Ghost Block

What Ghost Block does

Ghost Block Estate Wines is a fifth-generation, family-owned winery headquartered in Oakville, California, operating at 1189 Oakville Cross Road within the historic Bonded Winery No. 9 facility (established 1877) it acquired in 1993. The company controls approximately 650 acres of 100% certified organic vineyards across seven single vineyards in the Yountville and Oakville AVAs and produces a portfolio of 14+ estate wines organized under three primary brands — Ghost Block (premium single-vineyard Cabernet Sauvignon, Zinfandel, and Sauvignon Blanc), Oakville Winery (food-friendly Cab and Zinfandel sourced primarily from the Pelissa Vineyard), and Elizabeth Rose (accessible Pinot Noir, Chardonnay, Rosé, and blends) — plus a BW9 scarcity label reserved exclusively for wine club members. Underlying production is built on organically certified estate fruit and generational winemaking expertise, with a brand-dedicated winemaker team now covering each label (Priyanka Dhar French for Ghost Block, Keri Otte for Oakville Winery, Jeff Onysko for Elizabeth Rose).

The business makes money through three channels. Direct-to-consumer e-commerce and tasting room sales operate at the Oakville headquarters, with tasting experiences tiered from $55 to $200 per person. Three recurring wine clubs — Club 1903, Oakville Legacy, and 5th Generation — generate subscription revenue via 2–3 shipments per year of 6 bottles each, with multi-year commitments, member-only BW9 allocations, and complimentary tasting benefits. Wholesale revenue is routed through a network of regional distributors including Winebow, Action Wine and Spirits, CTS, Ohana Beverage, Mitchell Wine Group, and Fine Vines, collectively covering 40+ U.S. states. Marketing is conducted via owned channels (Instagram, Facebook, email/Klaviyo, trade portal) plus regional wine festival participation.

The customer base is split across affluent wine enthusiasts and collectors seeking limited single-vineyard bottlings, value-conscious consumers served by the Elizabeth Rose line, and wine tourism visitors seeking tasting experiences. Operating geographies are U.S.-only with no international direct distribution, though participation in events such as the 2027 Zinfandel Advocates & Producers Aegean Sea Odyssey indicates selective international brand exposure.

Name

Ghost Block

Legal name

Ghost Block Estate Wines

Website

https://ghostblockwine.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ghost Block Estate Wines is a fifth-generation, family-owned Napa Valley winery producing 14+ estate wines across three brands (Ghost Block, Oakville Winery, Elizabeth Rose) from 650 certified organic acres, serving DTC consumers, wine club subscribers, tasting room visitors, and wholesale distributors across 40+ U.S. states.

Ownership category

akta.pro rank

Product category

Premium Napa Valley Wines

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Estate wines
• Napa Valley wines
• Organic vineyards
• Wine club memberships
• Tasting experiences

Headquarters

HQ city

Oakville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Wine Sales: E-commerce sales of wines across three brands: Ghost Block (premium single vineyard wines), Oakville Winery (food-friendly balanced wines), and Elizabeth Rose (affordable entry-point wines). Also includes limited BW9 allocations reserved for wine club members.
2. Wine Club Memberships: Three wine clubs with recurring shipments: Club 1903 (exclusive Ghost Block lineup), Oakville Legacy Club (Oakville AVA red wines), and 5th Generation Club (all three brands). Shipments occur 2-3 times per year with 6 bottles per shipment.
3. Tasting Room Experiences: Paid tasting experiences at the farm-chic tasting room including Taste of Oakville ($55), Pelissa Vineyard Tour ($95), Taste with Our Legacy ($150), Pinzgauer Tour ($200), Oakville Renegades ($75), and Tricab Tasting ($175).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ghost Block Estate Wines produces and sells estate-grown wines under four brands (Ghost Block, Oakville Winery, Elizabeth Rose, BW9) using 100% certified organic grapes from seven single vineyards totaling 650 acres in the Yountville and Oakville AVAs. The company runs three wine club membership tiers with recurring shipments, operates a tasting room in Oakville with tiered paid experiences ranging from $55 to $200 per person, and distributes wines nationally through regional wholesalers.

Product overview

Ghost Block Estate Wines operates as a family-owned wine company with three distinct wine brands (Ghost Block, Oakville Winery, and Elizabeth Rose), a BW9 exclusive label for wine club members, three wine club membership tiers (Club 1903, Oakville Legacy Club, 5th Generation Wine Club), and seven single vineyards spanning 650 certified organic acres in Yountville and Oakville AVAs. The portfolio offers diverse varietals including Cabernet Sauvignon, Zinfandel, Sauvignon Blanc, Chardonnay, Pinot Noir, and others, with products ranging from accessible everyday wines to collectible single vineyard wines. Tasting experiences are available at the farm-chic tasting room in Oakville.

Differentiator

Problem solved

Functional benefit

Products and services

• Ghost Block Wines Premium single vineyard wines crafted from four estate-owned, organically farmed vineyards including MorgaenLee and Ghost Block in Yountville AVA and Pelissa and Rock Cairn in Oakville AVA, producing limited-quantity Sauvignon Blanc, Zinfandel, and Cabernet Sauvignons.
• Elizabeth Rose Wines Accessible sophistication wines offering a balance of quality and value, including Pinot Noir, Chardonnay, Rosé, Pinot Grigio, Pinot Blanc, Syrah, Grenache, and Chockablock Red Blend, inspired by Kendall Elizabeth Hoxsey-Onysko.
• Oakville Winery Wines Historic wine brand from California's 9th bonded winery (established 1877), producing Cabernet Sauvignon and Zinfandel sourced primarily from Pelissa Vineyard in the Oakville AVA.
• BW9 Wines Exclusive label honoring the Bonded Winery No. 9 legacy, featuring limited-production wines crafted from the most expressive small-lot parcels from estate vineyards in Yountville and Oakville, reserved exclusively for wine club members.
• Club 1903 Premium all-Ghost Block wine club membership with six bottles per shipment twice yearly (April and October), 15% savings on all wine purchases, complimentary ground shipping, vineyard tours including Pinzgauer tours, guest privileges, and private home tastings.
• Oakville Legacy Club Wine club featuring all-red selections exclusively from the Oakville AVA, with six carefully curated bottles per shipment twice yearly (March and November), complimentary Pelissa Vineyard Experience, and average cost under $350 per shipment.
• 5th Generation Wine Club Versatile wine club featuring wines from all three family brands (Ghost Block, Oakville Winery, Elizabeth Rose) with six bottles per shipment three times yearly (February, May, October), average cost under $250 per shipment, and complimentary tastings.
• Tasting Experiences Farm-chic tasting room experiences at 1189 Oakville Cross Road including Taste of Oakville and Yountville AVA ($55/person), Oakville Renegades ($75/person), Pelissa Vineyard Tour ($95/person), Taste with Our Legacy ($150/person), Tricab Tasting ($175/person), and Pinzgauer Tour & Tasting ($200/person), with reservations required.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Napa Wine CompanycoreOthersNapa Wine Company is the historic facility and custom crush operation that Ghost Block Estate Wines operates within. Purchased by the Pelissa family in 1993, this bonded winery (Bonded Winery No. 9) serves as the home of Ghost Block Estate Wines and also functions as a brand incubator for other wine producers.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Silver Oak Cellars: Premium Napa Valley Cabernet Sauvignon producer with a comparable estate-driven, multi-channel DTC and wholesale model. Closely comparable on target consumer, premium price positioning, and Napa terroir story.
• Stag's Leap Wine Cellars: Iconic Napa Valley estate producing premium Cabernet Sauvignon from Oakville and neighboring AVAs. Directly comparable on varietal mix, AVAs, and premium positioning.
• Caymus Vineyards: Family-owned premium Napa Cabernet producer with strong wholesale and DTC presence across the United States. Comparable on consumer segment, Napa Cabernet focus, and family-led brand equity.
• Cakebread Cellars: Family-owned Napa Valley winery focused on estate-grown premium Cabernet and Chardonnay with a strong tasting-room and culinary experience program. Comparable on family ownership, estate-grown approach, and DTC experience model.
• Far Niente: Premium Napa Valley estate producer of Oakville Cabernet Sauvignon and Chardonnay with a tasting room and wine club. Directly comparable on Oakville AVA focus, premium pricing, and DTC subscription business.
• Chateau Montelena Winery: Historic Napa Valley estate producer of premium Cabernet Sauvignon, recognized for single-vineyard and estate wines with a tasting room. Comparable on estate heritage, premium Napa Cabernet positioning, and DTC channels.
• Joseph Phelps Vineyards: Multi-generational Napa Valley estate with broad Cabernet portfolio across Oakville and other AVAs, tasting room, and wine club. Comparable on estate-grown estate wines, premium Napa focus, and multi-channel DTC operations.
• Schramsberg Vineyards: Historic Napa Valley estate specializing in sparkling wines with tasting experiences and a wine club. Comparable on estate-grown production, heritage positioning, and DTC experience-led model.

Broad incumbents

• Opus One Winery: Ultra-premium Oakville-Napa joint venture producing a single flagship Bordeaux-style wine with limited distribution and a tasting room. Comparable on Oakville AVA and ultra-premium tier but narrower portfolio and luxury focus.
• Robert Mondavi Winery: One of the most recognized Napa Valley wineries, offering a broad portfolio of premium and ultra-premium wines through tasting room, wine club, and national distribution. Overlaps on consumer segment and DTC channels but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ghostblockwine
• Instagraminstagram.com/ghostblockwine
• Xx.com/ghostblockwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghost Block