DBL Indonesia

What DBL Indonesia does

DBL Indonesia is a privately held, multi-vertical youth development company headquartered in Surabaya, Indonesia, founded in 2004 by Azrul Ananda. The company operates an integrated platform spanning basketball and football leagues (DBL, JRBL, 3x3 Competition, Basketball Pro Tournament, NBL, WNBL), professional sports team management (Persebaya Surabaya football club and Indonesia's U-18 national basketball team), retail operations (DBL Store, Persebaya Store), training academies (DBL Academy for ages 5-15, DBL Camp featuring NBA players), and media/entertainment (Mainbasket magazine, Mata Dewa movie, lifestyle events). Its flagship differentiator is the student-athlete model requiring academic eligibility to participate, positioning DBL as the first such league in Indonesia.

Name

DBL Indonesia

Legal name

DBL Indonesia

Website

https://dblindonesia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Youth Sports Development

NAICS

Fitness and Recreational Sports Centers (713940), Hobby, Toy, and Game Retailers (45912), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Basketball Equipment Retail (CRAMAEAB), Basketball Footwear & Apparel Retail (CRAMACAB)

Keywords

• Youth basketball leagues
• Sports team management
• Basketball academy training
• Sports retail merchandise
• Youth sports media

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. League and Event Operations: Revenue generated from organizing basketball leagues including DBL, JRBL, 3x3 Competition, Basketball Pro Tournament, NBL, and WNBL. Participatory fees, sponsorships, and spectator revenues.
2. Sports Retail: DBL Store and Persebaya Store retail operations selling sports merchandise including jerseys, basketballs, and DBL Ardiles AZA 5 basketball shoes. In 2017, produced more than 2,000 SKUs of sports and lifestyle products.
3. Sports Team Management: Management of sports teams including Persebaya football club and Indonesia's national youth teams. Revenue from team operations, merchandise, and spectators.
4. Academy and Training Programs: DBL Academy training programs and DBL Camp for student-athletes featuring international basketball players and coaches including NBA players.
5. Media and Entertainment: Mainbasket magazine (only basketball magazine in Indonesia), movie production ('Mata Dewa' - first basketball movie in Indonesia), TV magazines, and live show broadcasts.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

DBL Indonesia operates youth basketball leagues (DBL, JRBL, 3X3 Competition, Basketball Pro Tournament, NBL, WNBL), manages professional and youth sports teams (including Persebaya football club and Indonesia's U-18 National Basketball Team), runs retail stores (DBL Store and Persebaya Store) selling sports merchandise including the DBL Ardiles AZA 5 basketball shoes, and operates training academies (DBL Academy, DBL Camp) featuring NBA and international basketball players. The company also publishes Mainbasket magazine, Indonesia's only basketball magazine, and produced Mata Dewa, the first basketball movie in Indonesia.

Product overview

DBL Indonesia operates as a multi-vertical youth development company with a platform-plus-modules architecture centered around basketball and football sports leagues, retail, training academies, and media/entertainment. The core products include DBL and JRBL (student-athlete basketball leagues), 3X3 Competition, Basketball Pro Tournament, National Basketball League, and Women's National Basketball League. Sports team management includes DBL All-Stars, DBL Selection, and the U-18 National Men's Basketball Team, plus Persebaya football club and its youth teams (Persebaya U19, PS Kopa). The retail vertical features DBL Store and Persebaya Store selling sports merchandise including the DBL Ardiles AZA 5 basketball shoe. Training academies include DBL Academy (ages 5-15), DBL Camp, and 3x3 Camp offering world-class coaching with NBA players. Media and entertainment spans Mainbasket magazine, the Mata Dewa basketball movie, and lifestyle events including Sports Festival, Youth Convention, Sole Exhibition, Dance Competition, NBA Madness, and Sneaker Madness.

Differentiator

Problem solved

Functional benefit

Products and services

• DBL (Developmental Basketball League) The first student-athlete basketball league in Indonesia that requires its participants to maintain good grades in school, focusing on youth basketball development with strong academic fundamentals. League participation is open to student-athletes across Indonesia.
• JRBL (Junior Basketball League) Junior basketball league for younger student-athletes, part of DBL Indonesia's youth development pipeline.
• 3X3 Competition 3x3 basketball competition that has become the standard-setting competition for 3x3 basketball in Southeast Asia.
• Basketball Pro Tournament Professional basketball tournament that attracted over 17,000 spectators in nine game days in 2017.
• National Basketball League (NBL) National-level basketball league in Indonesia under DBL Indonesia's portfolio.
• Women's National Basketball League (WNBL) Women's national basketball league providing competitive basketball opportunities for female student-athletes.
• Persebaya Football Club Management Management of Indonesia's legendary football club from Surabaya since 2017. Persebaya won Liga 2 in its first year and now plays in Liga 1 with the highest number of total spectators for an Indonesian football club.
• DBL Store Sports and ready-to-wear retail brand offering merchandise including headbands, jerseys, basketballs, and DBL Ardiles AZA 5 basketball shoes. The largest basketball store in Indonesia featuring world-class brands such as Under Armour, Nike, and Adidas.
• Persebaya Store Retail stores for Persebaya merchandise that grew rapidly, opening at least 10 stores in less than 10 months following the football club's success.
• DBL Academy Training facility and curriculum designed by world-class technical directors (including Andrew Vlahov) for character building and sports training for 5-15 year-old students, with the first facility in Surabaya and partnership model for expansion to more cities in Indonesia.
• DBL Camp Three-day annual training camp in Surabaya where over 300 best DBL student-athletes train with international basketball players and NBA players (Danny Granger, Kevin Martin, David Lee, Trevor Ariza, Nate Robinson).
• Mainbasket Magazine The only basketball magazine in Indonesia, serving as a media platform for Indonesia's basketball community.
• Mata Dewa The first basketball movie in Indonesia, released in 2018 by DBL Indonesia with Sinema Imaji, inspired by a DBL player's story.
• 3x3 Camp Training camp focused on 3x3 basketball skills and competition.

Quantifiable outcome

• 1.5 million youth engaged annually through DBL and JRBL leagues
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HondacoreStrategic or Co-development PartnerTitle sponsor for Honda DBL 2018. Indonesian President Joko Widodo participated in basketball activities with DBL student-athletes to launch the Honda DBL 2018 at the Presidential Palace in Bogor.
• ArdilescoreStrategic or Co-development PartnerJoint venture for DBL Ardiles AZA 5 basketball shoes - high-quality basketball shoes sold at affordable prices. First batch of 10,000 pairs sold out in two weeks. Third batch released in May 2018.
• Sinema ImajiminorStrategic or Co-development PartnerPartnership to produce 'Mata Dewa' - the first basketball movie in Indonesia, inspired by a DBL player's story, released in 2018.
• NBA Players (Danny Granger, Kevin Martin, David Lee, Trevor Ariza, Nate Robinson, Dusan Domovic Bulut)minorGTM or Marketing PartnerInternational basketball players who participate in DBL Camp as coaches and trainers for Indonesian student-athletes. DBL All-Stars were first Indonesian players to play at official NBA arena halftime show.
• National Basketball League (NBL Indonesia)coreStrategic or Co-development PartnerDBL Indonesia operates multiple basketball leagues including DBL, JRBL, NBL Indonesia, WNBL Indonesia, 3x3 Competition, and Basketball Pro Tournament as part of its league vertical.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dblindonesia
• Facebookfacebook.com/dblindonesiaofficial
• LinkedInlinkedin.com/company/dblindonesiaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBL Indonesia