Birth Care and Family Health Services

What Birth Care and Family Health Services does

Birth Care and Family Health Services is a 501(c)(3) non-profit freestanding birth center and women's health practice founded in 1978 in Lancaster County, Pennsylvania, by Rita Rhoads, CNM. It operates from two locations: a headquarters and birth-center facility at 1138 Georgetown Road in Bart Township (with three home-like birthing rooms — the Garden, Willow, and Tree Rooms — each equipped with deep Jacuzzi tubs for hydrotherapy and water birth) and a secondary office at 3469 Harvest Drive in Gordonville for prenatal and well-woman visits. The practice serves low-risk pregnant women seeking a non-hospital, family-centered birth experience, as well as women across the lifespan seeking gynecological, family-planning, infertility, and menopause care; it has delivered 8,000+ babies since inception and is the only licensed birth center in Lancaster, York, and Chester Counties, with CABC accreditation and WellSpan Ephrata hospital privileges for transfers.

The clinical model is midwifery-led: all providers are Certified Nurse-Midwives (CNMs) and Women's Health Nurse Practitioners (WHNPs) — the only midwife type legally licensed to practice in Pennsylvania — with prescriptive authority and neonatal resuscitation certification. Care uses Doppler fetal monitoring (rather than continuous electronic fetal monitoring) to enable maternal mobility, in-house labs and newborn screenings, on-site ultrasound through a partnership with Baltimore Ultrasound, and seamless transfer collaboration with WellSpan Ephrata Community Hospital and other regional hospitals. The practice markets itself as the lowest primary-cesarean-rate provider in the region and emphasizes evidence-based, low-intervention, high-touch care.

Birth Care generates revenue primarily through insurance reimbursement for licensed midwifery, birth-center, and well-woman services (most major insurance plans cover birth at accredited centers), supplemented by charitable donations (including an annual benefit auction, currently paused, and Amazon Smile contributions) used to subsidize care for families in need. Pricing is not publicly disclosed; outreach and client acquisition are community-driven via word-of-mouth, a curated local-resources directory of complementary providers in Lancaster County, the practice website, and testimonial/birth-story content. The operating geography spans Lancaster, York, and Chester Counties in PA plus northeast Maryland and western Delaware.

Name

Birth Care and Family Health Services

Legal name

Birth Care & Family Health Services

Website

https://birthcaremidwives.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Birth Care and Family Health Services is a non-profit, CABC-accredited freestanding birth center and women's health practice in Lancaster County, PA, founded in 1978, serving low-risk pregnant women and women across the lifespan with CNM-led maternity, well-woman, and gynecological care, including water birth, hydrotherapy, and on-site ultrasound.

Ownership category

akta.pro rank

Product category

Midwifery and Maternity Care Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAC

Midwifery & Birth Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Midwifery maternity care
• Freestanding birth center
• Well-woman gynecology
• Water birth services
• Prenatal postpartum care

Headquarters

HQ city

Barto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Maternity and Birth Services: Prenatal care, birth attendance at the freestanding birth center (or at home or hospital transfer), and postpartum care through the first weeks of life. Revenue is generated through insurance reimbursement for licensed midwifery and birth center services. Most insurance policies cover birth at Birth Care.
2. Well Woman / Gynecological Care: Annual exams, Pap smears, STI testing and treatment, family planning services, infertility work-up, menopause counseling, and treatment of common gynecological issues. Provided by CNMs and WHNPs, billed through standard gynecological care codes.
3. Donations and Charitable Support: Birth Care is a 501(c)(3) non-profit. It accepts tax-deductible donations and participates in Amazon Smile. Proceeds from the annual benefit auction (currently paused) subsidize care for families in need.
4. Client Education Classes: Childbirth education classes are taught by Jennifer Michael, RN (formerly a labor nurse at Birth Care). Classes help prepare families for the birth center experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Birth Care and Family Health Services operates a non-profit freestanding birth center providing midwife-attended maternity care (prenatal, labor and birth, postpartum) and well-woman gynecological services in Lancaster County, PA. Births take place in three home-like birthing rooms with Jacuzzi tubs for water birth and hydrotherapy, with hospital transfer privileges at WellSpan Ephrata Community Hospital for complications. The practice also offers on-site ultrasound through Baltimore Ultrasound, family planning, infertility evaluation, and menopause counseling, with care delivered exclusively by Certified Nurse-Midwives (CNMs) and Women's Health Nurse Practitioners.

Product overview

Birth Care and Family Health Services operates as a non-profit freestanding birth center and women's health care practice in Lancaster County, PA. The organization offers a unified portfolio of maternity care services (prenatal, birth, and postpartum), well-woman gynecological care, and community health resources. Services are delivered at its CABC-accredited birth center facility with three themed birthing rooms, with hospital transfer collaboration at WellSpan Ephrata Community Hospital for high-risk cases. A Baltimore Ultrasound partnership provides in-house imaging. The practice also offers client education materials and maintains a local community resources directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternity Care Services Comprehensive prenatal, birth, and postpartum care provided by Certified Nurse-Midwives at the freestanding birth center in Bart Township, PA. Includes water birth, hydrotherapy in Jacuzzi tubs, labor support, postpartum home visits, and well-baby care through four weeks of life.
• Well-Woman Care Gynecological care including annual exams, Pap screening, STI testing and treatment, infertility workup, family planning counseling (natural family planning, oral contraceptives, NuvaRing, diaphragm/Caya, Depo Provera), and menopause counseling, provided by Certified Nurse-Midwives and Women's Health Nurse Practitioners.
• Freestanding Birth Center Facility A state-licensed, CABC-accredited freestanding birth center at 1138 Georgetown Road, Bart Township, PA, featuring three home-like birthing rooms (Garden Room, Willow Room, Tree Room), each with a Jacuzzi tub for hydrotherapy and water birth, plus family areas and a kitchen.
• On-Site Ultrasound Services On-site ultrasound visits provided through a partnership with Baltimore Ultrasound, offering in-house imaging for prenatal clients at both the Bart Township and Gordonville office locations, with services for self-pay and insured patients.
• Hospital Transfer and Collaborative Care Collaboration with WellSpan Ephrata Community Hospital (and UPMC Lititz, Women & Babies Hospital, Lancaster General Hospital) for women requiring high-risk care or transfers during labor complications, with Birth Care midwives maintaining privileges to continue care where allowed.

Quantifiable outcome

• Lowest primary cesarean section rate in the Lancaster area
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WellSpan Ephrata Community HospitalcoreStrategic or Co-development PartnerBirth Care has hospital privileges at WellSpan Ephrata Community Hospital, enabling midwives to attend births at the hospital when clients need transfer from the birth center due to complications or personal preference. The two organizations have an excellent collaborative relationship with a team of midwives and collaborating physicians. Birth Care's own midwives can continue to care for clients at Ephrata in many cases. VBAC clients with at least one prior successful vaginal birth can now plan their delivery at the birth center following new malpractice coverage in 2026.
• Baltimore UltrasoundcoreTechnology or IntegrationBaltimore Ultrasound provides on-site ultrasound services at both Birth Care office locations. Their technician Joe provides services for self-pay patients and many insured patients. Birth Care's coordinator arranges all ultrasound appointments for clients, integrating the service seamlessly into the care workflow.
• American Association of Birth Centers (AABC)minorOthersBirth Care is a member of the American Association of Birth Centers (AABC), formerly the National Association of Childbearing Centers (NACC). Founder Rita Rhoads served on the AABC Board and is a CABC site visitor for accrediting birth centers.
• UPMC Lititz, Women & Babies Hospital, Lancaster General HospitalminorStrategic or Co-development PartnerBirth Care maintains good working relationships with other local hospitals including UPMC Lititz, Women & Babies Hospital, and Lancaster General Hospital, which offer family-centered environments and are open to a variety of birth experiences for transferred clients.
• WellSpan OB/GYN at Ephrata Health PavilionminorImplementation/ SI/ Consulting PartnerFor more complicated gynecological concerns, Birth Care refers clients to WellSpan OB/GYN at Ephrata Health Pavilion, a collaborative backup provider for higher-complexity cases that fall outside Birth Care's scope of practice.
• Amazon SmileminorGTM or Marketing PartnerBirth Care is registered as a charity on Amazon Smile, a charitable giving program where Amazon donates a portion of eligible purchases to the user's chosen charity. This enables community members to support Birth Care's mission passively through routine Amazon shopping.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UPMC Lititz: Hospital system with maternity services in the Lancaster County region and a named referral/transfer partner for Birth Care. Broad incumbent providing inpatient OB services that overlap with Birth Care's maternity offering when complications arise.
• WellSpan Health: Regional integrated health system in south-central PA whose WellSpan Ephrata Community Hospital is Birth Care's primary transfer partner and where Birth Care midwives hold privileges. Broad incumbent with overlapping maternity services and the capital to launch competing midwife-led offerings.
• Penn Medicine Lancaster General Health: Largest health system serving Lancaster County with its Women & Babies Hospital providing maternity, OB/GYN, and well-woman services. Broad incumbent in the same catchment as Birth Care and one of its named referral partners.

Direct peers

• South Metro Birth Center: Freestanding birth center in Shakopee, MN offering midwife-led maternity care, water birth, and well-woman services. Direct peer at the business-model level — CABC-style freestanding center with CNM staff and comparable scope of services, useful as a regional benchmark for unit economics.
• Roots Community Birth Center: Midwife-led freestanding birth center focused on community-based care. Direct peer offering comparable service mix (maternity, well-woman) in a freestanding, midwife-led delivery model.
• Reading Birth & Women's Health Center: Pennsylvania-based freestanding birth center offering midwife-led maternity and women's health services. Direct peer given shared state regulatory environment (PA midwifery licensure), CABC-aligned model, and overlapping patient population in eastern PA.
• Bryn Mawr Birth Center: Freestanding birth center in Bryn Mawr, PA offering natural birth with midwives in a home-like setting. Direct peer — same PA regulatory environment, freestanding model, and water-birth / low-intervention positioning.
• Minnesota Birth Center: Multi-location freestanding birth center in Minnesota providing midwife-led maternity and gynecological care. Direct peer in the freestanding birth-center category; comparable in scope and operational model.
• Bella Vie Gentle Birth Center: Freestanding birth center in the Pacific Northwest offering midwife-attended birth, water birth, and women's health services. Direct peer in the freestanding birth-center segment with similar service mix and CABC-aligned accreditation approach.
• The Midwife Center for Birth & Women's Health: Freestanding, CABC-accredited birth center in Pittsburgh, PA providing midwife-led maternity, well-woman, and gynecological care in a non-hospital setting. Closest direct peer: same accreditation, same CNM staffing model, similar service portfolio and out-of-hospital birth positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BirthCareMidwives
• LinkedInlinkedin.com/company/birthcaremidwives

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birth Care and Family Health Services