SESAAB

What SESAAB does

SESAAB is a privately held Italian media and publishing group headquartered in Bergamo, founded in 1880 and operating across the Lombardy provinces of Bergamo, Como, Lecco, and Sondrio. The group controls an integrated multi-channel media portfolio including the daily newspapers L'Eco di Bergamo and La Provincia (Como, Lecco, Sondrio), the television stations Bergamo TV and Unica TV, Radio Alta, and a portfolio of magazines (Orobie, Skille 1000/2000, Eppen, Il Gustavo). Through its wholly-owned subsidiary SPM (Sesaab Pubblicità e Marketing), SESAAB sells advertising inventory across its owned media properties and delivers strategic B2B marketing communication services organized around three service modules: Digital Solution (web marketing, social management, CRM, rebranding), Brand Journalism (storytelling and narrative), and Educational/Academy (PCTO work-experience programs and corporate training using the proprietary Delta Index diagnostic tool), supplemented by the KEI Approach for corporate reputation management.

The company's business model combines traditional advertising sales (print, broadcast, digital) with project-based professional services fees for integrated marketing campaigns. GTM is sales-led through regional offices in Bergamo, Como, Lecco, and Sondrio, with event-driven engagement through community, cultural, and educational initiatives (e.g., Bergamo Brescia Capitale della Cultura 2023, Padel Bergamo tournament, school PCTO programs). Pricing is quote-based and customized; no standard tiers are publicly disclosed. Audience scale includes approximately 70% reach of the Bergamasco population via L'Eco di Bergamo, 132,000 daily readers for La Provincia Como, 185,000 daily viewers for BergamoTV, and 25,000 weekly listeners for Radio Alta.

SESAAB's customer base spans local SMEs, large enterprises with regional presence (Centro Porsche Bergamo, Uniacque, Oriocenter, Barcella, Telmotor, Ing Srl, Elelift Montascale, Redroof Coworking), public-sector entities (Consorzio di bonifica, Camera di commercio Bergamo, Laboratorio Sanità 2030), and non-profits (Fondazione MIA). The legal entity is Sesaab Servizi s.r.l. – Società Unipersonale, subject to direction and coordination of parent SESAAB SPA. The company reports 101-250 employees and operates exclusively within Italy with no global footprint claim.

Name

SESAAB

Legal name

Sesaab Servizi s.r.l. - Società Unipersonale

Website

https://spm.it

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

SESAAB is a privately held Italian regional media group operating newspapers (L'Eco di Bergamo, La Provincia), TV stations (BergamoTV, Unica TV), Radio Alta, and magazines across Bergamo, Como, Lecco, and Sondrio. Its SPM subsidiary sells advertising and delivers integrated B2B marketing communication, brand journalism, and educational projects to local enterprises, public-sector bodies, and non-profits.

Ownership category

akta.pro rank

Product category

Local Media and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Advertising Agencies (541810), Radio and Television Broadcasting Stations (5161), Radio Broadcasting Stations (51611), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

Keywords

• Local advertising services
• Integrated marketing communications
• Media publishing
• Brand journalism
• Digital marketing solutions

Headquarters

HQ city

Lecco

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising Sales (Print): Revenue from selling advertising space in owned newspaper properties including L'Eco di Bergamo, La Provincia (Como, Lecco, Sondrio), and specialized inserts and supplements. Includes classified ads and obituaries.
2. Television and Radio Advertising: Revenue from advertising spots and sponsorships on BergamoTV, UnicaTV, and Radio Alta properties.
3. Strategic Communication Projects: Fees for integrated marketing communication services including brand journalism, digital solutions, and educational projects developed for corporate clients.
4. Web and Digital Advertising: Revenue from digital advertising including banner ads, native advertising, video content, and newsletter placements on web properties and social media channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SESAAB, through its SPM (Pubblicità e Progetti di Marketing Strategico) division, sells advertising space across an owned multi-channel media network—newspapers (L'Eco di Bergamo, La Provincia), local TV (BergamoTV, UnicaTV), and radio (Radio Alta)—and delivers strategic marketing communication projects including brand journalism, digital solutions (web/SEO/social), and educational/academy programs for businesses and schools in Bergamo, Como, Lecco, and Sondrio provinces.

Product overview

SESAAB is a communication and media group operating primarily through its SPM (Pubblicità e Progetti di Marketing Strategico) brand. The company offers a multi-channel marketing services portfolio organized around three core service modules: Digital Solution (web marketing, social management, CRM, rebranding), Brand Journalism (storytelling and narrative services), and Educational/Academy (training programs and youth engagement using the proprietary Delta Index tool). SESAAB also operates a crowdfunding platform called Kendoo and produces educational content through projects like CheClasse (media education) and Settima Arte (cinema education). The group controls an extensive media network including newspapers (L'Eco di Bergamo, La Provincia), television stations (Bergamo TV, Unica TV), radio (Radio Alta), and magazines (Orobie, Skille publications, Il Gustavo, Eppen), enabling integrated territorial communication across Bergamo, Como, Lecco, and Sondrio provinces.

Differentiator

Problem solved

Functional benefit

Brands

• SPM: Pubblicità e Progetti di Marketing Strategico - Strategic advertising and marketing projects division of SESAAB

Products and services

• SPM Strategic Marketing Projects Primary marketing services brand offering strategic advertising and integrated marketing communication projects for businesses seeking territorial market presence across the four Lombard provinces.
• Digital Solution Web marketing and digital communication services including website design, social media management, CRM consulting, rebranding, multimedia content creation, and digital planning for corporate clients.
• Brand Journalism Storytelling and narrative services helping brands communicate their stories through strategic content creation, distribution, and partnership with events and festivals.
• Educational / Academy Programs Educational programs for companies and schools including PCTO work-school alternation projects, company academies, training courses, and youth engagement initiatives, using the proprietary Delta Index diagnostic tool.
• Approccio KEI (KEI Approach) Strategic integrated approach for analyzing and managing corporate reputation; helps companies communicate their commitment to quality, customer care, social and environmental responsibility and build personalized action plans.
• Kendoo Crowdfunding Platform Crowdfunding platform dedicated to territorial projects, enabling associations to raise funds for community initiatives while building brand awareness for sponsoring companies.
• L'Eco di Bergamo Newspaper Daily newspaper reaching approximately 70% of the Bergamo population through print, web, and TV, serving as a key advertising medium in the territory.
• La Provincia Newspapers (Como, Lecco, Sondrio) Newspaper group covering Como, Lecco, and Sondrio territories, with strong cross-border reach into Switzerland; primary regional advertising medium in those provinces.
• Bergamo TV Local television station reaching 185,000 daily viewers; offers advertising spots and sponsorship opportunities across Bergamo and adjacent Lombard provinces.
• Unica TV Regional television visible across Lombardy and Eastern Piedmont on channel 75, with daily news programs and the Focus Talk Show; created in February 2024 from the union of prior La Provincia and Unica Tv properties.
• Radio Alta Historic Bergamo radio station with 25,000 weekly listeners, offering radio advertising and sponsorship in Bergamo and province.

Quantifiable outcome

• 70% of Bergamasco population reached through L'Eco di Bergamo media network
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• EdoomarkminorStrategic or Co-development PartnerCollaboration partner for the Laboratorio Sanità 2030 project, contributing to the multi-channel communication campaign targeting students through educational outreach programs.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Piemme (Piemme Concessionaria): Piemme is a major Italian media sales house handling advertising concessions for multiple publisher brands across print, digital, and out-of-home. Comparable to SESAAB's SPM division because both sell advertising inventory on behalf of media owners across multiple channels and territories.
• Mediamond: Mediamond is an Italian advertising sales house (originally a joint venture between Mediaset and Mondadori) selling digital and broadcast advertising. Comparable to SESAAB because both monetize broadcast and digital inventory on behalf of media groups across Italy, though Mediamond operates at national scale.
• Manzoni (Manzoni & C.): A. Manzoni & C. is one of Italy's largest advertising concessionaires, handling print and digital ad sales for multiple publishers. Comparable to SESAAB's SPM in the role of intermediating advertising between Italian media owners and advertisers across multiple channels and geographies.
• Class Editori: Class Editori publishes Italian business and lifestyle titles (Class, Capital, Milano Finanza) and operates radio and TV. Comparable to SESAAB as a multi-brand Italian publisher with broadcast assets (Class TV, Class Radio) selling advertising space to B2B and consumer audiences.

Regional players

• Il Tirreno / Finegil Editoriale: Il Tirreno is a long-established Italian regional newspaper serving Tuscany with associated digital and broadcast properties under the Finegil/GNN umbrella. Comparable to SESAAB as a regional Italian media company monetizing local audience reach through print, web, and advertising sales within a defined Italian territory.

Broad incumbents

• RCS Mediagroup: RCS Mediagroup publishes Corriere della Sera and La Gazzetta dello Sport, operates radio and events, and runs advertising concessions. Comparable to SESAAB because both monetize owned editorial brands through integrated advertising sales plus diversified media and event properties.
• Il Sole 24 Ore: Il Sole 24 Ore is Italy's leading business daily newspaper with associated digital platforms, radio, and events. Comparable to SESAAB as a vertically integrated Italian media company monetizing advertising and content across print, web, and event channels, with a particularly strong B2B positioning.
• Mondadori Group: Mondadori is Italy's largest book and magazine publisher with a significant retail media and digital advertising operation. Comparable to SESAAB as an Italian media owner selling advertising across owned editorial brands (magazines, web properties) plus adjacent educational publishing.
• GEDI (Gruppo Editoriale): GEDI is one of Italy's largest publishing groups, with leading national newspapers (La Repubblica, La Stampa), radio (Radio Deejay), and digital properties. Comparable to SESAAB as a multi-channel Italian media owner generating advertising revenue across print, broadcast, and digital — though at significantly greater national scale.
• Cairo Communication: Cairo Communication is an Italian media and advertising group operating through Cairo Editore (weeklies), RCS advertising concessionaires historically, and television assets. Comparable to SESAAB because both are vertically integrated Italian media owners with advertising sales and editorial content operations serving national and regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sesaab

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SESAAB