What Interone does

Interone (legal entity: interone GmbH) is a German full-service digital agency headquartered in Munich with additional offices in Berlin, Düsseldorf, and Hamburg. Founded in 1986 and employing roughly 211 digital professionals across 20-24 nationalities, the agency operates as one of seven brand entities within Omnicom Precision Marketing Germany (OPM Germany), an operating unit of Omnicom Group Inc. Its service portfolio is organized around three core disciplines — Experience (strategy, data & analytics, UX/UI design, SEO/GEO, AI consulting), Creative (content creation, digital campaigns, social media, in-house photo/video production), and Technology (website optimization, custom software, platform/CMS development, and eGovernment solutions). A proprietary differentiator is the iFF (interone Fachverfahren Framework), a modular software framework for digitizing German public-administration procedures under OZG requirements. The agency combines cloud-native engineering (AWS, GCP, Azure, Spring, Storyblok, Contentful, Salesforce) with a broad generative-AI toolchain spanning LLMs (OpenAI, Claude, Gemini), automation (n8n, GitHub Copilot), and creative AI (Adobe Firefly, Runway, ElevenLabs).

Interone serves enterprise clients primarily in the German automotive sector (Volkswagen Group brands including Volkswagen Nutzfahrzeuge, MAN, and the broader VW network; BMW Group brands including BMW, MINI, BMW Motorrad, BMW Foundation, and ALPHABET), with additional exposure to industrial/healthcare (Dräger), consumer goods (British American Tobacco), non-profit (Deutsche Fernsehlotterie, SOS Kinderdorf), and public administration (state of North Rhine-Westphalia). Revenue is generated on a professional-services basis through project-based engagements and retainers; pricing is quote-based and not publicly disclosed. GTM is sales-led with direct inbound via website project requests and a dedicated new-business contact (Konstantin Goczol, Client Services Director). In 2025 the agency ranked #17 in the BVDW Internetagentur-Ranking (up from #19 the prior year), with top-10 placements in the "Digitale Werbung und Kommunikation" (#7) and "Plattformen" (#9) subrankings. The operating footprint is concentrated in DACH, with recent multi-country campaign deployments extending reach into Austria, Switzerland, Belgium, and additional EU markets.

Name

Interone

Legal name

interone GmbH

Website

https://interone.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Interone is a German full-service digital agency (interone GmbH) within Omnicom Precision Marketing Germany, serving automotive OEMs (VW Group, BMW Group), public administration, and enterprise clients with Experience, Creative, Technology, and AI services from offices in Munich, Berlin, Düsseldorf, and Hamburg.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Digital agency services
• Experience design consulting
• Digital marketing campaigns
• Software development services
• EGovernment digitalization

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue model delivering integrated digital solutions across Experience Design, Creative/Content, and Technology. Services span from strategy and consulting through to implementation and ongoing optimization. Revenue generated through project-based engagements and retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Interone is a German digital agency that delivers end-to-end digital solutions across three integrated disciplines: Experience (digital strategy, data & analytics, UX/UI design, SEO/GEO, AI consulting), Creative (content creation, digital campaigns, social media), and Technology (software development, platform/CMS development, eGovernment digitization). The agency also integrates AI and workflow automation as a cross-cutting capability, leveraging proprietary frameworks such as the iFF (interone Fachverfahren Framework) for public administration.

Product overview

Interone is a digital agency offering an integrated portfolio of three core service disciplines: Experience (strategy, data & analytics, UX/UI design, SEO/GEO, AI consulting), Creative (content creation, digital campaigns, social media), and Technology (website optimization, software development, platform/CMS development, eGovernment solutions). The agency integrates AI capabilities across all services using leading LLMs (OpenAI, Claude, Gemini), automation tools (n8n, GitHub Copilot), and generative AI platforms (Adobe Firefly, Runway). A key proprietary offering is the interone Fachverfahren Framework (iFF) for public administration digitalization. Services span cloud solutions on AWS/GCP/Azure, headless CMS implementations (Storyblok, Contentful), and enterprise integrations with Salesforce and Adobe technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Services Customer experience service line for enterprise and public sector clients encompassing cross-channel digital strategy, data & analytics (Power BI, Tableau, GA, Adobe Analytics, Matomo), UX/UI design, SEO/GEO, and AI consulting. Delivered as a paid digital agency engagement.
• Creative Services Creative service line combining creative strategy, copywriting, art design, social media, and in-house photography/video production for integrated digital campaigns and brand experiences.
• Technology Services Technology service line covering website optimization with BITV/WCAG accessibility, custom software development and system integration, platform/CMS development on AWS/GCP/Azure (Storyblok, Contentful, Salesforce, Spring), and eGovernment process digitization.
• KI und Automatisierung (AI & Automation) Cross-cutting AI and automation service integrating leading LLMs, automation platforms (n8n), AI-assisted development (GitHub Copilot), and generative creative tools into client workflows for content, research, code, and process automation.
• interone Fachverfahren Framework (iFF) Proprietary modular software framework for public administration clients that standardizes and digitizes administrative procedures. Provides reusable components, faster implementation times, and adaptability to specific institutional requirements for OZG-compliant eGovernment.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability11 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Omnicom Precision Marketing GermanycoreStrategic or Co-development Partner · 1 January 2025Interone is now part of Omnicom Precision Marketing Germany, joining Credera, Critical Mass, MRM, TLGG, TRACK and RAPP under a unified network for data- and technology-driven marketing. This integration enables closer collaboration, knowledge sharing, and a more comprehensive service portfolio for clients.
• TEAMBBDOminorGTM or Marketing PartnerPrevious parent organization. With the transition to OPM Germany, formal affiliation with TEAMBBDO has ended, though partnership in selected projects continues.
• CrederaminorStrategic or Co-development PartnerAgency brand within Omnicom Precision Marketing Germany network, collaborating on digital projects and pitches.
• Critical MassminorStrategic or Co-development PartnerAgency brand within Omnicom Precision Marketing Germany network, collaborating on digital projects and pitches.
• MRMminorStrategic or Co-development PartnerAgency brand within Omnicom Precision Marketing Germany network, collaborating on digital projects and pitches.
• RAPPminorStrategic or Co-development PartnerAgency brand within Omnicom Precision Marketing Germany network, collaborating on digital projects and pitches.
• TLGGminorStrategic or Co-development PartnerAgency brand within Omnicom Precision Marketing Germany network, collaborating on digital projects and pitches.
• TRACKminorStrategic or Co-development PartnerAgency brand within Omnicom Precision Marketing Germany network, collaborating on digital projects and pitches.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kolle Rebbe: Hamburg-based independent digital and creative agency with integrated brand, digital product and platform capabilities. Comparable mid-sized German agency competing for similar enterprise mandates.
• SinnerSchrader (Accenture Song): Hamburg-based digital agency now part of Accenture Song, with comparable automotive and enterprise client mix, similar Experience + Technology + Creative structure, and overlapping e-commerce and platform capabilities.
• Jung von Matt: Large Hamburg-headquartered creative and digital agency group serving German and international enterprise clients including automotive OEMs. Closely comparable scale and full-service digital agency positioning in the German market.
• UDG United Digital Group: Hamburg-headquartered full-service digital agency with comparable Experience, Creative and Technology service lines and a similar mid-sized German enterprise client base.
• TLGG: Berlin-based digital agency and direct sister brand within Omnicom Precision Marketing Germany. Highly comparable integrated digital services portfolio serving enterprise clients with overlapping competitive set in pitches.
• Scholz & Volkmer: Berlin-based digital agency with strong experience design and platform development capabilities, serving German enterprise and public-sector clients. Most direct German comparability on integrated digital strategy, UX/UI and CMS/headless platform delivery.
• MRM (Germany): Munich-based direct marketing and customer experience agency and sister brand within OPM Germany. Overlapping CRM, customer experience and enterprise digital mandates across similar client verticals.
• RAPP Germany: Data-driven marketing agency within OPM Germany offering integrated CRM, analytics and content services. Sister brand competing for the same enterprise data-and-technology-driven marketing mandates.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Wider portfolio than Interone but competes directly for the same German automotive, enterprise and public-sector digital mandates at greater scale.
• Accenture Song Germany: Global digital transformation arm of Accenture with strong German presence via SinnerSchrader and acquired assets. Competes for the largest enterprise experience and platform transformation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/interone.de
• LinkedInlinkedin.com/company/interone
• Instagraminstagram.com/interone.de
• Xx.com/interone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interone