Intermarketing Group

What Intermarketing Group does

Intermarketing Group (IMA) is a full-service creative agency founded in 1999, operating across Strategy, Creative, Brand Experiences, Retail Design, Media, Social, Partnerships, and Production service lines. The agency serves enterprise clients globally, with case-study work spanning retail (adidas, Oasis, Wren Kitchens), FMCG (SKYY Vodka, Harringtons, Ringtons), automotive (Autotrader), sports (Aston Villa, Rhone), and home improvement verticals, executed across UK, Benelux, South Africa, and additional geographies.

IMA operates under The Smollan Agency brand umbrella, which provides the agency with access to a global retail solutions and activations infrastructure. This affiliation is reflected in IMA's frequent involvement in physical retail build-outs and in-store campaigns, such as the Aston Villa flagship store and adidas retail activations, rather than purely digital creative work. The agency markets itself through a portfolio-driven website, LinkedIn, and Instagram presence.

Revenue is generated on a project and retainer basis with enterprise brand clients; pricing is not publicly disclosed. The agency employs 51-100 staff, with a leadership bench spanning creative direction, design, digital, media, production, account management, strategy, CRM, and brand partnerships functions. The firm is privately held with no public funding or M&A activity disclosed.

Name

Intermarketing Group

Website

https://intermarketing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Intermarketing Group is a full-service creative agency founded in 1999, providing strategy, creative, brand experience, retail design, media, and production services to enterprise clients globally, operating under The Smollan Agency umbrella across UK, Benelux, and additional markets.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Advertising services
• Creative agency
• Brand marketing
• Retail activations
• Media planning

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services: IMA generates revenue through providing creative agency services including advertising, media, packaging, retail activations, brand experiences, retail design, social, and production services to brand clients on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Intermarketing Group (IMA) is a creative agency that develops advertising, media, packaging, and retail activation solutions for consumer brands. It operates under The Smollan Agency umbrella, delivering end-to-end brand experiences across physical and digital channels for clients such as adidas, Oasis, Autotrader, Skyy Vodka, Aston Villa, and Harringtons.

Product overview

IMA is a creative agency offering a unified suite of services rather than a discrete software product. The agency brings together Strategy, Creative, Brand Experiences, Retail Design, Media, Social, Partnerships, and Production capabilities to deliver integrated campaigns and brand experiences for clients. Their portfolio includes retail activations (adidas, Oasis, Aston Villa stores), advertising campaigns (Autotrader, Skyy Vodka, Harringtons), and branded experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SmollancoreOthersIMA is operated under The Smollan Agency umbrella. Smollan is a global retail solutions and activations company, with IMA serving as their creative agency brand providing integrated creative services across strategy, creative, brand experiences, retail design, media, social, partnerships, and production.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bartle Bogle Hegarty (BBH): Independent London-rooted creative agency known for integrated campaigns and brand-building work at global enterprise clients. Comparable to IMA in its full-service creative remit and independent ownership structure.
• Mother: London-headquartered independent creative agency of comparable mid-size with a full-service, integrated offering and global brand work. Directly comparable in operating model, scope, and creative-led positioning against IMA.
• The&Partnership: Independent global creative network combining advertising, media, and brand experience disciplines. Closely mirrors IMA's eight-discipline integrated model and enterprise-client focus.
• Anomaly: Independence-structured creative agency operating across advertising, brand experience, and content production globally. Directly comparable to IMA's integrated model with multi-region delivery and enterprise client orientation.
• Johannes Leonardo: Independent creative agency with integrated capabilities spanning brand, advertising, and experiential work. Comparable mid-sized independent competing for similar global brand mandates as IMA.
• Droga5: Acquired-by-Accenture creative powerhouse operating across advertising, brand experience, and design globally. A direct creative-peer to IMA with enterprise brand portfolio and integrated campaign scope.
• MKG: Independent experiential creative agency specializing in brand activations and immersive experiences. Comparable to IMA's retail design and brand-experience specialty, sharing the experiential-creative category.

Broad incumbents

• Publicis Groupe: Global holding company with major creative networks (Leo Burnett, Saatchi, Fallon). Sets the competitive ceiling for independent agencies like IMA in the integrated full-service space.
• WPP: Largest global marketing-services holding company encompassing multiple creative networks. Represents the structural incumbent IMA competes against for global enterprise retainers.

Others

• Smollan: Global retail solutions and activations company operating IMA under 'The Smollan Agency' umbrella. Functions as parent/partner providing retail-execution infrastructure that IMA leverages for client work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intermarketing-agency
• Instagraminstagram.com/_imaglobal
• Xx.com/intermarketing
• Facebookfacebook.com/intermarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermarketing Group