Kreinik Mfg. Co.

Name

Kreinik Mfg. Co.

Legal name

Kreinik Mfg. Co., Inc.

Website

https://kreinik.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Craft Threads

NAICS

Fiber, Yarn, and Thread Mills (313110)

SIC

Textile Mill Products (2200)

akta.pro primary industry

Sewing Thread Manufacturing (IMAOAAAH)

Keywords

• Metallic thread manufacturing
• Silk embroidery threads
• Fly tying materials
• Needlework supplies wholesale
• Specialty craft threads

Headquarters

HQ city

Parkersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Thread Sales: Kreinik sells metallic threads, silk threads, and accessories exclusively through wholesale channels to licensed retailers including independent needlework shops, fly fishing stores, manufacturers, kit-makers, costume companies, clothing makers, packaging companies, and fishing lure manufacturers.
2. Factory Outlet Store: Direct retail sales from factory outlet store located in Parkersburg, WV. Store sells threads and accessories directly to consumers and offers classroom space for groups and guilds.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kreinik Mfg. Co. manufactures specialty metallic and silk threads for two core markets: needlework (cross stitch, needlepoint, embroidery, Hardanger, crochet, quilting) and fly fishing (fly tying, rod wrapping). The company produces metallic braids in multiple sizes (Very Fine #4 through Heavy #32), flash materials, silk threads (Silk Mori, Silk Bella, Silk Serica), ribbons, cords, and chenille, along with accessories such as the Custom Corder furling tool and Italian Premax scissors. Products are sold primarily through wholesale channels to licensed independent retailers and manufacturers.

Product overview

Kreinik Mfg. Co. is a specialty thread and metallic fiber manufacturer serving both the fly fishing and needlework industries. The company offers two main product lines: Fly Fishing products (including Kreinik Flash in supported and unsupported varieties, Micro Ice Chenille, Braids in multiple sizes, Ribbons, Cord for rod wrapping, and Flat Silk) and Needlework products (including metallic threads in various braid sizes from Very Fine #4 to Heavy #32, Blending Filament, Facets, Ombre, Ribbons, and a silk thread family comprising Silk Mori, Silk Bella, and Silk Serica). Both divisions share complementary products like Custom Corders, scissors, and educational resources. The company operates as a wholesale-only business selling through independent retailers and was acquired by Rainbow Gallery in April 2024. The company is headquartered in Burbank, CA, with a factory outlet store in Parkersburg, WV.

Differentiator

Problem solved

Functional benefit

Products and services

• Kreinik Flash (Supported) Strong synthetic metallic fiber with nylon supporting thread for adding movement and shine to flies of all sizes. Available in 1/69" width in multiple colors including Hi Lustre, Vintage, Holographic, UV, and Glow-in-the-Dark finishes.
• Kreinik Flash (Unsupported) Single metallic strand without nylon supporting thread for adding sparkle and light reflection to tails and wings of flies. Features static-free properties and less slipperiness than competing brands.
• Medium #16 Braid Mid-size round metallic thread in the Braid line, thinner than #24 Braid and twice as thick as #8 Braid. Available in Basic, Hi Lustre, Vintage, Holographic, Glow-in-the-Dark, and Corded finishes. Used for heavier fly bodies and lures.
• Very Fine #4 Braid Thinnest Kreinik braid size for fine fly tying work such as larvae bodies. Available in Basic metallic colors plus Hi Lustre, Glow-in-the-Dark, Antique, Corded, and Holographic finishes.
• Fine #8 Braid Fine metallic braid size for fly tying and needlework applications. Good for cross stitch on 14-count Aida and needlepoint on 18-mesh canvas.
• Cord for Rod Wrapping Single-ply tightly wrapped metallic thread with strong inner core for creating custom fly fishing rods. Does not change color or intensity when varnish or epoxy is applied. Available on 50-meter spools or 500/1000-meter cones.
• Micro Ice Chenille Metallic chenille thread suitable for fly tying and needlework applications. Used for creating textured fly bodies and craft projects.
• Braids (Needlework) Metallic braid threads in various sizes including Very Fine #4, Fine #8, Tapestry #12, Medium #16, Canvas #24, and Heavy #32 for cross stitch, needlepoint, and embroidery applications.
• Blending Filament Fine metallic filament that can be used with any thread in any stitch, technique, or project for adding subtle shimmer effects to needlework.
• Silk Mori 6-strand spun silk floss for needlework, cross stitch, and embroidery. Provides natural sheen and smooth working properties.
• Silk Bella Premium silk thread for needlework applications with high luster and smooth texture.
• Silk Serica Silk thread product line for needlework, featuring natural silk properties for various stitching techniques.
• Ribbons (Metallic and Silk) Flat metallic and silk ribbons in various widths including 1/16", 1/8", and 1/4" for decorative stitching, fly tying, and craft applications.
• Facets Angular metallic thread with faceted appearance for adding dimension and sparkle to needlework projects.
• Ombre Gradually shifting color metallic thread for creating smooth color transitions in needlework designs.
• Custom Corder Tool for making matching cording to finish stitched ornaments, stockings, and other needlework projects. Also known as a Furling Tool.
• Italian Scissors (Premax) High-quality Italian scissors featuring the Ring Lock System for secure blade alignment. Includes straight, curved, and double-curved options in various sizes.
• Flat Silk 100% pure dyed filament silk that lays flat when wrapped on fishing hooks. Used for colorful tags and overwraps on soft hackles, steelhead, and salmon flies in fly tying.
• Japan Threads Japanese-style metallic threads for needlework and specialty applications.
• Metallic Piping Metallic piping product line for decorative and structural applications in fly tying and craft projects.

Quantifiable outcome

• Threads unaffected by saltwater or epoxy finishes
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PremaxcoreTechnology or IntegrationPremax is an Italian scissors manufacturer that has been perfecting their craft for 300 years in Premana. They developed and patented the Ring Lock® System for scissors assembly. Kreinik distributes Premax Italian scissors including curved scissors, ring lock models, and various embroidery scissors.
• Flymasters of IndianapolisminorChannel Partner/ Reseller/ DistributorIndependent fly fishing retail store listed as a vendor on Kreinik's website. Represents one of many independent retailers selling Kreinik products.
• Rod WidgrenminorStrategic or Co-development PartnerRod Widgren is a custom rod builder who has written educational articles and tips about using Kreinik Cord for fly rod wrapping. His expertise helps promote Kreinik products in the fly fishing community.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Anchor Threads (by Coats): Anchor is a long-established embroidery thread brand owned by Coats Group, with strong recognition in cross stitch and needlepoint. It competes with Kreinik's needlework thread lines within independent craft retailers.
• Coats Group (Coats & Clark): Coats Group is the world's largest industrial thread and consumer sewing supplies manufacturer, owning brands like Coats & Clark and Anchor. As a broad incumbent, it competes with Kreinik in general sewing and embroidery thread categories, though it does not specialize in metallic craft threads.

Emerging players

• Veevus: Veevus is a Danish manufacturer of fly tying threads and materials popular among competitive fly tiers. It is an emerging player in the same fly tying thread niche where Kreinik competes with flash, braids, and cords.
• Semperfli: Semperfli is a UK-based fly tying materials manufacturer offering threads, wires, and synthetic materials for fly tying. It targets the same dedicated fly tying consumers that Kreinik serves through its flash and braid product lines.

Direct peers

• Madeira: Madeira is a global embroidery and metallic thread manufacturer serving the same commercial embroidery, apparel decoration, and craft markets as Kreinik. Their metallic and specialty thread lines directly compete with Kreinik braids and blending filament.
• Wonderfil Specialty Threads: Wonderfil is a specialty thread manufacturer focused on decorative, specialty, and metallic threads for needlework and machine embroidery. It targets the same independent needlework retailers and craft consumers that Kreinik serves.
• DMC (Threads): DMC is one of the most recognized needlework thread brands globally, with a strong presence in embroidery floss and specialty threads. It competes head-to-head with Kreinik's needlework silk and metallic thread lines among cross stitch and embroidery consumers.
• YLI Corporation: YLI is a US-based manufacturer and wholesaler of specialty threads and yarns for needlework, quilting, and fiber arts. It overlaps with Kreinik in metallic and decorative threads distributed through independent needlework retailers.
• UNI Products (UNI-Thread): UNI Products is a leading manufacturer of fly tying threads, including floss, tinsel, and stretch floss used by fly tiers worldwide. It competes directly with Kreinik's fly tying line including flash, braids, and flat silk products.

Others

• Rainbow Gallery: Rainbow Gallery is Kreinik's parent company following the April 2024 acquisition and is itself a needlework thread and embellishment supplier. As a sibling supplier within the same group, it shares customers and channel with Kreinik but operates distinct product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/Kreinikchannel
• Facebookfacebook.com/Kreinik.Manufacturing.Company
• Instagraminstagram.com/kreinikthreads
• Pinterestpinterest.com/kreinik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreinik Mfg. Co.