Martech Controls
- Company typePrivate
- Founded1971
- HeadquartersSyracuse, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Martech Controls firmographics
Firmographics- Name
- Martech Controls
- Legal name
- Martech Controls
- Website
- https://martechcontrols.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Martech Controls industry classification
Industry- Product category
- Industrial Process Instrumentation Distribution
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI)
Keywords
Where Martech Controls is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Martech Controls business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Manufacturer Representative / Distributor Model: Martech Controls acts as a manufacturer representative (rep firm) for process control instrumentation principals. Revenue is generated through commissions on sales of industrial instrumentation, OEM products, and water/wastewater equipment to customers across their territory. The company has built long-term relationships with both customers and principals since 1971, serving the New England and Upstate New York markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Martech Controls product offering
Product offeringCore offering
Martech Controls is a regional manufacturer representative firm that sells and supports process control instrumentation, industrial products, OEM components, and water/wastewater equipment on behalf of its principals. The firm operates across Upstate New York (Buffalo to Albany, North Country, Hudson Valley) and New England, providing solution-based field recommendations that match customers with the appropriate instrumentation and industrial products.
Product overview
Martech Controls offers Quality Process Control Instrumentation, Industrial Products, OEM components, and Water & Wastewater equipment. Operating since 1971, the company serves the process control, pollution control, quality control, industrial safety, HVAC, and OEM markets across New England and Upstate New York. ETA Process Instrumentation and Martech Controls have consolidated their online presence under the unified etapii.com platform, bringing both brands together to provide simplified access to their combined product portfolio and technical sales expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Process Control Instrumentation Representation
- Pollution Control and Emissions Monitoring Solutions
- Quality Control Instrumentation
- Industrial Safety Products and Monitoring Systems
- HVAC Control Systems
- OEM Instrumentation and Components
- Water and Wastewater Treatment Equipment
Companies that use Martech Controls
Customer profileSegments7 records
Ideal customer profiles1 record
Martech Controls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Martech Controls partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ETA Process InstrumentationcoreETA Process Instrumentation and Martech Controls have consolidated their online presence under a single website (etapii.com). Both divisions operate under one digital roof, sharing streamlined access to products, technical sales, and customer service. This consolidation reflects their commitment to responsive, professional service across the process control, pollution control, quality control, industrial safety, HVAC, and OEM markets.
- Safety Inc.minorSafety Inc. is a sister company of Martech Controls. The Martech Controls mailing address is c/o Safety Inc. at 119 Foster St, Bldg 6, Peabody MA 01960.
- iFacility ServicesminoriFacility Services is a sister company of Martech Controls, listed among the company's sister companies on their website.
Scale indicators2 records
Recent moves2 records
Expansion highlights1 record
Martech Controls competitors and assessment
Company assessmentDirect peers
- Transcat: Provider of calibration services and process instrumentation distribution to industrial and life-science customers. Comparable as a process-instrumentation-focused intermediary combining calibration/repair services with product sales, similar in customer profile to Martech's end markets.
- Lewis-Goetz & Company: Industrial manufacturer's representative and distributor focused on process control, fluid handling, sealing, and related products. Comparable to Martech in the rep-firm distribution model, multi-principal agency relationship, and field-sales coverage of industrial customers.
- John H. Carter & Co. One of the largest US manufacturer's representative firms for process control, valves, instrumentation, and reliability products. Closely comparable to Martech Controls as a field-sales rep firm serving industrial customers with multi-principal portfolios across process, safety, and environmental segments.
- ETA Process Instrumentation: Sister company of Martech Controls, also a manufacturer's representative for process control instrumentation. They have now consolidated their digital presence, and share overlapping principal relationships, customer segments, and service model, making them the most directly comparable peer.
- Process Control & Instrumentation Rep Firms (regional cohort): Aggregated body of regional manufacturer's representative firms (e.g., members of the Manufacturers' Agents Association for the Process Equipment Industry) that represent the same class of process control principals. Martech competes for principal appointments and customer accounts within this regional rep ecosystem.
Broad incumbents
- Applied Industrial Technologies: Large US industrial distributor of bearings, power transmission, fluid power, and industrial products. While broader than Martech, it is comparable as a long-tenured industrial distribution intermediary that supplies similar customers in overlapping geographies and competes for share of industrial MRO spend.
- W.W. Grainger: Nationwide industrial MRO distributor with an extensive catalog of process and facility products. Comparable as a broad incumbent competing for share of customer wallet in instrumentation and industrial supplies, even though it operates a fundamentally different catalog-driven model than a rep firm.
- Endress+Hauser: Global leader in process instrumentation for flow, level, pressure, temperature, and analytical measurement. Serves as one of the types of principals Martech Controls likely represents, and is a broad incumbent whose direct sales force and rep network overlap with Martech's territory and customer base.
- Emerson Automation Solutions: Major industrial automation conglomerate (Rosemount, Fisher, Branson) supplying process control instrumentation worldwide. Comparable as a principal-side incumbent in the same measurement and control categories that Martech's customers specify, with overlapping end markets.
Others
- VEGA Americas: Manufacturer of level, pressure, and density measurement instrumentation commonly specified in process control applications. A representative of the type of principal Martech Controls represents, providing context on the supply-side ecosystem that Martech's revenue model depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Martech Controls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martech Controls leadership team
Management profileNumber of profiles
Martech Controls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martech Controls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martech Controls
What does Martech Controls do?
Martech Controls is a regional manufacturer representative firm that sells and supports process control instrumentation, industrial products, OEM components, and water/wastewater equipment on behalf of its principals. The firm operates across Upstate New York (Buffalo to Albany, North Country, Hudson Valley) and New England, providing solution-based field recommendations that match customers with the appropriate instrumentation and industrial products.
Is Martech Controls a public or private company?
Martech Controls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martech Controls founded?
Martech Controls was founded in 1971. It employs 11 to 50 people.
Where is Martech Controls based?
Martech Controls is headquartered in Syracuse, United States, in the North America region.
How does Martech Controls make money?
One revenue line is on record: manufacturer Representative / Distributor Model.
Who are Martech Controls's main competitors?
Direct peers on record are Transcat, Lewis-Goetz & Company, John H. Carter & Co., ETA Process Instrumentation and Process Control & Instrumentation Rep Firms (regional cohort). Broad incumbents are Applied Industrial Technologies, W.W. Grainger, Endress+Hauser and Emerson Automation Solutions. VEGA Americas is listed as an others.
Does Martech Controls have an API?
No public API is recorded for Martech Controls.
What industry is Martech Controls in?
Martech Controls's product category is Industrial Process Instrumentation Distribution. Its primary akta.pro industry code is IMAHANAI, Controls, Monitoring & Condition Management (for Pumps/Compressors). Its SIC code is 3823.