Artsen Vereniging Integrale Geneeskunde

What Artsen Vereniging Integrale Geneeskunde does

Artsen Vereniging Integrale Geneeskunde (AVIG) is a Dutch professional association (vereniging), established on 1 January 2012, that represents physicians and dentists who combine conventional medicine with complementary treatment methods such as homeopathy, acupuncture, naturopathy/lifestyle medicine, and neural therapy. The association is organized around four specialist working groups (Vakgroepen): Acupunctuur, Homeopathische Geneeskunde, Natuurgeneeskunde–Leefstijlgeneeskunde, and Neuraal- en Regulatietherapie. All affiliated practitioners are registered in the BIG-register (the Dutch professional health registry) and meet PLATO quality standards, which enables their consultations to be eligible for reimbursement under Dutch supplementary health insurance plans. AVIG maintains a nationwide physician search directory and operates as the institutional voice for integrative medicine practitioners in the Netherlands.

The association's revenue model is built on tiered annual membership subscriptions: Registerleden at €598/year (full professional membership with practice listing, insurance recognition, voting rights, and access to the quarterly TIG journal and congresses), Algemene Leden at €150/year, Belangstellende Leden at €100/year, and free Student Lidmaatschap for students of the Academy for Integrative Medicine (AIM). An introductory 50% discount applies to the first 12 months for new Registerleden. Additional revenue is generated through optional international group memberships (ECH at €50/year, LMHI at €50/year, IGNH at €25/year), continuing education programming (Nascholingen) including the annual Homeopathie Congres, the Orthica Health Science Congres, and the Integrative Acupuncture training program 2026–2028, as well as the independently edited quarterly journal Tijdschrift voor Integrale Geneeskunde (TIG). There is no technology platform in the conventional sense — the core "products" are a WordPress-based website (avig.nl), a member login portal, an interactive physician directory, and a YouTube-hosted VOD-cast series titled "De kracht van het zelfherstellend vermogen" (The Power of Self-Healing). No API, no mobile app, no proprietary software, and no AI components are present.

The organization is small (1–10 employees per firmographics, with secretariat support from Esmee de Klerk), is privately held with no parent or subsidiary structure, and has no venture capital or private equity backing. It operates from a registered office at Koningsweg 234, 3582 GM Utrecht, Netherlands (KvK 53063864), and its governance rests on an elected board (chaired by Voorzitter Frans Kusse) supported by committees and working-group coordinators. Its core GTM motion is community-led: acquisition is driven through professional networking, educational events, congresses, word-of-mouth within the medical community, and a publicly searchable physician directory that channels patient demand back to member practitioners.

Name

Artsen Vereniging Integrale Geneeskunde

Legal name

Artsen Vereniging Integrale Geneeskunde

Website

https://avig.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

AVIG is a Dutch professional association representing physicians and dentists who practice integrative medicine, combining conventional care with homeopathy, acupuncture, naturopathy, and neural therapy. It serves roughly 50+ member practitioners through tiered annual subscriptions, continuing education, and a public physician directory.

Ownership category

akta.pro rank

Product category

Professional Medical Association (Integrative Medicine)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Integrative medicine association
• Complementary medicine physicians
• Professional medical membership
• Continuing medical education
• Medical specialty society

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: AVIG generates revenue through annual membership fees from three categories of members: Registerleden (registered members) at €598/year, Algemene Leden (general members) at €150/year, and Belangstellende Leden (interested members) at €100/year. Student members receive free membership. Registerleden can add optional group memberships to international organizations ECH and LMHI for an additional €50/year, and IGNH for €25/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Artsen Vereniging Integrale Geneeskunde (AVIG) is a Dutch professional association that represents physicians and dentists practicing integrative medicine in the Netherlands. Its core offering is tiered membership (Registerleden, Algemene Leden, Belangstellende Leden, and free student members) organized around four complementary specialty sections — Acupuncture, Homeopathic Medicine, Naturopathy/Lifestyle Medicine, and Neural and Regulation Therapy — bundled with continuing medical education (nascholingen and congresses), a quarterly peer-reviewed journal (TIG), a public-facing practitioner directory, and a VOD-cast series.

Product overview

Artsen Vereniging Integrale Geneeskunde (AVIG) is a professional association for doctors and dentists practicing integrative medicine in the Netherlands, not a software product company. The organization offers a unified membership service with four specialty groups (Acupunctuur, Homeopathische Geneeskunde, Natuurgeneeskunde/Leefstijlgeneeskunde, and Neuraal- en Regulatietherapie). Key offerings include the Doctor Directory for patient referrals, continuing education through Nascholingen programs (congresses and training), the quarterly Tijdschrift Integrale Geneeskunde journal, and the AVIG VOD-cast educational series. Members are registered in the BIG-register and can be reimbursed through health insurance supplementary plans.

Differentiator

Problem solved

Functional benefit

Products and services

• AVIG Professional Membership (Lidmaatschap) Tiered professional membership for Dutch physicians and dentists practicing or interested in integrative medicine. Registerleden status confers formal recognition as an "arts in de integrale geneeskunde" and BIG-register visibility, while general and sympathizer tiers offer lower-cost access to association resources.
• Practitioner Directory (Zoek een Arts / Zorgvinder) Public online directory ("Zoek een Arts" / "Zorgvinder") that helps Dutch patients and healthcare referrers find AVIG-registered integrative medicine physicians and dentists across the four supported specialty modalities.
• Continuing Medical Education / Nascholingen & Congresses Accredited nascholingen (continuing medical education) courses and congress events designed to maintain BIG-register credentials and develop integrative medicine specialty expertise for Dutch physicians and dentists.
• Tijdschrift Integrale Geneeskunde (TIG) Quarterly peer-reviewed journal (Tijdschrift Integrale Geneeskunde, TIG) publishing integrative medicine content for AVIG members and the broader Dutch integrative medicine community.
• AVIG VOD-cast Series On-demand video series (VOD-cast) offered through AVIG's member channels, providing recorded integrative medicine educational content as a complement to live nascholingen and congress programming.

Quantifiable outcome

• Member consultations are eligible for health insurance reimbursement under supplementary insurance plans
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Academy for Integrative Medicine (AIM)coreStrategic or Co-development PartnerAIM is a key educational partner providing the two-year academic program in Integrative Medicine and Lifestyle Medicine. AVIG members receive discount codes for AIM congresses and events. AIM students receive free AVIG membership as student members.
• Homeopathie StichtingcoreStrategic or Co-development PartnerEducational organization offering the 'Arts voor Homeopathie' (Physician for Homeopathy) training program. Jointly organizes the annual Homeopathie Congres in September with AVIG participation.
• St. Orthomoleculaire EducatieminorStrategic or Co-development PartnerOrganizes the Orthica Health Science Congres, an annual educational event listed on AVIG's continuing education page.
• SONN-BT (School for Integrative Medicine)coreStrategic or Co-development PartnerProvides training programs in Integrative Medicine and Neural Therapy. Jointly organizes continuing education courses including Neural Therapy workshops with Udo Franke.
• Louis Bolk InstituutminorStrategic or Co-development PartnerCollaborated on published research regarding SOLK (Medically Unexplained Physical Symptoms) and conducted a pilot study on data collection in homeopathic medical practices.
• European Committee for Homeopathy (ECH)minorOthersInternational organization representing medical doctors with additional homeopathy qualification across 40 associations in 25 European countries. AVIG registerleden in the Homeopathy working group can obtain ECH membership for €50/year additional fee.
• Liga Medicorum Homeopathica Internationalis (LMHI)minorOthersInternational homeopathic medical society established in Rotterdam in 1925, representing homeopathic physicians in over 70 countries worldwide. AVIG registerleden can obtain LMHI membership for €50/year additional fee.
• IGNH (Internationale Gesellschaft für Neuraltherapie)minorOthersInternational neural therapy organization. AVIG registerleden in the Neural Therapy working group can obtain IGNH membership for €25/year additional fee.
• EUROCAMminorOthersEuropean collaboration of umbrella organizations representing patients, doctors, and therapists using Complementary and Alternative Medicine (CAM).

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Federatie Additief Geneeskundig Therapeuten (FAGT): FAGT is a Dutch federation of complementary-medicine therapists operating in the same Netherlands-based integrative therapy membership space as AVIG. It represents a competing Dutch professional credential for the same practitioner pool.
• Vereniging van Natuurgeneeskundig Therapeuten (VNT): The Dutch Association of Naturopathic Therapists is a Netherlands-based professional body for naturopathy practitioners, overlapping with AVIG's Natuurgeneeskunde/Leefstijlgeneeskunde vakgroep in modality and Dutch market focus.
• Internationale Gesellschaft für Neuraltherapie (IGNH): IGNH is the international neural therapy organization, directly connected to AVIG through its Neuraal- en Regulatietherapie vakgroep. It is a comparable modality-specific professional membership body in the same therapy category.
• Nederlandse Vereniging Klassieke Homeopathie (NVKH): The Dutch Association for Classical Homeopathy is a Netherlands-based professional association for homeopathic practitioners. It directly mirrors AVIG's Homeopathische Geneeskunde vakgroep in scope and target membership.
• Nederlandse Vereniging voor Acupunctuur (NVA): The Dutch Acupuncture Association is a Netherlands-based professional association for acupuncture practitioners. It is directly comparable to AVIG as a modality-specific professional body operating in the same integrative/complementary medicine space in the Dutch market.
• Beroepsorganisatie Alternatieve en Traditionele Geneeskunde (BATC): The Dutch Professional Association for Alternative and Traditional Medicine is a Netherlands-based umbrella body covering multiple complementary modalities. It competes with AVIG for the same Dutch practitioner membership pool across integrative therapies.

Others

• EUROCAM: EUROCAM is a European coalition of umbrella organizations representing CAM patients, doctors, and therapists. AVIG participates in EUROCAM, making it an ecosystem-level peer in the European integrative medicine advocacy landscape.

Broad incumbents

• Koninklijke Nederlandsche Maatschappij tot bevordering der Geneeskunst (KNMG): The Royal Dutch Medical Association is the main umbrella professional body for all Dutch physicians. It is comparable to AVIG as a Dutch professional medical association but operates at vastly broader scale and across all medical specialties rather than integrative/complementary modalities.
• European Committee for Homeopathy (ECH): ECH is a pan-European umbrella of 40 homeopathy associations across 25 countries. AVIG registerleden access ECH membership through AVIG, making it a directly connected super-ordinate peer in the homeopathic professional association space.
• Liga Medicorum Homeopathica Internationalis (LMHI): LMHI is the international medical homeopathy society founded in Rotterdam in 1925 and spanning 70+ countries. It is comparable as a physician-focused homeopathy membership organization connected to AVIG via shared Registerleden memberships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7-RNQJ5C4H0k5f0ImWqMIA
• Facebookfacebook.com/artsenverenigingintegralegeneeskunde
• LinkedInlinkedin.com/company/artsen-vereniging-integrale-geneeskunde

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artsen Vereniging Integrale Geneeskunde