Sanctuary Cove Living - by Mulpha
Sanctuary Cove Living is a Mulpha-owned, master-planned waterfront precinct on Queensland's Gold Coast combining a 334-berth marina, 251-room InterContinental resort, two golf courses, country club, Marine Village retail/dining, gated residential developments, and event venues serving tourists, residents, boat owners, and commercial tenants.
- Company typePrivate
- Founded1986
- HeadquartersHope Island, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sanctuary Cove Living - by Mulpha does
Sanctuary Cove Living is a master-planned mixed-use lifestyle precinct on the northern Gold Coast at Hope Island, Queensland, owned and operated by Mulpha, an Australian diversified property and investment group. The precinct sits on the Coomera River with four man-made harbours providing direct, height-unrestricted access to the Broadwater and Pacific Ocean, and it integrates a 334-berth award-winning marina (including 80+ superyacht moorings), the 251-room five-star InterContinental Sanctuary Cove Resort, two championship golf courses (The Palms and The Pines), the Sanctuary Cove Country Club wellness facility, the Marine Village retail and dining precinct, and a gated residential community (Horizon Residences, Harbour One, land and villa offerings).
The business is a real-estate-anchored hospitality and leisure platform that monetises a single physical asset across nine revenue streams: retail and commercial rent rolls, food and beverage sales, hotel room revenue, marina berthing and ancillary services, residential land and apartment sales, event and wedding hire (including the annual International Boat Show), golf and country club memberships, commercial leasing (managed through JLL), and storage rentals (166 bays across multiple sizes). Ancillary digital infrastructure comprises a mobile app for visitor engagement and a digital gift card scheme that spans Marine Village tenants, while marina services are supported by a tiered partnership ecosystem (Admiral, Platinum, Gold) covering insurance, fuel, maintenance, and dock technology.
The go-to-market is direct-to-consumer across multiple segments: tourists and day visitors, affluent residential property buyers, boat owners and superyacht clients, golf and fitness members, event organisers (corporate and weddings), and commercial tenants seeking waterfront retail or office space between 40 and 300 square metres. Pricing is transactional or short-tenor subscription across most streams, with residential sales providing episodic high-value uplift, and the overall model relies on the cross-amenity density of the precinct rather than a single flagship product.
Sanctuary Cove Living - by Mulpha firmographics
Firmographics- Name
- Sanctuary Cove Living - by Mulpha
- Legal name
- Sanctuary Cove Living
- Website
- https://sanctuarycove.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sanctuary Cove Living is a Mulpha-owned, master-planned waterfront precinct on Queensland's Gold Coast combining a 334-berth marina, 251-room InterContinental resort, two golf courses, country club, Marine Village retail/dining, gated residential developments, and event venues serving tourists, residents, boat owners, and commercial tenants.
- Ownership category
- akta.pro rank
Sanctuary Cove Living - by Mulpha industry classification
Industry- Product category
- Integrated Resort and Lifestyle Precinct
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Marinas (713930)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industry
- Marina & Waterfront Full-Service Hotels (THAGAAAK)
Keywords
Where Sanctuary Cove Living - by Mulpha is headquartered
LocationHeadquarters
- HQ city
- Hope Island
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sanctuary Cove Living - by Mulpha business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Retail Tenants: Boutique shopping across Marine Village with fashion, beauty, wellness, and everyday essentials
- Food & Beverage: Waterfront dining experiences including restaurants, cafes, bars, and tavern
- Luxury Accommodation: Five-star InterContinental Sanctuary Cove Resort with 251 rooms and suites, dining, and resort amenities
- Marina Services: 334-berth marina with over 80 superyacht moorings, offering berthing, fuel, maintenance, and concierge services
- Real Estate: Residential living including land sales, Horizon Residences apartments, Harbour One, garden villas, and house-and-land packages
- Events & Entertainment: Sanctuary Cove International Boat Show, weddings, golf tournaments, and signature events
- Golf & Country Club: Two championship golf courses (The Palms and The Pines), Sanctuary Cove Country Club with fitness facilities
- Commercial Leasing: Office and retail tenancies ranging 40-300 square metres in the Marine Village
- Storage Facility: Secure open-air storage with 166 bays for cars, boats, caravans, RVs, trailers, jet-skis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Commercial retail and office tenancies ranging from 40 to 300 square metres |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Sanctuary Cove Living - by Mulpha product offering
Product offeringCore offering
Sanctuary Cove Living operates an integrated lifestyle precinct on the Gold Coast offering a marina, luxury hotel accommodation, golf courses, a country club, a marine village of retail and dining, residential properties, event venues, and ancillary services such as storage. The offering bundles hospitality, leisure, residential real estate, and retail under a single destination brand.
Product overview
Sanctuary Cove Living is a unified lifestyle precinct operated by Mulpha, offering an integrated portfolio of resort, residential, leisure, and commercial properties. The core offering centers on the InterContinental Sanctuary Cove Resort (251 rooms/suites with five-star amenities) and the award-winning 334-berth Sanctuary Cove Marina with superyacht moorings, complemented by the Marine Village retail and dining precinct. The portfolio extends to dual championship golf courses (The Palms and The Pines), the Sanctuary Cove Country Club wellness facility, and event venues including the annual International Boat Show and wedding services. Residential components include Horizon Residences and Harbour One within a gated community. Supporting services encompass storage facilities, dining outlets (20+ restaurants), shopping venues, and digital gift cards. The ecosystem functions as a unified destination rather than discrete standalone products.
Differentiator
Problem solved
Functional benefit
Brands
- InterContinental Sanctuary Cove Resort: Five-star luxury resort with 251 elegant rooms and suites overlooking tropical gardens, marina or lagoon, featuring a one-acre saltwater lagoon pool and championship golf access.
- Sanctuary Cove Marina
- Sanctuary Cove Golf Club
- Sanctuary Cove Country Club
- Horizon Residences
- Harbour One
- Sanctuary Cove Storage
- Sanctuary Cove International Boat Show
- Sanctuary Cove Marine Village
Products and services
- Sanctuary Cove Marina
Companies that use Sanctuary Cove Living - by Mulpha
Customer profileSegments6 records
Ideal customer profiles6 records
Sanctuary Cove Living - by Mulpha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sanctuary Cove Living - by Mulpha partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered admiral partner, platinum partner, gold partner and core.
- Pantaeniusadmiral partnerWorld's most experienced pleasure craft insurer with over 110,000 sail and motor yachts insured worldwide. Provides personalised service and dedicated claims department for boat owners.
- Pacific Fuel Solutionsplatinum partnerFuel provider for vessels berthed at or visiting Sanctuary Cove Marina, offering latest technological advances in fuel and lubricants from global brands.
- The Boat Worksplatinum partnerSuperyacht yard spanning two facilities with exclusive superyacht sheds and direct access to high-calibre marine businesses for routine maintenance or full refits.
- Queensland Marine Centre (QMC)platinum partnerExpanded service department, in-water display of larger boats, dedicated shed and hardstand service areas.
- AusCoast Yacht Management (ACYM)gold partnerPioneering yacht management and maintenance with innovative exclusive programs to enhance boating for all owners.
- First Mategold partnerHelps boat owners stay on top of maintenance, protect warranties, plan trips, and keep vessels organised without paperwork or stress.
- ProFendergold partnerPermanently mounted dock/jetty fender system that absorbs impact, protects boats, and makes docking effortless.
- InterContinental Sanctuary Cove ResortcoreFive-star luxury resort featuring iconic one-acre lagoon pool, elegant accommodation, premium dining, providing integrated stay experience within the precinct.
- JLL (Jones Lang LaSalle)coreCommercial real estate agency handling leasing enquiries for retail and office tenancies in the Marine Village.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sanctuary Cove Living - by Mulpha competitors and assessment
Company assessmentDirect peers
- Palazzo Versace Gold Coast: Luxury 5-star hotel on the Gold Coast Main River targeting the same ultra-high-net-worth leisure and corporate guest segment that anchors Sanctuary Cove's InterContinental — overlapping addressable demand within the same Gold Coast catchment.
- JW Marriott Gold Coast Resort & Spa: 5-star luxury Gold Coast resort competing with the InterContinental Sanctuary Cove Resort for premium leisure and conferences guests in the same South-East Queensland destination market.
- Mooloolaba Marina and Seaforth precinct: Queensland marina and waterfront dining/retail precinct operating a similar marina-plus-F&B-plus-events model, providing a direct operating comparison point for Sanctuary Cove's Marine Village and marina businesses.
- The Star Gold Coast: Major integrated hotel, gaming, dining and entertainment destination on the Gold Coast — competes directly with Sanctuary Cove for the same premium overnight, dining and event spend in the same metro catchment.
- InterContinental Hayman Island Resort: InterContinental-flagged luxury island resort with private marina in the Whitsundays — direct brand and product (5-star luxury + marina + resort amenities) comparable to Sanctuary Cove's InterContinental Sanctuary Cove Resort.
- Hamilton Island Marina & Resort: Master-planned luxury Australian island destination combining marina, resort hotels, residential and golf — the closest operational analogue to Sanctuary Cove's mixed-use marina/resort/residential precinct model.
- Coral Sea Marina & Resort (Airlie Beach): Queensland luxury marina precinct with adjoining resort accommodation, comparable to Sanctuary Cove's integrated berthing + accommodation offering, competing for the same east-coast superyacht and Whitsunday/Gold Coast leisure demand.
- Sea World Resort (Gold Coast): Adjacent Gold Coast resort hotel in the northern Gold Coast corridor — competing for family and leisure overnight demand with Sanctuary Cove's InterContinental and Marine Village offerings.
Regional players
- Hope Island Resort (Links Hope Island): Premium residential golf community immediately adjacent to Sanctuary Cove on Hope Island — directly comparable residential/lifestyle proposition in the same micro-geography, sharing golf and country club demand dynamics.
- Yamba Marina / Pacific Hotel Yamba (NSW): Marina and waterfront resort precinct operator in northern NSW comparable to Sanctuary Cove's marina/hotel/residential combination, illustrating the regional competitor set for east-coast Australian superyacht berths.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sanctuary Cove Living - by Mulpha social profiles
Digital presenceSanctuary Cove Living - by Mulpha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanctuary Cove Living - by Mulpha leadership team
Management profileNumber of profiles
Sanctuary Cove Living - by Mulpha subsidiaries and ownership
Company hierarchySubsidiaries7 records
Sanctuary Cove Living - by Mulpha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanctuary Cove Living - by Mulpha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanctuary Cove Living - by Mulpha
What does Sanctuary Cove Living - by Mulpha do?
Sanctuary Cove Living operates an integrated lifestyle precinct on the Gold Coast offering a marina, luxury hotel accommodation, golf courses, a country club, a marine village of retail and dining, residential properties, event venues, and ancillary services such as storage. The offering bundles hospitality, leisure, residential real estate, and retail under a single destination brand.
Is Sanctuary Cove Living - by Mulpha a public or private company?
Sanctuary Cove Living - by Mulpha is a private company. It is classified as corporate owned and is currently operating.
When was Sanctuary Cove Living - by Mulpha founded?
Sanctuary Cove Living - by Mulpha was founded in 1986. It employs 101 to 250 people.
Where is Sanctuary Cove Living - by Mulpha based?
Sanctuary Cove Living - by Mulpha is headquartered in Hope Island, Australia, in the Oceania region.
How does Sanctuary Cove Living - by Mulpha make money?
Nine revenue lines are on record. Retail Tenants are the primary driver. The others are food & Beverage, luxury Accommodation, marina Services, real Estate, events & Entertainment, golf & Country Club, commercial Leasing and storage Facility.
Who are Sanctuary Cove Living - by Mulpha's main competitors?
Direct peers on record are Palazzo Versace Gold Coast, JW Marriott Gold Coast Resort & Spa, Mooloolaba Marina and Seaforth precinct, The Star Gold Coast, InterContinental Hayman Island Resort, Hamilton Island Marina & Resort, Coral Sea Marina & Resort (Airlie Beach) and Sea World Resort (Gold Coast). Regional players are Hope Island Resort (Links Hope Island) and Yamba Marina / Pacific Hotel Yamba (NSW).
Does Sanctuary Cove Living - by Mulpha have an API?
No public API is recorded for Sanctuary Cove Living - by Mulpha.
What industry is Sanctuary Cove Living - by Mulpha in?
Sanctuary Cove Living - by Mulpha's product category is Integrated Resort and Lifestyle Precinct. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAK, Marina & Waterfront Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.