Shimbo Works
Shimbo Works is a privately held B2B creative and brand strategy firm founded in 2016 that helps businesses strengthen consumer brand perception through its "Emotionomics" methodology spanning Creative, Strategy, Development, and Production services.
- Company typePrivate
- Founded2016
- HeadquartersElkins, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Shimbo Works does
Shimbo Works is a privately held B2B creative and brand strategy firm founded in 2016 by Michael Shimbo and operating under a "Shimbo" or "Brand Aid" identity through the website shimbo.tv. The firm works with businesses seeking to cement their product or service in the minds of existing and new consumers, offering services spanning Creative, Strategy, Development, and Production unified by a branded methodology called "Emotionomics" that the firm describes as combining logic, emotion, creativity, and passion. The positioning emphasizes bespoke tool creation rather than off-the-shelf solutions, with the explicit framing of acting as "Brand Aid" that selects the right approach for each client situation.
The business operates as a traditional professional services practice. There is no proprietary technology platform, no disclosed AI or ML capabilities, no app, no API, and no documented integrations. Revenue is generated through professional services engagements with business clients, and pricing is not publicly disclosed; the source material characterizes it as likely project-based and quote-driven. The go-to-market motion is sales-led and direct, with no self-serve, product-led, or channel-driven distribution described and no documented marketing or demand-generation activity beyond the company website.
Scale and footprint are minimal: headcount is reported at 1-10 employees, no office locations are disclosed, no named customers or case studies are available, and no funding rounds, investors, M&A activity, partnerships, awards, or patents exist in the source data. The leadership team consists of a single named individual, founder Michael Shimbo. Ownership is implied to be founder-controlled with no institutional backing indicated.
Shimbo Works firmographics
Firmographics- Name
- Shimbo Works
- Website
- https://shimbo.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shimbo Works is a privately held B2B creative and brand strategy firm founded in 2016 that helps businesses strengthen consumer brand perception through its "Emotionomics" methodology spanning Creative, Strategy, Development, and Production services.
- Ownership category
- akta.pro rank
Shimbo Works industry classification
Industry- Product category
- Brand Strategy Services
- NAICS
- Marketing Consulting Services (541613), Graphic Design Services (541430), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
Keywords
Where Shimbo Works is headquartered
LocationHeadquarters
- HQ city
- Elkins
- HQ country
- United States
- HQ region
- North America
Markets served
Shimbo Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Brand Strategy and Creative Services: The company generates revenue through professional services engagements with businesses seeking brand positioning, creative development, and strategic consulting to improve brand perception among consumers.
Go-to-market motion1 record
Shimbo Works product offering
Product offeringCore offering
Shimbo Works is a brand strategy and creative services firm that helps businesses cement their products or services within the minds of existing and new consumers. The firm offers Creative, Strategy, Development, and Production services unified by its proprietary "Emotionomics" methodology, which combines logic, emotion, creativity, and passion to improve how brands are viewed and ultimately loved.
Product overview
Shimbo Works is a creative agency operating as a single unified brand under the 'Shimbo' or 'Brand Aid' identity. The company offers a portfolio of services including Creative, Strategy, Development, and Production, unified by the 'Emotionomics' philosophy that leverages logic, emotion, creativity, and passion to strengthen brand positioning and customer relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Shimbo (Brand Aid) A branding and creative agency service focused on cementing products or services within consumer minds through logic, emotion, creativity, and passion. The agency creates tools and relationships that improve brand perception and customer loyalty, operating under the philosophy of 'Emotionomics.' Service portfolio includes Creative, Strategy, Development, and Production offerings for businesses seeking to strengthen brand positioning.
Companies that use Shimbo Works
Customer profileSegments1 record
Ideal customer profiles1 record
Shimbo Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shimbo Works partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Shimbo Works competitors and assessment
Company assessmentDirect peers
- Interbrand: Interbrand is a global brand consultancy focused on brand strategy, naming, and positioning work — directly comparable to Shimbo Works' core service of helping businesses cement positioning in consumer minds.
- Wolff Olins: Wolff Olins is a global brand consultancy offering brand strategy, identity, and experience design — directly comparable to Shimbo Works on offering and client type.
- Mother Design: Mother Design is the design and brand identity arm of the Mother agency network, providing brand strategy and identity work directly comparable to Shimbo Works' brand-building services.
- Landor & Fitch: Landor & Fitch is a leading brand strategy and design consultancy, operating in the same branding-and-positioning space as Shimbo Works, with services spanning strategy, identity, and brand experience.
- Siegel+Gale: Siegel+Gale is a brand strategy and design consultancy focused on simplicity-led positioning, a directly comparable offering to Shimbo Works' bespoke brand-positioning engagement model.
- Pentagram: Pentagram is a partner-led design firm providing brand strategy and identity work, structurally comparable to Shimbo Works as a small, founder-led creative practice built around individual principals.
- Lippincott: Lippincott is a brand strategy consulting firm advising corporates on positioning, identity, and brand-led growth — a directly comparable strategic-branding peer to Shimbo Works' services.
Broad incumbents
- Anomaly: Anomaly is a creative agency with brand strategy, advertising, and content capabilities, overlapping with Shimbo Works on strategic brand development and creative execution for growth-stage and enterprise clients.
- R/GA: R/GA is a broader-scope creative and consulting agency combining brand, experience, and technology work; it overlaps with Shimbo Works on brand strategy but extends well beyond into digital product and experience design.
- FutureBrand: FutureBrand is a global brand consultancy and part of a larger advertising group, offering overlapping brand-strategy and creative services to enterprise clients served by Shimbo Works.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Shimbo Works social profiles
Digital presenceShimbo Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shimbo Works leadership team
Management profileNumber of profiles
Profiles1 record
Shimbo Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shimbo Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shimbo Works
What does Shimbo Works do?
Shimbo Works is a brand strategy and creative services firm that helps businesses cement their products or services within the minds of existing and new consumers. The firm offers Creative, Strategy, Development, and Production services unified by its proprietary "Emotionomics" methodology, which combines logic, emotion, creativity, and passion to improve how brands are viewed and ultimately loved.
When was Shimbo Works founded?
Shimbo Works was founded in 2016. It employs 1 to 10 people.
Where is Shimbo Works based?
Shimbo Works is headquartered in Elkins, United States, in the North America region.
How does Shimbo Works make money?
One revenue line is on record: brand Strategy and Creative Services.
Who are Shimbo Works's main competitors?
Direct peers on record are Interbrand, Wolff Olins, Mother Design, Landor & Fitch, Siegel+Gale, Pentagram and Lippincott. Broad incumbents are Anomaly, R/GA and FutureBrand.
Does Shimbo Works have an API?
No public API is recorded for Shimbo Works.
What industry is Shimbo Works in?
Shimbo Works's product category is Brand Strategy Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAAAL, PR, Corporate Communications & Crisis Management. Its NAICS code is 541613 and its SIC code is 7310.