Mensa Brasil

What Mensa Brasil does

Mensa Brasil (Associação Mensa Brasil, CNPJ 05.544.091/0001-40) is a Brazilian non-profit civil association and the official Brazilian affiliate of Mensa International, the world's largest and oldest high-IQ society founded in England in 1946. Formally established in Brazil in 2002 and headquartered in São Paulo, it operates as a volunteer-run organization with a 2026–2027 elected board led by President Julio Campos Filho. The organization identifies and certifies individuals scoring at or above the 98th percentile on standardized, culture-fair IQ tests and admits them into a community of approximately 3,100 active members across Brazil, with a broader database of 5,200+ registered high-ability individuals.

Its core offerings are structured around three revenue streams: (1) admission testing fees (collective test R$149, individual test R$224); (2) laudo evaluation fees for candidates submitting existing psychometric reports (R$147–R$584 depending on psychologist credentials and digital-signature status); and (3) annual membership dues of R$146, plus ancillary merchandise revenue from Loja Mensa. The core products include the IQ Testing Services, Psychological Report Validation, the ISSN-registered Revista Mensa Brasil magazine, the Jovens Brilhantes youth program (accepting children from age 2.5), over 100 Special Interest Groups (SIGs), the Annual Gathering (AG), the youth-focused AGzinho, the international CIMB congress, and the Prêmio Pierluigi Piazzi award. The organization maintains exclusive authorization from Mensa International to administer tests and approve members in Brazil, with testing methodology regulated under Brazilian psychology standards and laudo validation requiring ICP-Brasil-compliant digital signatures.

Name

Mensa Brasil

Legal name

Associação Mensa Brasil

Website

https://mensa.org.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mensa Brasil (Associação Mensa Brasil) is a São Paulo-based non-profit association and the Brazilian affiliate of Mensa International, serving ~3,100 active members who score in the top 2% of cognition. It generates revenue from admission test fees, psychometric report evaluations, and R$146 annual membership dues, while operating SIGs, the Jovens Brilhantes youth program, and the ISSN-registered Revista Mensa Brasil.

Ownership category

akta.pro rank

Product category

High-IQ Society / Membership Association

NAICS

Business Associations (813910), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

Keywords

• High IQ society
• Membership association
• Intelligence testing services
• Gifted youth programs
• Community events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. IQ Admission Testing Fees: Candidates pay a fee to take the Mensa admission test. Collective tests are priced at R$ 149.00 and individual tests at R$ 224.00 per sitting. Candidates who are not approved may retake the test after one year, with a maximum of three attempts permitted.
2. Laudo Evaluation Fees: Candidates who submit an existing psychometric report (laudo) for membership evaluation pay a processing fee that varies by the psychologist's credentials (Mensa-credentialed vs. non-credentialed) and whether the report carries a digital signature. Fees range from R$ 147.00 (credentialed + digital signature) to R$ 584.00 (non-credentialed, no digital signature).
3. Annual Membership Dues: Members pay an annual subscription fee of R$ 146.00, valid until January 31 of the following year, to maintain active membership and access to community benefits, SIGs, events, and the member portal.
4. Store / Merchandise: Mensa Brasil operates a merchandise store (Loja Mensa) offering branded items. Additionally, the store includes specialty products such as 'Traço com Abraço', a social initiative merchandise line.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Mensa Brasil is the Brazilian affiliate of Mensa International and operates as a non-profit high-IQ society. It administers standardized culture-fair IQ admission tests (collective at R$ 149.00, individual at R$ 224.00), validates existing psychometric reports (laudos) from psychologists, and sells annual memberships (R$ 146.00). Members gain access to Special Interest Groups, the Jovens Brilhantes youth program, the Revista Mensa Brasil magazine, and discounts at partner educational institutions.

Product overview

Mensa Brasil is a high IQ society organization (associação) that serves as the Brazilian affiliate of Mensa International. The organization operates as a membership-based society rather than a technology product company. Its core offerings include: (1) IQ Testing Services for admission qualification (both group and individual tests), (2) Psychological Report Validation for existing IQ test results, (3) Revista Mensa Brasil quarterly magazine, (4) Jovens Brilhantes Program for members under 18, (5) Special Interest Groups (SIGs) for member discussions, (6) Annual Gathering and AGzinho events, (7) International Congress (CIMB), (8) Online IQ Challenge for preliminary assessment, (9) Prêmio Pierluigi Piazzi award, (10) public awareness campaigns, (11) Mensa Store merchandise, and (12) Member Benefits Program with educational institution partnerships. The organization does not develop or sell technology products or software.

Differentiator

Problem solved

Functional benefit

Brands

• Jovens Brilhantes: Mensa Brasil's program for minors under 18 years of age with high IQ (98th percentile or above). The program supports young members with in-person and virtual gatherings, interest-based chat groups, and parent support.
• Revista Mensa Brasil

Products and services

• IQ Admission Testing Service Standardized, culture-fair (non-verbal) IQ admission tests offered in collective (R$ 149.00) and individual (R$ 224.00) formats to candidates seeking Mensa Brasil membership. Administered in cities across Brazil on the last Saturday of odd-numbered months; results are reported as pass/fail with percentile rank. Designed for individuals in the general population aiming to verify top-2% cognitive ability.
• Psychological Report (Laudo) Validation Online evaluation of pre-existing IQ test reports (laudos) issued by credentialed psychologists for candidates seeking Mensa Brasil membership. Reports accepted include WAIS-III, WASI, WISC-IV, SON-R, and CPM (Raven Colored Matrices). Fees range from R$ 147.00 (credentialed psychologist with digital signature) to R$ 584.00 (non-credentialed without digital signature), with processing times from 10 to 120 days.
• Annual Mensa Brasil Membership Annual subscription membership at R$ 146.00 (valid until January 31 of the following year) granting access to the Mensa Brasil member portal, 100+ Special Interest Groups, regional and annual gatherings, the Revista Mensa Brasil magazine, the Jovens Brilhantes youth program, and partner discounts. Available to individuals who have passed the admission test or had a laudo validated.
• Jovens Brilhantes Youth Program Structured youth program for Mensa Brasil members under 18 (from age 2.5), offering in-person meetups, virtual interest-based chat groups (chess, arts, games, movies), parent support groups, exclusive masterclasses for parents, and the AGzinho annual youth gathering. Designed to support the intellectual, social, and emotional development of gifted children and adolescents, including those with dual exceptionalities such as ADHD or autism.
• Loja Mensa (Branded Merchandise Store) E-commerce storefront selling Mensa-branded merchandise and the Traço com Abraço social-initiative product line. Available to members and the general public via the Mensa Brasil website.
• Member Benefits Program Exclusive discount and partnership program available to active Mensa Brasil members, offering reduced tuition at partner educational institutions such as FGV, Estácio, Accent Idiomas, Instituto Mindset, and Full Sail University, plus accounting services through partner Contsim.
• Online IQ Challenge Free online IQ self-assessment challenge provided by Mensa Norway, offered through the Mensa Brasil website for prospective candidates to gauge intellectual potential before pursuing formal admission.

Quantifiable outcome

• 3,100 active members in Brazil; 150,000 global members
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• DOC FilmsflagshipStrategic or Co-development Partner · 1 May 2025DOC Films partnered with Mensa Brasil to co-produce the 'É preciso ir além' public awareness campaign about giftedness, late identification, and emotional/social challenges faced by high-ability individuals. DOC Films CEO Priscila Manni Gomide also founded the Gifted Brasil movement. The campaign included video content based on personal testimonies and was launched in May 2025.
• Gifted BrasilcoreStrategic or Co-development Partner · 1 May 2025Gifted Brasil, led by Priscila Manni Gomide (DOC Films CEO), is a movement advocating for awareness and support of gifted individuals in Brazil. Partnered with Mensa Brasil on the 'É preciso ir além' campaign to promote identification and support for people with high abilities.
• RAIS — Rede de Atendimento Integral ao SuperdotadocoreStrategic or Co-development Partner · 1 May 2025RAIS is a network dedicated to comprehensive care for gifted individuals. Coordinator Dra. Carina Rondini contributed to Mensa Brasil's campaign, emphasizing the need for early identification that transcends gender, race, and socioeconomic barriers.
• Conbrasd — Conselho Brasileiro para SuperdotaçãocoreStrategic or Co-development Partner · 1 May 2025Conbrasd is the Brazilian council for giftedness. Its executive board contributed to the Mensa Brasil campaign, calling for expanded identification, recognition, and support for people with high abilities/superdotação nationwide.
• ClincogminorStrategic or Co-development Partner · 1 May 2025Clincog is a neuropsychology clinic specializing in AHSD identification and professional training for neuropsychologists. Partnered in the campaign to raise awareness about the neglect and silence surrounding gifted individuals.
• NPAS — Núcleo Paulista de Atenção à SuperdotaçãominorStrategic or Co-development Partner · 1 May 2025NPAS, directed by Denise Arantes-Brero (also a counselor at the Mensa Foundation), contributed to the campaign, emphasizing the need to move beyond stereotypical views of gifted individuals.
• Instituto CBM — Cuidar, Brincar e MediarminorStrategic or Co-development Partner · 1 May 2025Directed by neurobiologist Domitila Miranda, Instituto CBM contributed to the campaign advocating for accessible identification and support strategies that minimize the impact of invisibility on gifted individuals.
• Instituto VirgolimminorStrategic or Co-development Partner · 1 May 2025Instituto Virgolim, led by Dra. Angela Virgolim, contributed to the campaign. The institute promotes a humanized, continuous approach to giftedness and runs the Pedagogia da Felicidade (Pedagogy of Happiness) methodology.
• Instituto UnicamenteminorStrategic or Co-development Partner · 1 May 2025Instituto Unicamente, coordinated by Damião Silva, contributed to the campaign. The institute advocates for accessible identification models and public policy for gifted individuals.
• FGV — Fundação Getulio Vargas (Rio de Janeiro)coreGTM or Marketing PartnerMensa Brasil members and their dependents receive a 10% discount on postgraduate (lato sensu), extension, update, and professional development courses at FGV's Rio de Janeiro campus. The partnership is available to members in good standing upon presentation of membership at enrollment.
• Universidade Estácio de SácoreGTM or Marketing PartnerMensa Brasil members receive up to 40% discount on undergraduate programs (in-person and distance learning) and 20% on MBAs/postgraduate programs at Estácio. Discounts are applied by presenting a membership letter from the Mensa Brasil Secretariat confirming good standing.
• Escola Accent IdiomasminorGTM or Marketing PartnerOwned by mensan Marílson Almeida. Members receive full tuition fee waiver for enrollment and 15% off monthly payments upon presenting a valid Mensa member card.
• Contsim — Soluções ContábeisminorGTM or Marketing PartnerOwned by mensan Carlos Tamer (BR#793). Offers 15% discount on accounting services for members, with special conditions for startups and PJ professionals.
• Instituto MindsetminorGTM or Marketing PartnerMembers receive 20% discount on the Smart Learning course upon presenting their valid member card.
• Full Sail UniversityminorGTM or Marketing PartnerMembers receive 10% discount on Campus Experience events of Full Sail University in Brazil. Access codes are available by request through [email protected].
• Traço com AbraçominorOthersA social initiative merchandise line featured in Mensa Brasil's store (Loja Mensa), combining branded merchandise with a charitable/social cause dimension.
• Mensa InternationalflagshipStrategic or Co-development PartnerMensa Brasil is the official Brazilian affiliate of Mensa International (based in the UK). Founded in 1946, Mensa International is the world's largest high-IQ organization, present in 100+ countries. Mensa Brasil holds Full status (the highest tier), is authorized to apply admission tests, approve members, and use the Mensa brand in Brazil.
• Mensa Education & Research FoundationcoreStrategic or Co-development PartnerFounded in 1971, the Mensa Foundation is a charitable entity focused on excellence in human intelligence. Its mission centers on scholarships, education, and awards. It contributes approximately $90,000 USD annually through scholarship programs and publishes the Mensa Research Journal. Mensa Brasil connects its members to these international opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intertel: US-based high-IQ society founded in 1966 for individuals scoring at the 99th percentile or above. Uses an analogous admission-testing + membership community + special interest group model, competing for the same demographic of intellectually curious adults in a slightly higher IQ band.
• Triple Nine Society: Global high-IQ society for individuals scoring at or above the 99.9th percentile. Operates a membership-based community with regional groups, publications, and events — competing with Mensa in the broader high-IQ society category, particularly for highly selective candidates.
• Mensa International: The UK-based parent organization that owns the Mensa brand and methodology globally. Mensa Brasil operates as its Brazilian affiliate under a Full-status license, applying the same culture-fair admission test, psychometric validation, and membership-based community model — making this the single most direct comparator.
• Mensa United States: The largest national Mensa chapter, with the same membership-based high-IQ society model, annual dues structure, regional gatherings, and SIG ecosystem. Useful as a scale benchmark for what a mature national Mensa organization can achieve in terms of membership, events, and partnerships.
• International High IQ Society: Online, internationally distributed high-IQ society with multiple admission tiers (including a 98th-percentile tier comparable to Mensa). Competes with Mensa Brasil on test accessibility and global membership convenience, especially for candidates in regions with limited in-person testing.
• Mensa UK: The original national Mensa organization (founded 1946 in England). Operates the same admission-testing, dues-paying member, SIG-and-events community model and provides historical governance and brand framework that Mensa Brasil inherits and adapts.

Regional players

• CONBRASD — Conselho Brasileiro para Superdotação: Brazilian national council for giftedness advocacy, policy, and support. Operates in the same Brazilian high-ability ecosystem as Mensa Brasil — co-participating in the 'É Preciso Ir Além' campaign — but focuses on public policy and advocacy rather than IQ-tested membership.
• RAIS — Rede de Atendimento Integral ao Superdotado: Brazilian network dedicated to comprehensive care for gifted individuals. Operates in adjacent space (clinical/educational support for high-ability people) and was a core partner in Mensa Brasil's 2025 awareness campaign — competing for donor attention, media coverage, and partner relationships.

Emerging players

• Gifted Brasil: Brazilian movement (led by DOC Films CEO Priscila Manni Gomide) advocating for awareness and support of gifted individuals. Active in the same media, awareness, and identification space as Mensa Brasil — useful for benchmarking how awareness-to-conversion funnels perform in the Brazilian high-ability category.
• Prometheus Society: Highly selective high-IQ society restricted to the top 0.003% (scores at or above 1-in-30,000). While much more selective than Mensa, it addresses the same latent demand for community among exceptionally high-scoring individuals and overlaps in candidate audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mensabr
• YouTubeyoutube.com/@MensaBrasilOficial
• Facebookfacebook.com/mensabrasil
• Instagraminstagram.com/mensabrasil
• LinkedInlinkedin.com/company/mensabrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mensa Brasil