UMD Athletics
- Company typePrivate
- Founded-
- HeadquartersDuluth, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
UMD Athletics firmographics
Firmographics- Name
- UMD Athletics
- Legal name
- University of Minnesota Duluth Athletics
- Website
- https://umdbulldogs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
UMD Athletics industry classification
Industry- Product category
- Collegiate Athletics Programs
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
- akta.pro secondary industries
- Athletics Events, Game Operations & Ticketing (EDALAIAK), Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)
Keywords
Where UMD Athletics is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UMD Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season tickets, group tickets, student tickets, hockey mini plans, and Bulldog Hockey Suites across all sports including football, basketball, hockey, volleyball, soccer, baseball, and softball.
- Donations and Fundraising: Donations to the athletics department through the University of Minnesota Foundation, including Bulldog Loyalty Program and specific team fundraising pages.
- Merchandise and Auctions: UMD Stores e-commerce for merchandise, online auctions for memorabilia, jerseys, apparel, and experiences.
- Sponsorships: Corporate sponsorships, advertising at facilities, suite rentals, and naming rights at venues like AMSOIL Arena, Malosky Stadium, and Romano Gymnasium.
- NIL (Name, Image, Likeness): 218 Champions Collective for NIL opportunities, UMD Bulldogs Exchange marketplace, and partnerships with Athlete's Thread and Influxer for NIL gear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Season Tailgate Pass - Cars |
| Subscription | Multi-year contract | Season Tailgate Pass - RVs |
| One time/ perpetual license | Pay-as-you-go | Individual Game Tailgating - Lot C (Cars) |
| One time/ perpetual license | Pay-as-you-go | Individual Game Tailgating - Lot C (RVs) |
| One time/ perpetual license | Pay-as-you-go | Individual Game Tailgating - Lot G (Cars) |
| One time/ perpetual license | Pay-as-you-go | Individual Game Tailgating - Lot G (RVs) |
| Subscription | Annual | Bulldog Buddies Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
UMD Athletics product offering
Product offeringCore offering
UMD Athletics operates the University of Minnesota Duluth's intercollegiate athletics program, fielding NCAA Division I men's and women's hockey teams (NCHC and WCHA conferences) and NCAA Division II teams in football, basketball, volleyball, soccer, baseball, softball, tennis, cross country, and track and field (NSIC conference). The department sells game tickets, merchandise, and sponsorships; runs the Bulldogs Exchange Name/Image/Likeness (NIL) program; and operates donor, membership, and auction programs such as Bulldog Buddies, the 218 Champions Collective, and the Bulldog Loyalty rewards program for fans.
Product overview
UMD Athletics operates a comprehensive digital athletics program centered on umdbulldogs.com, a SIDEARM Sports-powered website serving as the primary hub for 15 intercollegiate sports. The portfolio includes the core website providing schedules, rosters, and news; Bulldog Exchange and 218 Champions Collective for NIL marketplace; Bulldog Loyalty Program for season ticket holder rewards; UMD Athletics Auctions for memorabilia; and integrated Ticketmaster ticketing. Content distribution extends through streaming partnerships (NCHC.TV for men's hockey, BTN+ for women's hockey, MIDCO Sports Plus for DII sports) and KDAL 610 audio streaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Game Tickets Individual tickets purchased on a per-game basis by fans and the general public to attend UMD Bulldogs home contests across varsity sports.
- Season Tickets Season-long ticket packages granting access to all home games of a given UMD varsity sport (e.g., football or hockey) for individual fans and the general public.
- Group Tickets Block ticket packages sold at group rates to businesses, schools, and community organizations for group outings to UMD Bulldogs games.
- Hockey Mini Plans Flexible partial-season ticket bundles for UMD Bulldogs hockey games, offering fans a curated set of home games rather than a full season commitment.
- Bulldog Hockey Suites Premium suite rentals inside the UMD hockey venue for corporate hospitality, group entertainment, and special-occasion experiences at Bulldogs games.
- Student Tickets Free or discounted admission available to current UMD students with valid student identification for home Bulldogs athletic events.
- Tailgating Passes Game-day tailgating access sold by UMD Athletics to enable pre-game fan gatherings on football game days.
- Bulldog Buddies Membership Paid youth fan club offered to children and families that provides free youth tickets to UMD Bulldogs games, exclusive events, and member giveaways.
- Bulldog Loyalty Rewards Program Loyalty rewards program for UMD season ticket holders that delivers perks, recognition, and engagement benefits tied to multi-season ticket purchases.
- UMD Stores Merchandise Official online and on-campus retail storefront selling UMD Bulldogs-branded apparel, gifts, and memorabilia to fans, alumni, and the general public.
- UMD Athletics Online Auctions Online auctions of UMD Bulldogs memorabilia, apparel, and exclusive experiences sold to fans and supporters.
- Bulldogs Exchange (NIL) Official Name/Image/Likeness (NIL) platform operated by UMD Athletics to connect UMD student-athletes with brands and supporters for NIL deals and opportunities.
- 218 Champions Collective Donor membership program that channels philanthropic contributions from alumni and supporters to UMD Athletics for student-athlete scholarships and program operations.
- Corporate Sponsorships Sponsorship and advertising packages sold by UMD Athletics to corporate partners for brand visibility, audience access, and hospitality opportunities tied to Bulldogs events.
Quantifiable outcome
- 10-2 football record in 2025 with 450 points scored and 249 points allowed
Companies that use UMD Athletics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
UMD Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
UMD Athletics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TicketmastercoreOfficial ticketing partner for UMD Athletics events. Handles online ticket sales for all sports including football, basketball, hockey, volleyball, soccer, baseball, and softball through am.ticketmaster.com/umd
- SIDEARM SportscoreWebsite platform provider powering umdbulldogs.com with integrated ticket sales, schedule management, rosters, statistics, live streaming, and digital operations
- NCHC.TVcoreStreaming platform for live video coverage of UMD Men's Hockey games
- BTN+ (Big Ten Network Plus)coreStreaming platform for live video coverage of UMD Women's Hockey games
- Midco Sports PluscoreStreaming platform for live video coverage of Division II sports including football, volleyball, soccer, basketball, baseball, softball, and tennis
- NSIC NetworkcoreConference streaming network for NSIC sports including football, volleyball, soccer, basketball, baseball, and softball
- inflcr (UMD Bulldogs Exchange)coreNIL (Name, Image, Likeness) exchange platform for UMD student-athletes to manage and monetize their NIL rights
- 218 Champions CollectivecoreNIL collective supporting UMD student-athletes with name, image, and likeness opportunities and community engagement
- Athlete's ThreadminorNIL gear partner providing merchandise opportunities for UMD student-athletes
- InfluxerminorNIL gear partner providing merchandise opportunities for UMD student-athletes
- Chick-fil-A DuluthminorSponsor of Bulldog Buddies youth program with prize pack contributions
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
UMD Athletics competitors and assessment
Company assessmentDirect peers
- University of Northern Colorado Athletics: Big Sky DII peer with a D1 men's and women's hockey presence (NCHC/WCHA), directly comparable conference footprint and program mix to UMD.
- Bemidji State University Athletics: Direct NSIC DII conference peer, also fielding a D1 men's hockey program (CCHA), making it one of the closest structural analogs to UMD's DII/D1 hybrid model.
- Minnesota State University, Mankato Athletics: Direct NSIC conference competitor — also a Minnesota-based DII program with a D1 men's hockey presence, comparable in scale, sport mix, and regional fan base to UMD Athletics.
- Northern Michigan University Athletics: GLIAC DII peer with a D1 men's hockey program (CCHA) in a similar Upper Midwest small-city market, comparable in scale, sport mix, and regional dependency.
- Concordia University, St. Paul Athletics: NSIC DII conference peer operating in the Twin Cities metro, comparable in sport count and DII competitive footprint to UMD's current generation of programs.
- St. Cloud State University Athletics: NSIC DII peer with a D1 men's hockey program (NCHC like UMD), operating in the same Minnesota/Upper Midwest geography with comparable athletic-department scope.
- Augustana University Athletics (Vikings): NSIC DII conference peer, smaller-scale DII athletics department with similar multi-sport scope and regional donor base, useful for benchmarking.
Others
- SIDEARM Sports (Learfield): Technology partner powering umdbulldogs.com — included as an ecosystem/technology peer since SIDEARM is the underlying digital platform standard for collegiate athletics departments of UMD's scale.
Emerging players
- Minnesota Duluth Bulldogs NIL / 218 Champions Collective: Listed as a peer in the ecosystem space only — the NIL collective is itself part of UMD Athletics; included here as a comparable donor/collective model to other DII NIL collectives.
Broad incumbents
- University of Minnesota Golden Gophers Athletics: Same parent university system but a Big Ten D1 program — a broader, well-funded sibling that competes with UMD for in-state fan attention, donors, and recruits.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UMD Athletics social profiles
Digital presenceUMD Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMD Athletics leadership team
Management profileNumber of profiles
Profiles6 records
UMD Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMD Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMD Athletics
What does UMD Athletics do?
UMD Athletics operates the University of Minnesota Duluth's intercollegiate athletics program, fielding NCAA Division I men's and women's hockey teams (NCHC and WCHA conferences) and NCAA Division II teams in football, basketball, volleyball, soccer, baseball, softball, tennis, cross country, and track and field (NSIC conference). The department sells game tickets, merchandise, and sponsorships; runs the Bulldogs Exchange Name/Image/Likeness (NIL) program; and operates donor, membership, and auction programs such as Bulldog Buddies, the 218 Champions Collective, and the Bulldog Loyalty rewards program for fans.
Is UMD Athletics a public or private company?
UMD Athletics is a private company. It is classified as state government owned and is currently operating.
When was UMD Athletics founded?
UMD Athletics was founded in -1. It employs 51 to 100 people.
Where is UMD Athletics based?
UMD Athletics is headquartered in Duluth, United States, in the North America region.
How does UMD Athletics make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising, merchandise and Auctions, sponsorships and NIL (Name, Image, Likeness).
Who are UMD Athletics's main competitors?
Direct peers on record are University of Northern Colorado Athletics, Bemidji State University Athletics, Minnesota State University, Mankato Athletics, Northern Michigan University Athletics, Concordia University, St. Paul Athletics, St. Cloud State University Athletics and Augustana University Athletics (Vikings). SIDEARM Sports (Learfield) is listed as an others. Minnesota Duluth Bulldogs NIL / 218 Champions Collective is listed as an emerging player. University of Minnesota Golden Gophers Athletics is listed as a broad incumbent.
Does UMD Athletics have an API?
No public API is recorded for UMD Athletics.
What industry is UMD Athletics in?
UMD Athletics's product category is Collegiate Athletics Programs. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of EDALAIAK, Athletics Events, Game Operations & Ticketing. Its NAICS code is 711211 and its SIC code is 7900.