Influxer
Influxer is a U.S.-based NIL monetization platform that enables college student-athletes to earn revenue through officially licensed co-branded merchandise storefronts, sponsorships, subscriptions, and brand campaigns, serving universities, athletes, brands, agents, and fans via a unified ecosystem.
- Company typePrivate
- Founded2020
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Influxer does
Influxer is a privately held NIL (Name, Image, and Likeness) monetization platform incorporated in Delaware as Influxer Holdings, LLC and headquartered in Dallas, Texas (operating as a remote workforce). The company provides student-athletes at U.S. colleges and universities with tools to build personal brands and generate revenue through officially licensed co-branded merchandise, storefronts, subscriptions, sponsorships, brand campaigns, and fan engagement. Its core technology consists of athlete-facing storefronts (app.influxer.com), a school/organization administration portal (organization.influxer.com), an agent portal for managing athlete portfolios, and a brand marketplace for sponsorship campaigns, with Influxer handling fulfillment, customer service, and creative production in-house.
The platform serves five primary constituencies: student-athletes (the supply side seeking NIL income), universities and athletic departments (compliance and program management), brands and sponsors (campaign access), agents (portfolio tools), and fans (merchandise purchase and engagement). Influxer monetizes through a diversified take-rate model: $10 per athlete signup, 40% of procured subscription revenue, 5% of licensed school sales (first 12 months, 2% on renewal), 20% of ad/sponsorship revenue, and 10% of wholesale revenue, alongside direct co-branded merchandise transactions.
Go-to-market is executed through a sales-led motion with commission-based NIL Partnerships Representatives targeting athletes, schools, brands, and wholesale accounts, complemented by university partnership channel development, title sponsorship of the NIL Institutional Report via Hackney Publications, and self-serve onboarding for athletes and organizations. The company claims partnerships with more than 300 U.S. universities and works with thousands of athletes, having raised approximately $1.36M-$1.6M cumulatively through a 2023 SEC exempt offering and a 2024 funding round.
Influxer firmographics
Firmographics- Name
- Influxer
- Legal name
- Influxer Holdings, LLC
- Website
- https://influxer.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Influxer is a U.S.-based NIL monetization platform that enables college student-athletes to earn revenue through officially licensed co-branded merchandise storefronts, sponsorships, subscriptions, and brand campaigns, serving universities, athletes, brands, agents, and fans via a unified ecosystem.
- Ownership category
- akta.pro rank
Influxer industry classification
Industry- Product category
- NIL Monetization Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
- akta.pro secondary industries
- NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
Keywords
Where Influxer is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Influxer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Athlete Signup Commission: $10 per student-athlete successfully signed and onboarded. Revenue earned when sales representatives bring new athletes onto the platform.
- Subscription Revenue Share: 40% of all procured subscription revenue including brands, fans, careers, and agency-related subscriptions.
- Licensed School Sales: 5% of sales from procured licensed schools for the first 12 months, 2% commission on annual renewals.
- Wholesale Revenue: 10% of procured wholesale revenue from university bookstores, specialty retailers, regional chains, team shops, and other retail partners.
- Advertising and Sponsorship: 20% of procured advertising and sponsorship revenue connected to Influxer's athlete, school, and fan network.
- Co-Branded Merchandise: Revenue from officially licensed co-branded merchandise customized with student-athletes' names and numbers, with Influxer handling fulfillment and customer service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Student-Athlete Signup |
| Subscription | Monthly | Subscription Revenue (Brands, Fans, Careers, Agency) |
| Transaction based/ take rate | Annual | Licensed School Partnerships |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Revenue |
| Transaction based/ take rate | Pay-as-you-go | Advertising and Sponsorship Revenue |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Influxer product offering
Product offeringCore offering
Influxer operates a unified NIL (Name, Image, and Likeness) ecosystem platform that enables student-athletes to monetize their personal brand through personalized merchandise storefronts, subscriptions, brand partnerships, and sponsorships. The platform serves athletes, universities, brands, agents, and fans through distinct portals, with Influxer handling in-house fulfillment, customer service, and creative production for officially licensed co-branded merchandise.
Product overview
Influxer is a unified NIL (Name, Image, Likeness) ecosystem platform that provides student-athletes with tools to build personal brands and earn revenue through licensed merchandise, partnerships, subscriptions, sponsorships, and fan engagement. The platform consists of Athlete Storefronts (personalized webstores with fulfillment and customer service), the Agent Portal (for sports agents to manage athletes), Brand Marketplace (for brands to participate in campaigns), Fan Engagement Tools, Subscription Products (for brands, fans, careers, agency), and Wholesale Merchandise Platform (for university bookstores and retailers). Influxer partners with hundreds of universities to provide officially licensed co-branded merchandise, enabling athletes to monetize their NIL while fans can purchase personalized athlete merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Athlete Storefronts
Quantifiable outcome
- 300+ university partnerships across the United States
- +2 more outcomes
Companies that use Influxer
Customer profileNamed customers6 records
Segments5 records
Influxer technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Influxer partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Hackney PublicationscoreHackney Publications, a sports law publisher, has partnered with Influxer to deliver the NIL Institutional Report to thousands of NIL managers at collegiate athletic departments. The publication will resume its original mission of providing legal, marketing, and business intelligence to the collegiate athletics industry, launching in mid-April as an exclusive benefit for Influxer's customers. The partnership expands Hackney Publications' reach to several thousand subscribers while providing Influxer with title sponsorship of the only NIL-specific periodical in the industry.
- Thomas More AthleticscoreThomas More Athletics announced a partnership with Influxer to provide NIL monetization opportunities for its student-athletes through co-branded merchandise. Influxer creates personalized webstores for each student-athlete, handles fulfillment and customer service, and provides education on marketing, entrepreneurship, and personal branding. Influxer has partnered with more than 300 universities across the United States.
- Bethune-Cookman Athletics (B-CU)coreBethune-Cookman Athletics announced a partnership with Influxer, an officially licensed vendor that creates co-branded merchandise customized with student-athletes' names and numbers, enabling Wildcat student-athletes to monetize their name, image, and likeness. Influxer handles fulfillment, customer service, and creative elements for personalized apparel, while providing education and training on marketing, entrepreneurship, and personal branding to student-athletes across all B-CU teams.
- University of OklahomacorePartner university in Influxer's network. Influxer is partnered with more than 100 universities including Oklahoma, LSU, Houston, and SMU, providing each student-athlete their own webpage to showcase and sell personalized merchandise.
- Louisiana State University (LSU)corePartner university in Influxer's network of 100+ universities. Influxer provides student-athletes with personalized webstores and co-branded merchandise opportunities.
- University of HoustoncorePartner university in Influxer's network of 100+ universities. Influxer enables student-athletes to monetize NIL through officially licensed personalized merchandise.
- Southern Methodist University (SMU)corePartner university in Influxer's network of 100+ universities. Influxer provides each student-athlete their own webpage to showcase and sell personalized merchandise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Influxer competitors and assessment
Company assessmentDirect peers
- Opendorse: Opendorse is the leading NIL and athlete endorsement platform, connecting athletes, schools, collectives, and brands. It directly competes with Influxer in providing athlete storefronts, school administration portals, and brand marketplace tools across NCAA institutions.
- INFLCR (Teamworks): INFLCR, now part of Teamworks, provides a NIL and athlete brand-building platform used by collegiate athletic departments. It overlaps with Influxer's athlete storefronts, school administration, and compliance modules, and is one of the most established competitors in this category.
- Mogl: Mogl operates an NIL marketplace that connects local businesses and brands with college athletes for paid endorsements and appearances. It is a direct competitor to Influxer's brand marketplace and sponsorship fulfillment offerings.
Emerging players
- Blueprint Sports: Blueprint Sports helps universities and collectives operationalize NIL by providing athlete evaluation, deal sourcing, and collective administration. It overlaps with Influxer's school administration portal and compliance offerings, with a stronger collective-focused tilt.
- Throne: Throne is a creator commerce platform enabling influencers and athletes to launch personalized storefronts with print-on-demand merchandise. It overlaps with Influxer's athlete storefront product but serves a broader creator base outside collegiate NIL.
- WMT Athlete Group: WMT Athlete Group provides NIL representation, compliance, and consulting services for student-athletes, collectives, and universities. It competes with Influxer's agent portal and NIL support offerings at the representation layer.
- NIL Marketplace (NMP): NIL Marketplace is a digital marketplace connecting student-athletes with brands and fans for endorsements and merchandise. It overlaps with Influxer's brand marketplace and fan engagement modules as a category participant.
Broad incumbents
- Playfly Sports: Playfly Sports is a sports marketing and sponsorship sales agency representing university athletic departments and brands for multimedia rights, sponsorship activation, and athlete endorsements. It competes with Influxer's sponsorship activation layer and brand marketplace at scale.
- Fanatics: Fanatics is a dominant licensed sports merchandise platform with university and pro team relationships. It competes with Influxer's wholesale and co-branded merchandise channel through university bookstore and team shop distribution.
- Spring (Teespring): Spring (formerly Teespring) is a print-on-demand merchandise platform used by creators and athletes to sell custom apparel without inventory. It is a comparable product infrastructure for Influxer's personalized merchandise fulfillment model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Influxer social profiles
Digital presenceInfluxer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influxer leadership team
Management profileNumber of profiles
Influxer funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influxer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influxer
What does Influxer do?
Influxer operates a unified NIL (Name, Image, and Likeness) ecosystem platform that enables student-athletes to monetize their personal brand through personalized merchandise storefronts, subscriptions, brand partnerships, and sponsorships. The platform serves athletes, universities, brands, agents, and fans through distinct portals, with Influxer handling in-house fulfillment, customer service, and creative production for officially licensed co-branded merchandise.
Is Influxer a public or private company?
Influxer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influxer founded?
Influxer was founded in 2020. It employs 11 to 50 people.
Where is Influxer based?
Influxer is headquartered in Dallas, United States, in the North America region.
How does Influxer make money?
Six revenue lines are on record. Athlete Signup Commission is the primary driver. The others are subscription Revenue Share, licensed School Sales, wholesale Revenue, advertising and Sponsorship and co-Branded Merchandise.
Who are Influxer's main competitors?
Direct peers on record are Opendorse, INFLCR (Teamworks) and Mogl. Emerging players are Blueprint Sports, Throne, WMT Athlete Group and NIL Marketplace (NMP). Broad incumbents are Playfly Sports, Fanatics and Spring (Teespring).
Does Influxer have an API?
No public API is recorded for Influxer.
What industry is Influxer in?
Influxer's product category is NIL Monetization Platform. Its primary akta.pro industry code is EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support, with a secondary code of MPAKAMAE, NIL Representation & Compliance Services (Student-Athletes). Its NAICS code is 7114 and its SIC code is 7990.