MitID
- Company typePrivate
- Founded2021
- HeadquartersCopenhagen, Denmark
- Headcount—
- GTM typeB2C
- OfferingSoftware
MitID firmographics
Firmographics- Name
- MitID
- Legal name
- Danish Agency for Digital Government
- Website
- https://mitid.dk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
MitID industry classification
Industry- Product category
- Digital Identity / National eID System
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industries
- Workforce Identity & Access Management (WIAM) (BPAMAEAB), Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG)
Keywords
Where MitID is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
MitID business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Others
Revenue model
- Public Sector Service: MitID is a free public service provided by the Danish government. The system is developed and owned by the MitID partnership consisting of the Agency for Digitisation (representing the state, Danish regions, and municipalities) and financial institutions represented by Finance Denmark. No direct revenue is generated from end users; the service is funded through public sector budgets and financial institution contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Digital Identity Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
MitID product offering
Product offeringCore offering
MitID is Denmark's national digital identity platform that provides secure authentication and identity verification for Danish citizens accessing public services (tax, healthcare, citizen services) and private services such as online banking. The core offering centers on a mobile authenticator app supplemented by physical alternatives (code display, audio code reader, chip) for accessibility. MitID Erhverv extends the same identity infrastructure to companies and associations for acting on behalf of organizations in public digital services and signing documents digitally.
Product overview
MitID is Denmark's national digital identity system developed jointly by the Agency for Digitisation and Finance Denmark. The core offering consists of the MitID mobile app as the primary authenticator, supplemented by physical alternatives including the MitID Code Display (for OTP codes), MitID Audio Code Reader (accessibility device), and MitID Chip (for frequent workplace use). MitID replaces the previous NemID solution and integrates with public services (borger.dk, skat.dk, sundhed.dk) and private sector banking. The business variant MitID Erhverv enables company representatives to act digitally on behalf of organizations.
Differentiator
Problem solved
Functional benefit
Brands
- MitID Erhverv: Business digital identity solution for companies and associations to access Digital Post, apply for maternity leave reimbursement, and digitally sign on behalf of organizations.
Products and services
- MitID App The primary mobile application for smartphones and tablets (iOS 15+ and Android 10+) enabling users to log on and approve actions with a swipe, QR code scan, or button press. Supports face scanning for identity verification, passport-based NFC activation, and in-app temporary blocking.
- MitID Code Display A small electronic device that displays one-time password codes for users who cannot or prefer not to use the MitID mobile app. Ordered online and delivered by mail, or obtained through Citizen Service Centers.
- MitID Audio Code Reader An accessibility device for people with impaired vision that reads one-time password codes aloud and displays them on screen, enabling inclusive digital authentication.
- MitID Chip A physical chip device designed for users who need to log on or approve with MitID many times daily, such as for workplace or high-frequency use.
- MitID Erhverv Business-oriented digital identity solution for companies and associations (registered in the Central Business Register/CVR) needing to access Digital Post, apply for maternity leave reimbursement, or digitally sign on behalf of the organization. Includes user access rights management.
Quantifiable outcome
- User satisfaction increased by 9 percentage points from 2023 to 2024, reaching historic high levels
Companies that use MitID
Customer profileSegments6 records
Ideal customer profiles4 records
MitID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
MitID partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Agency for Digitisation (Agency for Digital Government)coreThe Agency for Digitisation represents the Danish state, regions, and municipalities in the MitID partnership. As the primary public sector partner, it oversees the development, operation, and administration of MitID. The agency is responsible for data processing and compliance with Danish and EU regulations.
- Finance Denmark (Finans Danmark)coreFinance Denmark represents Danish financial institutions in the MitID partnership. Banks are integral to MitID as they were with the predecessor NemID, providing both user support and integration into online banking services. The partnership ensures MitID works seamlessly across all Danish banks.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
MitID competitors and assessment
Company assessmentDirect peers
- DigiD: Netherlands' national digital identity system operated by the government for citizen authentication to public services. Directly comparable as a state-backed digital identity scheme with similar mandate-driven adoption dynamics.
- Signicat: Nordic-headquartered digital identity platform providing identity verification, authentication, and electronic signing across Europe. Comparable to MitID as a regional identity provider serving banks, governments, and regulated industries with similar authentication methods.
- itsme: Belgium's mobile-based digital identity scheme used for government services, banking, and commercial transactions. Closely comparable to MitID in providing multi-factor authentication via smartphone app with biometric verification and OTP.
- BankID: Norway and Sweden's national digital identity system jointly owned by banks. Operates the same public-private partnership model as MitID, providing authentication for banking, government, and private services across the Nordic region.
- SPID (Sistema Pubblico di Identità Digitale): Italy's national digital identity system for accessing public administration services online. A direct European peer operating under similar state-mandated authentication framework as MitID.
- FranceConnect: France's national digital identity federation allowing citizens to use various certified identity providers to access public and private services. A direct peer to MitID in serving as the trusted authentication layer for government-mandated digital services.
- ID.me: US digital identity network providing identity verification and authentication for government agencies (including IRS and VA) and commercial partners. Comparable to MitID in serving both public-sector mandates and private-sector identity verification use cases.
- Singpass: Singapore's national digital identity for citizens and residents to access government and private sector services. Comparable to MitID as a comprehensive national digital identity platform with mobile app, biometric verification, and broad public-private integration.
Broad incumbents
- Okta: Global enterprise identity and access management platform offering workforce and customer identity solutions. Comparable to MitID Erhverv for business authentication, though operates as a broad commercial platform rather than a national-mandated consumer system.
Others
- Yubico: Hardware authentication key provider (YubiKey) used for multi-factor authentication across enterprise and government deployments. Comparable to MitID's physical authenticator devices (Code Display, Chip) as an enabling technology in the strong-authentication stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MitID social profiles
Digital presenceMitID compliance and trust
Trust signalCompliance1 record
MitID financial estimates
Financial estimateRevenue estimate
Valuation estimate
MitID leadership team
Management profileNumber of profiles
MitID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MitID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MitID
What does MitID do?
MitID is Denmark's national digital identity platform that provides secure authentication and identity verification for Danish citizens accessing public services (tax, healthcare, citizen services) and private services such as online banking. The core offering centers on a mobile authenticator app supplemented by physical alternatives (code display, audio code reader, chip) for accessibility. MitID Erhverv extends the same identity infrastructure to companies and associations for acting on behalf of organizations in public digital services and signing documents digitally.
Is MitID a public or private company?
MitID is a private company. It is classified as state government owned and is currently operating.
When was MitID founded?
MitID was founded in 2021.
Where is MitID based?
MitID is headquartered in Copenhagen, Denmark, in the Europe region.
How does MitID make money?
One revenue line is on record: public Sector Service.
Who are MitID's main competitors?
Direct peers on record are DigiD, Signicat, itsme, BankID, SPID (Sistema Pubblico di Identità Digitale), FranceConnect, ID.me and Singpass. Okta is listed as a broad incumbent. Yubico is listed as an others.
Does MitID have an API?
No public API is recorded for MitID.
What industry is MitID in?
MitID's product category is Digital Identity / National eID System. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of BPAMAEAB, Workforce Identity & Access Management (WIAM).