Pacific Fuel Solutions

What Pacific Fuel Solutions does

Pacific Fuel Solutions is an Australian, privately held bulk fuel distributor and diesel supplier serving commercial and industrial customers along the East Coast of Australia (Victoria, New South Wales and Queensland). The group is structured as two proprietary companies — Pacific Fuel Solutions VIC Pty Ltd (ACN 006 960 372) and Pacific Fuel Solutions QLD Pty Ltd (ACN 618 546 339) — with its registered office in Altona North, VIC and operational depots in Altona, Shepparton, Horsham, Ballarat, Rocklea, Toowoomba, Mackay and Beresfield. It markets itself as "Wholly Australian Owned and Operated" with more than 60 years of operating history and targets four primary customer verticals: construction and earthmoving, agriculture, commercial fleet/transport, and industrial/manufacturing, with lubricants sold into marine and automotive as a secondary segment.

The company's core offering is an integrated fuel supply stack: bulk diesel and petrol delivery (sourced exclusively from major oil-company operated terminals), onsite / direct-to-machine refuelling via an 800+ tanker fleet, the Pacific Fuel Card (linkable to a single bulk-fuel account with PIN-secured access and configurable limits), leased and loaned bunded fuel storage tanks and bowsers, lubricants from Shell, Mobil, Petronas, Phillips 66, Kendall and Red Line, and Diesel Exhaust Fluid. Customers transact through a "Become a Customer" lead form, an "Order Fuel Now" reorder form for existing accounts, and an Octane Systems-hosted customer portal for account, ordering and fuel-card administration. Pacific Fuel Card holders also access the Pacific Petroleum retail network of more than 50 service stations and (per company claim) 500+ 24/7 fuel stops across major transport routes.

Revenue is generated through per-litre transactional fuel sales (quote-based, with discounts available via the Pacific Fuel Card), managed onsite refuelling services billed against agreed rates and per-asset fuel usage, recurring card-based fuel stop volume, and equipment lease/sale income. Pricing is not publicly disclosed and varies by state, fuel grade, delivery location and volume; commercial customers onboard through the B2B inside-sales motion supported by depot-based sales contacts, dedicated VIC and QLD/NSW phone lines, and a marketing mix of organic website, blog content across seven topical categories, and social media (Facebook, LinkedIn, Instagram). The company is privately held, has no disclosed funding history, and has made no disclosed acquisitions, mergers or leadership changes in the source material.

Name

Pacific Fuel Solutions

Legal name

Pacific Fuel Solutions VIC Pty Ltd (ACN 006 960 372) and Pacific Fuel Solutions QLD Pty Ltd (ACN 618 546 339)

Website

https://pacificfuelsolutions.com.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Pacific Fuel Solutions is a privately held Australian bulk fuel distributor serving construction, agriculture, commercial fleet and industrial customers across Victoria, New South Wales and Queensland via an 800+ tanker fleet, eight regional depots and the Pacific Petroleum retail fuel-stop network.

Ownership category

akta.pro rank

Product category

Bulk Fuel Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Bulk fuel distribution
• Diesel supply
• Onsite refuelling
• Fleet fuel cards
• Lubricant distribution

Headquarters

HQ city

Altona

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Fuel Delivery: Transactional sale of diesel and petrol delivered in bulk to customer tanks across VIC, NSW and QLD metropolitan and regional areas; quoted per litre and ordered per delivery; primary revenue driver.
2. Onsite / Direct-to-Machine Refuelling: Service-based revenue from mobile refuelling of customer equipment and machinery on site, including detailed per-asset fuel usage reporting; recurring for sites with ongoing projects.
3. Fuel Cards: Recurring card-based revenue tied to fleet refuelling volumes across the Pacific Petroleum network of 50+ 24/7 fuel stops; card-linked to a single bulk fuel account for billing consolidation.
4. Fuel Equipment Lease & Sale: Leasing and sale of bunded fuel tanks, bowsers and ancillary petroleum equipment, with loaned-tank model to free up customer capital.
5. Lubricants Distribution: Sale of motor oils, hydraulic fluids and specialty lubricants from major brands (Shell, Mobil, Petronas, Phillips 66, Kendall, Red Line) for automotive, agricultural and industrial machinery.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pacific Fuel Solutions distributes bulk diesel and petrol, delivers fuel onsite to customer equipment and machinery, operates the Pacific Fuel Card accepted across a network of more than 50 Pacific Petroleum service stations, and supplies fuel storage equipment, lubricants and diesel exhaust fluid to commercial customers across Victoria, New South Wales and Queensland. The business operates an 800+ tanker fleet and regional depots across the East Coast of Australia, supporting construction, agricultural, transport and industrial fuel users.

Product overview

Pacific Fuel Solutions operates as a single unified fuel-distribution offering centred on bulk diesel and petrol supply rather than a multi-module software platform. Its core services — Onsite Fuel Delivery (Direct-to-Machine Refuelling), Reliable Bulk Fuel Delivery, the Pacific Fuel Card, and Fuel Equipment (tanks, bowsers, ancillary equipment) — are delivered together and supported by ancillary offerings such as Lubricants and Diesel Exhaust Fluid. The Pacific Fuel Card can be linked to a bulk-fuel customer account and grants access to Pacific Fuel Solutions' network of more than 50 Pacific Petroleum service stations across Victoria, New South Wales and Queensland. Customers interact with the company through the Octane Systems-hosted Customer Portal for ordering and account management, the Order Fuel Now web form, and the Become A Customer intake form. Material Safety Data Sheets are published for Ethanol (E10), Unleaded Petrol Grades, Premium 98 and Diesel.

Differentiator

Problem solved

Functional benefit

Products and services

• Reliable Bulk Fuel Delivery

Quantifiable outcome

• Fuel savings reported via Pacific Fuel Card — discounts, flexible payment options and simplified expense management for fleet customers across VIC, NSW and QLD.
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ShellcoreChannel Partner/ Reseller/ DistributorShell is one of the four global lubricant/fuel brands featured on the Pacific Fuel Solutions homepage under "Local Service. Global Brands." Pacific Fuel Solutions distributes Shell lubricants (including Shell Spirax S4 TXM and Shell Rimula R4 X) and sources Shell petroleum products via major oil-company operated terminals.
• MobilcoreChannel Partner/ Reseller/ DistributorMobil is featured alongside Shell, Phillips 66 and Redline on the homepage as a key global lubricant brand carried by Pacific Fuel Solutions; lubricants are resold to commercial and consumer customers.
• Phillips 66coreChannel Partner/ Reseller/ DistributorPhillips 66 lubricants (e.g., Guardol FE Diesel Engine Oil, Ecoterra Hydraulic Oil) are stocked and distributed by Pacific Fuel Solutions for industrial and mobile equipment, especially in environmentally sensitive applications.
• Redline (Red Line Synthetic Oil)minorChannel Partner/ Reseller/ DistributorRed Line Synthetic Oil products (SuperCool antifreeze/coolant, high-performance motor oils, DOT 4 brake fluid) are sold through Pacific Fuel Solutions as a licensed supplier; Red Line is featured on the homepage brand strip.
• Petronas (PETRONAS Lubricants International)coreChannel Partner/ Reseller/ DistributorPetronas agricultural and construction lubricants (PETRONAS Akcela and PETRONAS Ambra ranges) are stocked and promoted by Pacific Fuel Solutions for agricultural and heavy machinery customers.
• Kendall Motor OilminorChannel Partner/ Reseller/ DistributorPacific Petroleum (Pacific Fuel Solutions' retail arm) stocks and sells Kendall Motor Oil products; Kendall is one of the longest-running lubricant brands, founded in 1875. Customers can contact Pacific Petroleum on 1300 366 245 or (07) 3258 9300 to speak to a brand-specific professional.
• Octane SystemscoreTechnology or IntegrationOctane Systems provides the underlying technology platform for the Pacific Fuel Solutions customer portal (customers-pacificfuelsolutions.octane-systems.com) used for account management, ordering and fuel-card administration.
• Equifax AustraliaminorOthersCredit Reporting Body to which Pacific Fuel Solutions may disclose Credit Information in permitted circumstances (e.g., payment default, serious credit infringement); GPO Box 94, North Sydney NSW 2059; Tel 13 8332.
• Creditor WatchminorOthersCredit Reporting Body used by Pacific Fuel Solutions; GPO Box 276, Sydney NSW 2001; Tel 1300 501 312.
• IllionminorOthersCredit Reporting Body used by Pacific Fuel Solutions; PO Box 7405, St Kilda Road Melbourne VIC 3004; Tel 13 23 33.
• ExperianminorOthersCredit Reporting Body used by Pacific Fuel Solutions; GPO Box 1969, North Sydney NSW 2060; Tel (02) 8907 7200.
• Risk Mitigation Solutions Pty Ltd (RMS Credit)minorOthersCredit-related services partner; Level 6, 344 Johnston Street, Abbotsford VIC 3067; Tel (03) 9665 2700. Pacific Fuel Solutions may share Credit Information with RMS Credit in permitted circumstances.
• Kemps Petersons Pty LimitedminorOthersCredit-related services partner disclosed in the Credit Reporting Policy; The Connaught Centre, 26 Marine Parade, Southport QLD 4215; Tel (07) 5582 6370.
• NCIminorOthersCredit Reporting Body used by Pacific Fuel Solutions; PO Box 3315, Rundle Mall SA 5000; Tel 1800 882 820.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ampol: Australia's largest fuel company (formerly Caltex Australia), operating refining, wholesale distribution, retail service stations and the AmpolCard fleet-card program. Directly comparable as a vertically integrated fuel distributor and fleet-card issuer serving B2B customers across Australia, but at far greater national scale.
• Viva Energy: Operates the Geelong refinery, Shell-branded retail network, bulk fuel supply and the Shell Card business in Australia. Comparable as an integrated wholesale-and-retail fuel competitor with national depot and terminal assets overlapping Pacific Fuel Solutions' VIC/NSW/QLD footprint.
• BP Australia: Major integrated oil company with retail service stations, bulk fuel supply and the BP FuelCard for fleets in Australia. Comparable on wholesale fuel supply, fleet-card offerings and lubricant distribution (BP/Castrol) serving the same construction, agriculture and transport segments.
• Mobil Oil Australia: Major integrated oil company distributing fuels and Mobil-branded lubricants in Australia. Comparable through lubricant distribution (a relationship Pacific Fuel Solutions has with Mobil) and through direct B2B fuel supply to commercial fleets and industrial customers.
• 7-Eleven Australia: Operates Australia's largest fuel-plus convenience retail network (700+ stores) including 7-Eleven Fuel and the 7-Eleven fuel card. Comparable on the retail fuel-card network dimension of Pacific Fuel Solutions' Pacific Petroleum stations and on fleet-card offerings into the same commercial transport segment.

Direct peers

• United Petroleum: Australian-owned independent fuel retailer and wholesaler with a network of 300+ service stations and bulk fuel supply. Directly comparable as a domestic-owned mid-market competitor combining retail fuel stops with B2B bulk supply into similar customer segments.
• Puma Energy Australia: International bulk fuel and bitumen distributor with Australian operations serving transport, mining, agriculture and construction. Directly comparable on bulk fuel supply, fuel-card offerings and onsite refuelling to commercial customers across regional Australia.
• Neumann Petroleum: Australian independent bulk fuel distributor and lubricants supplier with depots across eastern Australia. Directly comparable in scale and service mix — bulk diesel and petrol delivery, fuel cards, lubricants and equipment supply to construction, agriculture and transport customers in overlapping geographies.
• Speed Energy Australia: Specialist mobile onsite refuelling and bulk fuel supplier serving construction, civil, mining and transport customers across Australia. Closely comparable on the high-value onsite / direct-to-machine refuelling offering that Pacific Fuel Solutions also positions as a core differentiator.
• Refuel International: Australian mobile onsite refuelling specialist serving heavy industry, mining and civil construction. Directly comparable on the direct-to-machine fuel delivery model and recurring onsite refuelling contracts that Pacific Fuel Solutions also sells into construction and industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pacificfuelsolutionsau
• LinkedInau.linkedin.com/company/pacificfuelsolutionsau
• Instagraminstagram.com/pacificpetroleum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Fuel Solutions