLP) model, supplemented by prepared foods, party-platter catering, gift card sales (with tiered volume discounts on bulk orders of 10+ cards), and a wine and spirits specialty shop. Its customer base is broad and consumer-facing — local Hawaii residents and families across all served islands — with no enterprise or B2B anchor customers. Go-to-market relies on physical storefronts, island-segmented email newsletters, weekly print and digital ads, recipe and chef-driven content marketing (including an exclusive partnership with the Cooking Hawaiian Style TV show), and the Instacart delivery channel.

Name

Times Supermarket

Legal name

Times Supermarkets

Website

https://timessupermarket.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Times Supermarket is a privately held, family-owned Hawaiian grocery chain operating 24 stores (Times, Big Save Markets, Shima's, Fujioka's Wine Times) and 13 in-store pharmacies across Oahu, Maui, and Kauai, serving local Hawaii consumers with everyday-low-price groceries, fresh local produce and seafood, premium meats, and prepared foods.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Grocery retail
• Supermarket chain
• In-store pharmacy
• Hawaii grocery
• Local grocery store

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-store grocery retail sales: Traditional supermarket retail model. Customers purchase groceries, fresh produce, premium meats, seafood, bakery items, deli prepared foods, and pharmacy products at physical store locations. No club card required - everyday low pricing strategy drives customer loyalty and volume sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Times Supermarket is a Hawaii-based family-owned grocery retailer operating 24 storefronts across Oahu, Maui, and Kauai. Its core offering is the retail sale of groceries, produce, meat, dairy, deli, and household goods under multiple banners (Times, Big Save Markets, Shima's Supermarket, Fujioka's Wine Times), augmented by 13 in-store pharmacies providing prescription and over-the-counter health products.

Product overview

Times Supermarket is a grocery retail chain operating 24 supermarket locations across Hawaii (17 Times locations, 5 Big Save Markets, Shima's Supermarket, and Fujioka's Wine Times) plus 13 full-service in-store pharmacies. The company operates as a unified retail operation with multiple sub-brands, offering full-service departments including Premium Meats (featuring Sterling Silver Beef and Smart Chicken), Full-Service Seafood Counters (30+ varieties of poke), Produce (supporting local Hawaii farmers), Bakery, Full-Service Deli, and Taste of Times food-to-go kitchen. Additional services include Party Platters, Grocery with everyday low prices, Weekly Ads, and Instacart delivery integration. No club card is required for savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Times Supermarket grocery retail Full-service grocery retail under the Times banner, offering produce, meat, seafood, dairy, deli, bakery, packaged goods, and household items across 17 Times locations in Hawaii.
• Big Save Markets Value-oriented grocery banner operating 5 locations in Hawaii, offering grocery and household essentials at everyday lower price points for budget-conscious shoppers.
• Shima's Supermarket Specialty grocery retail location operating under the Times Supermarket family, serving local Hawaii shoppers with grocery and household items.
• Fujioka's Wine Times Specialty wine and beverage retail location operating under the Times Supermarket family, offering wine and related products to Hawaii consumers.
• Times in-store pharmacy Retail pharmacy service operating within 13 Times Supermarket locations, providing prescription fulfillment and over-the-counter medication and health products to grocery shoppers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Local Hawaii FarmerscoreStrategic or Co-development PartnerTimes Supermarket partners with numerous local Hawaii farms to provide Quality, Fresh Local Produce. Supporting farms include Candy Apple Farms, Kaneshiro Farms, Aloun Farms, Sugar Land Farms, You Farm, Ho Farms, Sumida Farms, Kamiya Papaya Farms, Dole Pineapple, Small Kine Farms Waimanalo, Song Farms (all Oahu); Maui Harvest Farms, Yees Orchard Farms, Kula Farms (Maui).
• Hawaii Fishing IndustrycoreStrategic or Co-development PartnerTimes Supermarket supports Hawaii's fishing industry and its efforts to keep Hawaii's seafood sustainable, sourcing fresh local seafood and poke.
• Cooking Hawaiian StyleminorGTM or Marketing PartnerExclusive supermarket partner for Cooking Hawaiian Style television show airing every Monday at 7:30pm on Spectrum OC16. Show features local Hawaiian recipes and chefs.
• InstacartminorChannel Partner/ Reseller/ DistributorOnline grocery delivery partnership allowing customers to shop Times Supermarkets via Instacart platform for home delivery.
• Smart ChickenminorChannel Partner/ Reseller/ DistributorExclusive carrier of Smart Chicken organic all-natural chicken products. Smart Chicken is raised without animal byproducts, antibiotics, or hormones and is air-chilled.
• Sterling Silver Premium BeefcoreChannel Partner/ Reseller/ DistributorExclusive Hawaii distributor of Sterling Silver Premium Beef - only top 12% of all grain-fed beef cattle, aged 21+ days, USDA Certified Tender.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Walmart: Operates supercenter locations in Hawaii combining full grocery with general merchandise. Competes on price across nearly every Times category and on the pharmacy and fresh-produce adjacencies Times has built.
• Costco Wholesale: Operates warehouse club locations in Hawaii offering bulk groceries, fresh produce, and pharmacy services. Competes for share-of-wallet rather than directly on full-service supermarket format, but exerts significant price pressure on EDLP positioning.
• Target: Mass-merchant with growing grocery business in Hawaii locations. Competes on convenience, general-merchandise-plus-grocery bundle, and digital fulfillment, overlapping with Times' one-stop-shop positioning.

Direct peers

• Don Quijote (Pan Pacific International Holdings): Japanese discount supermarket chain operating multiple Hawaii locations with broad grocery and general merchandise assortment. Competes on value pricing and treasure-hunt merchandising, particularly relevant to Times' Big Save banner.
• KTA Super Stores: Family-owned Hawaii supermarket chain operating on the Big Island and Oahu. Competes with Times in the regional full-service grocery segment with similar local-sourcing, fresh-prepared, and pharmacy-adjacent offerings.
• Foodland Super Market: Hawaii's other major locally-headquartered supermarket chain. Directly competes with Times across Oahu, Maui, and Kauai with a similar full-service format including in-store pharmacies, fresh local produce, and prepared foods — the most direct comparable peer.

Emerging players

• Wegmans Food Markets: Highly-regarded regional supermarket chain known for prepared foods, in-store restaurants, and fresh departments. Comparable in operating philosophy and perishable-department quality, but East Coast only — useful as a comparable for valuation/multiples rather than direct competition.
• Schnuck Markets: Family-led Midwestern regional supermarket chain with comparable store count, in-store pharmacy, fresh-prepared, and local-sourcing positioning. Useful size and format comparable for a Hawaii-based multi-banner regional grocer.

Regional players

• Safeway (Albertsons Companies): Operates supermarket locations in Hawaii as part of Albertsons' broader national footprint. Comparable in store format and grocery category but backed by substantially larger scale, private-label depth, and digital infrastructure.
• Whole Foods Market (Amazon): Premium natural and organic grocer with a Hawaii presence. Competes in the premium fresh, specialty, and prepared-foods categories where Times' Sterling Silver, Smart Chicken, and Taste of Times lines also compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/times-supermarket

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times Supermarket