Green Ivy
Green Ivy is a Chicago-based, founder-owned boutique real estate firm offering residential property management, leasing, and brokerage services to landlords, tenants, and home buyers/sellers in the Chicago metropolitan area.
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Green Ivy does
Green Ivy Realty & Property Management Inc is a privately held, founder-owned boutique real estate company headquartered at 6553 N Avondale Ave in Chicago, Illinois. Founded in early 2007 by Russell Rantz, the firm operates a vertically integrated real estate services model spanning residential property management, tenant leasing, and real estate sales for the Chicago metropolitan market. The company was created to help homeowners who were underwater during the post-2007 housing downturn find tenants and manage their properties, and it subsequently expanded into a sales brokerage to help owners sell rental properties and assist tenants in purchasing first homes.
The company's core product is full-service rental property management, charged as a percentage (typically 5-10%) of monthly gross rental income, complemented by a one-month lease-up commission and a discounted 4.5% sales commission for managed properties. Customer segments are property owners/landlords (primary), residential tenants (primary), home buyers, and home sellers. Green Ivy bundles its services with an in-house maintenance function, a 10% home buyer rebate program for tenants who purchase, and a planned Association Management department. The technology stack is built on Rent Manager with separate Owner and Resident web portals, integrated Zelle and online rent payment, and a YouTube channel for property video tours. Marketing and distribution rely on MLS exclusivity, premium Zillow placement, and listings across Trulia, Hotpads, Pad-Mapper, Home-Finder, Domu, Craigslist, and Facebook Marketplace, supported by a company blog covering Chicago neighborhoods and property management topics.
The firm is controlled by founder Russell Rantz, who serves as Designated Managing Broker/Owner, with a senior team of approximately 11 people including Senior Property Manager Jeremy Burkett (21+ years industry experience), property managers, leasing coordinators, broker associates, and administrative support. The company holds BBB Accredited Business status and maintains a 5.0 average rating across 187 Google and Facebook customer reviews. Green Ivy has no external investors, no parent company, no mobile app, and no disclosed AI capabilities, and its growth to date has been funded entirely through operations.
Green Ivy firmographics
Firmographics- Name
- Green Ivy
- Legal name
- Green Ivy Realty & Property Management Inc
- Website
- https://greenivypropmgt.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Ivy is a Chicago-based, founder-owned boutique real estate firm offering residential property management, leasing, and brokerage services to landlords, tenants, and home buyers/sellers in the Chicago metropolitan area.
- Ownership category
- akta.pro rank
Green Ivy industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Condominium Association Management (BPAJAHAA), HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Green Ivy is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Ivy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Rental Management: Property management services charged as percentage of gross monthly rental income, covering full service including rent collection, maintenance, tenant relations, accounting and reporting
- Leasing Services: One-time commission typically equal to one month's rent for tenant placement, including property preparation, marketing, showings, screening, and move-in coordination
- Real Estate Sales Commission: Sales commission for property transactions; discounted rate of 4.5% of gross sales price for properties under management (accounts for both buyer and seller agents)
- Home Buyer Rebate: Rebate program offering 10% of Green Ivy's gross commission back to tenants who purchase homes, funded through seller-paid buyer agent commissions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly rental management at 5-10% of gross monthly income |
| Transaction based/ take rate | Pay-as-you-go | Leasing services at one month's rent commission |
| Transaction based/ take rate | Pay-as-you-go | Real estate sales at 4.5% commission for managed properties |
| Other | Pay-as-you-go | Home buyer rebate program for tenants |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Green Ivy product offering
Product offeringCore offering
Green Ivy provides full-service residential property management, tenant placement (leasing), and real estate sales brokerage for owners of condos, townhomes, single-family homes, and small multi-unit buildings in the Chicago metropolitan area. Services include rent collection, tenant screening, maintenance coordination with 24/7 emergency response, online owner and resident portals, leasing commission-based placement, and real estate sales with a discounted 4.5% commission for managed properties.
Product overview
Green Ivy Realty & Property Management is a boutique real estate company offering an integrated suite of services comprising Rental Management and Leasing Services as its core products, supported by a Real Estate Sales division. The platform is built around two self-service web portals — the Owner Portal (for property owners to access financial statements, run reports, and manage direct deposit contributions) and the Resident Portal (for tenants to pay rent, view leases, and submit maintenance requests). Direct Deposit Distributions and Online Rent Payment via Zelle are add-on modules within the management service. An Association Management department is currently under development. The company operates primarily in the Chicago, IL market and was founded in early 2007.
Differentiator
Problem solved
Functional benefit
Products and services
- Rental Management Full-service residential rental property management for property owners in the Chicago metropolitan area, covering payment collection, 24/7 emergency maintenance, tenant issue resolution, monthly accounting and reporting, direct-deposit owner distributions, and access to an online owner portal; charged as 5-10% of gross monthly rental income with lower rates for larger portfolios and 30-day cancellation.
- Leasing Services End-to-end tenant placement services for owners, including property preparation, market analysis, professional photography, multi-platform advertising (MLS, Zillow, Trulia, Hotpads, etc.), showings, lead management, tenant screening, and move-in/out coordination; charged as a one-time commission typically equal to one month's rent.
- Real Estate Sales Full-service residential real estate sales assistance for owners of condos, single-family homes, and multi-unit buildings, including consultation, comparative market analysis, home staging, professional photography, marketing, offer negotiation, and closing coordination; gross commission of 4.5% of sales price for managed properties (covering both buyer and seller agents) with a 10% rebate of Green Ivy's gross commission offered to tenants who purchase a home.
Quantifiable outcome
- Successfully rented dozens of units sight-unseen during 2020 COVID-19 pandemic using video tours and virtual showing technology
- +2 more outcomes
Companies that use Green Ivy
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Green Ivy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green Ivy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZillowcoreZillow partnership as premium account user providing front-and-center placement for all rental listings on major rental website, enabling wide consumer reach
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Green Ivy competitors and assessment
Company assessmentBroad incumbents
- Compass: National real estate brokerage and adjacent property management services with a deep Chicago presence. Overlaps Green Ivy's brokerage and tenant placement offerings, though Compass operates at very different scale and tech depth.
- Redfin: Tech-enabled real estate brokerage with a Chicago operation and Redfin Rental management product. Competes with Green Ivy for sellers and landlords through lower commission models and digital tools.
- Berkshire Hathaway HomeServices Chicago: Large Chicago-area brokerage with property management arm. Competes for the same landlord and seller clients in Chicago neighborhoods, with similar residential condo and single-family inventory.
- Keller Williams Realty (Chicago): National franchise brokerage with strong Chicago presence offering PM-adjacent services. Comparable on the leasing and sales side; differs in scale and PM emphasis.
Others
- Zillow: Leading rental marketplace and Zillow Premium partner of Green Ivy. Functions as a key distribution channel and indirect competitor as Zillow expands into listing, PM leads, and Zillow Apartments.
- Apartments.com: Major rental listing platform competing for tenant lead flow that Green Ivy also targets. Represents both a distribution channel and a competitive substitute for some landlord self-service listing needs.
Direct peers
- @properties: Chicago-based real estate brokerage and property management firm with a strong local presence in the same neighborhoods Green Ivy serves (Lincoln Park, West Town, etc.). Both offer integrated brokerage, leasing, and PM services.
- Renters Warehouse: Residential property management franchise with a Chicago-area presence, focused on single-family and small multifamily rentals. Mirrors Green Ivy's core residential PM offering at a multi-market scale.
- Dream Town Realty: Chicago-focused real estate company offering brokerage, leasing, and property management. Comparable in scope — serving condo, townhome, and single-family landlords in overlapping Chicago submarkets.
- Real Property Management: National franchise residential property management company with franchisees operating in Chicago. Closest direct comparable in core service offering (full-service residential PM for landlords) with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Green Ivy social profiles
Digital presenceGreen Ivy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Ivy leadership team
Management profileNumber of profiles
Profiles12 records
Green Ivy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Ivy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Ivy
What does Green Ivy do?
Green Ivy provides full-service residential property management, tenant placement (leasing), and real estate sales brokerage for owners of condos, townhomes, single-family homes, and small multi-unit buildings in the Chicago metropolitan area. Services include rent collection, tenant screening, maintenance coordination with 24/7 emergency response, online owner and resident portals, leasing commission-based placement, and real estate sales with a discounted 4.5% commission for managed properties.
Is Green Ivy a public or private company?
Green Ivy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Ivy founded?
Green Ivy was founded in 2007. It employs 11 to 50 people.
Where is Green Ivy based?
Green Ivy is headquartered in Chicago, United States, in the North America region.
How does Green Ivy make money?
Four revenue lines are on record. Monthly Rental Management is the primary driver. The others are leasing Services, real Estate Sales Commission and home Buyer Rebate.
Who are Green Ivy's main competitors?
Broad incumbents on record are Compass, Redfin, Berkshire Hathaway HomeServices Chicago and Keller Williams Realty (Chicago). Others are Zillow and Apartments.com. Direct peers are @properties, Renters Warehouse, Dream Town Realty and Real Property Management.
Does Green Ivy have an API?
No public API is recorded for Green Ivy.
What industry is Green Ivy in?
Green Ivy's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAHAA, Condominium Association Management. Its NAICS code is 531311 and its SIC code is 6531.