What Giinco does

Giinco GmbH is a privately held German digital consultancy and agency headquartered in Wiesbaden, founded in 2008 by Norbert Gilles and Milena Gilles under the original name fjor, interactive + consulting GmbH and rebranded to giinco in 2013. The firm offers end-to-end digital services from process analysis and modeling through to the launch and ongoing operation of digital products, with specific capabilities in design systems, B2B e-commerce, white-label platforms (including blockchain-based trading), event/conference portals, corporate websites, and TYPO3-based CMS implementations. It serves German Mittelstand and enterprise customers across publishing (Springer Fachmedien, since 2016), railway technology (voestalpine SIGNALING, since 2009), access control (dormakaba, since 2014), asset management (Universal Investment, since 2014), chemicals (NEOCHEMA, since 2021), and government (Stadt Wiesbaden), plus selected non-profit and healthcare engagements. Several named relationships exceed a decade, and the firm's work has been externally recognized through a German Design Award 2022 Special Mention, an Iconic Award 2017, Stevie Awards 2018 Gold, and a Cash. Financial Advisors Award 2023.

The technology stack centers on the proprietary MOODS framework built on the open-source TYPO3 CMS for long-term website management, supplemented by Figma for design systems, n8n for workflow and monitoring automation, and blockchain components used in the Finomet trading platform. Notable artifacts include the XEA Design System for dormakaba (over 1,000 icons across 36 color styles, 34 typography styles, and 1,000+ Figma components) and the Phoenix CMS Design System for voestalpine SIGNALING, both of which embed Giinco's design philosophy into client software products.

Commercially, Giinco operates as a Time & Material agency billing on a "minute-accurate and fair" basis, with no fixed tier structure publicly disclosed and no productized SaaS revenue from its MOODS framework. Go-to-market is relationship-driven, combining long-term account management, referral-based acquisition, and active participation in regional networks (BarCamp RheinMain, Behavioural Design Camps, Design to Business, WiTech Alliance). The team of ~10–12 employees occupies a 180 m² villa-style office and is concentrated in Wiesbaden, with no disclosed revenue, funding, or geographic expansion outside Germany.

Name

Giinco

Legal name

giinco GmbH

Website

https://giinco.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Giinco GmbH is a privately held Wiesbaden-based digital agency delivering process consulting, design systems, B2B webshops, white-label platforms, and TYPO3-based websites for German Mittelstand and enterprise clients across publishing, manufacturing, finance, and government, using its proprietary MOODS framework and n8n automation.

Ownership category

akta.pro rank

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Giinco operates as a digital consultancy and agency providing end-to-end services from process analysis and modelling to digital product development, design systems, and platform implementation. Revenue is generated through project-based professional services billed on a Time & Material basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Giinco is a digital agency offering end-to-end services from process analysis and modeling through to the implementation and launch of digital products. Core deliverables include B2B webshops, white-label platforms, design systems for mobile and desktop software, and event/conference platforms for professional publishers, using their proprietary MOODS TYPO3 framework and open-source technologies such as n8n for workflow automation.

Product overview

Giinco is a digital agency offering a portfolio of products and services centered on digital processes, platforms, and design systems. The core offerings include MOODS (their proprietary TYPO3 framework for long-term website management), custom design systems like XEA (for dormakaba) and Phoenix CMS (for voestalpine Signaling), white-label platforms with blockchain capabilities, B2B webshops with complex data integration, and event platforms for professional publishers. Services include digital process consulting (analysis, modeling, optimization, implementation) and behavioral design workshops. They position themselves as a full-service partner from concept to launch.

Differentiator

Problem solved

Functional benefit

Brands

• MOODS: TYPO3-based framework developed by giinco for long-term website maintenance and updates without typical update pain.

Products and services

• Digital Process Consulting Consulting services covering process analysis, modeling, optimization, and digital transformation. Helps organizations visualize how work is organized, identify bottlenecks, and design improved workflows before digitizing them.
• MOODS Web Development Framework A TYPO3-based framework for building and maintaining long-term functional websites, designed to avoid typical update challenges and uncontrolled module growth. Provides modular components that can be managed by clients with reduced maintenance burden.
• Design System Development Custom design system development for mobile apps and desktop software, built in Figma and including color styles, typography, icon libraries, and component systems. Demonstrated with the XEA Design System for dormakaba (over 1,000 components) and Phoenix CMS Design System for voestalpine.
• B2B Webshop Development E-commerce solutions for business customers with complex requirements such as customer-specific pricing, automated data feeds, document downloads, and integration with legacy systems. Example: NEOCHEMA webshop with 100,000+ products.
• White-Label Platform Development Customizable, tenant-capable white-label platforms built for specific industries with specialized technical requirements. Example: Finomet blockchain-based trading platform for precious and technology metals.
• Event Platform Development Conference and event management websites for professional publishers, supporting both in-person and virtual event formats. Example: ATZlive, JOTlive, and Springer Fachmedien event portals.

Quantifiable outcome

• Reduced average audit processing time from ~30 days to 3–4 days for SGF International
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• WiTech AllianceminorGTM or Marketing Partner · 29 November 2024WiTech Alliance is a network of Wiesbaden-based technology entrepreneurs. Giinco co-hosts networking events with WiTech Alliance, including a Fish Bowl discussion on AI adoption for SMEs held at the giinco offices.
• RKW HessencoreStrategic or Co-development Partner · 12 July 2019Giinco is an official partner of RKW Hessen, offering subsidized design consulting for Hessian SMEs. The partnership, facilitated by RKW Hessen and funded by the State of Hesse and the EU, covers workshops, strategy, and general consulting engagements. This enables giinco to offer clients subsidized design advisory services.
• Design to BusinesscoreStrategic or Co-development PartnerDesign to Business is a Rhein-Main regional network bringing together business leaders and design experts. Giinco participates in annual conferences, hosted the 2023 Neujahrsempfang at its offices, and co-exhibited at the Hessischer Innovationskongress 2019 with other network partners.
• Scholz & VolkmerminorStrategic or Co-development PartnerScholz & Volkmer, a Wiesbaden-based agency, co-organized the Behavioural Design Camp events with giinco and supernju°, hosting meetups at their premises and contributing to the behavioural design community in the Rhein-Main region.
• supernju°minorStrategic or Co-development PartnerCo-organizer of the Behavioural Design Camp events alongside giinco and Scholz & Volkmer, focusing on sharing knowledge and methodology around behavioural design principles.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• KMS TEAM: Munich-based brand and digital consultancy offering strategy, design systems and corporate brand work. Comparable practice profile particularly on corporate identity and design systems for large German enterprises.
• denkwerk: Cologne-based digital agency offering end-to-end strategy, design and software engineering for enterprise clients. Comparable horizontal agency model serving German Mittelstand and large enterprises.
• cyperfection: Ludwigshafen-based digital agency offering strategy, creative, technology and digital marketing services. Comparable mid-sized German agency competing for similar enterprise digital mandates.
• UEBERBIT: German digital agency with deep TYPO3 and web platform expertise. Strong peer on the technology stack dimension (TYPO3 CMS) and on enterprise digital platform delivery.
• Scholz & Volkmer: Wiesbaden-based digital agency with comparable offering in strategy, design and digital product development. Direct peer evidenced by ongoing co-organization of Behavioural Design Camp events with Giinco.
• nexum: Cologne-based independent digital agency providing strategy, creative, technology and digital transformation services. Similar full-service agency profile targeting German enterprise clients.
• argonauten: Berlin-based digital agency focused on digital products, platforms and brand experiences for enterprise clients. Comparable offering across custom platform development, design systems and digital transformation.

Broad incumbents

• Interone: Munich-based digital agency within the BBDO/Omnicom network. Competes in the same enterprise digital platform and design space but with broader network resources and global delivery capability.
• Triplesense Reply: Frankfurt-based digital agency within the Reply network. Comparable digital services portfolio for enterprise clients but with broader network resources and multi-region delivery capabilities.
• SinnerSchrader (Accenture Song): Hamburg-origin digital agency now part of Accenture Song. Competes for the same German enterprise digital mandates but with significantly larger scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/giinco.de
• Xx.com/giinco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giinco