Mas Vida

What Mas Vida does

Mas Vida is a privately held Chilean food producer founded in 1982 and headquartered in Santiago, Chile, operating with 51-100 employees. The company specializes in natural and organic food products, with a core focus on fresh sprouts (germinados/brotes), hydroponically grown vegetables, legumes, cereals, and what it terms "living foods" — low-calorie, high-nutrition produce marketed for health-conscious consumers.

The company's underlying technology is hydroponic cultivation — growing plants without soil using nutrient-rich water solutions. Its product range is broad within its niche, spanning multiple sprout varieties (alfalfa, radish, soy, pea) and a diversified specialty produce line including endives, Chinese cabbage, white and red radish, oriental cebollette, pak choi, sweet bell pepper, cocktail tomato, pepino arabe, zapallo árabe, and arab eggplant. It also offers legumes and cereals as complementary agricultural products.

Mas Vida's business model and go-to-market are not publicly documented in detail. Pricing is not disclosed. Its primary customer segment is described as a horizontal persona of health-conscious consumers seeking organic, low-calorie, and living-food options in Chile. Distribution channels are not detailed, and the company appears to operate primarily within a single geography (Chile, South America). It maintains a website (masvida.info) with content sections for products, sprouts, recipes, environment, news, and company information, indicating a basic direct-to-consumer digital presence alongside its physical operations.

Name

Mas Vida

Legal name

Mas Vida

Website

https://masvida.info

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Mas Vida is a Chilean producer of organic sprouts, hydroponic vegetables, legumes, and living foods, founded in 1982, serving health-conscious consumers in Chile with a diversified specialty-produce catalog.

Ownership category

akta.pro rank

Product category

Organic & Hydroponic Fresh Produce

NAICS

Other Food Crops Grown Under Cover (111419), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industry

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)

Keywords

• Organic fresh produce
• Hydroponic vegetables
• Edible sprouts
• Living foods
• Specialty legumes cereals

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Marketing channels1 record

Core offering

Mas Vida produces and sells fresh sprouts (alfalfa, radish, soy, and pea), hydroponically grown vegetables (endives, Chinese cabbage, pak choi, oriental cebollette, sweet bell pepper, cocktail tomato, arab squash, pepino arabe, arab eggplant), legumes, and cereals in Chile. The company uses hydroponic, soil-less cultivation methods to deliver organic, natural, nutritious, and low-calorie living foods year-round to health-conscious consumers.

Product overview

Mas Vida is an organic and natural food company that offers a portfolio of fresh produce and agricultural products. The core offerings include fresh sprouts (germinados/brotes) such as alfalfa, radish, soy, and pea sprouts, complemented by organic hydroponic vegetables including leafy greens, oriental vegetables, and specialty produce. The product line also encompasses legumes and cereals, all positioned as nutritious, healthy, living foods with low calorie content. The company operates as a unified product offering focused on natural and organic food categories, with pages dedicated to products, sprouts, recipes, and environmental information.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Sprouts (Brotes / Germinados) Fresh sprouts of alfalfa, radish, soy, and pea sold as living foods with high nutritional value, targeted at health-conscious consumers in Chile.
• Natural and Organic Products (Productos Naturales y Orgánicos) Organic produce including leafy greens, Chinese cabbage, bok choy, endives, and oriental specialty vegetables offered to consumers seeking natural food options.
• Hydroponic Products (Productos Hidropónicos) Vegetables and produce grown without soil using nutrient-rich hydroponic water solutions, aimed at consumers seeking fresh, organic, soil-less-grown food.
• Legumes and Cereals (Leguminosas y Cereales) Legumes and cereal products including beans, grains, and related agricultural items positioned as part of a natural and nutritious food range.
• Living/Low-Calorie Foods (Alimentos Vivos y Bajos en Calorías) Nutritious, healthy, low-calorie food products marketed as living foods for wellness, encompassing the company's fresh produce and sprouts positioning.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Fresh Origins: Fresh Origins is a US specialty producer of microgreens, edible flowers, and unique specialty produce. It overlaps directly with Mas Vida's sprout and specialty living-foods category, serving chefs and premium retail with similar SKUs.
• BrightFarms: BrightFarms operates a network of hydroponic greenhouses supplying locally grown leafy greens and vegetables to US grocery retailers. Like Mas Vida, its core technology is hydroponic production of fresh produce sold through retail channels.
• Gotham Greens: Gotham Greens is a US-based indoor hydroponic producer of leafy greens and herbs operating greenhouses across multiple states. It is directly comparable to Mas Vida on the hydroponic controlled-environment growing model and the production of fresh specialty produce for retail and foodservice.
• Jonathan's Sprouts: Jonathan's Sprouts is one of the largest US organic sprout producers offering alfalfa, broccoli, clover, and other sprout varieties. Direct competitor to Mas Vida's germinados/brotes line with similar organic positioning.
• 2BFresh: 2BFresh (formerly Hollandia Produce) produces hydroponically grown living lettuce and specialty greens under the Live Gourmet brand. Comparable to Mas Vida on the hydroponic fresh produce category and living-foods positioning.

Emerging players

• Plenty: Plenty is a US-based vertical farming company using advanced indoor growing systems for leafy greens. While more capital-intensive and tech-led, it competes in the same fresh produce category with similar indoor/hydroponic production philosophy.
• AeroFarms: AeroFarms operates one of the largest indoor vertical farms in the world producing leafy greens through aeroponic technology. Adjacent to Mas Vida's indoor growing approach, though at significantly larger scale and capital intensity.

Regional players

• Hortifrut: Hortifrut is a major Chilean-headquartered global berry producer. While focused on berries rather than sprouts/hydroponic greens, it is a relevant regional comparable as a large Chilean fresh-produce exporter demonstrating the export pathways Mas Vida could pursue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mas-vida-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mas Vida