What Nebraska Alumni Association does

The Nebraska Alumni Association (NAA) is a private 501(c)(3) non-profit organization founded in 1874 and affiliated with the University of Nebraska-Lincoln, headquartered at 1520 R Street in Lincoln, Nebraska. It serves UNL alumni, their families, and prospective student families by operating a membership-based engagement organization that maintains lifelong connection to the university through programs, events, publications, travel, and networking. Its primary digital infrastructure is the iModules online community platform, which powers membership enrollment, event registration, alumni directory access, and the member portal at huskeralum.org. The association also operates three physical venue rental facilities: the Wick Alumni Center, the AKRS Champions Club at the Nebraska Athletics complex, and the NIC Conference Center at Nebraska Innovation Campus.

The NAA monetizes primarily through annual and life membership dues, with members receiving tangible benefits including the Nebraska Quarterly magazine, the eNUz monthly newsletter, venue rental discounts, and access to a MemberDeals discount portal featuring partnerships with 24+ brands across car rental (Avis, Budget), hotels (Choice, Marriott, Drury, Hilton properties), insurance (Farmers Insurance as Official Home and Auto Insurance Provider), retail (Dell, University Bookstore/Follett, Herff Jones for the Nebraska class ring), and travel. Revenue is further supplemented by venue rental fees, travel program revenue (Traveling Huskers), merchandise sales through the Alumni Store (Follett-powered), and likely partner sponsorship fees. Pricing is not publicly disclosed.

The organization's product surface spans affinity-based vertical programs including Future Huskers (youth engagement for members' children up to age 16, with data shared with UNL Admissions), the Young Alumni Academy (professional development for recent graduates), the Nebraska Women's Leadership Network (established 1999, a nationwide women-leaders affinity network), and Husker Career Pathways (career development). Distribution and engagement run through a community-led GTM motion leveraging nearly 90 alumni chapters and affiliate groups serving UNL alumni globally, the hus keralum.org website, monthly email newsletter, quarterly print magazine, social media (Facebook, X, Instagram), and event-driven engagement including Homecoming, reunions, Alumni Awards, and travel programs. Customer support is delivered via phone (888-353-1874) and email ([email protected]).

Name

Nebraska Alumni Association

Legal name

Nebraska Alumni Association

Website

https://huskeralum.org

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Short description

The Nebraska Alumni Association is a 501(c)(3) non-profit founded in 1874 that serves University of Nebraska-Lincoln alumni through membership programs, nearly 90 global chapters, publications, travel, venues, and a partner discount network.

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Volunteer Management & Alumni Leadership Programs (EDALAOAH), Alumni Career Networking & Mentorship Programs (EDALAOAL), Student & Alumni Communities (BPAMABAK), Alumni Communications, Marketing & Publications (EDALAOAF)

Keywords

• Alumni association services
• Alumni engagement programs
• Membership benefits
• Alumni networking events
• Career development services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual and life membership fees provide recurring revenue. Members receive benefits including magazine subscriptions, travel discounts, venue access, and exclusive offers from partner brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Nebraska Alumni Association provides membership programs, events, travel experiences, networking opportunities, career services, and member benefits to alumni of the University of Nebraska-Lincoln. It operates a tiered membership structure (annual and lifetime) and runs local chapters and special-interest groups that deliver in-person and virtual programming. Services are designed exclusively for UNL graduates, former students, and friends of the university.

Product overview

The Nebraska Alumni Association operates primarily as a membership organization rather than a technology product company. Its core offering is the NAA membership program, which provides a suite of benefits including member cards and kits, access to the Alumni Directory, and discounts through the MemberDeals program. The digital presence centers on the hus keralum.org website powered by iModules. Key programs include the Future Huskers youth engagement program for children of members, the Nebraska Quarterly quarterly magazine, Husker Career Pathways for employment resources, and nearly 90 alumni chapters and affiliates serving graduates globally. The organization also operates travel programs (Traveling Huskers), professional development (Young Alumni Academy), and networking groups (Nebraska Women's Leadership Network). Physical offerings include venue rentals (Wick Alumni Center, AKRS Champions Club, NIC Conference Center), a university tech store (Huskertech), and family engagement activities.

Differentiator

Problem solved

Functional benefit

Brands

• Future Huskers: A program that enrolls children of members (kids, grandkids, nieces and nephews) to receive Husker-themed welcome gifts and invites to exclusive events through age 16.
• Young Alumni Academy
• Nebraska Women's Leadership Network
• Nebraska Quarterly
• Husker Career Pathways
• Traveling Huskers

Products and services

• Annual Membership
• Lifetime Membership
• Alumni Travel Programs
• Alumni Events and Reunions
• Local Chapter Membership and Programming
• Career Development Services
• Member Discounts and Affinity Benefits

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor.

• AvisminorGTM or Marketing PartnerCar rental partner offering Nebraska Alumni Association members up to 25% off car rentals. Members use AWD# H776900 when booking through avis.com.
• BudgetminorGTM or Marketing PartnerCar rental partner offering Nebraska Alumni Association members up to 20% off car rentals. Members use BCD# R334100 when booking through budget.com.
• Choice HotelsminorGTM or Marketing PartnerHotel partner offering up to 20% discount to NAA members. Discount code: 00040582. Call 1-800-258-2847 for reservations.
• Courtyard by Marriott Lincoln Downtown/HaymarketminorGTM or Marketing PartnerNAA members enjoy 10% discount on room rates. Located adjacent to UNL City Campus and Pinnacle Bank Arena for campus visits and downtown events.
• Drury HotelsminorGTM or Marketing PartnerNAA members receive savings at Drury Hotel locations nationwide. Use corporate code 386444 when booking.
• Embassy Suites by Hilton LincolnminorGTM or Marketing PartnerNAA members receive 15% discount on all-suite property with complimentary cooked-to-order breakfast and daily Manager's Reception. Located adjacent to UNL in downtown Lincoln.
• The Graduate by Hilton LincolnminorGTM or Marketing PartnerNAA members save 15% on rooms at The Graduate Lincoln, blocks from campus and Memorial Stadium near historic Haymarket District.
• The Scarlet HotelminorGTM or Marketing PartnerNAA members receive 10% discount on rooms at boutique hotel on UNL's Innovation Campus. Features Well and Good restaurant, Well Bar rooftop bar, and in-house coffee shop.
• Farmers InsuranceminorGTM or Marketing PartnerFarmers Insurance is the Official Home and Auto Insurance Provider of the Nebraska Alumni Association, offering savings on auto and home insurance to alumni.
• Church Hill ClassicsminorGTM or Marketing PartnerDiploma frame partner offering NAA members $15 discount with code GoHuskers! High-quality, handcrafted frames for Nebraska diplomas.
• DellminorGTM or Marketing PartnerNAA members receive exclusive discounts on Dell products plus guaranteed best price on Dell consumer PCs. Use registration code NBAAUS.
• Herff JonesminorGTM or Marketing PartnerThe Nebraska Ring is the official single ring of students at and alumni of the University of Nebraska-Lincoln, available through Herff Jones.
• Huskertech (UNL)minorGTM or Marketing PartnerUniversity-owned tech store on campus, Apple certified retailer offering educational discounts on MacBooks and iPads. Members receive free shipping on laptops outside Lincoln.
• University Bookstore (Follett)minorGTM or Marketing PartnerNAA members receive 10% discount at the University Bookstore for Husker merchandise and supplies.
• University of Nebraska PressminorGTM or Marketing PartnerAlumni Association members save 20% on all book purchases at Nebraskapress.unl.edu. Discount code: 6UNLA.
• Home ChefminorGTM or Marketing PartnerNebraska alumni save $190 with Home Chef, up to 19 meals free. Use code UNL19 at HomeChef.com.
• Active&Fit DirectminorGTM or Marketing PartnerNAA members access to more than 12,000 gyms and fitness facilities nationwide, over 10,000 workout videos, at $28/month. Use promo code STARTSTRONG to waive enrollment fee.
• Lincoln Children's MuseumminorGTM or Marketing PartnerNAA members and immediate family (up to 5 individuals) receive $1 off admission with NAA card.
• Osher Lifelong Learning Institute (OLLI)minorGTM or Marketing PartnerNAA members receive $10 off a first-time annual membership at OLLI, promoting lifelong learning for adults 50 years and older.
• FNBOminorGTM or Marketing PartnerFNBO is the bank of Husker Nation, offering financial products and services to alumni.
• Certified PiedmonteseminorGTM or Marketing PartnerNAA members receive 20% off orders of all-natural Nebraska beef from Certified Piedmontese.
• MemberDealsminorGTM or Marketing PartnerOne-stop shop for NAA members to receive savings on travel, entertainment, theme parks, hotels, rental cars, sporting events, concert tickets, and everyday shopping.
• Auto Europe / Destination EuropeminorGTM or Marketing PartnerUp to 25% discount available for NAA members. Discount code: 99006509. Call 1-800-650-6222 or book online.
• Lincoln AirportminorGTM or Marketing PartnerSponsor of the Traveling Huskers Showcase event, partnering with the NAA to promote 2027 travel trips.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• University of Texas Alumni Association: Alumni association for the University of Texas at Austin, one of the largest U.S. alumni associations. Operates a similar membership, chapter, and benefits model but at substantially greater scale, providing a benchmark for what scaled NAA programs could look like.

Direct peers

• Purdue Alumni Association: Big Ten alumni association serving Purdue University. Operates a parallel structure: membership dues, regional chapters, affinity groups, and student recruitment engagement. Comparable scale and similar Big Ten positioning.
• University of Minnesota Alumni Association: Big Ten alumni association serving the University of Minnesota. Operates a comparable membership and chapter model with regional Midwestern overlap to UNL, making it both a functional and regional peer.
• University of Iowa Alumni Association: Official alumni association for the University of Iowa, a Big Ten peer with overlapping geographic and demographic characteristics. Comparable membership, chapter network, and engagement programs with a similar institutional profile to UNL.
• The Ohio State University Alumni Association: Alumni association serving Ohio State, a flagship Big Ten peer. Operates a nearly identical offering set: membership tiers, regional chapters, travel programs, magazine, and venue operations. Often considered among the largest U.S. university alumni associations by membership.
• University of Michigan Alumni Association: Alumni association for the University of Michigan, another Big Ten peer. Runs a similar membership, chapter, travel, and benefits structure. Comparable scale and Big Ten brand positioning make it a direct functional peer.
• Penn State Alumni Association: The official alumni association for Penn State University, a fellow Big Ten institution. Operates a comparable model: membership dues, hundreds of chapters globally, travel programs, magazine publication, and student recruitment support. One of the largest and most established alumni associations in the U.S.
• University of Wisconsin–Madison Alumni Association: Alumni association for UW–Madison, a fellow Big Ten institution. Similar operating model with membership tiers, global chapter network, travel programs, and magazine publication. Comparable in scope and member benefits design.
• Iowa State University Alumni Association: Alumni association for Iowa State University, a regional Big 12 peer in the same geographic region as UNL. Operates comparable membership, chapter, and travel programs with similar scale and Midwestern alumni demographics.

Others

• Anthology (iModules): Vendor that provides the iModules alumni engagement platform NAA currently uses. Functions as an enabling technology peer rather than a competitor, but is a relevant comparable for understanding the SaaS infrastructure that alumni associations depend on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/nebraskaalumni
• Facebookfacebook.com/UNLalumni
• Instagraminstagram.com/nebraskaalumni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Alumni Association