Clincog

What Clincog does

Clincog + Treinamento, Cursos e Palestras LTDA is a privately held Brazilian company founded in 2014 and headquartered in São Paulo, operating two integrated business units: Clincog Clínica, an in-person neuropsychological evaluation and rehabilitation clinic, and Clincog Mais, an online education platform marketed as the largest neuropsychology training portal in Brazil. The platform delivers 50+ courses and formations across six professional verticals — neuropsychology, psychology, speech therapy (fonoaudiologia), psychopedagogy, pedagogy, and occupational therapy — with the centerpiece being the proprietary Método PCN (Pense Como Neuropsicólogo), an 8-step clinical reasoning framework developed by co-founders Natalie Banaskiwitz and Mônica Kerr.

The business combines one-time course sales (R$120-R$994 per course with one-year access), an annual subscription product called Clube Clincog priced at R$2,748/year that bundles 330+ video classes, weekly live sessions, scientific article discussions, public case supervision, report templates, and a 30% discount on individual courses, and a small high-touch consulting service at R$1,500 per neuropsychological report analysis. The Clube Clincog subscription had reached 404 enrolled students at the time of data collection, while the firm remains small with approximately 5 employees and no external institutional investors.

Customer acquisition is primarily founder-led, drawing on the academic credentials of Banaskiwitz (doctorate from Universidade de São Paulo) and Kerr (master's from Universidade Católica Portuguesa), supplemented by direct e-commerce on clincog.com.br, WhatsApp-based sales conversations, email/newsletter outreach, and organic social media. Distribution is domestic-only, with content delivered in Brazilian Portuguese to a long-tail base of healthcare and education professionals seeking specialized continuing education in neuropsychology.

Name

Clincog

Legal name

Clincog + Treinamento, Cursos e Palestras LTDA

Website

https://clincog.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Clincog is a São Paulo-based, privately held Brazilian education and clinical services company that delivers online courses, an annual subscription club, and consulting for neuropsychology and allied-health professionals in Portuguese.

Ownership category

akta.pro rank

Product category

Professional Healthcare Education

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Neuropsychology training
• Professional healthcare education
• Online clinical courses
• Continuing education platform
• Neuropsychological assessment training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Course Sales: One-time purchase of online courses ranging from R$120 to R$994, with content available for 1 year after purchase. Courses are delivered asynchronously with live components.
2. Annual Subscription (Clube Clincog): Annual subscription model at R$2,748 providing access to hundreds of classes, live sessions, scientific article discussions, case supervision, and 30% discount on all individual courses.
3. Consulting Services: Individual neuropsychological report consulting services offered at R$1,500 per analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clincog sells professional education and training courses in neuropsychology and related clinical disciplines through its Clincog Mais online platform and Clube Clincog annual subscription. It also delivers in-person neuropsychological evaluation and rehabilitation services through Clincog Clínica, plus one-on-one report consulting. Offerings span 50+ individual courses (R$120–R$994), an annual subscription club (R$2,748), and consulting services (R$1,500).

Product overview

Clincog is a dual-entity organization consisting of Clincog Clínica (clinical services) and Clincog Mais (online education platform). The clinical division provides neuropsychological evaluation and rehabilitation for neurological, psychiatric, and learning disorders. The education division offers over 50 specialized courses across six categories: Neuropsychology (Neuropsicologia), Psychology (Psicologia), Speech Therapy (Fonoaudiologia), Psychopedagogy (Psicopedagogia), Pedagogy (Pedagogia), and Occupational Therapy (Terapia Ocupacional). The flagship offering is the Clube Clincog annual subscription, which bundles access to the proprietary Método PCN (Pense Como Neuropsicólogo), weekly live classes, scientific sessions, case supervision, report templates, and a podcast with 30% discounts on all individual courses. Course delivery includes both live sessions and pre-recorded content with durations ranging from 2 to 20 hours.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Clincog: Subscription membership club offering access to hundreds of classes, live sessions, supplementary materials, and the largest neuropsychology community in Brazil.

Products and services

• Clincog Clínica [Clincog Clinical Center] In-person neuropsychological evaluation and rehabilitation services treating acquired neurological disorders, muscle and movement alterations, psychiatric disorders, and learning disabilities, delivered by an interdisciplinary team of neuropsychologists, speech therapists, occupational therapists, and pedagogues for individual patients.
• Clincog Mais [Clincog Plus] An online education platform offering more than 50 specialized professional courses and formations in neuropsychology, psychology, speech therapy, psychopedagogy, pedagogy, and occupational therapy for healthcare and education professionals in Brazil.
• Clube Clincog [Clincog Club] An annual subscription membership priced at R$2,748/year providing access to 330+ video lessons, weekly live sessions, scientific article discussions, public case supervision, report templates, a podcast, and a 30% discount on all individual courses for healthcare and education professionals.
• Método PCN – Pense Como Neuropsicólogo [PCN Method – Think Like a Neuropsychologist] A proprietary signature methodology providing systematic training in psychological assessment and report writing through 8 structured clinical steps, delivered via weekly classes, scientific sessions, and case supervision as the anchor offering within the Clube Clincog annual subscription.
• IMERSÃO em Raciocínio Neuropsicológico: Do Pedido de Avaliação ao Laudo [Immersion in Neuropsychological Reasoning: From Assessment Request to Report] A 20-hour intensive online course with 10 live sessions teaching the complete PCN Method, taking clinicians from the assessment request through to neuropsychological report writing, priced at R$597 (promotional) to R$697 (regular).
• Consultoria de Laudo Neuropsicológico [Neuropsychological Report Consulting] A one-on-one professional consulting service priced at R$1,500 per analysis that provides detailed technical analysis of the clinician's neuropsychological report, feedback on clinical reasoning, and personalized guidance for professional improvement, limited to 5 spots per cohort.
• Neuroanatomia, Neuroimagem e Neurociência Clínica [Neuroanatomy, Neuroimaging and Clinical Neuroscience] An online course teaching brain structures, circuits, and mental health conditions through neuroanatomy and neuroimaging, taught by a neurosurgeon and aimed at healthcare and education professionals seeking clinical neuroscience foundations.
• DISCALCULIA: Identificação, avaliação e estratégias de intervenção [Dyscalculia: Identification, Assessment and Intervention Strategies] An online course on the identification, assessment, and intervention strategies for dyscalculia, covering neurobiological bases and neuropsychological approaches and aimed at educators and health professionals working with children who have math learning difficulties.
• Grupo de Estudos – WISC-IV e WISC-V [Study Group – WISC-IV and WISC-V] An 8-hour immersive online study group across 4 sessions covering interpretation of the WISC-IV and WISC-V intelligence scales for children, with clinical case discussions and preparation for upcoming editions.
• Figura Complexa de Taylor [Taylor Complex Figure] A practical online course priced at R$120 on using the Taylor Complex Figure test as an alternative to the Rey Complex Figure for assessing visual memory, constructive praxia, and visual perception in neuropsychological practice.
• Curso Completo – Personalidade Infantil na Clínica: Recursos Lúdicos para Avaliar e Intervir [Complete Course – Child Personality in the Clinic: Playful Resources for Assessment and Intervention] A comprehensive online course priced at R$994 covering assessment and intervention of child personality development in clinical settings using playful resources, including interview techniques, observation, and clinical strategies aimed at psychologists and clinicians.
• Sessão Científica do Clube Clincog [Clincog Club Scientific Session]

Quantifiable outcome

• Over 50 specialized courses in neuropsychology and related fields
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Hotmart: Brazil-founded global course marketplace and creator platform. While not a direct neuropsychology competitor, it enables competing instructors to reach the same audience and is a structural alternative in the Brazilian online education ecosystem.
• Udemy: Global online course platform with hundreds of psychology, neuropsychology, and education courses in Portuguese. Acts as a price-disciplining alternative subscription for the same target buyers.
• Coursera: Global MOOC platform offering university-credentialed psychology and neuroscience courses. Provides a competing (and free/lower-cost) option for psychology professionals seeking continuing education.

Direct peers

• NeuroSaber: Brazilian online education platform specializing in neuropsychology and cognitive science courses for healthcare professionals. Competes directly with Clincog in the same niche and Portuguese-speaking market.
• Portal Educação: Large Brazilian online education platform offering courses across health, pedagogy, and education categories. Competes for the same healthcare and education professional learners as Clincog Mais.
• eduK: Brazilian online course marketplace with a heavy presence in pedagogy, education, and health-related courses. Overlaps with Clincog's educator and healthcare professional segments.
• CEFAC: Brazilian educational institution focused on speech therapy and allied health training, with online courses and certifications. Overlaps with Clincog's fonoaudiologia and broader clinical education offerings.
• PsiqWeb: Brazilian online platform offering psychology continuing education and certification courses. Targets the same psychology professional segment as Clincog Mais and competes for course subscription spend.
• Instituto NeuroSaber: Brazilian institute specialized in neuropsychology training, assessment courses, and professional certification. A direct competitor offering similar continuing education to neuropsychology professionals in Brazil.

Regional players

• Cogntícia (Cognitiva): Brazilian neuropsychology and cognitive rehabilitation clinic/content provider. Comparable clinical-education hybrid model targeting similar professional learners in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clincog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clincog