Yubico
Yubico is a publicly traded Swedish-American cybersecurity hardware company that designs YubiKey security keys and YubiHSM modules, providing phishing-resistant multi-factor authentication to Fortune 500 enterprises, government/defense agencies, and consumer markets across 160+ countries.
- Company typePublic
- Founded2007
- HeadquartersSanta Clara, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Yubico does
Yubico AB is a Swedish-founded, publicly traded cybersecurity hardware company (Nasdaq Stockholm: YUBICO; founded 2007 in Stockholm by Jakob and Stina Ehrensvård) that designs and manufactures the YubiKey family of hardware security keys and the YubiHSM line of hardware security modules. YubiKeys provide phishing-resistant multi-factor and passwordless authentication through multi-protocol support (FIDO2/WebAuthn, FIDO U2F, Smart Card/PIV, OpenPGP, OTP, OATH) on a single device with secure element storage, IP68-rated crush-resistant construction, and serialized keys manufactured in secure facilities in the USA and Sweden. Yubico co-created the FIDO U2F, FIDO2/WebAuthn, and W3C WebAuthn standards alongside Google and Microsoft, and the YubiKey 5 FIPS Series and YubiHSM 2 FIPS are the only authenticators authorized by the U.S. DoD for both PKI credentials and FIDO2 passkeys (FIPS 140-3 validated, NIST Certificates #5291 and #5302). The company serves 4,000+ businesses, 30%+ of the Fortune 500, 18 of the top 20 AI companies, and public-sector/defense customers across 160+ countries, with 22M+ YubiKeys sold to date.
Yubico's commercial model is hybrid. One-time hardware sales at $29–$115 unit ASPs (with bulk discounts of 4–6%) flow through direct e-commerce at yubico.com/store, the YubiNation channel partner program (281+ partners across Bronze/Silver/Gold/Platinum tiers), system integrators such as IBM, regional distributors like Ingram Micro India, and US retail (350+ Best Buy stores plus Staples, Walmart, and Micro Center). Recurring revenue comes from YubiKey as a Service (YubiEnterprise Subscription), a per-user-per-month enterprise subscription with delivery, enrollment, FIDO Pre-reg managed service, and SDK that targets organizations with 500+ users, plus professional services for deployment. The sales motion is multi-tier: direct enterprise field sales for Fortune 500 and government, channel partners for mid-market, and direct-to-consumer/self-serve for SMBs and individuals.
Yubico AB has its global headquarters in Stockholm with US headquarters in Santa Clara, CA, a third global headquarters opened in Singapore in March 2026, and a Bellevue, WA office; the company employs approximately 550 people across 30+ nationalities in 16+ countries. Following the December 2025 resignation of CEO Mattias Danielsson, COO Jerrod Chong was appointed acting and subsequently permanent President and CEO, supported by a refreshed C-suite including CFO Snejana Koleva, CPTO Albert Biketi, CMO Poupak Modirassari Enbom, CRO Carl Helle, and CTO Christopher Harrell. Recent strategic positioning emphasizes the agentic AI security layer (IBM, Auth0, Delinea, OpenAI partnerships), post-quantum readiness (YubiKey 5.8 firmware with FIDO CTAP 2.3 and WebAuthn signing extensions), and a deliberate shift toward subscription economics, offset by a Q1 2026 workforce adjustment in response to softer enterprise rollouts.
Yubico firmographics
Firmographics- Name
- Yubico
- Legal name
- Yubico AB
- Website
- https://yubico.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yubico is a publicly traded Swedish-American cybersecurity hardware company that designs YubiKey security keys and YubiHSM modules, providing phishing-resistant multi-factor authentication to Fortune 500 enterprises, government/defense agencies, and consumer markets across 160+ countries.
- Ownership category
- akta.pro rank
Yubico industry classification
Industry- Product category
- Hardware Security Authentication
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Electronic Computers (3571), Computer Communications Equipment (3576)
- akta.pro primary industry
- Bug Bounty, Vulnerability Disclosure & Security Services (FSAPAJAL)
- akta.pro secondary industries
- Fraud Detection, Scam Prevention & Account Takeover (Crypto) (FSADALAF), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where Yubico is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Yubico business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales (One-Time): Direct and channel sales of YubiKey hardware security keys (5 Series, FIPS Series, Bio Series, Security Key Series) and YubiHSM 2 hardware security modules at fixed unit prices ranging from $29 to $115; includes bulk discounting for enterprise volumes
- YubiKey as a Service / YubiEnterprise Subscription: Recurring subscription service for enterprises delivering YubiKeys with bundled delivery, enrollment, and professional services on a per-user-per-month basis (less than the cost of a cup of coffee per user/month); includes self-service ordering, enrollment app, FIDO Pre-reg managed service, and SDK; typically for organizations with 500+ users
- Professional Services: Expert guidance, deployment support, technical integration services, deployment planning, YubiKey management, and user training for enterprise customers implementing YubiKey-based phishing-resistant authentication at scale
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Security Key Series - Entry-level FIDO-only consumer keys |
| One time/ perpetual license | Pay-as-you-go | YubiKey 5 Series - Multi-protocol consumer/enterprise keys |
| One time/ perpetual license | Pay-as-you-go | YubiKey 5 FIPS Series - Government/FIPS-validated enterprise keys |
| One time/ perpetual license | Pay-as-you-go | YubiKey Bio Series - Biometric multi-protocol enterprise keys |
| Subscription | Monthly | YubiKey as a Service - Enterprise subscription |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
Yubico product offering
Product offeringCore offering
Yubico designs, manufactures, and sells the YubiKey line of hardware security keys (5 Series, 5 FIPS Series, Bio Series, Security Key Series) and YubiHSM 2 hardware security modules, providing phishing-resistant multi-factor and passwordless authentication via FIDO2/WebAuthn, FIDO U2F, Smart Card (PIV), OpenPGP, and OTP protocols. Offerings are sold direct-to-consumer, through enterprise subscriptions (YubiKey as a Service), and via a 281+ partner YubiNation channel program reaching 4,000+ businesses in 160+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- YubiKey: Hardware security key product line (YubiKey 5 Series, YubiKey 5 FIPS Series, YubiKey Bio Series, Security Key Series) for phishing-resistant multi-factor and passwordless authentication.
- YubiHSM
- YubiEnterprise
- YubiNation Partners
- Secure it Forward
- wwWallet
Products and services
- YubiKey 5 Series Multi-protocol hardware security keys (5, 5C, 5 NFC, 5C NFC, 5 Nano, 5C Nano, 5Ci) supporting FIDO2/WebAuthn, FIDO U2F, Smart Card (PIV), Yubico OTP, OATH-HOTP, OATH-TOTP, OpenPGP, and Secure Static Passwords in USB-A, USB-C, NFC, and Lightning form factors. Priced from $58 to $85 for individuals, SMBs, and enterprises seeking phishing-resistant multi-factor authentication.
- YubiKey 5 FIPS Series FIPS 140-3 Level 2 (Physical Security Level 3) validated multi-protocol hardware security keys for U.S. federal agencies, defense, and regulated industries. Supports larger RSA keys (RSA-3072 and RSA-4096), Ed25519, and up to 100 device-bound passkeys. Priced from $88 to $115 USD.
- YubiKey Bio Series Biometric multi-protocol hardware security keys (e.g., YubiKey C Bio) supporting FIDO2/WebAuthn, FIDO U2F, fingerprint-based and PIN-based passwordless login, with up to 5 fingerprint templates stored in the secure element on device. Smart Card/PIV supported on multi-protocol editions. Priced from $98 USD.
- Security Key Series Entry-level FIDO-only consumer security keys (Security Key NFC and Security Key C NFC) supporting FIDO2/WebAuthn and FIDO U2F, with USB-A/NFC or USB-C/NFC dual connector options. Priced from $29 USD for individuals and SMBs.
- YubiHSM 2 & YubiHSM 2 FIPS Hardware security module (world's smallest HSM) providing high-assurance cryptographic protection for keys, secrets, and non-human identities on servers, applications, and computing devices. FIPS 140-3 validated (Certificate #5302) for enterprise and OT environments, with companion YubiHSM 2 SDK and libraries for integration.
- YubiKey as a Service (YubiEnterprise Subscription) Recurring enterprise subscription service delivering YubiKeys with bundled delivery, enrollment, and professional services on a per-user-per-month basis. Includes YubiEnterprise Delivery, FIDO Pre-reg managed service, Enrollment app, and SDK; typically for organizations with 500+ users. Priced at less than the cost of a cup of coffee per user per month.
- YubiEnterprise Delivery Streamlined YubiKey distribution and deployment service for enterprise organizations operating in 49+ countries, including direct shipping to end users and partners.
- YubiEnterprise Professional Services
- YubiEnterprise Enrollment Enterprise enrollment service simplifying the enrollment process for YubiKeys across the organization, with FIDO Pre-reg managed service integration, Enrollment app for Android, and YubiEnroll CLI tool. Supports Microsoft Entra ID and Ping Identity PingOne PingID environments.
Quantifiable outcome
- 99.99% reduction in exposure to addressable breach risk costs
- +11 more outcomes
Companies that use Yubico
Customer profileNamed customers16 records
Segments10 records
Ideal customer profiles8 records
Yubico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature8 records
Yubico partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- Ingram Micro IndiacoreCountry distribution partnership for India delivering YubiKey 5 Series, Bio Series, and Security Keys to enterprises across finance, healthcare, and government sectors. Channel partners gain access to phishing-resistant authentication portfolio aligned with Zero Trust frameworks, targeting India's MFA market valued at $699M in 2025.
- OpenAIflagshipIndustry-first strategic partnership offering custom co-branded phishing-resistant YubiKeys (YubiKey C NFC and YubiKey C Nano) to ChatGPT and Codex users as part of OpenAI's Advanced Account Security program. Custom 2-pack set offered at exclusive pricing of $68 (down from $126 retail). Supports OpenAI's Trusted Access for Cyber (TAC) program mandate requiring hardware-backed passkeys for high-risk users from June 1, 2026.
- IBMflagshipGlobal Solution Provider partnership combining IBM Consulting's enterprise-scale transformation capability with Yubico's hardware-rooted trust and phishing-resistant authentication. Part of industry-first Human-in-the-Loop agentic AI risk engine with Auth0 and IBM watsonx.ai. Includes joint solution brief, joint webinars, and large-scale multinational deployments for Fortune 500 customers.
- Auth0 (Okta)coreJoint Human-in-the-Loop authorization model with IBM watsonx.ai requiring cryptographically verified human approval for high-risk AI actions. Combines Auth0's CIBA-based identity orchestration with YubiKey's hardware-backed root of trust. Targets agentic AI security gap where 87% of organizations report increased AI vulnerability risk and 77% lack foundational AI security practices.
- MicrosoftcoreYubiKey Enrollment services expansion to support Microsoft EntraID environments; pre-configured factory-programmed YubiKeys, enrollment app, SDK, and FIDO Pre-reg integration. Microsoft Azure AD certificate-based authentication exclusively supports YubiKeys for mobile. Long-standing partnership since FIDO standards co-creation.
- Ping IdentitycoreYubiKey Enrollment services expansion to support Ping Identity PingOne PingID environments; FIDO Pre-reg managed service integration generally available for accelerated passwordless authentication deployment at enterprise scale.
- DelineacoreJoint integration combining Yubico's hardware-rooted Role Delegation Tokens (RDT) backed by YubiKey with Delinea's runtime authorization and identity governance powered by StrongDM. Creates end-to-end accountability chain for AI agents; early access available Q2 2026.
- VersaseccoreIntegration of Yubico FIDO Pre-reg with vSEC:CMS and vSEC:CLOUD credential management platforms. Enables enterprises to manage and deploy YubiKey authentication credentials with zero-touch onboarding and full lifecycle control, reducing operational costs and accelerating passwordless adoption in regulated sectors.
- HYPRcoreIdentity verification integration with YubiKey as a Service platform to remotely verify employee identities before issuing YubiKeys. Combines HYPR's identity verification with Yubico's hardware authentication to defend against AI-driven deepfakes and impersonation fraud in remote workforces; expanded partnership November 2025 to enhance passkey deployment through automated identity verification.
- NametagcoreIdentity verification integration within YubiKey as a Service platform enabling remote identity verification of employees before YubiKey activation. Supports Bring Your Own IDV strategy to combat AI-driven fraud and deepfakes; expanded regional availability in the EU.
- Best BuycoreRetail distribution partnership with YubiKeys available in 350 Best Buy stores across the US; also partners through Best Buy Foundation's Secure it Forward program for youth cybersecurity education at Teen Tech Centers across the United States.
- DashlanecoreLaunched phishing-resistant passwordless credential vault login using YubiKeys, leveraging FIDO2 security keys and WebAuthn PRF extension. Allows users to access Dashlane vaults without master password; partnership addresses passwordless credential management use case.
- FIDO Alliance White Paper Coalition (Microsoft, HYPR, Netflix, Okta)coreCo-authored FIDO Alliance white paper advocating combination of FIDO authentication protocols with OpenID Foundation's Shared Signals Framework for real-time adaptive trust in digital identity security.
- OktacoreOkta rolled out YubiKeys companywide for global enterprise workforce phishing-resistant MFA; FIDO Pre-reg managed service integration generally available. Featured as customer and integration partner in Yubico's Works With YubiKey catalog.
- GoogleflagshipCo-created FIDO U2F specifications and FIDO2/WebAuthn standards; partnership since 2011 in Silicon Valley. YubiKey integration with Google Advanced Protection Program. Launched FIDO U2F support in Gmail and Chrome (2014); continues to be a strategic technology partner.
- FIDO AllianceflagshipFounding board member since 2013; co-creator of FIDO U2F, FIDO2/WebAuthn, and OpenPGP standards. Yubico experts contribute to FIDO technical working groups and FIDO2 specification development.
- World Wide Web Consortium (W3C)coreCo-creator of WebAuthn (W3C Web Authentication Standard) combining FIDO U2F and FIDO2 inventions; collaboration on digital identity standards and verifiable credentials; partnering with First Person Project and Linux Foundation on proof-of-personhood solutions.
Scale indicators14 records
Recent moves10 records
Expansion highlights7 records
Yubico competitors and assessment
Company assessmentEmerging players
- OnlyKey: Open-source hardware security key supporting FIDO2, U2F, PIV, and OTP on a single device. Direct niche competitor to Yubico 5 Series, primarily serving developers, security researchers, and privacy-conscious users.
- Identiv: Security and identity specialist with physical access, RFID, and IoT security offerings plus credential management software. Partial overlap with Yubico in credentialed authentication and government/regulated deployments, though smaller and more focused on physical access.
- Nitrokey: German open-source hardware security key maker offering FIDO2, PIV, and OpenPGP authenticators. Direct niche competitor to Yubico focused on open-source and European privacy-conscious customers.
- Token2: Swiss hardware security key vendor offering FIDO2, U2F, and OTP tokens including FIPS-validated models. Direct niche competitor to Yubico in the regulated European enterprise and government market.
Direct peers
- Google Titan Security Key: Google's branded hardware security key (manufactured by Feitian) supporting FIDO2/WebAuthn and U2F. Direct competitor to Yubico in the consumer and enterprise phishing-resistant MFA category, though Google does not focus on regulated-government FIPS use cases.
- Feitian Technologies: Chinese manufacturer of FIDO2/U2F hardware security keys, OTP tokens, and smart cards. Both a direct competitor (sells under its own brand and as Google's Titan OEM) and a peer in the same product category as Yubico's YubiKey and YubiHSM.
Broad incumbents
- Thales: Global security vendor with a hardware security module (Luna HSM) portfolio, SafeNet authentication, and identity products. Comparable to Yubico's YubiHSM 2 and enterprise authentication lines but as part of a much broader defense and digital identity portfolio.
- RSA Security: Long-standing authentication vendor best known for SecurID hardware tokens and the RSA ID Plus platform. Direct overlap with Yubico in enterprise MFA and token-based authentication, but operating as a broader identity-and-fraud platform.
- HID Global: Provider of physical and logical access control solutions including ActivID authentication, smart cards, and credential management. Comparable to Yubico in the PIV/smart card and enterprise authentication use cases but with a much wider portfolio spanning physical access.
- Entrust: Identity and authentication vendor offering hardware authenticators, PKI, and credential management. Overlaps with Yubico's smart card (PIV), PKI, and FIDO authentication use cases for government and enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Yubico social profiles
Digital presenceYubico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yubico leadership team
Management profileNumber of profiles
Profiles21 records
Yubico subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yubico funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yubico M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yubico
What does Yubico do?
Yubico designs, manufactures, and sells the YubiKey line of hardware security keys (5 Series, 5 FIPS Series, Bio Series, Security Key Series) and YubiHSM 2 hardware security modules, providing phishing-resistant multi-factor and passwordless authentication via FIDO2/WebAuthn, FIDO U2F, Smart Card (PIV), OpenPGP, and OTP protocols. Offerings are sold direct-to-consumer, through enterprise subscriptions (YubiKey as a Service), and via a 281+ partner YubiNation channel program reaching 4,000+ businesses in 160+ countries.
Is Yubico a public or private company?
Yubico is a public company. It is classified as public and is currently operating.
When was Yubico founded?
Yubico was founded in 2007. It employs 501 to 1,000 people.
Where is Yubico based?
Yubico is headquartered in Santa Clara, United States, in the North America region.
How does Yubico make money?
Three revenue lines are on record. Hardware Sales (One-Time) is the primary driver. The others are yubiKey as a Service / YubiEnterprise Subscription and professional Services.
Who are Yubico's main competitors?
Emerging players on record are OnlyKey, Identiv, Nitrokey and Token2. Direct peers are Google Titan Security Key and Feitian Technologies. Broad incumbents are Thales, RSA Security, HID Global and Entrust.
Does Yubico have an API?
Yes. Yubico offers developer-facing APIs and SDKs rather than a single public REST API. Offerings include Software Development Toolkits (SDKs), YubiHSM 2 libraries & tools, YubiKey Personalization tools, YubiCloud OTP (cloud-based one-time passwords), the YubiKey Manager, Smart card drivers & tools, and Computer login tools. There is also a developer program at developers.yubico.com. YubiKey 5.8 firmware introduces standardized APIs integrating hardware-backed signatures with passkey authentication through support for FIDO CTAP 2.3 and WebAuthn signing extensions. Documentation is available at docs.yubico.com. Developer documentation is at docs.yubico.com.
What industry is Yubico in?
Yubico's product category is Hardware Security Authentication. Its primary akta.pro industry code is FSAPAJAL, Bug Bounty, Vulnerability Disclosure & Security Services, with a secondary code of FSADALAF, Fraud Detection, Scam Prevention & Account Takeover (Crypto). Its NAICS code is 541511 and its SIC code is 3571.