Roots Community Birth Center
Roots Community Birth Center is a Minneapolis-based free-standing birth center offering full-scope midwifery, water birth, VBAC, and well-person care to families in the Twin Cities, with a mission-driven focus on culturally-competent care for Black birthing families.
- Company typePrivate
- Founded2015
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Roots Community Birth Center does
Roots Community Birth Center is a free-standing, out-of-hospital birth center located in the Camden neighborhood of Minneapolis, Minnesota, founded in 2015 by Certified Professional Midwife Rebecca Polston. The practice provides full-scope midwifery services including prenatal care, birth at the birth center, postpartum care, well-person care for people with a uterus age 12+, childbirth education, and a weekly parenting group. Operations are delivered through approximately 8-9 staff members — five credentialed midwives (Rebecca Polston, Rachel Voigt, Willa Campbell, Mandi Pittman, Kate Hogan) and four clinical/administrative support staff — across two adjacent Minneapolis addresses (1901 and 1827 44th Avenue N) that house three private birthing suites (Blue, Pink, Wildflower), all supporting water birth and equipped with labor comfort tools including birth balls, peanut balls, birthing stools, rebozos, and nitrous oxide.
The business operates a direct-to-consumer healthcare model with multi-payer revenue mechanics: in-network insurance billing across nine named carriers (Blue Cross/Blue Shield, Medica, Health Partners, Preferred One, Hennepin Health, UCare, United Health Care, Aetna, Cigna), a self-pay option accepting cash/check/credit/HSA/FSA, an income-based sliding scale for uninsured patients, a $150 fee for non-Roots childbirth education classes, and Minnesota Department of Human Services ICHRP grant funding for some programming. Operational technology is standard healthcare SaaS (athenahealth patient portal, third-party billing via Total Healthcare Billing, Eventbrite for class registration, Google Forms for parenting group sign-ups, PayPal for Seed Community Fund donations) — no proprietary technology platform.
Roots differentiates through a mission-driven, culturally-competent care model specifically addressing racial disparities in maternal health — Black birthing people face 3.5x higher pregnancy-related mortality — and is one of few stand-alone Minnesota birth centers offering VBAC support. The practice maintains a US Grantee partnership with Every Mother Counts and operates Seed Community Fund, a nonprofit arm focused on equity programming in the perinatal year. Marketing is community-centered via an educational blog ('Deeper Roots'), free/paid classes, parenting groups, and earned media coverage (US News & World Report, The Guardian, MPR News, Star Tribune). Ownership is entirely founder-held by Rebecca Polston with no institutional investors, and the practice explicitly states intent to remain small to preserve personalized care.
Roots Community Birth Center firmographics
Firmographics- Name
- Roots Community Birth Center
- Legal name
- Roots Community Birth Center
- Website
- https://rootsbirthcenter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roots Community Birth Center is a Minneapolis-based free-standing birth center offering full-scope midwifery, water birth, VBAC, and well-person care to families in the Twin Cities, with a mission-driven focus on culturally-competent care for Black birthing families.
- Ownership category
- akta.pro rank
Roots Community Birth Center industry classification
Industry- Product category
- Midwifery and Maternal Healthcare Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Midwifery & Birth Centers (HLAFAJAC)
- akta.pro secondary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where Roots Community Birth Center is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roots Community Birth Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Insurance Billing: Practice accepts all insurance plans and is in-network with major carriers including Blue Cross/Blue Shield, Medica, Health Partners, Preferred One, Hennepin Health, UCare, United Health Care, Aetna, and Cigna. Co-pays, co-insurance, and deductibles vary by carrier and plan.
- Self-Pay/Cash Payment: Simple cash pay option for uninsured patients or those preferring not to use insurance. Accepts cash, check, major credit cards, HSA and FSA funds.
- Government Grants: Funding from Minnesota Department of Human Services (DHS) Integrated Care for High-Risk Pregnancies (ICHRP) grant program for some programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based care |
| One time/ perpetual license | Pay-as-you-go | Self-pay option |
| Other | Pay-as-you-go | Childbirth Education - Roots families |
| Unit Pricing | Pay-as-you-go | Childbirth Education - Non-Roots families |
| Other | Pay-as-you-go | Sliding scale/Community services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Roots Community Birth Center product offering
Product offeringCore offering
Roots Community Birth Center provides full-scope midwifery services including prenatal care, birth at a free-standing out-of-hospital birth center with three private birthing suites supporting water birth, postpartum care, and well-person care for people with a uterus age 12+. The practice also offers childbirth education classes and a weekly parenting group, all delivered by a team of certified midwives focused on culturally-competent, individualized care.
Product overview
Roots Community Birth Center is a small midwifery practice offering a unified set of maternity and healthcare services. The core offerings center on pregnancy, birth, and postpartum midwifery care at their Minneapolis birth center with three private birthing suites, complemented by well-person care services for people ages 12 and up. Additional services include childbirth education classes and a weekly parenting group, all designed to provide culturally-competent, individualized care. The organization also operates Seed Community Fund as a non-profit arm focused on equity programming.
Differentiator
Problem solved
Functional benefit
Brands
- Seed Community Fund: A branch of Roots Community Birth Center that focuses dollars on equity programming in the perinatal year, providing support for pregnancy needs, wrap around services and professional development.
Products and services
- Pregnancy & Birth Services
Quantifiable outcome
- Care at Roots Birth Center is a preventative model that reduces preventable c-sections
- +1 more outcomes
Companies that use Roots Community Birth Center
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Roots Community Birth Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Roots Community Birth Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Every Mother CountscoreRoots Community Birth Center is a US Grantee Partner of Every Mother Counts, an organization working to improve maternal health outcomes. This partnership aligns with Roots' mission to address racial disparities in maternal healthcare and provide culturally-competent care.
- Gather Birth CooperativeminorProvides website design, photography, and videography services for Roots Community Birth Center.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Roots Community Birth Center competitors and assessment
Company assessmentOthers
- athenahealth: Patient portal and EHR vendor used by Roots; not a peer in clinical services but represents the technology/operational backbone enabling Roots' direct-to-consumer practice model.
- Minnesota Department of Human Services (ICHRP Program): State agency funding Roots' high-risk pregnancy programming through the Integrated Care for High-Risk Pregnancies grant; an institutional funder and policy enabler rather than a direct competitor.
- Every Mother Counts: Nonprofit maternal health advocacy and grantmaking organization of which Roots is a US Grantee Partner; provides context for Roots' equity-driven positioning and shared mission alignment.
Direct peers
- Health Foundations Birth Center: Midwifery-led birth center in St. Paul offering prenatal, birth, and postpartum care with comparable suite-based out-of-hospital birth model in the same Twin Cities geography as Roots.
- Minnesota Birth Center: Stand-alone midwifery birth center serving the Twin Cities with multiple suites and water birth, directly competing with Roots for the same out-of-hospital birth segment in the Minneapolis-St. Paul market.
- Community Midwives of Tucson Birth Center: Midwife-led freestanding birth center offering out-of-hospital birth with water birth and culturally-aligned care to underserved communities, similar in mission and service scope.
- Dar a Luz Birth & Health Center: Community-rooted midwifery birth center serving diverse populations with culturally-competent care, comparable community/mission orientation and out-of-hospital birth model.
- Willow Midwife Center: Midwife-led birth center in Minneapolis providing out-of-hospital birth, water birth, and well-person care with similar insurance and sliding-scale financial model to Roots.
- Mountain Midwifery Birth Center: Birth center offering out-of-hospital midwifery care with multiple birthing suites and water birth; similar direct-to-consumer maternity care model in a different regional market.
- The Birth Center of Bloomington-Normal: Free-standing midwifery birth center offering prenatal, birth, and postpartum care in a non-hospital setting with water birth options - directly comparable service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roots Community Birth Center social profiles
Digital presenceRoots Community Birth Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots Community Birth Center leadership team
Management profileNumber of profiles
Profiles9 records
Roots Community Birth Center subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roots Community Birth Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots Community Birth Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots Community Birth Center
What does Roots Community Birth Center do?
Roots Community Birth Center provides full-scope midwifery services including prenatal care, birth at a free-standing out-of-hospital birth center with three private birthing suites supporting water birth, postpartum care, and well-person care for people with a uterus age 12+. The practice also offers childbirth education classes and a weekly parenting group, all delivered by a team of certified midwives focused on culturally-competent, individualized care.
Is Roots Community Birth Center a public or private company?
Roots Community Birth Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roots Community Birth Center founded?
Roots Community Birth Center was founded in 2015. It employs 1 to 10 people.
Where is Roots Community Birth Center based?
Roots Community Birth Center is headquartered in Minneapolis, United States, in the North America region.
How does Roots Community Birth Center make money?
Three revenue lines are on record. Insurance Billing is the primary driver. The others are self-Pay/Cash Payment and government Grants.
Who are Roots Community Birth Center's main competitors?
Others on record are athenahealth, Minnesota Department of Human Services (ICHRP Program) and Every Mother Counts. Direct peers are Health Foundations Birth Center, Minnesota Birth Center, Community Midwives of Tucson Birth Center, Dar a Luz Birth & Health Center, Willow Midwife Center, Mountain Midwifery Birth Center and The Birth Center of Bloomington-Normal.
Does Roots Community Birth Center have an API?
No public API is recorded for Roots Community Birth Center.
What industry is Roots Community Birth Center in?
Roots Community Birth Center's product category is Midwifery and Maternal Healthcare Services. Its primary akta.pro industry code is HLAFAJAC, Midwifery & Birth Centers, with a secondary code of HLAFAJAN, Lactation, Postpartum & Perinatal Support Services. Its NAICS code is 624190 and its SIC code is 8093.