Amaryllis

What Amaryllis does

Amaryllis is a privately held, full-service luxury event design house founded in 1987 and headquartered in Landover, Maryland, operating across the U.S. East Coast corridor from New York to Miami. The firm delivers bespoke event environments encompassing floral design, furnishings and decor fabrication, scenic production, lighting treatments, drapery, tablescapes, and custom installations, serving affluent private clients (weddings, mitzvahs, private celebrations), corporate and institutional clients (galas, fundraisers, brand activations), and editorial projects. The principal-led creative partnership of Chief Creative Director/Owner Rick Davis and Senior Design Principal Christopher Vazquez anchors the firm, supported by an in-house team of specialized roles including floral designers, artists and scenic producers, carpenters, textile artists, graphic illustrators, multimedia artists, inventory specialists, and operations staff. The company also maintains No Fish Creek Farm as a creative and supply asset.

Revenue is generated through project-based professional services engagements priced via bespoke quote-based fees, with no publicly disclosed pricing tiers or standard packages. The firm operates by appointment only, with services delivered through direct client consultation at its Landover studio. Customer acquisition relies on earned media coverage in luxury publications (Town & Country, Martha Stewart, Brides, Flower Magazine, Elle Decor, Bizbash, Washingtonian), an Instagram presence (@amaryllisinc), website portfolio showcase, and a referral pipeline generated through long-standing relationships with event planners, vendors, and venues across the East Coast. Documented marquee projects include the Portrait of a Nation Gala at the Smithsonian National Portrait Gallery (750+ attendees), the Chefs for Equality gala for the Human Rights Campaign (13 custom-themed tables), a collaborative "Technicolor World" installation at CityCenterDC with Design Army, and the Sugarplum Fairies + Toy Soldiers holiday event (4,000+ suspended ornaments).

The firm is self-funded with no external institutional investors, no parent company, and no disclosed M&A activity. Its competitive positioning rests on talent, brand reputation cultivated over nearly four decades, and an embedded ecosystem of luxury event industry relationships rather than on proprietary technology, scale advantages, or recurring product revenue.

Name

Amaryllis

Legal name

Amaryllis

Website

https://amaryllisdesigns.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaryllis is a privately held, full-service luxury event design house founded in 1987 and based in Landover, Maryland, producing bespoke floral, scenic, lighting, and decor installations for affluent private clients, corporations, and institutions across the U.S. East Coast.

Ownership category

akta.pro rank

Product category

Luxury Event Design Services

NAICS

Florists (4593)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Event Tablescapes & Centerpiece Styling (HSACAOAF), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Luxury event design
• Bespoke floral design
• Event production services
• Custom event installations
• Wedding and gala decor

Headquarters

HQ city

Hyattsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Event Design Services: Full-service luxury event design for weddings, mitzvahs, private events, and editorial projects. Services include floral design, furnishings, decor, lighting, drapery, tablescapes, and custom installations. Revenue is generated through bespoke project-based fees for design and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amaryllis is a full-service event design house that designs, fabricates, and installs bespoke event environments. Its core offering combines event design, floral design, furnishings and decor fabrication, scenic production, decorative lighting treatments, drapery, tablescapes, and custom installations for weddings, mitzvahs, private events, corporate galas, and editorial projects. Services are delivered by an in-house team of floral designers, artists, scenic producers, carpenters, textile artists, graphic illustrators, and inventory specialists, and supported by an on-site creative farm that supplies natural materials.

Product overview

Amaryllis is a full-service event design house offering a comprehensive suite of services including bespoke floral design, furnishings, decor, lighting treatments, drapery, tablescapes, and custom installations. Established in 1987, the company serves both social (weddings, mitzvahs, private events, birthdays) and corporate (galas, annual events, brand activations, editorial) clients. The core product is the unified Event Design Services, with specialized capabilities in Floral Design, Furnishings + Decor, Scenic Production, and Lighting Treatments operating as integrated components of each project.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design Services Full-service luxury event design encompassing bespoke floral design, furnishings, decor, lighting treatments, drapery, tablescapes, and custom installations for weddings, mitzvahs, private events, and corporate galas.
• Bespoke Floral Design Tailored floral designs that elevate spaces and invigorate moments by layering color, texture, and movement, reflecting the changing seasons and the natural world.
• Furnishings and Decor Fabrication Fabricating, building, and styling custom objects, furnishings, and ephemera that create impactful experiential moments for events.
• Scenic Production Dynamic and immersive installations that tell a story, including stage set design that transforms spaces into experiential environments.
• Decorative Lighting Treatments Tone-setting decorative lighting treatments and thoughtful details including complex installations, suspended or mounted pieces, statement fixtures, and tablescape elements.
• Social Event Design (Weddings, Mitzvahs, Private Celebrations) Design and production for private social events including weddings, mitzvahs, birthdays, holiday celebrations, and family milestones requiring bespoke immersive environments.
• Corporate and Institutional Event Design Design services for corporate clients and institutions including galas, annual events, brand activations, fundraisers, and museum or destination installations.
• Editorial and Brand Shoot Design Design and styling for editorial photo shoots and branded content features, as evidenced by placements in luxury publications including Town & Country, Martha Stewart, Brides, Flower Magazine, Elle Decor, Bizbash, and Washingtonian.

Quantifiable outcome

• Featured in major luxury publications including Town & Country, Martha Stewart, Brides, Flower Magazine, Elle Decor, and Bizbash
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Design ArmycoreStrategic or Co-development PartnerCollaborative partnership with Design Army for the Technicolor World project at CityCenterDC, built around the five senses with a pop of color. The centerpiece was a whimsical video featuring dancers from the Washington Ballet.
• Smithsonian National Portrait GallerycoreStrategic or Co-development PartnerEvent design partnership for the Portrait of a Nation Gala. Amaryllis installed additional trees, backdrops that felt natural and native to the museum space, extending environmental details of the museum itself to create a celebration of the gallery and institution's mission.
• Human Rights CampaigncoreStrategic or Co-development PartnerPartnership with the Human Rights Campaign for the Chefs for Equality annual gala. The evening brought together more than 150 regions' top chefs and mixologists to fight for full LGBTQ+ equality. Thirteen distinct guest seated tables were designed, each with its own unique story and character.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Preston Bailey: Celebrity luxury event and floral designer based in New York with national reach. Direct peer to Amaryllis in the high-end, full-service luxury event design space, serving HNW clients for weddings, galas, and immersive installations.
• Rafanelli Events: Boston-based national luxury event design and production firm serving weddings, corporate galas, and brand activations. Direct competitor in the high-end East Coast market with similar HNW and corporate client mix.
• B Floral Event Design & Floral Atelier: New York-based luxury floral and event design studio offering bespoke florals, lighting, and installations for weddings and corporate events. Comparable to Amaryllis on floral-led full-service luxury event design.
• Mark Joseph Events: New York-based luxury event production and design firm serving corporate galas, brand activations, and high-end weddings. Direct peer with overlapping HNW and corporate clientele and similar immersive design approach.
• David Beahm Design & Experiences: New York-based luxury wedding and event designer known for bespoke scenic environments and floral installations. Closely comparable to Amaryllis on bespoke design, HNW client base, and full-service event production.

Emerging players

• Birch Event Design: Emerging luxury wedding and event design studio with a floral-forward, design-led approach. Comparable to Amaryllis in the bespoke luxury segment, but smaller scale and earlier-stage brand recognition.

Regional players

• Kehoe Designs: Chicago-based luxury event design house specializing in bespoke floral, decor, and lighting for weddings and corporate events. Comparable in services and brand positioning, but anchored in the Midwest rather than DC/East Coast.

Broad incumbents

• 1-800-Flowers: Large national floral retailer and gifting platform with event and wedding floral services. Not a direct luxury peer but a broader incumbent in the floral space that competes for mid-market event work and benefits from scale advantages Amaryllis lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/amaryllisinc
• Xx.com/AmaryllisInc
• Facebookfacebook.com/AmaryllisInc
• LinkedInlinkedin.com/company/amaryllis-inc-floral-event-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaryllis